[Home](https://www.selecthub.com/) \> [Marketing Automation](https://www.selecthub.com/category/marketing-automation/) \> [Landing Page Builders](https://www.selecthub.com/c/landing-page-builder-software/) \> [Leadpages](https://www.selecthub.com/p/landing-page-builder-software/leadpages/) \> Leadpages vs Instapage # Leadpages vs Instapage Last Updated: May 25th, 2026 Our analysts compared [Leadpages](https://www.selecthub.com/p/landing-page-builder-software/leadpages/) vs [Instapage](https://www.selecthub.com/p/landing-page-builder-software/instapage/) based on data from our 400+ point analysis of [Landing Page Builders](https://www.selecthub.com/c/landing-page-builder-software/), user reviews and our own crowdsourced data from our [free software selection platform](https://www.selecthub.com/about/start-free-selection-project-site/?category=Landing Page Builders&cta=landing-page-builder-software). [Overview](#product-overview) [Pricing](#product-pricing) [Our Review](#product-analyst-summary) [User Ratings](#user-sentiment-section) [Features](#product-benefits-features) [Screenshots](#product-screenshots) Remove Add to Compare [![Leadpages Software Tool](https://cdn.selecthub.com/products/435c53251dc1f41d8d6b80f8592f6650-93cbe98ea1fa7c3d31f34cd242301da7/resources/normal/logo.png?1741369792)](https://www.selecthub.com/p/landing-page-builder-software/leadpages/) Remove Add to Compare [![Instapage Software Tool](https://cdn.selecthub.com/products/23d23cfad64cc753b8c3d43b2042a0d6-0a739e706b56ac566d1e0dc0e3057237/resources/normal/logo.png?1741303136)](https://www.selecthub.com/p/landing-page-builder-software/instapage/) [Get Free Demo](https://pmo.selecthub.com/get-product-demo/?category=Landing+Page+Builders&product%5Fname=Leadpages&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F435c53251dc1f41d8d6b80f8592f6650-93cbe98ea1fa7c3d31f34cd242301da7%2Fresources%2Fnormal%2Flogo.png%3F1741369792) [Demo](https://pmo.selecthub.com/get-product-demo/?category=Landing+Page+Builders&product%5Fname=Leadpages&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F435c53251dc1f41d8d6b80f8592f6650-93cbe98ea1fa7c3d31f34cd242301da7%2Fresources%2Fnormal%2Flogo.png%3F1741369792) [Request Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Landing+Page+Builders&product%5Fname=Leadpages&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F435c53251dc1f41d8d6b80f8592f6650-93cbe98ea1fa7c3d31f34cd242301da7%2Fresources%2Fnormal%2Flogo.png%3F1741369792&price=2) [Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Landing+Page+Builders&product%5Fname=Leadpages&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F435c53251dc1f41d8d6b80f8592f6650-93cbe98ea1fa7c3d31f34cd242301da7%2Fresources%2Fnormal%2Flogo.png%3F1741369792&price=2) [Get Free Demo](https://pmo.selecthub.com/get-product-demo/?category=Landing+Page+Builders&product%5Fname=Instapage&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F23d23cfad64cc753b8c3d43b2042a0d6-0a739e706b56ac566d1e0dc0e3057237%2Fresources%2Fnormal%2Flogo.png%3F1741303136) [Demo](https://pmo.selecthub.com/get-product-demo/?category=Landing+Page+Builders&product%5Fname=Instapage&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F23d23cfad64cc753b8c3d43b2042a0d6-0a739e706b56ac566d1e0dc0e3057237%2Fresources%2Fnormal%2Flogo.png%3F1741303136) [Request Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Landing+Page+Builders&product%5Fname=Instapage&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F23d23cfad64cc753b8c3d43b2042a0d6-0a739e706b56ac566d1e0dc0e3057237%2Fresources%2Fnormal%2Flogo.png%3F1741303136&price=2) [Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Landing+Page+Builders&product%5Fname=Instapage&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F23d23cfad64cc753b8c3d43b2042a0d6-0a739e706b56ac566d1e0dc0e3057237%2Fresources%2Fnormal%2Flogo.png%3F1741303136&price=2) ### Products Insights Product Ranking ## #3 among all Landing Page Builders ## #4 among all Landing Page Builders [Find out who the leaders are](https://pmo.selecthub.com/request-custom-scorecard?post%5Ftype=auto%5Fvs%5Farticle&category%5Fslug=landing-page-builder-software&product%5Fslug=leadpages&category=Landing+Page+Builders) Price Starts From $49 Monthly [ Free Trial is available →](https://pmo.selecthub.com/free-trial/?product%5Fname=Leadpages&category=Landing Page Builders&product%5Flogo=https://d3uimxdj41cg3o.cloudfront.net/products/435c53251dc1f41d8d6b80f8592f6650-93cbe98ea1fa7c3d31f34cd242301da7/resources/normal/logo.png?1741369792) $99 Monthly [ Free Trial is available →](https://pmo.selecthub.com/free-trial/?product%5Fname=Instapage&category=Landing Page Builders&product%5Flogo=https://d3uimxdj41cg3o.cloudfront.net/products/23d23cfad64cc753b8c3d43b2042a0d6-0a739e706b56ac566d1e0dc0e3057237/resources/normal/logo.png?1741303136) Pros What we like about Leadpages and Instapage: * Drag-and-drop builder makes it easy to create pages without any coding background * Template library is built around conversion goals, giving you a useful starting point * Built-in tools like A/B testing and lead capture pop-ups help improve page performance * Sits at a lower price point that works well for solopreneurs and small teams * Drag-and-drop editor feels intuitive and holds up well for full landing page builds * Large library of mobile-responsive templates covers many industries and use cases * Real-time collaboration tools fit teams and agencies juggling multiple stakeholders * Analytics and A/B testing run deeper, with heatmaps and conversion reports built in Cons What we dislike about Leadpages and Instapage: * Design customization feels limited once you push beyond the standard templates * The drag-and-drop builder can run slow and feel sluggish at times * Some users report rough experiences with customer service and subscription management * Pricing sits well above many competitors, which can squeeze smaller budgets * Full landing page templates are fewer than the advertised count suggests * Support isn't available around the clock, which can hurt off-hours or global teams ### Our Review **Bottom line:** Leadpages and Instapage both help you build landing pages without code, but they fit different buyers. Leadpages is the better pick if you're a solopreneur or small business that wants something simple and affordable. Instapage fits better if you're a marketing team or agency that needs deeper testing, analytics, and collaboration. Leadpages starts at $49 per month, while Instapage starts at $99 per month. That gap matters if you're running a lean operation. You get a solid drag-and-drop builder, conversion-focused templates, and the Leadmeter tool that gives real-time feedback as you design. Instapage leans into features that bigger teams actually use. You get heatmaps, conversion analytics, AdMap for tying pages to ad campaigns, and Instablocks for reusing content across pages. The real-time collaboration tools also help when multiple reviewers need to weigh in before a page goes live. On customization, neither product gives you total pixel-level control, but Instapage offers more room to stretch designs. Leadpages keeps things simpler, which is a plus if you don't want to fiddle, but a drawback if your brand needs a very specific look. Both connect to tools like Mailchimp, Salesforce, and Google Analytics. If you're just getting started, want to capture leads, and don't want to overthink it, Leadpages is the safer bet. If you're running paid campaigns at scale, need granular testing, or work with a team that needs to collaborate live, Instapage earns its higher price. Budget-conscious teams that still want depth might find the Leadpages tradeoff easier to live with. ### User Sentiment Summary Leadpages has a user sentiment rating of 89 based on 529 reviews. Instapage has a user sentiment rating of 89 based on 580 reviews. ![Great User Sentiment](https://www.selecthub.com/display/images/scores/great.svg) 529 reviews ![Great User Sentiment](https://www.selecthub.com/display/images/scores/great.svg) 580 reviews Synopsis Evaluating all review platforms, our market analysts have compiled the following user sentiment data. 89% of users recommend this product Leadpages has a 'great' User Satisfaction Rating of 89% when considering 529 user reviews from 2 recognized software review sites. 89% of users recommend this product Instapage has a 'great' User Satisfaction Rating of 89% when considering 580 user reviews from 3 recognized software review sites. User Review Scores **G2.com, Inc** **4.3** (228) **4.3** (208) **Capterra Inc** **4.6** (301) **4.5** (367) **Gartner, Inc** n/a **4.7** (5) ### Product Assistance Training Resources Documentation In Person Live Online Videos Webinars Documentation In Person Live Online Videos Webinars Support Email Phone Chat FAQ Forum Knowledge Base 24/7 Live Support Email Phone Chat FAQ Forum Knowledge Base 24/7 Live Support ### Product Basics Company Size i Small Medium Large Small Medium Large Platforms Supported Windows Mac Linux Android Chromebook Windows Mac Linux Android Chromebook Deployment Supported Cloud On-Premise Mobile Cloud On-Premise Mobile Comparison of Top Alternatives [ Leadpages Alternatives](https://www.selecthub.com/landing-page-builder-software/leadpages/alternatives/) we're gathering data ### Screenshots ![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]() ![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]() ### Key Features * **Drag-and-drop builder** – Lets you assemble landing pages by moving elements visually, with a focus on speed for users new to page building. * **Conversion templates** – Ships with a template library organized by industry and goal, aimed at giving non-designers a head start on high-converting layouts. * **A/B testing** – Runs split tests on different page versions so you can see which variant pulls in more leads. * **Pop-ups and alert bars** – Adds extra lead capture surfaces like pop-ups and alert bars on top of the main page form. * **Built-in payments** – Connects with Stripe and PayPal so you can take payments directly on a landing page without a separate checkout tool. * **Drag-and-drop builder** – Provides a visual editor aimed at marketing teams, with custom code support for users who want to add HTML, CSS, or JavaScript. * **Mobile-responsive templates** – Includes a wide template library that adapts to mobile, though some templates lean toward thank-you and simpler pages. * **A/B testing** – Pairs split testing with deeper conversion analytics and heatmaps, giving you more behavioral data per test. * **Instablocks and global blocks** – Lets you save reusable content blocks and push updates across many pages at once, useful for agencies managing lots of pages. * **AdMap** – Maps individual ads to specific landing pages so paid campaigns and post-click experiences stay aligned. ### Top Alternatives in Landing Page Builders [ Instapage ](https://www.selecthub.com/p/landing-page-builder-software/instapage/) [ Landingi ](https://www.selecthub.com/p/landing-page-builder-software/landingi/) [ Lightfunnels ](https://www.selecthub.com/p/landing-page-builder-software/lightfunnels/) [ OptimizePress ](https://www.selecthub.com/p/landing-page-builder-software/optimizepress/) [ ShortStack ](https://www.selecthub.com/p/landing-page-builder-software/shortstack/) ### Head-to-Head Comparison ![Leadpages Software Tool]() ![Instapage Software Tool]() [Leadpages VS Instapage](https://www.selecthub.com/landing-page-builder-software/leadpages-vs-instapage/) ![Leadpages Software Tool]() ![Landingi Software Tool]() [Leadpages VS Landingi](https://www.selecthub.com/landing-page-builder-software/leadpages-vs-landingi/) ![Leadpages Software Tool]() ![OptimizePress Software Tool]() [Leadpages VS OptimizePress](https://www.selecthub.com/landing-page-builder-software/leadpages-vs-optimizepress/) ![Leadpages Software Tool]() ![ShortStack Software Tool]() [Leadpages VS ShortStack](https://www.selecthub.com/landing-page-builder-software/shortstack-vs-leadpages/) ![Leadpages Software Tool]() ![Swipe Pages Software Tool]() [Leadpages VS Swipe Pages](https://www.selecthub.com/landing-page-builder-software/leadpages-vs-swipe-pages/) ![Leadpages Software Tool]() ![Unbounce Software Tool]() [Leadpages VS Unbounce](https://www.selecthub.com/landing-page-builder-software/unbounce-vs-leadpages/) **About SelectHub (and our data)** We’re the employee-owned Austin-based startup democratizing software data so you can make your decisions in an influence-free zone. Our market data is crowdsourced from our user-base of 100,000+ companies. WE DISTILL IT INTO REAL REQUIREMENTS, COMPARISON REPORTS, PRICE GUIDES and more... ![SelectHub Products Reporting and Analytics]() ![SelectHub Products Cost and Pricing Guide]() **Tier 1:** Fully/moderately supported out-of-the-box allowing for quick and easy deployment. Fully or moderately supported out-of-the-box with industry-leading capabilities and is immediately available after installation without needing any add-ons, integrations, or custom development. **Tier 2:** Supported with workarounds or add-ons that may require additional costs. Not directly available in the software, but can be accomplished using other built-in features, workarounds, or add-ons/products from the vendor with or without any additional cost. **Tier 3:** Requires partner integrations or custom development that is often at an additional cost. 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