[Home](https://www.selecthub.com/) \> [Business Intelligence](https://www.selecthub.com/category/business-intelligence/) \> [Data Visualization Tools](https://www.selecthub.com/c/data-visualization-tools/) \> [Whatagraph](https://www.selecthub.com/p/data-visualization-tools/whatagraph/) \> Whatagraph vs ActiveReports 

#  Whatagraph vs ActiveReports 

 Last Updated: June 1st, 2026 

Our analysts compared [Whatagraph](https://www.selecthub.com/p/data-visualization-tools/whatagraph/) vs [ActiveReports](https://www.selecthub.com/p/data-visualization-tools/activereports/) based on data from our 400+ point analysis of [Data Visualization Tools](https://www.selecthub.com/c/data-visualization-tools/), user reviews and our own crowdsourced data from our [free software selection platform](https://www.selecthub.com/about/start-free-selection-project-site/?category=Data Visualization Tools&cta=data-visualization-tools).

[Overview](#product-overview) [Pricing](#product-pricing) [Our Review](#product-analyst-summary) [User Ratings](#user-sentiment-section) [Features](#product-benefits-features) [Screenshots](#product-screenshots) 

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[![Whatagraph Software Tool](https://cdn.selecthub.com/products/48cb136b65a69e8c2aa22913a0d91b2f-537fd4297efd14769e0262f04a4cdffd/resources/original/logo.svg?1740593857)](https://www.selecthub.com/p/data-visualization-tools/whatagraph/)

Remove Add to Compare 

[![ActiveReports Software Tool](https://cdn.selecthub.com/products/0e9d935f7e3f2b502450c049ddbc7c92-51bc0af11cbd1201f1f9258dc28e0531/resources/original/logo.svg?1743434130)](https://www.selecthub.com/p/data-visualization-tools/activereports/)

[ ![Product Awards](https://www.selecthub.com/display/images/awards_badge.svg) ](#awards-section) 

[Get Free Demo](https://pmo.selecthub.com/get-product-demo/?category=Data+Visualization+Tools&product%5Fname=Whatagraph&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F48cb136b65a69e8c2aa22913a0d91b2f-537fd4297efd14769e0262f04a4cdffd%2Fresources%2Foriginal%2Flogo.svg%3F1740593857) [Demo](https://pmo.selecthub.com/get-product-demo/?category=Data+Visualization+Tools&product%5Fname=Whatagraph&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F48cb136b65a69e8c2aa22913a0d91b2f-537fd4297efd14769e0262f04a4cdffd%2Fresources%2Foriginal%2Flogo.svg%3F1740593857) [Request Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Data+Visualization+Tools&product%5Fname=Whatagraph&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F48cb136b65a69e8c2aa22913a0d91b2f-537fd4297efd14769e0262f04a4cdffd%2Fresources%2Foriginal%2Flogo.svg%3F1740593857&price=3) [Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Data+Visualization+Tools&product%5Fname=Whatagraph&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F48cb136b65a69e8c2aa22913a0d91b2f-537fd4297efd14769e0262f04a4cdffd%2Fresources%2Foriginal%2Flogo.svg%3F1740593857&price=3) 

[Get Free Demo](https://pmo.selecthub.com/get-product-demo/?category=Data+Visualization+Tools&product%5Fname=ActiveReports&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F0e9d935f7e3f2b502450c049ddbc7c92-51bc0af11cbd1201f1f9258dc28e0531%2Fresources%2Foriginal%2Flogo.svg%3F1743434130) [Demo](https://pmo.selecthub.com/get-product-demo/?category=Data+Visualization+Tools&product%5Fname=ActiveReports&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F0e9d935f7e3f2b502450c049ddbc7c92-51bc0af11cbd1201f1f9258dc28e0531%2Fresources%2Foriginal%2Flogo.svg%3F1743434130) [Request Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Data+Visualization+Tools&product%5Fname=ActiveReports&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F0e9d935f7e3f2b502450c049ddbc7c92-51bc0af11cbd1201f1f9258dc28e0531%2Fresources%2Foriginal%2Flogo.svg%3F1743434130&price=4) [Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Data+Visualization+Tools&product%5Fname=ActiveReports&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F0e9d935f7e3f2b502450c049ddbc7c92-51bc0af11cbd1201f1f9258dc28e0531%2Fresources%2Foriginal%2Flogo.svg%3F1743434130&price=4) 

###  Products Insights

 Product Ranking 

## #13

 among all   
 Data Visualization Tools

## #18

 among all   
 Data Visualization Tools

[Find out who the leaders are](https://pmo.selecthub.com/request-custom-scorecard?post%5Ftype=auto%5Fvs%5Farticle&category%5Fslug=data-visualization-tools&product%5Fslug=whatagraph&category=Data+Visualization+Tools) 

 Price Starts From

 Custom Quote 

 i

[ Free Trial is available →](https://pmo.selecthub.com/free-trial/?product%5Fname=Whatagraph&category=Data Visualization Tools&product%5Flogo=https://d3uimxdj41cg3o.cloudfront.net/products/48cb136b65a69e8c2aa22913a0d91b2f-537fd4297efd14769e0262f04a4cdffd/resources/original/logo.svg?1740593857) 

$849/Developer, One-Time 

[ Free Trial is available →](https://pmo.selecthub.com/free-trial/?product%5Fname=ActiveReports&category=Data Visualization Tools&product%5Flogo=https://d3uimxdj41cg3o.cloudfront.net/products/0e9d935f7e3f2b502450c049ddbc7c92-51bc0af11cbd1201f1f9258dc28e0531/resources/original/logo.svg?1743434130) 

 Pros

 What we like about Whatagraph and ActiveReports:

**Easy to Use:** User reviews consistently praise Whatagraph's user-friendly interface, noting its intuitive design makes connecting data sources and generating reports straightforward, even for users without specialized analytical skills.

**Visually Appealing Reports:** Users highlight the platform's ability to create visually appealing and engaging reports, helping to communicate complex data insights clearly and effectively.

**Customizable Dashboards and Reports:** Whatagraph offers a high degree of customization, allowing users to tailor dashboards and reports to their specific needs, including branding and data visualization preferences.

**Seamless Data Integration:** The platform boasts a wide range of integrations with popular marketing and analytical platforms, simplifying data aggregation and analysis from various sources.

**Easy to Use:** User reviews highlight that ActiveReports is easy to use, even for individuals with limited experience in report creation. This suggests a user-friendly interface and intuitive design tools.

**Fast Report Creation:** Users praise ActiveReports for its ability to generate reports quickly, making it suitable for time-sensitive reporting needs and allowing for rapid prototyping and iteration.

**Rich Data Visualization:** ActiveReports offers a variety of data visualization components, including charts, graphs, tables, and crosstabs, enabling users to transform data into visually appealing and informative reports.

 Cons

 What we dislike about Whatagraph and ActiveReports:

**Performance Issues:** User reviews mention that Whatagraph can be slow at times, impacting the user experience.

**Usability Challenges:** Some users have reported occasional difficulties using the platform, suggesting that certain features might not be intuitive for all users.

**Integration Issues:** User reviews have cited challenges integrating ActiveReports into new software ecosystems. 

**Update Challenges:** Some users have reported difficulties with updates, suggesting potential compatibility issues or a complex updating process. 

###  Our Review

 Whatagraph: does it live up to the hype or is it just another flash in the pan? User reviews from the last year suggest Whatagraph is a powerful data visualization tool that gives tough competition to established players like Google Data Studio and Power BI. Users rave about its intuitive interface, making it a breeze to create visually appealing and insightful reports. For instance, one user mentioned that "Whatagraph is much more intuitive and easier to use" compared to Google Data Studio, highlighting its user-friendly design. However, some users have reported occasional hiccups with data source connections and the software's speed. A case in point is a user who pointed out that "some of the sources can be bugging out sometimes, and the connections are wrong." Despite these minor drawbacks, Whatagraph's responsive and helpful customer support seems to effectively address these issues, as highlighted by another user who said, "the support are always there to help." What truly sets Whatagraph apart is its focus on marketing agencies. Its pre-built templates and integrations with popular marketing platforms make it a perfect tool for agencies to track campaign performance and generate client reports efficiently. This makes Whatagraph a no-brainer for marketing agencies and teams looking to simplify their reporting and unlock the power of their data. This is reinforced by a user who stated that Whatagraph "has easily reduced the amount of time we spend on reports each week and month, allowing us to focus on insights and recommendations," demonstrating its value for marketing teams. 

 Show more 

 Is ActiveReports truly an active player in the data visualization game? User reviews from the last year paint a somewhat muddled picture. While ActiveReports garners praise for its robust data visualization capabilities, enabling users to effortlessly generate detailed reports with a variety of charts, graphs, and interactive features like drill-downs, some users have voiced concerns. A recurring gripe revolves around integration hiccups with newer software and occasional complexities tied to updates. Although generally perceived as user-friendly post-setup, upgrades might necessitate manual intervention, which can be a nuisance. A case in point is the experience of a user who, despite being a long-time advocate of ActiveReports, expressed frustration with the upgrade process, citing the need for "manual processes." This sentiment underscores the product's strength in data visualization but also highlights a potential area for improvement. Priced at $849, ActiveReports, with its Visual Studio integration and web-based report designer, seems geared towards developers or tech-savvy users. Its intricate features and occasional technical hurdles might pose challenges for those less familiar with such software. Think of it as a sophisticated kitchen gadget - incredibly powerful in the right hands but perhaps overwhelming for someone who prefers a simple microwave meal. 

 Show more 

###  User Sentiment Summary

 Whatagraph has a user sentiment rating of 89 based on 366 reviews. ActiveReports has a user sentiment rating of 100 based on 1 reviews. 

![Great User Sentiment](https://www.selecthub.com/display/images/scores/great.svg) 366 reviews 

![Excellent User Sentiment](https://www.selecthub.com/display/images/scores/excellent.svg) 1 reviews 

 Synopsis

 Evaluating all review platforms, our market analysts have compiled the following user sentiment data.

 89%

of users recommend this product

 Whatagraph has a 'great' User Satisfaction Rating of 89% when considering 366 user reviews from 3 recognized software review sites.

 100%

of users recommend this product

 ActiveReports has a 'excellent' User Satisfaction Rating of 100% when considering 1 user reviews from 1 recognized software review sites.

 User Review Scores

**G2.com, Inc** 

**4.5** (277) 

**5.0** (1) 

**Capterra Inc** 

**4.4** (84) 

n/a 

**TrustRadius** 

**3.9** (5) 

n/a 

###  Awards

SelectHub awards earned by these products based on a comprehensive analysis by our research analysts.

No awards.

 ActiveReports stands above the rest by achieving an ‘Excellent’ rating as a User Favorite. 

![User Favorite Award]()

###  Product Assistance

 Training Resources

Documentation

In Person

Live Online

Videos

Webinars

Documentation

In Person

Live Online

Videos

Webinars

 Support

Email

Phone

Chat

FAQ

Forum

Knowledge Base

24/7 Live Support

Email

Phone

Chat

FAQ

Forum

Knowledge Base

24/7 Live Support

###  Product Basics

 Company Size 

 i

Small

Medium

Large

Small

Medium

Large

 Platforms Supported

Windows

Mac

Linux

Android

Chromebook

Windows

Mac

Linux

Android

Chromebook

 Deployment Supported

Cloud

On-Premise

Mobile

Cloud

On-Premise

Mobile

 Customers

Swatch

Toshiba

Vogue

we're gathering data

 Comparison of Top Alternatives

[ Whatagraph Alternatives](https://www.selecthub.com/data-visualization-tools/whatagraph/alternatives/) 

[ ActiveReports Alternatives](https://www.selecthub.com/data-visualization-tools/activereports/alternatives/) 

###  Screenshots

![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]() 

![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]() 

###  Key Features

* **Customizable Dashboards:** Users can tailor dashboards to display specific metrics and KPIs, allowing for a personalized data visualization experience.
* **Automated Reporting:** Schedule reports to be generated and sent automatically, reducing manual effort and ensuring timely data delivery.
* **Multi-Source Data Integration:** Seamlessly connect with various data sources such as Google Analytics, Facebook, and HubSpot to consolidate information in one place.
* **White-Labeling Options:** Customize reports with your own branding, including logos and color schemes, to maintain brand consistency.
* **Real-Time Data Updates:** Access the most current data with real-time updates, ensuring decisions are based on the latest information.

 read more... 

* Continuous Layout: Users can create reports with tables, crosstabs, charts and other data visualizations with flexible layouts. The RDL reports flow seamlessly from page to page for easy interpretation and a smooth user interface.
* Page Reports: The visual studio feature lets developers create reports with a focus on layout. These ultra-simple reports are perfect for invoices, forms, prospectus reports and other highly-structured visualizations.
* Customizable Reports: By utilizing scripts or code-behind, users can create highly customized report layouts that fit the exact needs of their query.
* Royalty-Free Viewers: The solution offers viewers to preview how reports will appear in HTML5, WinForms, WPF, ASP.NET and more. It also comes with an optional server add-on.
* Export Formats: Users can export reports to a range of formats including Microsoft Word, PDF, RTF, Excel and more.

 read more... 

###  Top Alternatives in Data Visualization Tools 

[  9 Spokes ](https://www.selecthub.com/p/data-visualization-tools/9-spokes/) [  ActiveReports ](https://www.selecthub.com/p/data-visualization-tools/activereports/) [  BIRT ](https://www.selecthub.com/p/data-visualization-tools/birt/) [  Cloudera Data Visualization ](https://www.selecthub.com/p/data-visualization-tools/cloudera-data-visualization/) [  Displayr ](https://www.selecthub.com/p/data-visualization-tools/displayr/) [  freeboard ](https://www.selecthub.com/p/data-visualization-tools/freeboard/) [  Geckoboard ](https://www.selecthub.com/p/data-visualization-tools/geckoboard/) [  Grow ](https://www.selecthub.com/p/data-visualization-tools/grow-dashboard/) [  i2 Analyst's Notebook ](https://www.selecthub.com/p/data-visualization-tools/i2-analyst-s-notebook/) [  Infogram ](https://www.selecthub.com/p/data-visualization-tools/infogram/) [  INSIA ](https://www.selecthub.com/p/data-visualization-tools/insia/) [  Juice Analytics ](https://www.selecthub.com/p/data-visualization-tools/juicebox/) [  Looker Studio ](https://www.selecthub.com/p/data-visualization-tools/looker-studio/) [  OriginPro ](https://www.selecthub.com/p/data-visualization-tools/originpro/) [  ReportPortal ](https://www.selecthub.com/p/data-visualization-tools/reportportal/) [  SAS Visual Analytics ](https://www.selecthub.com/p/data-visualization-tools/sas-visual-analytics/) [  SigmaPlot ](https://www.selecthub.com/p/data-visualization-tools/sigmaplot/) [  Spotfire ](https://www.selecthub.com/p/data-visualization-tools/spotfire/) [  Tableau Public ](https://www.selecthub.com/p/data-visualization-tools/tableau-public/) [  WebFOCUS ](https://www.selecthub.com/p/data-visualization-tools/webfocus/) 

###  Related Categories

 Whatagraph and ActiveReports can also be found with other leading products in these categories:

[ Business Intelligence Tools ](https://www.selecthub.com/c/business-intelligence-tools/) 

[ Dashboard Software ](https://www.selecthub.com/c/dashboard-software/) 

 Show more 

[ Enterprise Reporting Software ](https://www.selecthub.com/c/enterprise-reporting-system/) 

 Show more 

###  Head-to-Head Comparison

![Whatagraph Software Tool]() 

![BIRT Software Tool]() 

[Whatagraph VS BIRT](https://www.selecthub.com/data-visualization-tools/birt-vs-whatagraph/) 

![Whatagraph Software Tool]() 

![Cloudera Data Visualization Software Tool]() 

[Whatagraph VS Cloudera Data Visualization](https://www.selecthub.com/data-visualization-tools/cloudera-data-visualization-vs-whatagraph/) 

![Whatagraph Software Tool]() 

![freeboard Software Tool]() 

[Whatagraph VS freeboard](https://www.selecthub.com/data-visualization-tools/freeboard-vs-whatagraph/) 

![Whatagraph Software Tool]() 

![Geckoboard Software Tool]() 

[Whatagraph VS Geckoboard](https://www.selecthub.com/data-visualization-tools/geckoboard-vs-whatagraph/) 

![Whatagraph Software Tool]() 

![Infogram Software Tool]() 

[Whatagraph VS Infogram](https://www.selecthub.com/data-visualization-tools/infogram-vs-whatagraph/) 

![Whatagraph Software Tool]() 

![INSIA Software Tool]() 

[Whatagraph VS INSIA](https://www.selecthub.com/data-visualization-tools/insia-vs-whatagraph/) 

![Whatagraph Software Tool]() 

![Looker Studio Software Tool]() 

[Whatagraph VS Looker Studio](https://www.selecthub.com/data-visualization-tools/looker-studio-vs-whatagraph/) 

![Whatagraph Software Tool]() 

![OriginPro Software Tool]() 

[Whatagraph VS OriginPro](https://www.selecthub.com/data-visualization-tools/originpro-vs-whatagraph/) 

![Whatagraph Software Tool]() 

![SAS Visual Analytics Software Tool]() 

[Whatagraph VS SAS Visual Analytics](https://www.selecthub.com/data-visualization-tools/sas-visual-analytics-vs-whatagraph/) 

![Whatagraph Software Tool]() 

![SigmaPlot Software Tool]() 

[Whatagraph VS SigmaPlot](https://www.selecthub.com/data-visualization-tools/sigmaplot-vs-whatagraph/) 

![Whatagraph Software Tool]() 

![Spotfire Software Tool]() 

[Whatagraph VS Spotfire](https://www.selecthub.com/data-visualization-tools/spotfire-vs-whatagraph/) 

![Whatagraph Software Tool]() 

![Tableau Public Software Tool]() 

[Whatagraph VS Tableau Public](https://www.selecthub.com/data-visualization-tools/tableau-public-vs-whatagraph/) 

**About SelectHub (and our data)** 

We’re the employee-owned Austin-based startup democratizing software data so you can make your decisions in an influence-free zone. Our market data is crowdsourced from our user-base of 100,000+ companies.

WE DISTILL IT INTO REAL REQUIREMENTS, COMPARISON REPORTS, PRICE GUIDES and more...

![SelectHub Products Reporting and Analytics]() 

![SelectHub Products Cost and Pricing Guide]() 

**Tier 1:**  
 Fully/moderately supported out-of-the-box allowing for quick and easy deployment.  
Fully or moderately supported out-of-the-box with industry-leading capabilities and is immediately available after installation without needing any add-ons, integrations, or custom development. 

**Tier 2:**  
 Supported with workarounds or add-ons that may require additional costs.  
Not directly available in the software, but can be accomplished using other built-in features, workarounds, or add-ons/products from the vendor with or without any additional cost. 

**Tier 3:**  
 Requires partner integrations or custom development that is often at an additional cost.  
Requires additional integrations, plugins, marketplace applications from a third-party vendor, or custom development using the APIs, libraries, extensions, and development framework supported by the software, with or without any additional cost. 

[Close](#) 

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