By now you’ve probably heard of the rampant workplace disengagement problem. Only 15% of workers worldwide are actively engaged in their work. Although the US experiences significantly better engagement, with 30% of workers engaged, the number is still far from ideal. A study by the Aberdeen Group headed by HR Tech influencer Michael Moon showed that companies with engaged employees take in 2.5 times the revenue of their competitors with lower engagement.
Now, knowing that employee engagement is important is one thing, but fixing it is a different beast. It takes a company’s full commitment to implement a strategy that improves engagement. After all, a few employee engagement surveys only go so far. In turn, several companies, in particular larger ones, have adopted employee engagement software.
Employee engagement platforms help managers track their employees’ engagement levels, communicate, create an engagement improvement process and much more. With this in mind, let’s take a look at how employee engagement software helps companies improve engagement and performance:
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Constant communication of all types is crucial to keeping employees engaged. If they’re constantly off by themselves with little-to-no interaction with their superiors and colleagues, how are they supposed to understand the goals and state of the company?
An employee engagement platform makes this easier by providing a space for communication. Within the system, managers can message their employees, provide feedback and set goals. Frequent feedback is an easy way to increase engagement levels because it helps employees improve in their work. Feedback can also provide motivation to improve, leading to better overall employee performance.
Part of the feedback can be related to goals, both individual and company-wide. Managers can place these goals on the system so that each employee can refer back to them whenever they want. With this transparency, employees feel like they’re a part of the company’s success; like they’re making a difference. And when you feel like you make an impact, you’re more likely to do the work that is truly impactful.
Additionally, employees can use the communication system to share content. This is a key cog in creating an inclusive company culture. Sharing content with a group helps everyone feel included. Even better, when someone shares an industry-related article, everyone gets the latest information. But even if someone is just sharing a funny GIF, it still gives everyone a nice laugh and a quick break. This is a small but meaningful part of establishing a company culture that leads to higher job satisfaction among your employees.
Making Peer-to-Peer Recognition Easier
A tried-and-true method of keeping employees engaged is peer-to-peer recognition. We all like to be recognized for what we do; it just feels good. Especially if you completed something big, such as finishing a large project early, you’re more motivated to put in the same amount of effort the next time if you’re recognized for it.
Employee engagement software makes this kind of employee recognition easier. With some employee engagement platforms, the entire workforce is incentivized to participate in peer-to-peer recognition. In some cases, the system even features a gamification platform which makes recognizing one another fun.
These incentives lead to employees being recognized daily, which makes sure that everyone gets recognized for their accomplishments. Doing so boosts workplace morale company-wide, and in the process boosts employee retention. After all, when was the last time you wanted to leave a positive, rewarding environment that made you feel good every day?
Communication and better employee recognition are all fine and dandy, but how can you tell if your engagement strategy is actually working? That very well may be the biggest benefit of employee engagement software.
Most vendors offer reporting capabilities, including a real-time dashboard. Managers and HR managers alike can use the dashboard to find insights on both their employee’s engagement and the success of their engagement strategy. Using frequent employee engagement surveys, the platform can track increases and decreases in engagement to figure out when and why it happens. If engagement levels don’t change much after implementing a strategy, then they can adjust it accordingly.
These reporting capabilities go beyond simply tracking engagement surveys, however. Some can even track engagement in real time, so managers can check how engaged their employees are throughout the day.
A strong employee engagement strategy helps companies reduce employee turnover and increase their performance. With employee engagement software, implementing and adjusting that strategy is easy. It’ll take a little time and a lot of commitment, but the difference will be noticeable.