[Home](https://www.selecthub.com/) \> [Business Intelligence](https://www.selecthub.com/category/business-intelligence/) \> [Data Visualization Tools](https://www.selecthub.com/c/data-visualization-tools/) \> [Whatagraph](https://www.selecthub.com/p/data-visualization-tools/whatagraph/) \> Whatagraph vs i2 Analyst's Notebook 

#  Whatagraph vs i2 Analyst's Notebook 

 Last Updated: June 1st, 2026 

Our analysts compared [Whatagraph](https://www.selecthub.com/p/data-visualization-tools/whatagraph/) vs [i2 Analyst's Notebook](https://www.selecthub.com/p/data-visualization-tools/i2-analyst-s-notebook/) based on data from our 400+ point analysis of [Data Visualization Tools](https://www.selecthub.com/c/data-visualization-tools/), user reviews and our own crowdsourced data from our [free software selection platform](https://www.selecthub.com/about/start-free-selection-project-site/?category=Data Visualization Tools&cta=data-visualization-tools).

[Overview](#product-overview) [Pricing](#product-pricing) [Our Review](#product-analyst-summary) [User Ratings](#user-sentiment-section) [Features](#product-benefits-features) [Screenshots](#product-screenshots) 

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[![Whatagraph Software Tool](https://cdn.selecthub.com/products/48cb136b65a69e8c2aa22913a0d91b2f-537fd4297efd14769e0262f04a4cdffd/resources/original/logo.svg?1740593857)](https://www.selecthub.com/p/data-visualization-tools/whatagraph/)

Remove Add to Compare 

[![i2 Analyst](https://cdn.selecthub.com/products/1457c0d6bfcb4967418bfb8ac142f64a-eacf331f0ffc35d4b482f1d15a887d3b/resources/normal/logo.png?1693319388)](https://www.selecthub.com/p/data-visualization-tools/i2-analyst-s-notebook/)

[ ![Product Awards](https://www.selecthub.com/display/images/awards_badge.svg) ](#awards-section) 

[Get Free Demo](https://pmo.selecthub.com/get-product-demo/?category=Data+Visualization+Tools&product%5Fname=Whatagraph&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F48cb136b65a69e8c2aa22913a0d91b2f-537fd4297efd14769e0262f04a4cdffd%2Fresources%2Foriginal%2Flogo.svg%3F1740593857) [Demo](https://pmo.selecthub.com/get-product-demo/?category=Data+Visualization+Tools&product%5Fname=Whatagraph&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F48cb136b65a69e8c2aa22913a0d91b2f-537fd4297efd14769e0262f04a4cdffd%2Fresources%2Foriginal%2Flogo.svg%3F1740593857) [Request Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Data+Visualization+Tools&product%5Fname=Whatagraph&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F48cb136b65a69e8c2aa22913a0d91b2f-537fd4297efd14769e0262f04a4cdffd%2Fresources%2Foriginal%2Flogo.svg%3F1740593857&price=3) [Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Data+Visualization+Tools&product%5Fname=Whatagraph&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F48cb136b65a69e8c2aa22913a0d91b2f-537fd4297efd14769e0262f04a4cdffd%2Fresources%2Foriginal%2Flogo.svg%3F1740593857&price=3) 

[Get Free Demo](https://pmo.selecthub.com/get-product-demo/?category=Data+Visualization+Tools&product%5Fname=i2%2BAnalyst%2527s%2BNotebook&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F1457c0d6bfcb4967418bfb8ac142f64a-eacf331f0ffc35d4b482f1d15a887d3b%2Fresources%2Fnormal%2Flogo.png%3F1693319388) [Demo](https://pmo.selecthub.com/get-product-demo/?category=Data+Visualization+Tools&product%5Fname=i2%2BAnalyst%2527s%2BNotebook&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F1457c0d6bfcb4967418bfb8ac142f64a-eacf331f0ffc35d4b482f1d15a887d3b%2Fresources%2Fnormal%2Flogo.png%3F1693319388) [Request Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Data+Visualization+Tools&product%5Fname=i2%2BAnalyst%2527s%2BNotebook&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F1457c0d6bfcb4967418bfb8ac142f64a-eacf331f0ffc35d4b482f1d15a887d3b%2Fresources%2Fnormal%2Flogo.png%3F1693319388&price=5) [Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Data+Visualization+Tools&product%5Fname=i2%2BAnalyst%2527s%2BNotebook&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F1457c0d6bfcb4967418bfb8ac142f64a-eacf331f0ffc35d4b482f1d15a887d3b%2Fresources%2Fnormal%2Flogo.png%3F1693319388&price=5) 

###  Products Insights

 Product Ranking 

## #13

 among all   
 Data Visualization Tools

## #17

 among all   
 Data Visualization Tools

[Find out who the leaders are](https://pmo.selecthub.com/request-custom-scorecard?post%5Ftype=auto%5Fvs%5Farticle&category%5Fslug=data-visualization-tools&product%5Fslug=whatagraph&category=Data+Visualization+Tools) 

 Price Starts From

 Custom Quote 

 i

[ Free Trial is available →](https://pmo.selecthub.com/free-trial/?product%5Fname=Whatagraph&category=Data Visualization Tools&product%5Flogo=https://d3uimxdj41cg3o.cloudfront.net/products/48cb136b65a69e8c2aa22913a0d91b2f-537fd4297efd14769e0262f04a4cdffd/resources/original/logo.svg?1740593857) 

$7,160 Annually 

[ Free Trial is available →](https://pmo.selecthub.com/free-trial/?product%5Fname=i2 Analyst's Notebook&category=Data Visualization Tools&product%5Flogo=https://d3uimxdj41cg3o.cloudfront.net/products/1457c0d6bfcb4967418bfb8ac142f64a-eacf331f0ffc35d4b482f1d15a887d3b/resources/normal/logo.png?1693319388) 

 Pros

 What we like about Whatagraph and i2 Analyst's Notebook:

**Easy to Use:** User reviews consistently praise Whatagraph's user-friendly interface, noting its intuitive design makes connecting data sources and generating reports straightforward, even for users without specialized analytical skills.

**Visually Appealing Reports:** Users highlight the platform's ability to create visually appealing and engaging reports, helping to communicate complex data insights clearly and effectively.

**Customizable Dashboards and Reports:** Whatagraph offers a high degree of customization, allowing users to tailor dashboards and reports to their specific needs, including branding and data visualization preferences.

**Seamless Data Integration:** The platform boasts a wide range of integrations with popular marketing and analytical platforms, simplifying data aggregation and analysis from various sources.

**Visualizations:** Users appreciate the ability to create clear and informative visualizations, such as link analysis diagrams, to quickly identify patterns and relationships in data. This helps them understand complex data sets and communicate insights effectively to stakeholders.

**Data Integration:** The software's ability to integrate data from various sources, including databases, spreadsheets, and text files, is a major advantage. This allows users to analyze data from different systems in a single platform, providing a comprehensive view of their business operations.

**User-Friendly Interface:** Users find the interface intuitive and easy to use, even for those with limited technical expertise. This makes it accessible to a wider range of users within an organization, enabling more people to contribute to data analysis and decision-making.

**Security Features:** The software's robust security features, including access control and data encryption, are essential for organizations handling sensitive data. This ensures that data is protected from unauthorized access and misuse.

 Cons

 What we dislike about Whatagraph and i2 Analyst's Notebook:

**Performance Issues:** User reviews mention that Whatagraph can be slow at times, impacting the user experience.

**Usability Challenges:** Some users have reported occasional difficulties using the platform, suggesting that certain features might not be intuitive for all users.

**Steep Learning Curve:** New users often find the interface and functionality overwhelming, requiring significant time and effort to master. This can be especially challenging for analysts who are new to data visualization and analysis tools.

**Limited Data Connectivity:** Connecting to various data sources can be cumbersome, especially for less common or specialized data formats. This can hinder the ability to integrate data from different systems and create a comprehensive view.

**Performance Issues:** Large datasets can lead to slow performance and lag, making it difficult to analyze data efficiently. This can be frustrating for analysts who need to work with large volumes of information.

**Lack of Advanced Analytics:** While Analyst's Notebook offers basic analysis capabilities, it lacks advanced features like predictive modeling or machine learning. This can limit its usefulness for organizations seeking to gain deeper insights from their data.

###  Our Review

 Whatagraph: does it live up to the hype or is it just another flash in the pan? User reviews from the last year suggest Whatagraph is a powerful data visualization tool that gives tough competition to established players like Google Data Studio and Power BI. Users rave about its intuitive interface, making it a breeze to create visually appealing and insightful reports. For instance, one user mentioned that "Whatagraph is much more intuitive and easier to use" compared to Google Data Studio, highlighting its user-friendly design. However, some users have reported occasional hiccups with data source connections and the software's speed. A case in point is a user who pointed out that "some of the sources can be bugging out sometimes, and the connections are wrong." Despite these minor drawbacks, Whatagraph's responsive and helpful customer support seems to effectively address these issues, as highlighted by another user who said, "the support are always there to help." What truly sets Whatagraph apart is its focus on marketing agencies. Its pre-built templates and integrations with popular marketing platforms make it a perfect tool for agencies to track campaign performance and generate client reports efficiently. This makes Whatagraph a no-brainer for marketing agencies and teams looking to simplify their reporting and unlock the power of their data. This is reinforced by a user who stated that Whatagraph "has easily reduced the amount of time we spend on reports each week and month, allowing us to focus on insights and recommendations," demonstrating its value for marketing teams. 

 Show more 

User reviews suggest that i2 Analyst's Notebook is a powerful tool for analyzing complex data, but it's not without its flaws. Users praise its ability to visualize data and identify patterns, which is crucial for understanding complex investigations. For example, one user highlighted how the software helped them uncover connections between seemingly unrelated events, leading to a successful prosecution. However, some users complain about the software's steep learning curve and clunky interface, which can be frustrating for new users. One user likened the experience to trying to navigate a maze with a blindfold on. Despite these drawbacks, i2 Analyst's Notebook remains a popular choice for law enforcement and intelligence agencies due to its robust features and ability to handle large datasets. The software's strength lies in its ability to connect the dots, making it ideal for investigations involving complex networks of individuals and organizations. For example, it can be used to track the movement of money, identify potential threats, and analyze social media data. However, the software's complexity can be a barrier for users who are not familiar with data analysis techniques. It's not a tool for casual users; it requires a dedicated team of analysts with the skills and training to use it effectively. Overall, i2 Analyst's Notebook is a powerful tool for organizations that need to analyze large amounts of data and identify patterns. However, it's not for everyone. If you're looking for a user-friendly tool with a gentle learning curve, this might not be the right choice. But if you're serious about uncovering hidden connections and gaining actionable insights, i2 Analyst's Notebook is worth considering. 

 Show more 

###  User Sentiment Summary

 Whatagraph has a user sentiment rating of 89 based on 366 reviews. i2 Analyst's Notebook has a user sentiment rating of 100 based on 3 reviews. 

![Great User Sentiment](https://www.selecthub.com/display/images/scores/great.svg) 366 reviews 

![Excellent User Sentiment](https://www.selecthub.com/display/images/scores/excellent.svg) 3 reviews 

 Synopsis

 Evaluating all review platforms, our market analysts have compiled the following user sentiment data.

 89%

of users recommend this product

 Whatagraph has a 'great' User Satisfaction Rating of 89% when considering 366 user reviews from 3 recognized software review sites.

 100%

of users recommend this product

 i2 Analyst's Notebook has a 'excellent' User Satisfaction Rating of 100% when considering 3 user reviews from 1 recognized software review sites.

 User Review Scores

**G2.com, Inc** 

**4.5** (277) 

n/a 

**Capterra Inc** 

**4.4** (84) 

**5.0** (3) 

**TrustRadius** 

**3.9** (5) 

n/a 

###  Awards

SelectHub awards earned by these products based on a comprehensive analysis by our research analysts.

No awards.

 i2 Analyst's Notebook stands above the rest by achieving an ‘Excellent’ rating as a User Favorite. 

![User Favorite Award]()

###  Product Assistance

 Training Resources

Documentation

In Person

Live Online

Videos

Webinars

Documentation

In Person

Live Online

Videos

Webinars

 Support

Email

Phone

Chat

FAQ

Forum

Knowledge Base

24/7 Live Support

Email

Phone

Chat

FAQ

Forum

Knowledge Base

24/7 Live Support

###  Product Basics

 Company Size 

 i

Small

Medium

Large

Small

Medium

Large

 Platforms Supported

Windows

Mac

Linux

Android

Chromebook

Windows

Mac

Linux

Android

Chromebook

 Deployment Supported

Cloud

On-Premise

Mobile

Cloud

On-Premise

Mobile

 Customers

Swatch

Toshiba

Vogue

we're gathering data

 Comparison of Top Alternatives

[ Whatagraph Alternatives](https://www.selecthub.com/data-visualization-tools/whatagraph/alternatives/) 

[ i2 Analyst's Notebook Alternatives](https://www.selecthub.com/data-visualization-tools/i2-analyst-s-notebook/alternatives/) 

###  Screenshots

![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]() 

![Screenshots]()![Screenshots]() 

###  Key Features

* **Customizable Dashboards:** Users can tailor dashboards to display specific metrics and KPIs, allowing for a personalized data visualization experience.
* **Automated Reporting:** Schedule reports to be generated and sent automatically, reducing manual effort and ensuring timely data delivery.
* **Multi-Source Data Integration:** Seamlessly connect with various data sources such as Google Analytics, Facebook, and HubSpot to consolidate information in one place.
* **White-Labeling Options:** Customize reports with your own branding, including logos and color schemes, to maintain brand consistency.
* **Real-Time Data Updates:** Access the most current data with real-time updates, ensuring decisions are based on the latest information.

 read more... 

* **Data Visualization:** Transforms complex data sets into intuitive visual charts and graphs, making it easier to identify patterns and relationships.
* **Link Analysis:** Allows users to map and analyze connections between entities such as people, organizations, and events, facilitating deeper insights.
* **Temporal Analysis:** Provides tools to create timelines and sequence events, helping to understand the chronological order and causality.
* **Geospatial Analysis:** Integrates with mapping tools to visualize data geographically, aiding in the identification of location-based trends and patterns.
* **Data Integration:** Supports the import of data from various sources including databases, spreadsheets, and other software, ensuring comprehensive analysis.

 read more... 

###  Top Alternatives in Data Visualization Tools 

[  9 Spokes ](https://www.selecthub.com/p/data-visualization-tools/9-spokes/) [  ActiveReports ](https://www.selecthub.com/p/data-visualization-tools/activereports/) [  BIRT ](https://www.selecthub.com/p/data-visualization-tools/birt/) [  Cloudera Data Visualization ](https://www.selecthub.com/p/data-visualization-tools/cloudera-data-visualization/) [  Displayr ](https://www.selecthub.com/p/data-visualization-tools/displayr/) [  freeboard ](https://www.selecthub.com/p/data-visualization-tools/freeboard/) [  Geckoboard ](https://www.selecthub.com/p/data-visualization-tools/geckoboard/) [  Grow ](https://www.selecthub.com/p/data-visualization-tools/grow-dashboard/) [  i2 Analyst's Notebook ](https://www.selecthub.com/p/data-visualization-tools/i2-analyst-s-notebook/) [  Infogram ](https://www.selecthub.com/p/data-visualization-tools/infogram/) [  INSIA ](https://www.selecthub.com/p/data-visualization-tools/insia/) [  Juice Analytics ](https://www.selecthub.com/p/data-visualization-tools/juicebox/) [  Looker Studio ](https://www.selecthub.com/p/data-visualization-tools/looker-studio/) [  OriginPro ](https://www.selecthub.com/p/data-visualization-tools/originpro/) [  ReportPortal ](https://www.selecthub.com/p/data-visualization-tools/reportportal/) [  SAS Visual Analytics ](https://www.selecthub.com/p/data-visualization-tools/sas-visual-analytics/) [  SigmaPlot ](https://www.selecthub.com/p/data-visualization-tools/sigmaplot/) [  Spotfire ](https://www.selecthub.com/p/data-visualization-tools/spotfire/) [  Tableau Public ](https://www.selecthub.com/p/data-visualization-tools/tableau-public/) [  WebFOCUS ](https://www.selecthub.com/p/data-visualization-tools/webfocus/) 

###  Head-to-Head Comparison

![Whatagraph Software Tool]() 

![BIRT Software Tool]() 

[Whatagraph VS BIRT](https://www.selecthub.com/data-visualization-tools/birt-vs-whatagraph/) 

![Whatagraph Software Tool]() 

![Cloudera Data Visualization Software Tool]() 

[Whatagraph VS Cloudera Data Visualization](https://www.selecthub.com/data-visualization-tools/cloudera-data-visualization-vs-whatagraph/) 

![Whatagraph Software Tool]() 

![freeboard Software Tool]() 

[Whatagraph VS freeboard](https://www.selecthub.com/data-visualization-tools/freeboard-vs-whatagraph/) 

![Whatagraph Software Tool]() 

![Geckoboard Software Tool]() 

[Whatagraph VS Geckoboard](https://www.selecthub.com/data-visualization-tools/geckoboard-vs-whatagraph/) 

![Whatagraph Software Tool]() 

![Infogram Software Tool]() 

[Whatagraph VS Infogram](https://www.selecthub.com/data-visualization-tools/infogram-vs-whatagraph/) 

![Whatagraph Software Tool]() 

![INSIA Software Tool]() 

[Whatagraph VS INSIA](https://www.selecthub.com/data-visualization-tools/insia-vs-whatagraph/) 

![Whatagraph Software Tool]() 

![Looker Studio Software Tool]() 

[Whatagraph VS Looker Studio](https://www.selecthub.com/data-visualization-tools/looker-studio-vs-whatagraph/) 

![Whatagraph Software Tool]() 

![OriginPro Software Tool]() 

[Whatagraph VS OriginPro](https://www.selecthub.com/data-visualization-tools/originpro-vs-whatagraph/) 

![Whatagraph Software Tool]() 

![SAS Visual Analytics Software Tool]() 

[Whatagraph VS SAS Visual Analytics](https://www.selecthub.com/data-visualization-tools/sas-visual-analytics-vs-whatagraph/) 

![Whatagraph Software Tool]() 

![SigmaPlot Software Tool]() 

[Whatagraph VS SigmaPlot](https://www.selecthub.com/data-visualization-tools/sigmaplot-vs-whatagraph/) 

![Whatagraph Software Tool]() 

![Spotfire Software Tool]() 

[Whatagraph VS Spotfire](https://www.selecthub.com/data-visualization-tools/spotfire-vs-whatagraph/) 

![Whatagraph Software Tool]() 

![Tableau Public Software Tool]() 

[Whatagraph VS Tableau Public](https://www.selecthub.com/data-visualization-tools/tableau-public-vs-whatagraph/) 

**About SelectHub (and our data)** 

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WE DISTILL IT INTO REAL REQUIREMENTS, COMPARISON REPORTS, PRICE GUIDES and more...

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**Tier 1:**  
 Fully/moderately supported out-of-the-box allowing for quick and easy deployment.  
Fully or moderately supported out-of-the-box with industry-leading capabilities and is immediately available after installation without needing any add-ons, integrations, or custom development. 

**Tier 2:**  
 Supported with workarounds or add-ons that may require additional costs.  
Not directly available in the software, but can be accomplished using other built-in features, workarounds, or add-ons/products from the vendor with or without any additional cost. 

**Tier 3:**  
 Requires partner integrations or custom development that is often at an additional cost.  
Requires additional integrations, plugins, marketplace applications from a third-party vendor, or custom development using the APIs, libraries, extensions, and development framework supported by the software, with or without any additional cost. 

[Close](#) 

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