--- description: "AMS360 vs HawkSoft: Which solution wins in 2026? Compare pricing, features, and analyst ratings side-by-side to find the best Insurance Agency Management Systems for your business." --- [Home](https://www.selecthub.com/) > [Insurance Management](https://www.selecthub.com/category/insurance/) > [Insurance Agency Management Systems](https://www.selecthub.com/c/insurance-agency-management-systems/) > [AMS360](https://www.selecthub.com/p/insurance-agency-management-systems/ams360/) > AMS360 vs HawkSoft # AMS360 vs HawkSoft Last Updated: October 5th, 2026 We compared **[AMS360](https://www.selecthub.com/p/insurance-agency-management-systems/ams360/)** vs. **[HawkSoft](https://www.selecthub.com/p/insurance-agency-management-systems/hawksoft/)** to help you decide which product makes more sense for you. Our comparison of these **[Insurance Agency Management Systems](https://www.selecthub.com/c/insurance-agency-management-systems/)** solutions is based on user reviews and publicly available information about each product’s features and pricing. [Overview](#product-overview) [Pricing](#product-pricing) [Our Review](#product-analyst-summary) [User Ratings](#user-sentiment-section) [Features](#product-benefits-features) [Screenshots](#product-screenshots) Remove Add to Compare [![AMS360 Software Tool](https://cdn.selecthub.com/products/5acdc9ca5d99ae66afdfe1eea0e3b26b-11b8672ea3fc1e585534efd0ab28f61d/resources/normal/logo.png?1693316845)](https://www.selecthub.com/p/insurance-agency-management-systems/ams360/) Remove Add to Compare [![HawkSoft Software Tool](https://cdn.selecthub.com/products/0245952ecff55018e2a459517fdb40e3-41753b918224737b3297f4f7cface443/resources/normal/logo.png?1693316438)](https://www.selecthub.com/p/insurance-agency-management-systems/hawksoft/) [Get Free Demo](https://pmo.selecthub.com/get-product-demo/?category=Insurance+Agency+Management+Systems&product_name=AMS360&product_logo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F5acdc9ca5d99ae66afdfe1eea0e3b26b-11b8672ea3fc1e585534efd0ab28f61d%2Fresources%2Fnormal%2Flogo.png%3F1693316845) [Demo](https://pmo.selecthub.com/get-product-demo/?category=Insurance+Agency+Management+Systems&product_name=AMS360&product_logo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F5acdc9ca5d99ae66afdfe1eea0e3b26b-11b8672ea3fc1e585534efd0ab28f61d%2Fresources%2Fnormal%2Flogo.png%3F1693316845)    [Request Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Insurance+Agency+Management+Systems&product_name=AMS360&product_logo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F5acdc9ca5d99ae66afdfe1eea0e3b26b-11b8672ea3fc1e585534efd0ab28f61d%2Fresources%2Fnormal%2Flogo.png%3F1693316845&price=2) [Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Insurance+Agency+Management+Systems&product_name=AMS360&product_logo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F5acdc9ca5d99ae66afdfe1eea0e3b26b-11b8672ea3fc1e585534efd0ab28f61d%2Fresources%2Fnormal%2Flogo.png%3F1693316845&price=2) [Get Free Demo](https://pmo.selecthub.com/get-product-demo/?category=Insurance+Agency+Management+Systems&product_name=HawkSoft&product_logo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F0245952ecff55018e2a459517fdb40e3-41753b918224737b3297f4f7cface443%2Fresources%2Fnormal%2Flogo.png%3F1693316438) [Demo](https://pmo.selecthub.com/get-product-demo/?category=Insurance+Agency+Management+Systems&product_name=HawkSoft&product_logo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F0245952ecff55018e2a459517fdb40e3-41753b918224737b3297f4f7cface443%2Fresources%2Fnormal%2Flogo.png%3F1693316438)    [Request Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Insurance+Agency+Management+Systems&product_name=HawkSoft&product_logo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F0245952ecff55018e2a459517fdb40e3-41753b918224737b3297f4f7cface443%2Fresources%2Fnormal%2Flogo.png%3F1693316438&price=3) [Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Insurance+Agency+Management+Systems&product_name=HawkSoft&product_logo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F0245952ecff55018e2a459517fdb40e3-41753b918224737b3297f4f7cface443%2Fresources%2Fnormal%2Flogo.png%3F1693316438&price=3) ### Products Insights Product Ranking ## #3 among all Insurance Agency Management Systems ## #8 among all Insurance Agency Management Systems [Find out who the leaders are](https://pmo.selecthub.com/request-custom-scorecard?post_type=auto_vs_article&category_slug=insurance-agency-management-systems&product_slug=ams360&category=Insurance+Agency+Management+Systems) Price Starts From $99/User, Monthly Free Trial is unavailable → $250 Monthly [Free Trial is available →]() Pros What we like about AMS360 and HawkSoft: - Strong reporting helps you analyze agency data without guesswork or workarounds. - Tight Vertafore integration gives you a unified ecosystem across the suite. - Workflow automation centralizes core processes and cuts manual data entry. - Intuitive interface and clear labeling make it easy to find what you need. - Built-in Agency Intelligence reporting gives you visibility into pipeline and retention. - Responsive support team that users praise for quick turnaround on issues. Cons What we dislike about AMS360 and HawkSoft: - Steep learning curve, especially for users new to agency management software. - Occasional system slowdowns and outages that can disrupt daily work. - Insured name changes sometimes revert on renewal, causing certificate inconsistencies. - Rigid structure limits how much you can tailor workflows or custom reports. - Complex feature set has a learning curve that can slow new-user adoption. - Third-party integrations can be tricky and create occasional data syncing issues. ### Our Review **Bottom line:** AMS360 fits agencies already running on Vertafore products and willing to trade ease of use for deep reporting and policy depth, while HawkSoft fits independent agencies that want an intuitive system they can get productive on quickly. If you're invested in Vertafore, AMS360 is the natural pick. It connects to carriers through TransactNOW, opens up over 200 APIs, and uses Vertafore Single Sign-On so your team isn't juggling logins. HawkSoft works through an API-based architecture with partners like AgencyZoom, Bridge, and Rocket Referrals, though some users find third-party syncing tricky. Reporting tells a similar story. AMS360 leans on customizable templates, scheduled reports, and growth estimates, but users say the reporting tools themselves take time to learn. HawkSoft's Agency Intelligence is built around visual reports on pipeline, cross-selling, and account rounding that you can use without much setup. On price, AMS360 starts at $99 per user per month and HawkSoft starts at $250 per month. The intervals aren't the same, so do the math against your headcount before drawing conclusions. HawkSoft also offers short-term contracts if you'd rather not lock in. Day-to-day usability is where these split most clearly. Users describe HawkSoft as straightforward to navigate, while AMS360 reviewers point to a less intuitive interface and slower onboarding for non-technical staff. Pick AMS360 if reporting depth, P&C proposal automation, and Vertafore continuity matter more than UI polish. Pick HawkSoft if you want a friendlier system with built-in e-signatures, self-service certificates, and TCPA-compliant texting out of the box. ### User Sentiment Summary AMS360 has a user sentiment rating of 74 based on 120 reviews. HawkSoft has a user sentiment rating of 89 based on 132 reviews. ![Good User Sentiment](https://www.selecthub.com/display/images/scores/good.svg) 120 reviews ![Great User Sentiment](https://www.selecthub.com/display/images/scores/great.svg) 132 reviews Synopsis Evaluating all review platforms, our market analysts have compiled the following user sentiment data. 74% *of users recommend this product* AMS360 has a 'good' User Satisfaction Rating of 74% when considering 120 user reviews from 3 recognized software review sites. 89% *of users recommend this product* HawkSoft has a 'great' User Satisfaction Rating of 89% when considering 132 user reviews from 3 recognized software review sites. User Review Scores**G2.com, Inc** **3.9** (64) **4.5** (18) **Software Advice, Inc** n/a **4.43** (60) **Capterra Inc** **3.5** (53) **4.4** (54) **TrustRadius** **3.2** (3) n/a ### Product Assistance Training Resources Documentation In Person Live Online Videos Webinars Documentation In Person Live Online Videos Webinars Support Email Phone Chat FAQ Forum Help Desk Knowledge Base Tickets Training 24/7 Live Support Email Phone Chat FAQ Forum Help Desk Knowledge Base Tickets Training 24/7 Live Support ### Product Basics Company Size i Small Medium Large Small Medium Large Platforms Supported Windows Mac Linux Android Chromebook Windows Mac Linux Android Chromebook Deployment Supported Cloud On-Premise Mobile Cloud On-Premise Mobile Comparison of Top Alternatives [AMS360 Alternatives](https://www.selecthub.com/insurance-agency-management-systems/ams360/alternatives/) [HawkSoft Alternatives](https://www.selecthub.com/insurance-agency-management-systems/hawksoft/alternatives/) ### Screenshots ![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]() ![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]() ### Key Features - **Reporting depth** – Run reports on financial state, productivity, and growth using customizable templates with scheduled delivery to administrators. - **Carrier connectivity** – TransactNOW gives you real-time access to carriers and MGAs, and direct downloads auto-populate direct bill entry statements. - **Workflow automation** – QuickNavs walks users through business processes, and form and policy templates speed up application review and P&C proposal generation. - **Vertafore ecosystem** – Over 200 APIs plus Vertafore Single Sign-On link AMS360 to the wider Vertafore product family. - **Risk controls** – Role-based permissions, multi-factor authentication, and audit logs protect personally identifiable information and limit E&O exposure. - **Agency Intelligence** – Customized reports on policyholder data, sales pipeline forecasts, and cross-selling use data visualization to aid decision-making. - **Rater integrations** – Direct feed of quotes from carriers via raters like ITC TurboRater, Applied Rater, and AccuAgency lets clients compare options side by side. - **Built-in workflow tools** – Smart concierge generates to-do lists from policy events, and automated strategies cover communication, marketing, and task assignments. - **Client self-service** – Self-service certificates, mobile ID card access, and TCPA-compliant text messaging give policyholders direct control over routine tasks. - **QuickBooks accounting** – Trust and operating accounts sync directly with QuickBooks, with built-in tools for invoicing, receivables, and year-end reconciliation. ### Top Alternatives in Insurance Agency Management Systems [![Agency Advantage Software Tool]()--- Agency Advantage](https://www.selecthub.com/p/insurance-agency-management-systems/agency-advantage/) [![Agency Matrix Software Tool]()--- Agency Matrix](https://www.selecthub.com/p/insurance-agency-management-systems/agency-matrix/) [![agencybloc Software Tool]()--- agencybloc](https://www.selecthub.com/p/insurance-agency-management-systems/agencybloc/) [![AgencyPro Software Tool]()--- AgencyPro](https://www.selecthub.com/p/insurance-agency-management-systems/agencypro/) [![AgencyZoom Software Tool]()--- AgencyZoom](https://www.selecthub.com/p/insurance-agency-management-systems/agencyzoom/) [![AgentCubed Software Tool]()--- AgentCubed](https://www.selecthub.com/p/insurance-agency-management-systems/agentcubed/) [![Applied Epic Software Tool]()--- Applied Epic](https://www.selecthub.com/p/insurance-agency-management-systems/applied-epic/) [![Better Agency Software Tool]()--- Better Agency](https://www.selecthub.com/p/insurance-agency-management-systems/better-agency/) [![Broker Buddha Software Tool]()--- Broker Buddha](https://www.selecthub.com/p/insurance-agency-management-systems/broker-buddha/) [![CSR24 Software Tool]()--- CSR24](https://www.selecthub.com/p/insurance-agency-management-systems/csr24/) [![EZLynx Software Tool]()--- EZLynx](https://www.selecthub.com/p/insurance-agency-management-systems/ezlynx/) [![Gen4 Software Tool]()--- Gen4](https://www.selecthub.com/p/insurance-agency-management-systems/gen4/) [![HawkSoft Software Tool]()--- HawkSoft](https://www.selecthub.com/p/insurance-agency-management-systems/hawksoft/) [![Jenesis Software Tool]()--- Jenesis](https://www.selecthub.com/p/insurance-agency-management-systems/jenesis/) [![NextAgency Software Tool]()--- NextAgency](https://www.selecthub.com/p/insurance-agency-management-systems/nextagency/) [![NowCerts Software Tool]()--- NowCerts](https://www.selecthub.com/p/insurance-agency-management-systems/nowcerts/) [![QQCatalyst Software Tool]()--- QQCatalyst](https://www.selecthub.com/p/insurance-agency-management-systems/qqcatalyst/) [![Sircon Software Tool]()--- Sircon](https://www.selecthub.com/p/insurance-agency-management-systems/sircon/) [![Smart Agent Software Tool]()--- Smart Agent](https://www.selecthub.com/p/insurance-agency-management-systems/smart-agent/) [![Veruna Software Tool]()--- Veruna](https://www.selecthub.com/p/insurance-agency-management-systems/veruna/) ### Related Categories AMS360 and HawkSoft can also be found with other leading products in these categories: [Insurance Software](https://www.selecthub.com/c/insurance-software/) Show more [Insurance Software](https://www.selecthub.com/c/insurance-software/) Show more ### Head-to-Head Comparison ![AMS360 Software Tool]() ![Agency Matrix Software Tool]() [AMS360 VS Agency Matrix](https://www.selecthub.com/insurance-agency-management-systems/ams360-vs-agency-matrix/) ![AMS360 Software Tool]() ![agencybloc Software Tool]() [AMS360 VS agencybloc](https://www.selecthub.com/insurance-agency-management-systems/ams360-vs-agencybloc/) ![AMS360 Software Tool]() ![AgencyZoom Software Tool]() [AMS360 VS AgencyZoom](https://www.selecthub.com/insurance-agency-management-systems/ams360-vs-agencyzoom/) ![AMS360 Software Tool]() ![Applied Epic Software Tool]() [AMS360 VS Applied Epic](https://www.selecthub.com/insurance-agency-management-systems/ams360-vs-applied-epic/) ![AMS360 Software Tool]() ![Better Agency Software Tool]() [AMS360 VS Better Agency](https://www.selecthub.com/insurance-agency-management-systems/ams360-vs-better-agency/) ![AMS360 Software Tool]() ![EZLynx Software Tool]() [AMS360 VS EZLynx](https://www.selecthub.com/insurance-agency-management-systems/ezlynx-vs-ams360/) ![AMS360 Software Tool]() ![Gen4 Software Tool]() [AMS360 VS Gen4](https://www.selecthub.com/insurance-agency-management-systems/ams360-vs-gen4/) ![AMS360 Software Tool]() ![HawkSoft Software Tool]() [AMS360 VS HawkSoft](https://www.selecthub.com/insurance-agency-management-systems/ams360-vs-hawksoft/) ![AMS360 Software Tool]() ![Jenesis Software Tool]() [AMS360 VS Jenesis](https://www.selecthub.com/insurance-agency-management-systems/ams360-vs-jenesis/) ![AMS360 Software Tool]() ![NowCerts Software Tool]() [AMS360 VS NowCerts](https://www.selecthub.com/insurance-agency-management-systems/ams360-vs-nowcerts/) ![AMS360 Software Tool]() ![QQCatalyst Software Tool]() [AMS360 VS QQCatalyst](https://www.selecthub.com/insurance-agency-management-systems/ams360-vs-qqcatalyst/) ![AMS360 Software Tool]() ![Sircon Software Tool]() [AMS360 VS Sircon](https://www.selecthub.com/insurance-agency-management-systems/sircon-vs-ams360/) **About SelectHub (and our data)** We’re the employee-owned Austin-based startup democratizing software data so you can make your decisions in an influence-free zone. Our market data is crowdsourced from our user-base of 100,000+ companies. WE DISTILL IT INTO REAL REQUIREMENTS, COMPARISON REPORTS, PRICE GUIDES and more... ![SelectHub Products Reporting and Analytics]() ![SelectHub Products Cost and Pricing Guide]() **Tier 1:** Fully/moderately supported out-of-the-box allowing for quick and easy deployment. Fully or moderately supported out-of-the-box with industry-leading capabilities and is immediately available after installation without needing any add-ons, integrations, or custom development. **Tier 2:** Supported with workarounds or add-ons that may require additional costs. Not directly available in the software, but can be accomplished using other built-in features, workarounds, or add-ons/products from the vendor with or without any additional cost. **Tier 3:** Requires partner integrations or custom development that is often at an additional cost. Requires additional integrations, plugins, marketplace applications from a third-party vendor, or custom development using the APIs, libraries, extensions, and development framework supported by the software, with or without any additional cost. Close ```json { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.selecthub.com/" }, { "@type": "ListItem", "position": 2, "name": "Insurance Management", "item": "https://www.selecthub.com/category/insurance/" }, { "@type": "ListItem", "position": 3, "name": "Insurance Agency Management Systems", "item": "https://www.selecthub.com/c/insurance-agency-management-systems/" }, { "@type": "ListItem", "position": 4, "name": "AMS360", "item": "https://www.selecthub.com/p/insurance-agency-management-systems/ams360/" }, { "@type": "ListItem", "position": 5, "name": "AMS360 Vs HawkSoft" } ] } ```