[Home](https://www.selecthub.com/) \> [Business Intelligence](https://www.selecthub.com/category/business-intelligence/) \> [Data Visualization Tools](https://www.selecthub.com/c/data-visualization-tools/) \> [Looker Studio](https://www.selecthub.com/p/data-visualization-tools/looker-studio/) \> Looker Studio vs Whatagraph 

#  Looker Studio vs Whatagraph 

 Last Updated: June 1st, 2026 

Our analysts compared [Looker Studio](https://www.selecthub.com/p/data-visualization-tools/looker-studio/) vs [Whatagraph](https://www.selecthub.com/p/data-visualization-tools/whatagraph/) based on data from our 400+ point analysis of [Data Visualization Tools](https://www.selecthub.com/c/data-visualization-tools/), user reviews and our own crowdsourced data from our [free software selection platform](https://www.selecthub.com/about/start-free-selection-project-site/?category=Data Visualization Tools&cta=data-visualization-tools).

[Overview](#product-overview) [Pricing](#product-pricing) [Our Review](#product-analyst-summary) [User Ratings](#user-sentiment-section) [Features](#product-benefits-features) [Screenshots](#product-screenshots) 

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[![Looker Studio Software Tool](https://cdn.selecthub.com/products/f7d2f44008cdf8ab52bff2e2c1cc92bd-1fe992b4cbd9ee62190d886d0c6b0038/resources/normal/logo.png?1696288406)](https://www.selecthub.com/p/data-visualization-tools/looker-studio/)

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[![Whatagraph Software Tool](https://cdn.selecthub.com/products/48cb136b65a69e8c2aa22913a0d91b2f-537fd4297efd14769e0262f04a4cdffd/resources/original/logo.svg?1740593857)](https://www.selecthub.com/p/data-visualization-tools/whatagraph/)

[Get Free Demo](https://pmo.selecthub.com/get-product-demo/?category=Data+Visualization+Tools&product%5Fname=Looker%2BStudio&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Ff7d2f44008cdf8ab52bff2e2c1cc92bd-1fe992b4cbd9ee62190d886d0c6b0038%2Fresources%2Fnormal%2Flogo.png%3F1696288406) [Demo](https://pmo.selecthub.com/get-product-demo/?category=Data+Visualization+Tools&product%5Fname=Looker%2BStudio&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Ff7d2f44008cdf8ab52bff2e2c1cc92bd-1fe992b4cbd9ee62190d886d0c6b0038%2Fresources%2Fnormal%2Flogo.png%3F1696288406) [Request Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Data+Visualization+Tools&product%5Fname=Looker%2BStudio&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Ff7d2f44008cdf8ab52bff2e2c1cc92bd-1fe992b4cbd9ee62190d886d0c6b0038%2Fresources%2Fnormal%2Flogo.png%3F1696288406&price=5) [Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Data+Visualization+Tools&product%5Fname=Looker%2BStudio&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Ff7d2f44008cdf8ab52bff2e2c1cc92bd-1fe992b4cbd9ee62190d886d0c6b0038%2Fresources%2Fnormal%2Flogo.png%3F1696288406&price=5) 

[Get Free Demo](https://pmo.selecthub.com/get-product-demo/?category=Data+Visualization+Tools&product%5Fname=Whatagraph&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F48cb136b65a69e8c2aa22913a0d91b2f-537fd4297efd14769e0262f04a4cdffd%2Fresources%2Foriginal%2Flogo.svg%3F1740593857) [Demo](https://pmo.selecthub.com/get-product-demo/?category=Data+Visualization+Tools&product%5Fname=Whatagraph&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F48cb136b65a69e8c2aa22913a0d91b2f-537fd4297efd14769e0262f04a4cdffd%2Fresources%2Foriginal%2Flogo.svg%3F1740593857) [Request Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Data+Visualization+Tools&product%5Fname=Whatagraph&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F48cb136b65a69e8c2aa22913a0d91b2f-537fd4297efd14769e0262f04a4cdffd%2Fresources%2Foriginal%2Flogo.svg%3F1740593857&price=3) [Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Data+Visualization+Tools&product%5Fname=Whatagraph&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F48cb136b65a69e8c2aa22913a0d91b2f-537fd4297efd14769e0262f04a4cdffd%2Fresources%2Foriginal%2Flogo.svg%3F1740593857&price=3) 

###  Products Insights

 Product Ranking 

## #2

 among all   
 Data Visualization Tools

## #13

 among all   
 Data Visualization Tools

[Find out who the leaders are](https://pmo.selecthub.com/request-custom-scorecard?post%5Ftype=auto%5Fvs%5Farticle&category%5Fslug=data-visualization-tools&product%5Fslug=looker-studio&category=Data+Visualization+Tools) 

 Price Starts From

$3,000 Monthly 

[ Free Trial is available →](https://pmo.selecthub.com/free-trial/?product%5Fname=Looker Studio&category=Data Visualization Tools&product%5Flogo=https://d3uimxdj41cg3o.cloudfront.net/products/f7d2f44008cdf8ab52bff2e2c1cc92bd-1fe992b4cbd9ee62190d886d0c6b0038/resources/normal/logo.png?1696288406) 

 Custom Quote 

 i

[ Free Trial is available →](https://pmo.selecthub.com/free-trial/?product%5Fname=Whatagraph&category=Data Visualization Tools&product%5Flogo=https://d3uimxdj41cg3o.cloudfront.net/products/48cb136b65a69e8c2aa22913a0d91b2f-537fd4297efd14769e0262f04a4cdffd/resources/original/logo.svg?1740593857) 

 Pros

 What we like about Looker Studio and Whatagraph:

**Intuitive Interface:** Users appreciate Looker Studio's user-friendly interface, making it easy to navigate and perform data analysis tasks.

**Powerful Visualization:** The platform offers a wide range of visualization options, enhancing data presentation and making insights more accessible.

**Collaborative Tools:** Users value the collaborative features, enabling teams to work together seamlessly, share insights, and drive data-driven decisions.

**Real-Time Insights:** Looker Studio's ability to provide real-time data insights helps users stay informed and agile in their decision-making processes.

**Easy to Use:** User reviews consistently praise Whatagraph's user-friendly interface, noting its intuitive design makes connecting data sources and generating reports straightforward, even for users without specialized analytical skills.

**Visually Appealing Reports:** Users highlight the platform's ability to create visually appealing and engaging reports, helping to communicate complex data insights clearly and effectively.

**Customizable Dashboards and Reports:** Whatagraph offers a high degree of customization, allowing users to tailor dashboards and reports to their specific needs, including branding and data visualization preferences.

**Seamless Data Integration:** The platform boasts a wide range of integrations with popular marketing and analytical platforms, simplifying data aggregation and analysis from various sources.

 Cons

 What we dislike about Looker Studio and Whatagraph:

**Steep Learning Curve:** Some users find Looker Studio challenging to learn, especially if they lack SQL or data analysis skills, leading to initial difficulties.

**Data Integration Complexity:** Integrating data from various sources can be complex, requiring substantial setup and maintenance efforts for certain users.

**Resource Intensiveness:** Resource-intensive tasks, such as processing large datasets, may lead to performance issues, causing frustration for some users.

**Costs:** The pricing structure can be a drawback for organizations with tight budgets, as Looker Studio's pricing may not be suitable for all user needs.

**Performance Issues:** User reviews mention that Whatagraph can be slow at times, impacting the user experience.

**Usability Challenges:** Some users have reported occasional difficulties using the platform, suggesting that certain features might not be intuitive for all users.

###  Our Review

 User reviews for Google Looker Studio indicate both strengths and weaknesses. Many users praise its intuitive interface, which simplifies data analysis. The platform's powerful visualization tools and real-time insights are widely appreciated, enabling users to present and act on data effectively. Collaboration features also receive positive feedback, facilitating teamwork and informed decision-making. However, several users highlight challenges. A notable drawback is the steep learning curve, especially for those without SQL or data analysis skills. Some users find data integration complex and resource-intensive, potentially impacting performance. Cost considerations also arise, with users noting that Looker Studio's pricing may not align with all budgets. In comparison to similar products, Looker Studio stands out for its user-friendly interface and strong visualization capabilities. However, some users mention limitations in offline functionality, which competitors may handle better. Overall, Google Looker Studio appears to be a valuable tool for data analysis and collaboration, but it may require a learning curve and careful consideration of budget constraints.

 Show more 

 Whatagraph: does it live up to the hype or is it just another flash in the pan? User reviews from the last year suggest Whatagraph is a powerful data visualization tool that gives tough competition to established players like Google Data Studio and Power BI. Users rave about its intuitive interface, making it a breeze to create visually appealing and insightful reports. For instance, one user mentioned that "Whatagraph is much more intuitive and easier to use" compared to Google Data Studio, highlighting its user-friendly design. However, some users have reported occasional hiccups with data source connections and the software's speed. A case in point is a user who pointed out that "some of the sources can be bugging out sometimes, and the connections are wrong." Despite these minor drawbacks, Whatagraph's responsive and helpful customer support seems to effectively address these issues, as highlighted by another user who said, "the support are always there to help." What truly sets Whatagraph apart is its focus on marketing agencies. Its pre-built templates and integrations with popular marketing platforms make it a perfect tool for agencies to track campaign performance and generate client reports efficiently. This makes Whatagraph a no-brainer for marketing agencies and teams looking to simplify their reporting and unlock the power of their data. This is reinforced by a user who stated that Whatagraph "has easily reduced the amount of time we spend on reports each week and month, allowing us to focus on insights and recommendations," demonstrating its value for marketing teams. 

 Show more 

###  User Sentiment Summary

 Looker Studio has a user sentiment rating of 86 based on 1188 reviews. Whatagraph has a user sentiment rating of 89 based on 366 reviews. 

![Great User Sentiment](https://www.selecthub.com/display/images/scores/great.svg) 1188 reviews 

![Great User Sentiment](https://www.selecthub.com/display/images/scores/great.svg) 366 reviews 

 Synopsis

 Evaluating all review platforms, our market analysts have compiled the following user sentiment data.

 86%

of users recommend this product

 Looker Studio has a 'great' User Satisfaction Rating of 86% when considering 1188 user reviews from 3 recognized software review sites.

 89%

of users recommend this product

 Whatagraph has a 'great' User Satisfaction Rating of 89% when considering 366 user reviews from 3 recognized software review sites.

 User Review Scores

**G2.com, Inc** 

**4.4** (461) 

**4.5** (277) 

**Capterra Inc** 

n/a 

**4.4** (84) 

**Gartner, Inc** 

**4.4** (417) 

n/a 

**TrustRadius** 

**4.1** (310) 

**3.9** (5) 

###  Product Assistance

 Training Resources

Documentation

In Person

Live Online

Videos

Webinars

Documentation

In Person

Live Online

Videos

Webinars

 Support

Email

Phone

Chat

FAQ

Forum

Knowledge Base

24/7 Live Support

Email

Phone

Chat

FAQ

Forum

Knowledge Base

24/7 Live Support

###  Product Basics

 Company Size 

 i

Small

Medium

Large

Small

Medium

Large

 Platforms Supported

Windows

Mac

Linux

Android

Chromebook

Windows

Mac

Linux

Android

Chromebook

 Deployment Supported

Cloud

On-Premise

Mobile

Cloud

On-Premise

Mobile

 Customers

we're gathering data

Swatch

Toshiba

Vogue

 Comparison of Top Alternatives

[ Looker Studio Alternatives](https://www.selecthub.com/data-visualization-tools/looker-studio/alternatives/) 

[ Whatagraph Alternatives](https://www.selecthub.com/data-visualization-tools/whatagraph/alternatives/) 

###  Screenshots

![Screenshots]()![Screenshots]() 

![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]() 

###  Key Features

* **Interactive Dashboards:** Create dynamic, interactive dashboards that allow users to explore data, drill down into details, and gain insights effortlessly.
* **Customizable Reports:** Generate tailored reports with a variety of visualization options, including charts, graphs, and tables, to communicate data findings effectively.
* **Data Exploration:** Easily explore and analyze data from multiple sources with intuitive data exploration tools, making it simple to uncover hidden patterns and trends.
* **SQL-Based Queries:** Leverage the power of SQL for querying and manipulating data, enabling advanced users to perform complex analyses and calculations.
* **Data Integration:** Seamlessly integrate data from various platforms and sources, including databases, cloud services, and spreadsheets, for a holistic view of your organization's data.

 read more... 

* **Customizable Dashboards:** Users can tailor dashboards to display specific metrics and KPIs, allowing for a personalized data visualization experience.
* **Automated Reporting:** Schedule reports to be generated and sent automatically, reducing manual effort and ensuring timely data delivery.
* **Multi-Source Data Integration:** Seamlessly connect with various data sources such as Google Analytics, Facebook, and HubSpot to consolidate information in one place.
* **White-Labeling Options:** Customize reports with your own branding, including logos and color schemes, to maintain brand consistency.
* **Real-Time Data Updates:** Access the most current data with real-time updates, ensuring decisions are based on the latest information.

 read more... 

###  Top Alternatives in Data Visualization Tools 

[  9 Spokes ](https://www.selecthub.com/p/data-visualization-tools/9-spokes/) [  ActiveReports ](https://www.selecthub.com/p/data-visualization-tools/activereports/) [  BIRT ](https://www.selecthub.com/p/data-visualization-tools/birt/) [  Cloudera Data Visualization ](https://www.selecthub.com/p/data-visualization-tools/cloudera-data-visualization/) [  Displayr ](https://www.selecthub.com/p/data-visualization-tools/displayr/) [  freeboard ](https://www.selecthub.com/p/data-visualization-tools/freeboard/) [  Geckoboard ](https://www.selecthub.com/p/data-visualization-tools/geckoboard/) [  Grow ](https://www.selecthub.com/p/data-visualization-tools/grow-dashboard/) [  i2 Analyst's Notebook ](https://www.selecthub.com/p/data-visualization-tools/i2-analyst-s-notebook/) [  Infogram ](https://www.selecthub.com/p/data-visualization-tools/infogram/) [  INSIA ](https://www.selecthub.com/p/data-visualization-tools/insia/) [  Juice Analytics ](https://www.selecthub.com/p/data-visualization-tools/juicebox/) [  OriginPro ](https://www.selecthub.com/p/data-visualization-tools/originpro/) [  ReportPortal ](https://www.selecthub.com/p/data-visualization-tools/reportportal/) [  SAS Visual Analytics ](https://www.selecthub.com/p/data-visualization-tools/sas-visual-analytics/) [  SigmaPlot ](https://www.selecthub.com/p/data-visualization-tools/sigmaplot/) [  Spotfire ](https://www.selecthub.com/p/data-visualization-tools/spotfire/) [  Tableau Public ](https://www.selecthub.com/p/data-visualization-tools/tableau-public/) [  WebFOCUS ](https://www.selecthub.com/p/data-visualization-tools/webfocus/) [  Whatagraph ](https://www.selecthub.com/p/data-visualization-tools/whatagraph/) 

###  Related Categories

 Looker Studio and Whatagraph can also be found with other leading products in these categories:

[ Big Data Analytics Tools ](https://www.selecthub.com/c/big-data-analytics-tools/) 

[ Business Analytics Tools ](https://www.selecthub.com/c/business-analytics-tools/) 

[ Business Intelligence Tools ](https://www.selecthub.com/c/business-intelligence-tools/) 

[ Dashboard Software ](https://www.selecthub.com/c/dashboard-software/) 

 Show more 

[ Business Intelligence Tools ](https://www.selecthub.com/c/business-intelligence-tools/) 

[ Dashboard Software ](https://www.selecthub.com/c/dashboard-software/) 

 Show more 

###  Head-to-Head Comparison

![Looker Studio Software Tool]() 

![BIRT Software Tool]() 

[Looker Studio VS BIRT](https://www.selecthub.com/data-visualization-tools/looker-studio-vs-birt/) 

![Looker Studio Software Tool]() 

![Cloudera Data Visualization Software Tool]() 

[Looker Studio VS Cloudera Data Visualization](https://www.selecthub.com/data-visualization-tools/looker-studio-vs-cloudera-data-visualization/) 

![Looker Studio Software Tool]() 

![freeboard Software Tool]() 

[Looker Studio VS freeboard](https://www.selecthub.com/data-visualization-tools/looker-studio-vs-freeboard/) 

![Looker Studio Software Tool]() 

![Geckoboard Software Tool]() 

[Looker Studio VS Geckoboard](https://www.selecthub.com/data-visualization-tools/looker-studio-vs-geckoboard/) 

![Looker Studio Software Tool]() 

![Infogram Software Tool]() 

[Looker Studio VS Infogram](https://www.selecthub.com/data-visualization-tools/looker-studio-vs-infogram/) 

![Looker Studio Software Tool]() 

![INSIA Software Tool]() 

[Looker Studio VS INSIA](https://www.selecthub.com/data-visualization-tools/looker-studio-vs-insia/) 

![Looker Studio Software Tool]() 

![OriginPro Software Tool]() 

[Looker Studio VS OriginPro](https://www.selecthub.com/data-visualization-tools/looker-studio-vs-originpro/) 

![Looker Studio Software Tool]() 

![SAS Visual Analytics Software Tool]() 

[Looker Studio VS SAS Visual Analytics](https://www.selecthub.com/data-visualization-tools/looker-studio-vs-sas-visual-analytics/) 

![Looker Studio Software Tool]() 

![SigmaPlot Software Tool]() 

[Looker Studio VS SigmaPlot](https://www.selecthub.com/data-visualization-tools/looker-studio-vs-sigmaplot/) 

![Looker Studio Software Tool]() 

![Spotfire Software Tool]() 

[Looker Studio VS Spotfire](https://www.selecthub.com/data-visualization-tools/looker-studio-vs-spotfire/) 

![Looker Studio Software Tool]() 

![Tableau Public Software Tool]() 

[Looker Studio VS Tableau Public](https://www.selecthub.com/data-visualization-tools/tableau-public-vs-looker-studio/) 

![Looker Studio Software Tool]() 

![Whatagraph Software Tool]() 

[Looker Studio VS Whatagraph](https://www.selecthub.com/data-visualization-tools/looker-studio-vs-whatagraph/) 

**About SelectHub (and our data)** 

We’re the employee-owned Austin-based startup democratizing software data so you can make your decisions in an influence-free zone. Our market data is crowdsourced from our user-base of 100,000+ companies.

WE DISTILL IT INTO REAL REQUIREMENTS, COMPARISON REPORTS, PRICE GUIDES and more...

![SelectHub Products Reporting and Analytics]() 

![SelectHub Products Cost and Pricing Guide]() 

**Tier 1:**  
 Fully/moderately supported out-of-the-box allowing for quick and easy deployment.  
Fully or moderately supported out-of-the-box with industry-leading capabilities and is immediately available after installation without needing any add-ons, integrations, or custom development. 

**Tier 2:**  
 Supported with workarounds or add-ons that may require additional costs.  
Not directly available in the software, but can be accomplished using other built-in features, workarounds, or add-ons/products from the vendor with or without any additional cost. 

**Tier 3:**  
 Requires partner integrations or custom development that is often at an additional cost.  
Requires additional integrations, plugins, marketplace applications from a third-party vendor, or custom development using the APIs, libraries, extensions, and development framework supported by the software, with or without any additional cost. 

[Close](#) 

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