[Home](https://www.selecthub.com/) \> [Marketing Automation](https://www.selecthub.com/category/marketing-automation/) \> [Influencer Marketing Software](https://www.selecthub.com/c/influencer-marketing-software/) \> [Upfluence](https://www.selecthub.com/p/influencer-marketing-software/upfluence/) \> Upfluence vs HypeAuditor # Upfluence vs HypeAuditor Last Updated: July 20th, 2026 Our analysts compared [Upfluence](https://www.selecthub.com/p/influencer-marketing-software/upfluence/) vs [HypeAuditor](https://www.selecthub.com/p/influencer-marketing-software/hypeauditor/) based on data from our 400+ point analysis of [Influencer Marketing Software](https://www.selecthub.com/c/influencer-marketing-software/), user reviews and our own crowdsourced data from our [free software selection platform](https://www.selecthub.com/about/start-free-selection-project-site/?category=Influencer Marketing Software&cta=influencer-marketing-software). [Overview](#product-overview) [Pricing](#product-pricing) [Our Review](#product-analyst-summary) [User Ratings](#user-sentiment-section) [Features](#product-benefits-features) [Screenshots](#product-screenshots) Remove Add to Compare [![Upfluence Software Tool](https://cdn.selecthub.com/products/8da60ddc961c6ee8b17d41858f80bb2c-f125b8233dea1c80650396053238294b/resources/normal/logo.png?1758315067)](https://www.selecthub.com/p/influencer-marketing-software/upfluence/) [ ![Product Awards](https://www.selecthub.com/display/images/awards_badge.svg) ](#awards-section) Remove Add to Compare [![HypeAuditor Software Tool](https://cdn.selecthub.com/products/8f34e6c58e3875b532232d5c0165afa2-659292f07546935f2e4c31cd9bc665f1/resources/original/logo.svg?1740151539)](https://www.selecthub.com/p/influencer-marketing-software/hypeauditor/) [ ![Product Awards](https://www.selecthub.com/display/images/awards_badge.svg) ](#awards-section) [Get Free Demo](https://pmo.selecthub.com/get-product-demo/?category=Influencer+Marketing+Software&product%5Fname=Upfluence&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F8da60ddc961c6ee8b17d41858f80bb2c-f125b8233dea1c80650396053238294b%2Fresources%2Fnormal%2Flogo.png%3F1758315067) [Demo](https://pmo.selecthub.com/get-product-demo/?category=Influencer+Marketing+Software&product%5Fname=Upfluence&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F8da60ddc961c6ee8b17d41858f80bb2c-f125b8233dea1c80650396053238294b%2Fresources%2Fnormal%2Flogo.png%3F1758315067) [Request Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Influencer+Marketing+Software&product%5Fname=Upfluence&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F8da60ddc961c6ee8b17d41858f80bb2c-f125b8233dea1c80650396053238294b%2Fresources%2Fnormal%2Flogo.png%3F1758315067&price=3) [Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Influencer+Marketing+Software&product%5Fname=Upfluence&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F8da60ddc961c6ee8b17d41858f80bb2c-f125b8233dea1c80650396053238294b%2Fresources%2Fnormal%2Flogo.png%3F1758315067&price=3) [Get Free Demo](https://pmo.selecthub.com/get-product-demo/?category=Influencer+Marketing+Software&product%5Fname=HypeAuditor&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F8f34e6c58e3875b532232d5c0165afa2-659292f07546935f2e4c31cd9bc665f1%2Fresources%2Foriginal%2Flogo.svg%3F1740151539) [Demo](https://pmo.selecthub.com/get-product-demo/?category=Influencer+Marketing+Software&product%5Fname=HypeAuditor&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F8f34e6c58e3875b532232d5c0165afa2-659292f07546935f2e4c31cd9bc665f1%2Fresources%2Foriginal%2Flogo.svg%3F1740151539) [Request Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Influencer+Marketing+Software&product%5Fname=HypeAuditor&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F8f34e6c58e3875b532232d5c0165afa2-659292f07546935f2e4c31cd9bc665f1%2Fresources%2Foriginal%2Flogo.svg%3F1740151539&price=5) [Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Influencer+Marketing+Software&product%5Fname=HypeAuditor&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F8f34e6c58e3875b532232d5c0165afa2-659292f07546935f2e4c31cd9bc665f1%2Fresources%2Foriginal%2Flogo.svg%3F1740151539&price=5) ### Products Insights Product Ranking ## #1 among all Influencer Marketing Software ## #3 among all Influencer Marketing Software [Find out who the leaders are](https://pmo.selecthub.com/request-custom-scorecard?post%5Ftype=auto%5Fvs%5Farticle&category%5Fslug=influencer-marketing-software&product%5Fslug=upfluence&category=Influencer+Marketing+Software) Price Starts From $478 Monthly Free Trial is unavailable → $2,999 Annually [Free Trial is available →](https://pmo.selecthub.com/free-trial/?product%5Fname=HypeAuditor&category=Influencer Marketing Software&product%5Flogo=https://d3uimxdj41cg3o.cloudfront.net/products/8f34e6c58e3875b532232d5c0165afa2-659292f07546935f2e4c31cd9bc665f1/resources/original/logo.svg?1740151539) Pros What we like about Upfluence and HypeAuditor: * **End-to-end campaign management:** Handles discovery, outreach, tracking, and reporting in one place, so you don't juggle tools. * **Ecommerce integrations:** Connects with Shopify and WooCommerce to tie influencer activity back to sales. * **Big influencer database:** Search across roughly 4 million creators using filters like audience demographics and engagement rates. * **Time savings on routine work:** Users say automated outreach and follow-ups cut a lot of manual effort from campaigns. * **Strong fraud detection:** Flags fake followers and inflated engagement so your spend goes toward real audiences. * **Deep audience analytics:** Demographic and psychographic data helps you match creators to your target market with more confidence. * **Cross-platform reporting:** Reviewers like seeing Instagram, YouTube, and TikTok performance from one dashboard instead of platform by platform. * **Customizable reports:** Tailored reports make it easier to share results with stakeholders who want specific metrics. Cons What we dislike about Upfluence and HypeAuditor: * **Buggy at times:** Users report glitches and unstable features that interrupt active campaigns. * **Steep learning curve:** New users find the feature set complex without strong onboarding. * **Slow, clunky interface:** Some users say the UI feels cumbersome and takes longer than expected to navigate. * **Mixed third-party ratings:** Scores vary across review sites, which can make the experience feel inconsistent. * **No real campaign creation tool:** Reviewers point out you may still need a second platform to run campaigns end to end. * **Pricing feels steep:** Users call out the cost as a barrier, especially for smaller brands with tight budgets. * **Limited customization in workflows:** Some users want more flexibility to tailor outreach and tracking to specific needs. * **Uneven review sentiment:** Ratings on some sites trend lower than others, hinting at uneven experiences. ### Our Review **Bottom line:** Upfluence and Hypeauditor solve different sides of influencer marketing. Pick Upfluence if you want one tool to run campaigns from discovery through payment. Pick Hypeauditor if your top priority is vetting creators and getting deep audience data before you spend. Upfluence is built around end-to-end campaign management. You get influencer discovery across a database of roughly 4 million creators, automated outreach, content approval, performance tracking, and built-in influencer payments. It also connects with Shopify and WooCommerce, so you can tie campaign activity back to actual sales. That makes it a strong fit for ecommerce brands and mid-to-large marketing teams that want fewer tools in their stack. Hypeauditor takes a more analytics-first angle. Its strengths sit in fraud detection, audience quality scoring, and cross-platform reporting for Instagram, YouTube, and TikTok. You also get competitor analysis and customizable reports, which help when you need to justify spend or pick between similar-looking creators. Reviewers note it's less of a fit if you want one place to actually run the campaign. Pricing differs in both amount and cadence. Upfluence starts at $478 per month, while Hypeauditor starts at $2,999 per year. Both vendors quote based on your scale, so treat these as floors and ask for a tailored quote. If your team needs creator vetting and audience intelligence above all else, Hypeauditor fits better. If you want a single platform for outreach, ecommerce attribution, and influencer payouts, Upfluence is the more natural choice — just plan for some onboarding time given the feature depth. ### User Sentiment Summary Upfluence has a user sentiment rating of 91 based on 180 reviews. HypeAuditor has a user sentiment rating of 93 based on 256 reviews. ![Excellent User Sentiment](https://www.selecthub.com/display/images/scores/excellent.svg) 180 reviews ![Excellent User Sentiment](https://www.selecthub.com/display/images/scores/excellent.svg) 256 reviews Synopsis Evaluating all review platforms, our market analysts have compiled the following user sentiment data. 91% of users recommend this product Upfluence has a 'excellent' User Satisfaction Rating of 91% when considering 180 user reviews from 2 recognized software review sites. 93% of users recommend this product HypeAuditor has a 'excellent' User Satisfaction Rating of 93% when considering 256 user reviews from 2 recognized software review sites. User Review Scores **G2.com, Inc** **4.6** (138) **4.6** (221) **Capterra Inc** **4.4** (42) **4.8** (35) ### Awards SelectHub awards earned by these products based on a comprehensive analysis by our research analysts. Upfluence stands above the rest by achieving an ‘Excellent’ rating as a User Favorite. ![User Favorite Award]() HypeAuditor stands above the rest by achieving an ‘Excellent’ rating as a User Favorite. ![User Favorite Award]() ### Product Assistance Training Resources Documentation In Person Live Online Videos Webinars Documentation In Person Live Online Videos Webinars Support Email Phone Chat FAQ Forum Knowledge Base 24/7 Live Support Email Phone Chat FAQ Forum Knowledge Base 24/7 Live Support ### Product Basics Company Size i Small Medium Large Small Medium Large Platforms Supported Windows Mac Linux Android Chromebook Windows Mac Linux Android Chromebook Deployment Supported Cloud On-Premise Mobile Cloud On-Premise Mobile Comparison of Top Alternatives [Upfluence Alternatives ](https://www.selecthub.com/influencer-marketing-software/upfluence/alternatives/) [HypeAuditor Alternatives ](https://www.selecthub.com/influencer-marketing-software/hypeauditor/alternatives/) ### Screenshots ![Screenshots]()![Screenshots]() ![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]() ### Key Features * **Influencer discovery** – Searches a database of around 4 million creators using filters for audience demographics, engagement rates, and platform. * **Automated outreach** – Uses customizable email templates and workflows to contact and follow up with influencers without manual sending. * **Ecommerce integration** – Connects with Shopify and WooCommerce to track sales and conversions tied directly to influencer campaigns. * **Influencer payments** – Handles compensation through built-in payout tools so you don't process payments in a separate system. * **Social listening** – Tracks brand mentions and competitor activity across social platforms to keep you informed during live campaigns. * **Influencer discovery** – Surfaces creators across Instagram, YouTube, TikTok, and more, with filters aimed at matching brand values and target audiences. * **Fraud detection** – Flags fake followers and suspicious engagement so you avoid paying for inflated audiences. * **Audience quality score** – Rates each influencer's audience on authenticity, engagement, and reach to support vetting decisions. * **Competitor analysis** – Compares your influencer activity with competitors' to spot trends and gaps in the market. * **API access** – Offers an API so you can plug Hypeauditor data into existing marketing or BI tools. ### Top Alternatives in Influencer Marketing Software [ AdParlor ](https://www.selecthub.com/p/influencer-marketing-software/adparlor/) [ AspireIQ ](https://www.selecthub.com/p/influencer-marketing-software/aspireiq/) [ BrandBacker ](https://www.selecthub.com/p/influencer-marketing-software/brandbacker/) [ Click Analytic ](https://www.selecthub.com/p/influencer-marketing-software/click-analytic/) [ Collabor8 ](https://www.selecthub.com/p/influencer-marketing-software/collabor8/) [ CreatorIQ ](https://www.selecthub.com/p/influencer-marketing-software/creatoriq/) [ Dovetale ](https://www.selecthub.com/p/influencer-marketing-software/dovetale/) [ HypeAuditor ](https://www.selecthub.com/p/influencer-marketing-software/hypeauditor/) [ Influencity ](https://www.selecthub.com/p/influencer-marketing-software/influencity/) [ Intellifluence ](https://www.selecthub.com/p/influencer-marketing-software/intellifluence/) ### Related Categories Upfluence and HypeAuditor can also be found with other leading products in these categories: [AI Marketing Tools ](https://www.selecthub.com/c/ai-marketing-tools/) Show more [Marketing Automation Software ](https://www.selecthub.com/c/marketing-automation-software/) Show more ### Head-to-Head Comparison ![Upfluence Software Tool]() ![AdParlor Software Tool]() [Upfluence VS AdParlor](https://www.selecthub.com/influencer-marketing-software/upfluence-vs-adparlor/) ![Upfluence Software Tool]() ![AspireIQ Software Tool]() [Upfluence VS AspireIQ](https://www.selecthub.com/influencer-marketing-software/upfluence-vs-aspireiq/) ![Upfluence Software Tool]() ![BrandBacker Software Tool]() [Upfluence VS BrandBacker](https://www.selecthub.com/influencer-marketing-software/upfluence-vs-brandbacker/) ![Upfluence Software Tool]() ![Collabor8 Software Tool]() [Upfluence VS Collabor8](https://www.selecthub.com/influencer-marketing-software/upfluence-vs-collabor8/) ![Upfluence Software Tool]() ![CreatorIQ Software Tool]() [Upfluence VS CreatorIQ](https://www.selecthub.com/influencer-marketing-software/upfluence-vs-creatoriq/) ![Upfluence Software Tool]() ![Dovetale Software Tool]() [Upfluence VS Dovetale](https://www.selecthub.com/influencer-marketing-software/upfluence-vs-dovetale/) ![Upfluence Software Tool]() ![HypeAuditor Software Tool]() [Upfluence VS HypeAuditor](https://www.selecthub.com/influencer-marketing-software/upfluence-vs-hypeauditor/) ![Upfluence Software Tool]() ![Influencity Software Tool]() [Upfluence VS Influencity](https://www.selecthub.com/influencer-marketing-software/upfluence-vs-influencity/) ![Upfluence Software Tool]() ![Intellifluence Software Tool]() [Upfluence VS Intellifluence](https://www.selecthub.com/influencer-marketing-software/upfluence-vs-intellifluence/) ![Upfluence Software Tool]() ![Izea Software Tool]() [Upfluence VS Izea](https://www.selecthub.com/influencer-marketing-software/upfluence-vs-izea/) ![Upfluence Software Tool]() ![Sideqik Software Tool]() [Upfluence VS Sideqik](https://www.selecthub.com/influencer-marketing-software/upfluence-vs-sideqik/) ![Upfluence Software Tool]() ![Traackr Software Tool]() [Upfluence VS Traackr](https://www.selecthub.com/influencer-marketing-software/upfluence-vs-traackr/) **About SelectHub (and our data)** We’re the employee-owned Austin-based startup democratizing software data so you can make your decisions in an influence-free zone. Our market data is crowdsourced from our user-base of 100,000+ companies. WE DISTILL IT INTO REAL REQUIREMENTS, COMPARISON REPORTS, PRICE GUIDES and more... ![SelectHub Products Reporting and Analytics]() ![SelectHub Products Cost and Pricing Guide]() **Tier 1:** Fully/moderately supported out-of-the-box allowing for quick and easy deployment. Fully or moderately supported out-of-the-box with industry-leading capabilities and is immediately available after installation without needing any add-ons, integrations, or custom development. **Tier 2:** Supported with workarounds or add-ons that may require additional costs. Not directly available in the software, but can be accomplished using other built-in features, workarounds, or add-ons/products from the vendor with or without any additional cost. **Tier 3:** Requires partner integrations or custom development that is often at an additional cost. Requires additional integrations, plugins, marketplace applications from a third-party vendor, or custom development using the APIs, libraries, extensions, and development framework supported by the software, with or without any additional cost. [Close](#) ```json { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.selecthub.com/" }, { "@type": "ListItem", "position": 2, "name": "Marketing Automation", "item": "https://www.selecthub.com/category/marketing-automation/" }, { "@type": "ListItem", "position": 3, "name": "Influencer Marketing Software", "item": "https://www.selecthub.com/c/influencer-marketing-software/" }, { "@type": "ListItem", "position": 4, "name": "Upfluence", "item": "https://www.selecthub.com/p/influencer-marketing-software/upfluence/" }, { "@type": "ListItem", "position": 5, "name": "Upfluence Vs HypeAuditor" } ] } ```