Embedded Analytics Tools Buyer's Guide
Embedded Analytics Tools Bring Business Intelligence to Other Software
By Bergen Adair, Market Research Associate
Embedded Analytics software brings the advanced reporting and data analytics capabilities of business intelligence tools to other kinds of business software. Its seamless integration and extensive customization make it an excellent solution for organizations seeking to dig into their proprietary data to glean insights and make more data-driven decisions. These decisions can range from individual customer nurturing to overarching future business goals and everything in between, all at your fingertips with embedded BI.
- Embedded analytics offer the benefits of a robust business intelligence tool with the flexibility and customization those solutions often lack.
- Businesses can use embedded analytics to perform detailed predictive forecasting and performance management displayed in intuitive visualizations.
- The basic embedded analytics features are embeddability, data management, embedded data visualization, embedded reporting, embedded analytics and security measures.
- Advanced features users can expect from embedded BI include datasources integration, extensibility, availability, scalability and mobile support.
- When selecting embedded BI software, follow these steps: ask questions, gather requirements, compare tools, shortlist vendors and select the best match.
What This Embedded Analytics Guide Covers
See how the top 10 Embedded Analytics Tools leaders fare against the most common key requirements
Benefits of Embedded Analytics
Embedded analytics offer many different types of benefits. First, there’s the cost. Historically, robust reporting capabilities and BI dashboards came with a significant price tag — with the increasing accessibility of analytics technology, there are more affordable options out there every day. Embedded analytics takes this trend even further by offering lower price points than many BI platforms, extending accessibility to new markets.
Speaking of accessibility, embedded analytics offer another benefit: they don’t take the users out of the native software in which they’re working. For example, if a sales manager wants to create a sales report, instead of having to leave Salesforce and open Tableau, they can just do it straight in their CRM.
Plus, embedded analytics offer most of the same benefits as business intelligence. BI tools help users make data-driven decisions by analyzing and visualizing important business data. Their focus on gathering data allows users to get intimately familiar with their clients’ needs and behaviors in order to better connect with and cater to them.
Embedded BI also gives users the option to act preemptively rather than reactively — using predictive analytics, users can create detailed forecasting reports, test potential business plans and gauge how different courses of actions will likely impact their operation.
Expert recommendations and analysis on the top Embedded Analytics Tools
Embedded Analytics Implementation Goals
Gain insight into daily operations
|Embedded analytics generates up-to-the-minute reports on designated KPIs. This helps users understand what is happening statistically in different areas of their business. It also creates an understanding of customer behavior in order to better serve them.|
Make predictions using forecasting and planning
|Using predictive analytics, embedded BI helps users plan data-informed business strategies. By analyzing patterns in previous data, users can anticipate likely trajectories if they follow the same business model. They can also input variables for potential problems in order to plan how to react to them ahead of time.|
|Embedded BI creates detailed reports and offers real-time updates, allowing managers to manage sales performance in great detail. You can set alerts to go out when certain thresholds are met, so you’ll never be surprised by benchmarks.|
Generate intuitive visualizations
|Organizations no longer need to rely on data scientists to analyze complex strings of numbers — embedded analytics takes unstructured data and organizes it into easy-to-read dashboards.|
Expert recommendations and analysis on the top Embedded Analytics Tools
Embedded Analytics Basic Features
The following features all play a central role in software for manufacturing companies. While some vendors will offer more advanced versions of these features, you’ll want a basic level of this functionality within your embedded analytics software.
|Embeddability||Embedded BI solutions offer white-labeling which allow users to customize their solution. Multi-tenancy support ensures every instance of the software is unique. Version control stores previous versions of the software and globalization support offers customizations for operating language, reading direction, time zone, etc.|
|Data Management||Data exploration and preparation features take unstructured data and organize it while discovering patterns and trends. Data blending and ETL (exchange, transform and load) tools allow this data to be drawn from multiple sources where it is then stored in an optimized data repository. Data modeling maps any trends into digestible visualizations.|
|Embedded Data Visualization||Data can be visualized via interactive dashboards that allow users to drill-down or scale-up at will and explore their data. These visualizations help users comprehend complex data sets.|
|Embedded Reporting||Reports are often portrayed in lists or tables. Users can create and distribute a range of report types in a variety of code-based languages and file formats. They can also set these reports to generate and even go out on timed schedules.|
|Embedded Analytics||Embedded BI solutions can run diagnostic, descriptive, predictive and prescriptive analytics programs to draw different kinds of insights from data.|
|Security||Through role-based access, single sign-on, user filtering, application activity tracking and more, embedded analytics ensures data security from a range of different angles.|
Expert recommendations and analysis on the top Embedded Analytics Tools
Advanced Embedded Analytics Product Features to Consider
Along with the key features needed in an embedded BI software system, there are several other features to consider. The following features are either not integral to a embedded analytics system or may need to be provided by a third-party software provider.
|Datasources Integration||This feature allows embedded analytics software to integrate data from sources like CSV, Excel, XML, Hadoop, etc. These can be both relational and NoSQL databases.|
|Extensibility||Embedded analytics software has to scale, stretch and adapt as your organization does. It has to provide document APIs to update data source connections so users can build and then reuse templates again and again. They should also integrate with external ETL tools and web service integration protocols.|
|Availability||Embedded analytics software (and all your business software) should offer high availability. This simply means that the software is usable most or all of the time. Redundant backup services and cloud nodes are some features to look for to ensure high availability.|
|Scalability||When you grow, your software needs to be able to grow as well. Embedded analytics should be both vertically and horizontally scalable. They also need to be dynamic and automatically scale resources in order to meet varying throughput.|
|Mobile Support||If you anticipate using mobile versions of the software, it should offer native mobile apps and a responsive design that translates the user experience from desktop to mobile seamlessly.|
Expert recommendations and analysis on the top Embedded Analytics Tools
Compare Embedded Analytics Tools Vendors: Selection GuideSelecting the right embedded analytics tool for your organization may seem daunting, but it can run smoothly if you follow a few simple steps.
Rather than choosing the “best” software based solely on other people’s reviews, it’s important to choose embedded BI based on your business’s unique needs. We recommend identifying which of the features mentioned in the section above you will most likely use, or which ones are most crucial to you. It’s usually better to under-buy than over-buy, as additional modules and features often drive the price up on what was originally an affordable application.
To help you with this step, we’ve made an interactive requirements template. You can use it to identify your key requirements and create a guideline to follow when comparing features.
Embedded Analytics Tools Comparison
Once you’ve settled on a core set of requirements, you can start comparing different top embedded BI tools based on how well they perform for each feature. Different vendors specialize in different areas, so it’s important to rate them as objectively as possible based on how they’ll do the job for you, not on how well they can sell you a software system.
Check out this comprehensive comparison report that breaks down how embedded BI systems compare feature-by-feature. We recommend focusing on the platforms that best execute your most important feature, then working your way down your requirements list.
Shortlist and Demos
Use this feature breakdown to create a shortlist of five to seven embedded BI solutions that meet your needs. The next step is to narrow it down further based on price, UX interface, user support and other needs. First, you should read up on the vendors around the web. While reviews shouldn’t be the only source of information you use to choose software, they’re very useful to get an idea of how real customers have experienced a platform. This can help weed out any vendors that definitely won’t be a good match for your business.
Next, reach out to the vendors who made the cut and ask for price quotes and trials. This market price report can give you a general idea of what different solutions will cost, but pricing is determined almost entirely on a case-by-case basis, so it’s only an estimate. A price quote is usually free and will give you a firm idea of how much to budget for in addition to ensuring the vendor can actually deliver the requirements you specified earlier in the process.
Most software vendors offer free demos or trials of some kind, and it’s important to try it for yourself if at all possible. Usability is a common complaint of software users, so get familiar with the UX ahead of time. This is also the time to ask what kind of user support vendors offer. Some will include only email tickets and basic training where others offer advanced 24/7 live support and comprehensive training resources. Try to find a happy compromise between everything you could potentially use and the bare basics that you need. This should lead you to the best match for your business!
Questions to Ask YourselfTo help you with the above process, here’s a list of guiding questions to ask yourself as you define your requirements, compare the best embedded analytics software vendors and shortlist products:
- What is my budget? Try to keep an open mind and be fairly flexible, but a general ballpark figure is always important to select systems in the right price range.
- Do I want on-premise or cloud-based deployment for this software? Cloud-based offers accessibility from any device with internet connection and no-hassle updates. On-premise offers in-house customization options, hosted security and the ability to work offline.
- Do I have other types of business software (ERP, CRM, accounting, etc.) that I need to integrate with embedded analytics? Is it one or multiple systems? Embedded analytics comes with robust integration capabilities, but it’s vital to know which systems you’ll need to integrate with to ensure compatibility.
- How many users do you anticipate using the system? This not only determines your price range (as most software is billed on a user-license basis) but also the scope of your system. Is this only for sales or for your entire organization?
- What kind of databases do I need access to? From NoSQL, Amazon database, SQL and more, you have to know what kinds of databases you’ll be drawing data from in order to select a system that can access them.
Expert recommendations and analysis on the top Embedded Analytics Tools
Questions to Ask VendorsHere are some guiding questions to ask potential vendors after you’ve created a shortlist:
- What kind of support do you offer? Do they only offer email tickets, or is support accessible in real-time? Will training be performed by an on-site coach? Do they offer training videos? These are all resources to consider. Then, decide which you think are most important for your satisfaction as a customer.
- How much will support cost in addition to the base cost of the software? Many offer different tiers of support based on subscription type. Find out what features are offered at your price point and if you’re willing to pay extra if you need additional support.
- What other business software does this solution integrate well with? Some systems have native integrations with specific platforms, and others (like Epiccare EMR, for example) do not allow integrations with other software.
- Does this system provide real-time data updates? Some reporting systems update in real time, allowing users to monitor changes as they occur. Others refresh on a set time interval or must be manually updated. Find out how this product provides data and decide if you’re satisfied with it.
- What databases can this solution access? Some systems only offer certain types of database access based on proprietary or technological limitations. Find out what kind of database you draw information from, and ensure the system you’re considering has access to that type of database.
- How intuitive is the UX? Some systems aren’t very user-friendly, and others may be too simplistic for an organization’s use. This can be assessed through reviews and trials, and is important to keep in mind so your employees are more likely to successfully learn to use the system.
Purchasing embedded analytics software has the potential to change your business for the better in many ways. It generates insights into your business practices, allowing you to better serve your customers, monitor employee performance management, make forecasts and more. It has the ability to create easy-to-interpret data visualizations that explain complex data patterns, putting the power of data into the hands of every member of your organization.
Choosing embedded BI involves careful planning and preparation, but is an easily accomplished task with the right resources. Once users have prepared themselves by asking guiding questions, you can gather a master list of crucial requirements you need from embedded analytics software. Finally, compare different solutions, create a vendor shortlist, then request pricing information and demos from these vendors in order to make your final selection.
Now you should be prepared to select an embedded analytics tool that will help your business grow through the application of data. Get out there and work smarter!
Looker is a web-based analytics solution that offers users the ability to explore, discover, visualize and share data insights. Users can view data sources and drill down into data to better understand their business and metrics. Using a simple proprietary modeling language, this system lets users define data relationship while bypassing SQL. It facilitates data literacy and accessibility for users of all technical skill levels as well as data analysts. It was acquired by Google in mid-2019 for $2.9 billion.
Embeddable, flexible and scalable, Exago is a BI solution designed to integrate with multi-tenant SaaS applications — no downloads or plug-ins required. Its open API and customizable UI gives admins total control over their application while enabling end users to analyze data through reports, dashboards and visualizations. It offers ad hoc and operational reporting, extensibility, and ease of use, and is built to scale with SaaS companies as they grow.
Izenda is a software solution that allows users to embed reporting and analytics capabilities into other applications. It monetizes data, promotes data literacy, offers insights and sets users up to make data-driven business decisions.From ad-hoc reports to ongoing insights, this solution offers users a flexible range of data analysis features and visualization capabilities. It was designed for both developers and end users with a modern technology stack, flexible architecture and intuitive drag-and-drop interface.
MicroStrategy is a data analytics platform that delivers actionable intelligence to organizations of all sizes. It allows users to customize data visualizations and build personalized real-time dashboards. It leverages data connectivity, machine learning and mobile access to offer users comprehensive control over their insights. Due to its ease of use and scalability, it stands out as a leader in the enterprise analytics field. Users can choose between cloud, on-premise or hybrid deployment according to their needs.
Sisense is an end-to-end data analytics platform that makes data discovery and intelligence accessible to everyone via an embeddable, scalable architecture. With a back-end powered by in-chip technology, it allows analysts to blend large datasets from a variety of sources into a single cohesive database for the entire company. On the front-end, users of all technical skill levels can craft visualizations, reports and dashboards to explore and share insights that drive businesses forward. Designed for companies of all sizes, it can be deployed on-premises, as a private cloud-hosted SaaS, as a fully managed SaaS or via a hybrid strategy. It is available via annual subscription pricing and offered in three packages: its main offering BI Analytics Teams, its embedded analytics component Product Teams and code-driven cloud analytics through Cloud Data Teams.
ThoughtSpot offers analytics and insight capabilities to industries seeking a deeper understanding of their proprietary data in order to make data-driven business decisions. It focuses on giving nontechnical users access to processing and analytics. This system brings the ease of a search function to enterprise-scale data analysis. It offers a powerful search engine integrated with in-memory computing for a consumer-class UI.
Qlik Sense is a self-service data analytics platform that enhances human intuition with the power of artificial intelligence to help users make better data-driven business decisions. User-friendly in its approach, it allows users to explore their data and create visually appealing visualizations from their insights with drag-and-drop simplicity. As the next-generation advancement of QlikView, released in 2014, it expands analytical possibilities to support the entire insights life-cycle and helps users modernize their approach to intelligence. It has two editions: Business and Enterprise, offered on a per-user annual subscription basis. Users can choose between a hosted SaaS public cloud or multi-cloud, on-premise or private cloud deployment.
Logi Analytics provides businesses with interactive data analytics and visualizations, offering advanced reporting and visualization features in a minimal-code environment. It offers self-service data analysis and data discovery; then connects and blends operational intelligence to prepare it; and finally lets users turn it into dashboards, reports and other visualizations.
Zoho Analytics (formerly Zoho Reports) allows users to create visualizations and dashboards to present their data via a quick, easy, self-service model. It brings insight and analysis to an organization’s business data on-demand and without the need for IT assistance or data analysts through extensive automation efforts in several dimensions of the analytical process.Users can crunch huge datasets, clean and blend that data, perform various analytical tasks, and visualize the results in dynamic graphics to uncover insights. They can make data-informed business decisions in a stand-alone or embedded environment with support for mobile devices. It has flexible on-premise or cloud deployment models.
Infor Birst is a cloud-based analytics solution that aims to help users discover insights without the need for analyst input. It unifies IT-managed enterprise data with user-owned data, supporting the blending of both in a top-down and bottom-up manner. It uses consistent business metrics to structure raw data into organized sets and visualizations. It helps users identify patterns and better understand their organization’s KPIs.It offers a seamless, integrated UI that allows users to perform every step of the data analysis process in a single interface, enabling a smooth experience. It can be deployed either from the cloud or self-hosted on-premise.Users can purchase it in three available formats: per-user fee, by department or business unit or by end-customer in embedded scenarios.
This powerful analytics solution is a SaaS platform that combines, analyzes and visualizes the internal and/or external data of an organization in order to monetize. It aims to help businesses change the way they make decisions with a focus on data-driven best practices. Provides an embeddable, customizable business analytics and intelligence that lets users process data, analyze trends and create visualizations that present information in an easily-digestible format. Users can interpret these visualizations to draw insights and make intelligent business decisions.
The WebFOCUS BI suite is a strategic intelligence product from Information Builders, built to help companies use their data more strategically. The product is effective for medium to large-sized enterprises.Dashboards, scorecards, mobile business intelligence, guided ad hoc reporting, deep integrations with third-party programs, dynamic report distribution and much more, are included in the product. The system can be deployed in the cloud, or on-premise to meet user’s need.
TARGIT Decision Suite is a self-service, end-to-end BI tool with a focus on creating unique and actionable information for each department in an enterprise. It merges internal and external data and presents it in customizable dashboards and storyboards for each division of a business. Its proprietary in-memory technology makes it flexible and accessible. With variable deployment and stand-alone or embedded delivery options, it makes data accessible and actionable from most devices with web-browser capability.
JReport by Logi Analytics empowers companies to perform data analysis and generate reports directly from other business software applications. It is scalable, customizable, fault-tolerant and works seamlessly within the interface of whatever web application it embeds into. It interfaces with any business software architecture and supports a range of embedding methods from the front and back ends.
IcCube is a Swiss-made Online Analytical Processing server focusing on embedded analytics and reporting for small- to large-sized companies. It produces real-time data, both retrospective and predictive. It includes an extract-transform-load (ETL) layer and allows for white-labeled dashboard creation. It is designed for big data and drill-down analytics, especially on sparse and high-dimensionality datasets.It's completely browser-based, with configurable dashboards that can be catered to any user’s screen and data needs. It can be embedded into 24/7 solutions or offered stand-alone with the option to deploy on-premise or in the cloud.
Cloudera is a multi-environment analytics platform powered by integrated open source technologies that help users glean actionable business insights from their data, wherever it lives. With an enterprise data cloud, it puts data management at analysts’ fingertips, with the scalability and elasticity to manage any workload. It offers users transparency into the whole data lifecycle and the flexibility of customization through its open architecture. It is available on an annual subscription basis with three offerings: CDP Data Center, Enterprise Data Hub and HDP Enterprise Plus. Each edition offers different components and pricing varies based on computing power, storage space and number of nodes. The company merged with Hortonworks in 2019 to provide a comprehensive, end-to-end hybrid and multi-cloud offering.
BOARD is a fully-featured data discovery platform, offering users BI, business analytics and enterprise performance management under the hood. Customizable and interactive dashboards give users the ability to see a high-level overview of their business, as well as drill down into their KPIs to assess business performance goals. Serves mid to large companies across various industries. The platform offers unique, customizable dashboards, which allow the user to dig down to the lowest level of detail, while also giving users a comprehensive view of their complete business.
Hortonworks Data Platform is an open-source data analysis and collection product from Hortonworks. It is designed to meet the needs of small, medium and large enterprises that are trying to take advantage of big data. The company was acquired by Cloudera in 2019 for $5.2 billion.HDP has a number of features that help it process large enterprise-level volumes, including multi-workload processing, batch processing, real-time processing, governance and more.
Dundas BI is a powerful browser-based business intelligence solution from Dundas Data Visualization. It offers users the capability to generate interactive dashboards, customize their visualizations, build reports and drill down.The responsive design lets users flexibly integrate data from any kind of source in real-time. Released in 2014, it combines BI and business analytics capabilities into a scalable solution accessible from any device. Dundas BI can be used as a standalone system or embedded into other kinds of software.
AnswerRocket is an AI-powered augmented analytics tool that quickly provides the answers to questions decision makers ask, delivering actionable, accessible insights. It targets business users, enabling users of all technical skill levels to explore their data through natural language processing and an intuitive interface. Users can generate customizable interactive visualizations and dashboards from queries entered in plain English.
Windward Studios offers an embeddable reporting/docgen tool built around designing templates in Microsoft Office. The combination of Office and Windward's tags make the reporting process quick and easy by removing the work of hand-coding reporting templates. It’s designed to produce beautiful reports in a number of different formats, including PDF, DOCX, XLSX, HTML, PPTX and more. After embedding the Windward .NET or Java engine, users can merge data with their templates to generate reports documents. This includes, but isn’t limited to, SQL Server, Oracle, DB2, MySql, PostgreSQL, XML, JSON, OData, and more. A template can use multiple datasources in a single template.
Fast, Flexible, Self-Service Reporting:Orbit makes it easy for you to find a quick answer to any business question.With Orbit, you can build both operational and ad-hoc reports – at any time and from any device. You can run reports that you have already created or choose from the 1,000+ pre-built Finance, Supply Chain, and HCM reports that come with Orbit.Orbit’s user-friendly interface allows you to build, run, edit, and analyze reports – without help from IT. Orbit makes it easy to gain the insights you need to improve your processes and meet your business goals.
Panintelligence is a self-service, easy-to-use business intelligence and analytics solution to company-wide reporting. It can display multiple data sources side by side, and the data shown is always live and up to date.Our reporting dashboard is highly secure, as it was originally development for the UK finance sector. It's now used by over 200,000 users in healthcare, education, local government, insurance, and more.Our BI dashboard makes it easy for anyone to visualise and interact with their data in real time, anywhere, on any device.
AnswerDock is an AI-driven analytics solution that uses Natural Language Processing to provide answers to business users' questions, allowing them to make better and faster data-driven decisions, without the need for data analysts. You can try the product free by signing up. You will be able to upload your own data and experience most of the features of AnswerDock in the free version.Using AnswerDock, business users create their own reports and dashboards by typing their questions, just like using a web search engine. For example, users can type "Top 10 Sales People by growth in number of leads this quarter". AnswerDock runs the analysis and displays the optimal visualization instantly. AnswerDock runs powerful data mining algorithms to answer questions asked in natural language, such as:· What drives my conversion rate up?· Why did Sales increase yesterday?· Whats driving shipment status to be delayed?· How does PageViews affect Revenue? AnswerDock connects to a variety of sources from excel files to relational databases (Mysql, SQL Server, … ) to 3rd-party APIs such as Google Analytics .Users can create dashboards combining multiple sources, enabling them to have an integrated view on their business.
Nucleus is the first data aggregation and analysis platform built specifically for associations that connects and aggregates data from disparate sources, empowering data-driven decision-making through visualization and analysis. Nucleus can blend, transform, and analyze data from various sources including an AMS, LMS, event management systems, email, Google Analytics, and more. Finally, every piece of member data is in one location.
Visual KPI aggregates multiple real-time data sources (big data, historians, databases, apps, services and more) and adds context with KPIs, alerts, and geolocation. It also gets your critical data in the hands of more users without the need for extensive training, and it can be deployed in hours, not months.
OQLIS makes it easy to quickly visualise your data without losing any of the detail, at its heart OQLIS is an analytics technology built into a web app, you can build your organisation a completely tailored experience, hosted in the cloud, its accessible through the web, mobile device or embedded into a custom application.
Thrive is the best way to receive key insights to running your business better. Real-time sales, profitability and social media data lets you know exactly how your business is performing - right on your smart phone
Pivot Table Component helps you to create interactive Pivot tables charts reports for web and Flex applications. Pivot Component will provide your customers with an extremely intuitive end-user experience while creating and analyzing reports.
Reveal is a purpose-built data analytics solution that empowers everyone within an organization with sophisticated insights they can use to make smarter business decisions. It allows users to connect to their data and create visualizations and interactive dashboards to monitor KPIs and trends in real-time. Through a self-service model, it encourages users to view, explore and share meaningful business insights and drive data-informed decision making. It is available for both on-premise and cloud-based SaaS deployment. It offers a seamless experience across web, Windows, iOS and Android. Pricing varies, with a fixed annual rate subscription model for embedded offerings and monthly to annual subscriptions billed on a per-user basis for individual licenses.
Pricing & Cost Guide for Embedded Analytics Tools
See the Price/User for the top Embedded Analytics Tools… plus the most important considerations and questions to ask when shopping for Embedded Analytics Tools
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