Disruptive Innovation: Future of Robotics Automation & Artificial Intelligence Software

Scared of Technology Disruption Yet?

According to a Forrester reportrobots will eliminate 6 percent of all jobs in the U.S. by 2021. McKinsey’s assessment is even more expansive — they believe that by 2030 one-third of American jobs could become automated.

This, however, doesn’t mean that life will soon be like “The Jetsons.” As technological developments have done in the past, the next generation of robots utilizing artificial intelligence and automation to streamline processes currently handled with the assistance of human workers will significantly alter the job market. This idea represents a form of disruptive innovation, a term that refers to when an emerging technology can utilize fewer resources, thus competing better against those without it.

The impact that automation has already had is significant. Despite the fact that more than 5 million factory jobs since 2000 have ceased to exist, U.S. manufacturing output has increased — between 2006 and 2013 it rose by 16.7%! To determine people’s feelings about this, we surveyed over 2,000 people and asked what industries they work in, how they feel disruptions might affect their labor market, what they think they will do if directly affected, how many people understand the concept of disruptive innovation, and how will it potentially impact their jobs in coming years. Continue reading to see what we learned.

Ignorance Is Innovative Bliss

Knowledge Is Innovative Power

Understanding what disruptive innovation is and how it might potentially affect your industry can be the difference between seeing a disruption coming (letting you get ahead of it) and possibly losing your customer base to a newer and younger competitor.

Of the 2,000 professionals polled, fewer than 40 percent were familiar with “disruptive innovation.” Disruptive innovation was coined in a 1995 issue of the Harvard Business Review; it regarded the evolution of technology in each industry. Despite Millennials living in a time where new technology is causing vast disruptions in the modern marketplace due to their purchasing decisions, almost 60 percent of survey respondents of that generation were unaware of the concept.

Gen Xers were the most familiar with the phrase (54 percent), while almost 40 percent of millennials also were in touch with the concept. However, centennials were the least familiar with disruptive innovation.

By industry, publishers were the most familiar with disruptive innovation. Perhaps because it has been facing disruption by digital competitors since the introduction of e-readers in the late ’90s, the publishing industry is one of the best modern examples of disruption. Other industries like manufacturing (41 percent), technology (44 percent) and retail (37 percent) also reported higher levels of understanding when we asked about disruptive innovation.

Looming Disruptive Concerns





Of those who acknowledged they were afraid of possible downsizing in their market, the publishing industry had the highest level of concern, with 50 percent of respondents telling us they were fearful of layoffs. While major layoffs in the publishing sector have already occurred, the continued trend toward digital publishing is a disruptive force that may have yet to fully run its course. Those in the retail industry (almost 49 percent) and construction (43 percent) also expressed fear of possible layoffs, perhaps because of disruptive innovations currently being developed and tested such as clerk-less stores and 3D printers capable of creating homes and commercial buildings.

The least concerned respondents worked in real estate, where less than 22 percent were concerned about layoffs. While real estate may seem like an industry that requires a human touchcertain research suggests artificial intelligence will reduce the number of them and could eventually even replace traditional real estate agents and brokers.

Already, artificial intelligence can automate house hunting processes. Consumers enter specific parameters into a computer (like location, budget and preferences) and receive hundreds of recommended listings that match their request — largely for free and without having to set up a meeting and time to view!

Respondents who felt layoffs would most impact them were temporary employees (60 percent). Fifty-six percent of consultants and 53 percent of junior managers also admitted concerns about layoffs. Upper management, trained professionals and administrative staff were the least concerned. Despite their cavalier attitude to being replaced, the 2016 Economic Report of the President to Congress offers a more dire assessment — those in the $40/hour wage range face a 31% chance of job loss due to automation.

Disruptive Innovation: For Better or Worse

When we asked survey respondents how they thought disruption might affect them, over 38 percent said it might cost them their jobs. Considering that almost half of those who understood disruptive innovation were concerned about layoffs, the fear of losing their job may come from a better understanding of the shifting marketplace.

Despite evidence to the contrary, 37 percent of participants didn’t think disruption would affect them at all, while almost 17 percent thought disruption might make their jobs easier. Additionally, around 4 percent were convinced their job would get easier, or they would be let go.

Professionals in publishingretail and insurance were more likely to believe disruption might cost them their jobs, while respondents in real estate and government believed disruption and the rising popularity of automated processes might ultimately make their jobs easier in the long run.

Anticipating Disruptive Innovation

The rise of artificial intelligence and other new technologies are already causing disruptions to governments around the world. It’s no surprise, then, that 35 percent of those in the field anticipate that major changes will come because of the internet. Speaking about the private sector, renowned physicist Stephen Hawking believes the advancements within artificial intelligence are a legitimate concern, one that could lead to many middle-class jobs disappearing from the workforce. Every job role, outside of those who are self-employed, generally feels the same way, regardless of industry.

Automation — or tasks being completed without the need for, or with minimal input from, humans — is the next largest concern in most industries. It’s the leading technology concern within the retail field. Malls and shopping areas that have failed to adapt to eCommerce are already seeing this play out with increased vacancies. Experience is one of the differentiators that automation hasn’t cracked — not yet, at least.

Life After Disruptive Innovation

If men and women are displaced due to disruption, their plans vary slightly as to whether they’d seek a new job in the same industry or a different one. Men were more likely to find a job in their current field (44 percent), while women were more likely to find a job in a different industry (45 percent). While some men (14 percent) and women (18 percent) would pursue additional education, it doesn’t seem to be the first choice for either gender.

Age also plays a factor in what respondents would do. Centennials (57 percent) and millennials (nearly 42 percent) would opt to find a new job within their current field — with the former being more likely to hit the books and seek additional education (19 percent). Over 30 percent of baby boomers would consider hanging up the “employed” status for good, choosing to retire instead of looking for another job.

Ahead of the Tech Curve

Artificial intelligence, digitization and automation have already created a disruption in long-standing industries and societies and will continue to do so. The first and second industrial revolutions were periods of vast societal upheaval due to the way that they transformed the nature of labor. Disruptive innovation in this Third Industrial Revolution — with the ability of computers to reduce communication time, complete tasks and transform an ever-evolving number of data input into systems of pure information that can be reorganized into vast interactive networks that function akin to complex ecosystems — will be equally historic and important.

What the future holds for the professionals who work in fields looking to automate is still uncertain, but those informed about it will be at an advantage in how they respond to new tech developments. For those who understand disruptive innovation, almost half are concerned about downsizing and layoffs. However, even those that aren’t going to be be replaced in the immediate future will be impacted by others’ jobs being automated. More unemployed people often translates to a depressionary effect on the wages of those employed. To address this and other effects, The Wall Street Journal has endorsed a guaranteed minimum income in the United States while countries like Switzerland and Finland are considering similar measures.

At SelectHub, we are your company’s best resource for finding the right software and technology solutions to sustain and grow your business. You can use our platform to perform even the most complex tech selections quickly and easily. Regardless of your requirements, SelectHub can help you compare top analyst and community reviews to find the best-fit software solution. Discover the most effective software purchasing process in vendor sourcing and IT procurement today.


Members of creative and research teams coordinated in the construction and distribution of a survey that had over two thousand people respond regarding their knowledge of creative disruption and how it would affect them.

Fair Use Statement

In this age of easy mechanical reproduction we grant all who may wish to share the material found here in part or in whole. If you choose to do so, all we ask is a link back to us so all those people listed above may be given credit for their labors.

Malik ShahbazDisruptive Innovation: Future of Robotics Automation & Artificial Intelligence Software