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Benefits and Insights

Why use Big Cartel?

Key differentiators & advantages of Big Cartel

  • Your independent brand Easily customize the images, colors, fonts, and options of one of our beautiful pre-made themes, or if you’re comfortable with code, give your store a completely custom look by tweaking the HTML, CSS, and JavaScript directly. 
  • Get down to business We get it, you’re busy – so we keep it simple. We provide just the right mix of real-time stats, search engine optimization, order management, and promotional tools to get a small shop up and running with as little stress as possible. 
  • Your shop, anywhere Hit the road and take your shop with you. Our mobile-friendly site makes it easy to manage your shop from any phone or tablet, and our iPhone app goes a step further to handle in-person sales at craft fairs, concerts, and other live events.

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