[Home](https://www.selecthub.com/) \> [Marketing Automation](https://www.selecthub.com/category/marketing-automation/) \> [Influencer Marketing Software](https://www.selecthub.com/c/influencer-marketing-software/) \> [Izea](https://www.selecthub.com/p/influencer-marketing-software/izea/) \> Izea vs onalytica # Izea vs onalytica Last Updated: May 11th, 2026 Our analysts compared [Izea](https://www.selecthub.com/p/influencer-marketing-software/izea/) vs [onalytica](https://www.selecthub.com/p/influencer-marketing-software/onalytica/) based on data from our 400+ point analysis of [Influencer Marketing Software](https://www.selecthub.com/c/influencer-marketing-software/), user reviews and our own crowdsourced data from our [free software selection platform](https://www.selecthub.com/about/start-free-selection-project-site/?category=Influencer Marketing Software&cta=influencer-marketing-software). [Overview](#product-overview) [Pricing](#product-pricing) [Our Review](#product-analyst-summary) [User Ratings](#user-sentiment-section) [Features](#product-benefits-features) [Screenshots](#product-screenshots) Remove Add to Compare [![Izea Software Tool](https://cdn.selecthub.com/products/09abb81a3bd0603d56beff274364d2de-93b0d3fb2ebfb256ca84cc686ab853b4/resources/normal/logo.png?1740412618)](https://www.selecthub.com/p/influencer-marketing-software/izea/) Remove Add to Compare [![onalytica Software Tool](https://cdn.selecthub.com/products/18ebf96a2f92ee2fb5a254536239cc38-947c05aa46f21564d4f6fe35e501ebf2/resources/normal/logo.png?1740508237)](https://www.selecthub.com/p/influencer-marketing-software/onalytica/) [Get Free Demo](https://pmo.selecthub.com/get-product-demo/?category=Influencer+Marketing+Software&product%5Fname=Izea&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F09abb81a3bd0603d56beff274364d2de-93b0d3fb2ebfb256ca84cc686ab853b4%2Fresources%2Fnormal%2Flogo.png%3F1740412618) [Demo](https://pmo.selecthub.com/get-product-demo/?category=Influencer+Marketing+Software&product%5Fname=Izea&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F09abb81a3bd0603d56beff274364d2de-93b0d3fb2ebfb256ca84cc686ab853b4%2Fresources%2Fnormal%2Flogo.png%3F1740412618) [Request Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Influencer+Marketing+Software&product%5Fname=Izea&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F09abb81a3bd0603d56beff274364d2de-93b0d3fb2ebfb256ca84cc686ab853b4%2Fresources%2Fnormal%2Flogo.png%3F1740412618&price=1) [Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Influencer+Marketing+Software&product%5Fname=Izea&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F09abb81a3bd0603d56beff274364d2de-93b0d3fb2ebfb256ca84cc686ab853b4%2Fresources%2Fnormal%2Flogo.png%3F1740412618&price=1) [Get Free Demo](https://pmo.selecthub.com/get-product-demo/?category=Influencer+Marketing+Software&product%5Fname=onalytica&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F18ebf96a2f92ee2fb5a254536239cc38-947c05aa46f21564d4f6fe35e501ebf2%2Fresources%2Fnormal%2Flogo.png%3F1740508237) [Demo](https://pmo.selecthub.com/get-product-demo/?category=Influencer+Marketing+Software&product%5Fname=onalytica&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F18ebf96a2f92ee2fb5a254536239cc38-947c05aa46f21564d4f6fe35e501ebf2%2Fresources%2Fnormal%2Flogo.png%3F1740508237) [Request Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Influencer+Marketing+Software&product%5Fname=onalytica&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F18ebf96a2f92ee2fb5a254536239cc38-947c05aa46f21564d4f6fe35e501ebf2%2Fresources%2Fnormal%2Flogo.png%3F1740508237&price=3) [Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Influencer+Marketing+Software&product%5Fname=onalytica&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F18ebf96a2f92ee2fb5a254536239cc38-947c05aa46f21564d4f6fe35e501ebf2%2Fresources%2Fnormal%2Flogo.png%3F1740508237&price=3) ### Products Insights Product Ranking ## #10 among all Influencer Marketing Software ## #14 among all Influencer Marketing Software [Find out who the leaders are](https://pmo.selecthub.com/request-custom-scorecard?post%5Ftype=auto%5Fvs%5Farticle&category%5Fslug=influencer-marketing-software&product%5Fslug=izea&category=Influencer+Marketing+Software) Price Starts From $6 Monthly, Freemium [ Free Trial is available →](https://pmo.selecthub.com/free-trial/?product%5Fname=Izea&category=Influencer Marketing Software&product%5Flogo=https://d3uimxdj41cg3o.cloudfront.net/products/09abb81a3bd0603d56beff274364d2de-93b0d3fb2ebfb256ca84cc686ab853b4/resources/normal/logo.png?1740412618) Custom Quote i [ Free Trial is available →](https://pmo.selecthub.com/free-trial/?product%5Fname=onalytica&category=Influencer Marketing Software&product%5Flogo=https://d3uimxdj41cg3o.cloudfront.net/products/18ebf96a2f92ee2fb5a254536239cc38-947c05aa46f21564d4f6fe35e501ebf2/resources/normal/logo.png?1740508237) Pros What we like about Izea and onalytica: **End-to-End Campaign Management:** IZEA streamlines influencer campaigns from start to finish, encompassing audience identification, campaign execution, and performance analysis. **Extensive Influencer Database:** IZEA provides access to a vast network of influencers, empowering businesses to connect with suitable partners for their target audience. **User-Friendly Interface:** User reviews often praise IZEA's intuitive design, simplifying the process of navigating the platform and managing campaigns, despite its robust features. **Data-Driven Insights:** IZEA's analytics dashboard offers valuable metrics, enabling businesses to measure campaign effectiveness and make informed decisions. **Influencer Identification:** Onalytica excels in identifying influencers, providing insights into potential and existing market influencers. **Relationship Management:** The platform simplifies the tracking of influencer relationships, making it easy to manage interactions and measure their impact on business goals. **Analytics and Reporting:** Users praise Onalytica's robust analytics tools, which provide valuable data on topic mentions, share of voice, and overall campaign performance. **Cost-Effectiveness:** User reviews consistently highlight Onalytica's cost-effectiveness, making it an attractive option for businesses of all sizes. Cons What we dislike about Izea and onalytica: **Inconsistent User Experience:** User reviews highlight a discrepancy in user satisfaction, with G2 reflecting a lower satisfaction level (3.9/5) compared to positive feedback from other sources. This suggests potential inconsistencies in the platform's performance or usability. **Price Variability:** The lack of clarity regarding pricing, with sources mentioning different starting prices, could be a deterrent for businesses seeking transparent pricing structures. **Steep Learning Curve:** While user reviews acknowledge user-friendliness after familiarization, the platform's complexity might pose initial challenges for some users, potentially impacting campaign timelines. **Limited Influencer Categories:** User reviews don't mention specific limitations regarding influencer categories. ### Our Review Is Izea easy as pie to use, or does it leave a sour taste in your mouth? User reviews from the last year reveal a mixed bag. While Izea is praised for its comprehensive suite of tools, including audience targeting, campaign management, and analytics, some users find the software complex and requiring a learning curve. This duality is a double-edged sword, as the comprehensive nature of the platform contributes to its complexity. For instance, one user lauded the VizSearch feature for its unique approach to influencer discovery, while another bemoaned the platform's occasional search functionality issues. A key differentiator for Izea is its focus on end-to-end campaign management, allowing businesses to manage all aspects of their influencer marketing efforts from a single platform. This is particularly beneficial for small to medium-sized businesses (SMBs) that may not have the resources to invest in multiple point solutions. However, some users have reported that the platform's influencer database, while extensive, may not be as robust as some competitors, particularly for those seeking B2B influencers. Overall, Izea seems best suited for SMBs or those new to influencer marketing who seek a cost-effective, all-in-one solution. However, businesses with more sophisticated needs or those focused on B2B marketing may find other platforms more suitable. Show more Is Onalytica really the onlytica option for influencer marketing? This software, designed to streamline influencer marketing campaigns, has garnered largely positive feedback from users. They particularly appreciate its user-friendly interface and robust analytics tools, which provide valuable insights into campaign performance. For instance, users highlight the platform's ability to effortlessly track interactions with influencers and measure the impact of social media strategies. This granular level of detail allows businesses to fine-tune their approach and maximize their return on investment. However, some users have pointed out that Onalytica's pricing could be a barrier for smaller businesses with limited budgets. Despite this, the consensus is that Onalytica offers a comprehensive suite of tools that simplifies the often-complex world of influencer marketing. Its intuitive design, coupled with excellent customer support, makes it an ideal choice for businesses of all sizes looking to harness the power of influencer marketing. Show more ### User Sentiment Summary Izea has a user sentiment rating of 80 based on 38 reviews. onalytica has a user sentiment rating of 89 based on 13 reviews. ![Great User Sentiment](https://www.selecthub.com/display/images/scores/great.svg) 38 reviews ![Great User Sentiment](https://www.selecthub.com/display/images/scores/great.svg) 13 reviews Synopsis Evaluating all review platforms, our market analysts have compiled the following user sentiment data. 80% of users recommend this product Izea has a 'great' User Satisfaction Rating of 80% when considering 38 user reviews from 2 recognized software review sites. 89% of users recommend this product onalytica has a 'great' User Satisfaction Rating of 89% when considering 13 user reviews from 2 recognized software review sites. User Review Scores **G2.com, Inc** **3.9** (32) **4.5** (6) **Capterra Inc** n/a **4.4** (7) **TrustRadius** **4.5** (6) n/a ### Product Assistance Training Resources Documentation In Person Live Online Videos Webinars Documentation In Person Live Online Videos Webinars Support Email Phone Chat FAQ Forum Knowledge Base 24/7 Live Support Email Phone Chat FAQ Forum Knowledge Base 24/7 Live Support ### Product Basics Company Size i Small Medium Large Small Medium Large Platforms Supported Windows Mac Linux Android Chromebook Windows Mac Linux Android Chromebook Deployment Supported Cloud On-Premise Mobile Cloud On-Premise Mobile Comparison of Top Alternatives [ Izea Alternatives](https://www.selecthub.com/influencer-marketing-software/izea/alternatives/) [ onalytica Alternatives](https://www.selecthub.com/influencer-marketing-software/onalytica/alternatives/) ### Screenshots ![Screenshots]()![Screenshots]() ![Screenshots]()![Screenshots]()![Screenshots]() ### Key Features * **Influencer Discovery:** Advanced search filters allow users to find influencers based on demographics, engagement rates, and niche interests. * **Campaign Management:** Comprehensive tools for planning, executing, and tracking influencer marketing campaigns from start to finish. * **Content Workflow:** Streamlined processes for content creation, approval, and distribution, ensuring efficient collaboration between brands and influencers. * **Performance Analytics:** Detailed reporting on campaign performance, including metrics like reach, impressions, and ROI, to evaluate success and optimize future strategies. * **Marketplace Integration:** Access to a vast marketplace of influencers, enabling brands to connect with potential partners across various platforms and industries. read more... * **Influencer Discovery:** Identify relevant influencers across various industries using advanced search filters and criteria. * **Influencer Relationship Management:** Manage and nurture relationships with influencers through a centralized platform, ensuring streamlined communication. * **Content Amplification:** Leverage influencer networks to amplify brand content, increasing reach and engagement. * **Campaign Management:** Plan, execute, and track influencer marketing campaigns with detailed analytics and reporting tools. * **Performance Analytics:** Access comprehensive analytics to measure the impact of influencer collaborations on brand metrics and ROI. read more... ### Top Alternatives in Influencer Marketing Software [ AdParlor ](https://www.selecthub.com/p/influencer-marketing-software/adparlor/) [ AspireIQ ](https://www.selecthub.com/p/influencer-marketing-software/aspireiq/) [ BrandBacker ](https://www.selecthub.com/p/influencer-marketing-software/brandbacker/) [ Click Analytic ](https://www.selecthub.com/p/influencer-marketing-software/click-analytic/) [ Collabor8 ](https://www.selecthub.com/p/influencer-marketing-software/collabor8/) [ CreatorIQ ](https://www.selecthub.com/p/influencer-marketing-software/creatoriq/) [ Dovetale ](https://www.selecthub.com/p/influencer-marketing-software/dovetale/) [ HypeAuditor ](https://www.selecthub.com/p/influencer-marketing-software/hypeauditor/) [ Influencity ](https://www.selecthub.com/p/influencer-marketing-software/influencity/) [ Intellifluence ](https://www.selecthub.com/p/influencer-marketing-software/intellifluence/) ### Related Categories Izea and onalytica can also be found with other leading products in these categories: [ Marketing Automation Software ](https://www.selecthub.com/c/marketing-automation-software/) Show more [ Marketing Automation Software ](https://www.selecthub.com/c/marketing-automation-software/) Show more ### Head-to-Head Comparison ![Izea Software Tool]() ![AdParlor Software Tool]() [Izea VS AdParlor](https://www.selecthub.com/influencer-marketing-software/izea-vs-adparlor/) ![Izea Software Tool]() ![AspireIQ Software Tool]() [Izea VS AspireIQ](https://www.selecthub.com/influencer-marketing-software/aspireiq-vs-izea/) ![Izea Software Tool]() ![BrandBacker Software Tool]() [Izea VS BrandBacker](https://www.selecthub.com/influencer-marketing-software/izea-vs-brandbacker/) ![Izea Software Tool]() ![Collabor8 Software Tool]() [Izea VS Collabor8](https://www.selecthub.com/influencer-marketing-software/izea-vs-collabor8/) ![Izea Software Tool]() ![CreatorIQ Software Tool]() [Izea VS CreatorIQ](https://www.selecthub.com/influencer-marketing-software/creatoriq-vs-izea/) ![Izea Software Tool]() ![Dovetale Software Tool]() [Izea VS Dovetale](https://www.selecthub.com/influencer-marketing-software/dovetale-vs-izea/) ![Izea Software Tool]() ![HypeAuditor Software Tool]() [Izea VS HypeAuditor](https://www.selecthub.com/influencer-marketing-software/hypeauditor-vs-izea/) ![Izea Software Tool]() ![Influencity Software Tool]() [Izea VS Influencity](https://www.selecthub.com/influencer-marketing-software/influencity-vs-izea/) ![Izea Software Tool]() ![Intellifluence Software Tool]() [Izea VS Intellifluence](https://www.selecthub.com/influencer-marketing-software/intellifluence-vs-izea/) ![Izea Software Tool]() ![Sideqik Software Tool]() [Izea VS Sideqik](https://www.selecthub.com/influencer-marketing-software/izea-vs-sideqik/) ![Izea Software Tool]() ![Traackr Software Tool]() [Izea VS Traackr](https://www.selecthub.com/influencer-marketing-software/traackr-vs-izea/) ![Izea Software Tool]() ![Upfluence Software Tool]() [Izea VS Upfluence](https://www.selecthub.com/influencer-marketing-software/upfluence-vs-izea/) **About SelectHub (and our data)** We’re the employee-owned Austin-based startup democratizing software data so you can make your decisions in an influence-free zone. Our market data is crowdsourced from our user-base of 100,000+ companies. WE DISTILL IT INTO REAL REQUIREMENTS, COMPARISON REPORTS, PRICE GUIDES and more... ![SelectHub Products Reporting and Analytics]() ![SelectHub Products Cost and Pricing Guide]() **Tier 1:** Fully/moderately supported out-of-the-box allowing for quick and easy deployment. Fully or moderately supported out-of-the-box with industry-leading capabilities and is immediately available after installation without needing any add-ons, integrations, or custom development. **Tier 2:** Supported with workarounds or add-ons that may require additional costs. Not directly available in the software, but can be accomplished using other built-in features, workarounds, or add-ons/products from the vendor with or without any additional cost. **Tier 3:** Requires partner integrations or custom development that is often at an additional cost. Requires additional integrations, plugins, marketplace applications from a third-party vendor, or custom development using the APIs, libraries, extensions, and development framework supported by the software, with or without any additional cost. [Close](#) ```json { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.selecthub.com/" }, { "@type": "ListItem", "position": 2, "name": "Marketing Automation", "item": "https://www.selecthub.com/category/marketing-automation/" }, { "@type": "ListItem", "position": 3, "name": "Influencer Marketing Software", "item": "https://www.selecthub.com/c/influencer-marketing-software/" }, { "@type": "ListItem", "position": 4, "name": "Izea", "item": "https://www.selecthub.com/p/influencer-marketing-software/izea/" }, { "@type": "ListItem", "position": 5, "name": "Izea Vs Onalytica" } ] } ```