[Home](https://www.selecthub.com/) \> [Insurance Management](https://www.selecthub.com/category/insurance/) \> [Insurance Agency Management Systems](https://www.selecthub.com/c/insurance-agency-management-systems/) \> [AgencyZoom](https://www.selecthub.com/p/insurance-agency-management-systems/agencyzoom/) \> AgencyZoom vs Better Agency # AgencyZoom vs Better Agency Last Updated: July 20th, 2026 Our analysts compared [AgencyZoom](https://www.selecthub.com/p/insurance-agency-management-systems/agencyzoom/) vs [Better Agency](https://www.selecthub.com/p/insurance-agency-management-systems/better-agency/) based on data from our 400+ point analysis of [Insurance Agency Management Systems](https://www.selecthub.com/c/insurance-agency-management-systems/), user reviews and our own crowdsourced data from our [free software selection platform](https://www.selecthub.com/about/start-free-selection-project-site/?category=Insurance Agency Management Systems&cta=insurance-agency-management-systems). [Overview](#product-overview) [Pricing](#product-pricing) [Our Review](#product-analyst-summary) [User Ratings](#user-sentiment-section) [Features](#product-benefits-features) [Screenshots](#product-screenshots) Remove Add to Compare [![AgencyZoom Software Tool](https://cdn.selecthub.com/products/6774b4304eb6167c263fa777644370aa-a3fcada8d49bad4e839c426ac68fd64b/resources/normal/logo.png?1739992951)](https://www.selecthub.com/p/insurance-agency-management-systems/agencyzoom/) [ ![Product Awards](https://www.selecthub.com/display/images/awards_badge.svg) ](#awards-section) Remove Add to Compare [![Better Agency Software Tool](https://cdn.selecthub.com/products/6cc6e45d2f9cf66facfacd3554b52577-568024cafd29357932cdb32cab86f2db/resources/normal/logo.webp?1749007896)](https://www.selecthub.com/p/insurance-agency-management-systems/better-agency/) [Get Free Demo](https://pmo.selecthub.com/get-product-demo/?category=Insurance+Agency+Management+Systems&product%5Fname=AgencyZoom&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F6774b4304eb6167c263fa777644370aa-a3fcada8d49bad4e839c426ac68fd64b%2Fresources%2Fnormal%2Flogo.png%3F1739992951) [Demo](https://pmo.selecthub.com/get-product-demo/?category=Insurance+Agency+Management+Systems&product%5Fname=AgencyZoom&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F6774b4304eb6167c263fa777644370aa-a3fcada8d49bad4e839c426ac68fd64b%2Fresources%2Fnormal%2Flogo.png%3F1739992951) [Request Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Insurance+Agency+Management+Systems&product%5Fname=AgencyZoom&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F6774b4304eb6167c263fa777644370aa-a3fcada8d49bad4e839c426ac68fd64b%2Fresources%2Fnormal%2Flogo.png%3F1739992951&price=3) [Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Insurance+Agency+Management+Systems&product%5Fname=AgencyZoom&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F6774b4304eb6167c263fa777644370aa-a3fcada8d49bad4e839c426ac68fd64b%2Fresources%2Fnormal%2Flogo.png%3F1739992951&price=3) [Get Free Demo](https://pmo.selecthub.com/get-product-demo/?category=Insurance+Agency+Management+Systems&product%5Fname=Better%2BAgency&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F6cc6e45d2f9cf66facfacd3554b52577-568024cafd29357932cdb32cab86f2db%2Fresources%2Fnormal%2Flogo.webp%3F1749007896) [Demo](https://pmo.selecthub.com/get-product-demo/?category=Insurance+Agency+Management+Systems&product%5Fname=Better%2BAgency&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F6cc6e45d2f9cf66facfacd3554b52577-568024cafd29357932cdb32cab86f2db%2Fresources%2Fnormal%2Flogo.webp%3F1749007896) [Request Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Insurance+Agency+Management+Systems&product%5Fname=Better%2BAgency&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F6cc6e45d2f9cf66facfacd3554b52577-568024cafd29357932cdb32cab86f2db%2Fresources%2Fnormal%2Flogo.webp%3F1749007896&price=3) [Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Insurance+Agency+Management+Systems&product%5Fname=Better%2BAgency&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F6cc6e45d2f9cf66facfacd3554b52577-568024cafd29357932cdb32cab86f2db%2Fresources%2Fnormal%2Flogo.webp%3F1749007896&price=3) ### Products Insights Product Ranking ## #5 among all Insurance Agency Management Systems ## #10 among all Insurance Agency Management Systems [Find out who the leaders are](https://pmo.selecthub.com/request-custom-scorecard?post%5Ftype=auto%5Fvs%5Farticle&category%5Fslug=insurance-agency-management-systems&product%5Fslug=agencyzoom&category=Insurance+Agency+Management+Systems) Price Starts From $119.20 Monthly [14 Day Free Trial is available →](https://pmo.selecthub.com/free-trial/?product%5Fname=AgencyZoom&category=Insurance Agency Management Systems&product%5Flogo=https://d3uimxdj41cg3o.cloudfront.net/products/6774b4304eb6167c263fa777644370aa-a3fcada8d49bad4e839c426ac68fd64b/resources/normal/logo.png?1739992951) $299 Monthly Free Trial is unavailable → Pros What we like about AgencyZoom and Better Agency: * Built for P&C insurance agencies focused on growing their book of business * Users praise sales tracking, goal setting, and clear visibility into team accountability * Lead capture comes with automated follow-ups and reminders so prospects don't slip * Connects with insurance carriers and third-party apps to cut manual data entry * Intuitive interface and clear layout make day-to-day navigation simple for new users * Quick setup helps you get running without a long onboarding curve * Centralizes CRM, policy management, and marketing automation in one system * Built-in email marketing and quoting tools cover work that often needs separate apps Cons What we dislike about AgencyZoom and Better Agency: * Users report the in-app search doesn't surface results as efficiently as they need * Workflow management features feel less polished than the rest of the platform * Connection between the sales side and service side could be tighter * Reporting leans on dashboards rather than deeper ad-hoc analysis * Customization is limited if your agency has unique policy or workflow needs * User feedback on customer support is mixed, especially on complex issues * Integrating with existing business systems can be a struggle for some users * Reporting features aren't as deep as what competing platforms offer ### Our Review **Bottom line:** AgencyZoom and Better Agency both target insurance agencies, but they fit different buyers. Pick AgencyZoom if you're a P&C shop focused on sales growth and team accountability. Pick Better Agency if you want one platform that bundles CRM, policy management, and marketing for a smaller independent agency. AgencyZoom leans into sales tracking, goal setting, and lead nurturing. Users say it helps them see where deals stand and keeps follow-ups from slipping. If your top priority is pushing producers to hit numbers, that focus shows up in the day-to-day work. Better Agency is built around ease of use and breadth. You get an integrated CRM, automated workflows, email marketing, and quoting tools in one place. Users like the quick setup and clean layout, though larger agencies sometimes find the feature depth thin for complex operations. On price, AgencyZoom starts at $149 per month and Better Agency starts at $299 per month. Both are quoted on a monthly basis, so you can line them up directly when you size each plan. Watch the gaps. AgencyZoom users flag weaker search and workflow management, plus a soft handoff between sales and service. Better Agency users mention limited customization, uneven support on harder tickets, and integration friction with outside business systems. If you run a growth-driven P&C agency that lives in the pipeline, AgencyZoom fits better. If you're a smaller independent agency that wants one tidy system without stitching apps together, Better Agency is the more natural pick. ### User Sentiment Summary AgencyZoom has a user sentiment rating of 94 based on 12 reviews. Better Agency has a user sentiment rating of 86 based on 22 reviews. ![Excellent User Sentiment](https://www.selecthub.com/display/images/scores/excellent.svg) 12 reviews ![Great User Sentiment](https://www.selecthub.com/display/images/scores/great.svg) 22 reviews Synopsis Evaluating all review platforms, our market analysts have compiled the following user sentiment data. 94% of users recommend this product AgencyZoom has a 'excellent' User Satisfaction Rating of 94% when considering 12 user reviews from 1 recognized software review sites. 86% of users recommend this product Better Agency has a 'great' User Satisfaction Rating of 86% when considering 22 user reviews from 2 recognized software review sites. User Review Scores **Software Advice, Inc** n/a **4.27** (11) **Capterra Inc** **4.7** (12) **4.3** (11) ### Awards SelectHub awards earned by these products based on a comprehensive analysis by our research analysts. AgencyZoom stands above the rest by achieving an ‘Excellent’ rating as a User Favorite. ![User Favorite Award]() No awards. ### Product Assistance Training Resources Documentation In Person Live Online Videos Webinars Documentation In Person Live Online Videos Webinars Support Email Phone Chat FAQ Forum Knowledge Base 24/7 Live Support Email Phone Chat FAQ Forum Knowledge Base 24/7 Live Support ### Product Basics Company Size i Small Medium Large Small Medium Large Platforms Supported Windows Mac Linux Android Chromebook Windows Mac Linux Android Chromebook Deployment Supported Cloud On-Premise Mobile Cloud On-Premise Mobile Comparison of Top Alternatives [AgencyZoom Alternatives ](https://www.selecthub.com/insurance-agency-management-systems/agencyzoom/alternatives/) [Better Agency Alternatives ](https://www.selecthub.com/insurance-agency-management-systems/better-agency/alternatives/) ### Screenshots ![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]() ![Screenshots]()![Screenshots]() ### Key Features * **Lead Management** – Captures and tracks leads with automated workflows and follow-up reminders so producers stay on top of every prospect. * **Sales Pipeline** – Visualizes the sales process with customizable stages, letting agents move prospects from first contact through close. * **Performance Analytics** – Runs detailed reports and dashboards on producer and agency performance, useful for managers tracking goals. * **Renewal Management** – Tracks policy renewals and sends automated reminders to cut down on lapses and missed dates. * **Lead Management** – Captures and nurtures leads with tools aimed at moving prospects toward conversion inside one platform. * **Sales Pipeline** – Tracks leads, opportunities, and conversions through a visual pipeline that mirrors how the sales process flows. * **Email Marketing** – Sends targeted campaigns directly from the platform using client data to personalize messages. * **Quoting Tools** – Generates quotes by pulling data from multiple carriers and presenting options to clients in one view. ### Top Alternatives in Insurance Agency Management Systems [ Agency Advantage ](https://www.selecthub.com/p/insurance-agency-management-systems/agency-advantage/) [ Agency Matrix ](https://www.selecthub.com/p/insurance-agency-management-systems/agency-matrix/) [ agencybloc ](https://www.selecthub.com/p/insurance-agency-management-systems/agencybloc/) [ AgencyPro ](https://www.selecthub.com/p/insurance-agency-management-systems/agencypro/) [ AgentCubed ](https://www.selecthub.com/p/insurance-agency-management-systems/agentcubed/) [ AMS360 ](https://www.selecthub.com/p/insurance-agency-management-systems/ams360/) [ Applied Epic ](https://www.selecthub.com/p/insurance-agency-management-systems/applied-epic/) [ Better Agency ](https://www.selecthub.com/p/insurance-agency-management-systems/better-agency/) [ Broker Buddha ](https://www.selecthub.com/p/insurance-agency-management-systems/broker-buddha/) [ CSR24 ](https://www.selecthub.com/p/insurance-agency-management-systems/csr24/) [ EZLynx ](https://www.selecthub.com/p/insurance-agency-management-systems/ezlynx/) [ Gen4 ](https://www.selecthub.com/p/insurance-agency-management-systems/gen4/) [ HawkSoft ](https://www.selecthub.com/p/insurance-agency-management-systems/hawksoft/) [ Jenesis ](https://www.selecthub.com/p/insurance-agency-management-systems/jenesis/) [ NextAgency ](https://www.selecthub.com/p/insurance-agency-management-systems/nextagency/) [ NowCerts ](https://www.selecthub.com/p/insurance-agency-management-systems/nowcerts/) [ QQCatalyst ](https://www.selecthub.com/p/insurance-agency-management-systems/qqcatalyst/) [ Sircon ](https://www.selecthub.com/p/insurance-agency-management-systems/sircon/) [ Smart Agent ](https://www.selecthub.com/p/insurance-agency-management-systems/smart-agent/) [ Veruna ](https://www.selecthub.com/p/insurance-agency-management-systems/veruna/) ### Related Categories AgencyZoom and Better Agency can also be found with other leading products in these categories: [Insurance Software ](https://www.selecthub.com/c/insurance-software/) Show more [Insurance Software ](https://www.selecthub.com/c/insurance-software/) Show more ### Head-to-Head Comparison ![AgencyZoom Software Tool]() ![Agency Matrix Software Tool]() [AgencyZoom VS Agency Matrix](https://www.selecthub.com/insurance-agency-management-systems/agencyzoom-vs-agency-matrix/) ![AgencyZoom Software Tool]() ![agencybloc Software Tool]() [AgencyZoom VS agencybloc](https://www.selecthub.com/insurance-agency-management-systems/agencybloc-vs-agencyzoom/) ![AgencyZoom Software Tool]() ![AMS360 Software Tool]() [AgencyZoom VS AMS360](https://www.selecthub.com/insurance-agency-management-systems/ams360-vs-agencyzoom/) ![AgencyZoom Software Tool]() ![Applied Epic Software Tool]() [AgencyZoom VS Applied Epic](https://www.selecthub.com/insurance-agency-management-systems/agencyzoom-vs-applied-epic/) ![AgencyZoom Software Tool]() ![Better Agency Software Tool]() [AgencyZoom VS Better Agency](https://www.selecthub.com/insurance-agency-management-systems/agencyzoom-vs-better-agency/) ![AgencyZoom Software Tool]() ![EZLynx Software Tool]() [AgencyZoom VS EZLynx](https://www.selecthub.com/insurance-agency-management-systems/ezlynx-vs-agencyzoom/) ![AgencyZoom Software Tool]() ![Gen4 Software Tool]() [AgencyZoom VS Gen4](https://www.selecthub.com/insurance-agency-management-systems/agencyzoom-vs-gen4/) ![AgencyZoom Software Tool]() ![HawkSoft Software Tool]() [AgencyZoom VS HawkSoft](https://www.selecthub.com/insurance-agency-management-systems/agencyzoom-vs-hawksoft/) ![AgencyZoom Software Tool]() ![Jenesis Software Tool]() [AgencyZoom VS Jenesis](https://www.selecthub.com/insurance-agency-management-systems/agencyzoom-vs-jenesis/) ![AgencyZoom Software Tool]() ![NowCerts Software Tool]() [AgencyZoom VS NowCerts](https://www.selecthub.com/insurance-agency-management-systems/agencyzoom-vs-nowcerts/) ![AgencyZoom Software Tool]() ![QQCatalyst Software Tool]() [AgencyZoom VS QQCatalyst](https://www.selecthub.com/insurance-agency-management-systems/agencyzoom-vs-qqcatalyst/) ![AgencyZoom Software Tool]() ![Sircon Software Tool]() [AgencyZoom VS Sircon](https://www.selecthub.com/insurance-agency-management-systems/sircon-vs-agencyzoom/) **About SelectHub (and our data)** We’re the employee-owned Austin-based startup democratizing software data so you can make your decisions in an influence-free zone. Our market data is crowdsourced from our user-base of 100,000+ companies. WE DISTILL IT INTO REAL REQUIREMENTS, COMPARISON REPORTS, PRICE GUIDES and more... ![SelectHub Products Reporting and Analytics]() ![SelectHub Products Cost and Pricing Guide]() **Tier 1:** Fully/moderately supported out-of-the-box allowing for quick and easy deployment. Fully or moderately supported out-of-the-box with industry-leading capabilities and is immediately available after installation without needing any add-ons, integrations, or custom development. **Tier 2:** Supported with workarounds or add-ons that may require additional costs. Not directly available in the software, but can be accomplished using other built-in features, workarounds, or add-ons/products from the vendor with or without any additional cost. **Tier 3:** Requires partner integrations or custom development that is often at an additional cost. 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