Benefits and Insights

Why use Odoo?

Key differentiators & advantages of Odoo

  • Modularity: Odoo offers a variety of apps that meet different business needs. These tools can be integrated and added to a system based on individualized company processes. 
  • Visualization: This program contains customizable dashboards that enable users to quickly view actionable insights. These visualizations may include data such as available labor assets, stock movements and customer performance metrics. 
  • Productivity: This system centralizes various business processes through the integration of different applications or modules. By connecting these workflows, companies can automate more tasks, freeing up employee time for other duties. 
  • Order Optimization: The inventory app of Odoo is an effective way to optimize orders and streamline inventory management. Users can streamline the supply chain through the tracking of stock movements and the automation of RFQs through this program. 
  • Accessibility: Odoo can be deployed through the cloud, making it accessible to users in a wide variety of locations and on different devices. The program is also open source, meaning that companies can customize the solution to adhere to unique requirements. 

Industry Expertise

Odoo is a versatile solution that is suited for companies in a variety of industries, largely due to its modularity. However, the vendor’s app store does offer some free and paid applications that are tailored to businesses in specific industries. For example, beauty spa management and fleet rental management capabilities are some of the programs available for download on Odoo’s website.

Key Features

  • Accounting: The accounting application includes bank synchronization features that automatically sync bank statements. The invoicing tool enables users to manage recurring billings and to track payments. About 95% of the reconciliation process can be automated through this feature. 
  • Project Management: Odoo lets users look at available labor resources when scheduling projects. It can also develop forecasts using historical data from relevant projects and estimate deadlines. Files and notes can be easily attached to tasks so that information is centralized and easily accessed. 
  • Human Resources: The HR function allows employers to receive alerts when leave requests, applications, appraisals and allocation requests are put into the system. Users can track employee hours and sort them by task, client or project. This tool also connects to accounting functionality so that reports can be posted automatically based on actual project duration. 
  • Inventory: Odoo enables users to automate RFQs and use order points to increase supply chain efficiency. The program includes drop-shipping, cross-docking and multi-warehouse functionality. Stock movements can be tracked and traced through lots and serials, both upstream and downstream. 
  • Purchase Management: Using stock levels, Odoo can automatically send RFQs to suppliers. Users can develop procurement rules that are triggered by factors such as sales orders, stock levels and logistic rules. The program maintains supplier price lists. It also assists in making better purchases through the use of data on current promotions and special contract conditions. 
  • Manufacturing: This feature contains the Workcenter Control Panel, which includes quality checks, in process alerts, worksheet display, time tracking and serial/lot number recording. Procurements can be automated by setting up make-to-order or minimum stock rules. The system also supports barcoding, whether a company uses lots or serial numbers. 
  • CRM: Odoo allows users to develop custom dashboards to glean actionable insights and relevant information such as how current performance stacks up to monthly targets. The program enables the scheduling of activities based on sales scripts. By clicking on an opportunity, information such as mail received and website pages viewed can be gathered and can assist in the tailoring of a sales strategy. 


Some of the product limitations include:

  •  The Community (open source) edition has less built-in features than the Enterprise (licensed) edition, such as Accounting. Odoo has been moving features from the Community solution to the Enterprise solution since version nine 
  •  The Odoo POS is too basic in its capabilities and has bugs. Coupons and promotions aren’t supported by the POS. The POS cannot send receipts via email and you cannot view the receipt history from the POS. Missing indicators include but aren’t limited to margins and average baskets.  
  •  The solution doesn’t integrate with social media platforms. 
  •  Odoo doesn’t support wholesale sales procedures.  

Suite Support

Odoo offers phone and online support to users in English, Spanish, French and Dutch. Online courses are available to learn more about the solution, along with paid certifications. Support tickets can be opened online.

mail_outlineEmail: Users receive 24/5 online support through Odoo Online free with a subscription. Assistance includes bug resolution, questions related to an account, answers to common questions and access to relevant materials.
phonePhone: Odoo offers different phone emergency lines based on a company’s location. In the United States, the support number is 1-650-289-8234.
schoolTraining: Multiple courses are offered online to help users learn more about using the program. Certification exams are also available for a fee.
local_offerTickets: Case submission is available online through Odoo’s website. Required information to submit a ticket form includes user subscription code, Odoo version currently used and a working email address.

Odoo Reviews

Average customer reviews & user sentiment summary:

516 reviews


of users would recommend this product

Synopsis of User Ratings and Reviews

Based on an aggregate of reviews taken from the sources above, the following pros & cons have been curated by a SelectHub Market Analyst.


  • Functionality: All reviewers that mentioned functionality in their review said that Odoo provides robust features to manage the entire business.
  • Navigation: With 91% of reviews mentioning navigation being positive, Odoo offers an intuitive, simple and modular user interface and experience.
  • Customization: Though some reviewers mentioned that web-development knowledge or Python-coders are needed to complete system customization, almost 90% of reviewers applauded the customization capabilities of Odoo ERP.
  • Cost: With a free version of Odoo available and a subscription-based per-user pricing system, 88% of reviewers said the solution is affordable and of good value.
  • Integration: The suite of integrated applications and opportunities for third-party integrations yielded 100% positive feedback.
  • Implementation: Amongst mixed reviews and some mentionings of difficult, lengthy implementations, 55% of reviewers said their implementation process was positive.


  • Support: Almost 90% of reviewers mentioning support cautioned long wait times and unsatisfactory responses from the Odoo customer support team.
  • Documentation: All reviews that mention documentation were complaints concerned with a lack of proper guidance to complete customizations.
  • Bugs and Performance: Slow performance and frequent bugs resulted in almost 90% of reviewers portraying the system in a negative light.

Researcher's Summary:

Odoo is an affordable, flexible and scalable platform that provides a wide range of integrated applications. Reviewers were predominantly happy with the system and its capabilities, but there were complaints relating to unresponsive and unhelpful customer support, lack of documentation for developers and subpar performance. Otherwise, the system was reviewed as easy to use and powerful.

User Sentiment i

Based on 516 reviews:

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