[Home](https://www.selecthub.com/) \> [Business Analytics](https://www.selecthub.com/category/business-analytics/) \> [Data Analytics Software](https://www.selecthub.com/c/data-analytics-software/) \> [NVivo](https://www.selecthub.com/p/data-analytics-software/nvivo/) \> NVivo vs Unsupervised # NVivo vs Unsupervised Last Updated: July 6th, 2026 Our analysts compared [NVivo](https://www.selecthub.com/p/data-analytics-software/nvivo/) vs [Unsupervised](https://www.selecthub.com/p/data-analytics-software/unsupervised/) based on data from our 400+ point analysis of [Data Analytics Software](https://www.selecthub.com/c/data-analytics-software/), user reviews and our own crowdsourced data from our [free software selection platform](https://www.selecthub.com/about/start-free-selection-project-site/?category=Data Analytics Software&cta=data-analytics-software). [Overview](#product-overview) [Pricing](#product-pricing) [Our Review](#product-analyst-summary) [User Ratings](#user-sentiment-section) [Features](#product-benefits-features) [Screenshots](#product-screenshots) Remove Add to Compare [![NVivo Software Tool](https://cdn.selecthub.com/products/d5438e589313fc0036bbc291299c6fd4-a96647a217b5429b4f67ed93b7cc4347/resources/normal/logo.png?1717782248)](https://www.selecthub.com/p/data-analytics-software/nvivo/) Remove Add to Compare [![Unsupervised Software Tool](https://cdn.selecthub.com/products/a322852ce0df73e204b7e67cbbef0d0a-a029984b882278184de0c8c2d68c6e63/resources/normal/logo.png?1693318309)](https://www.selecthub.com/p/data-analytics-software/unsupervised/) [ ![Product Awards](https://www.selecthub.com/display/images/awards_badge.svg) ](#awards-section) [Get Free Demo](https://pmo.selecthub.com/get-product-demo/?category=Data+Analytics+Software&product%5Fname=NVivo&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fd5438e589313fc0036bbc291299c6fd4-a96647a217b5429b4f67ed93b7cc4347%2Fresources%2Fnormal%2Flogo.png%3F1717782248) [Demo](https://pmo.selecthub.com/get-product-demo/?category=Data+Analytics+Software&product%5Fname=NVivo&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fd5438e589313fc0036bbc291299c6fd4-a96647a217b5429b4f67ed93b7cc4347%2Fresources%2Fnormal%2Flogo.png%3F1717782248) [Request Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Data+Analytics+Software&product%5Fname=NVivo&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fd5438e589313fc0036bbc291299c6fd4-a96647a217b5429b4f67ed93b7cc4347%2Fresources%2Fnormal%2Flogo.png%3F1717782248&price=4) [Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Data+Analytics+Software&product%5Fname=NVivo&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fd5438e589313fc0036bbc291299c6fd4-a96647a217b5429b4f67ed93b7cc4347%2Fresources%2Fnormal%2Flogo.png%3F1717782248&price=4) [Get Free Demo](https://pmo.selecthub.com/get-product-demo/?category=Data+Analytics+Software&product%5Fname=Unsupervised&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fa322852ce0df73e204b7e67cbbef0d0a-a029984b882278184de0c8c2d68c6e63%2Fresources%2Fnormal%2Flogo.png%3F1693318309) [Demo](https://pmo.selecthub.com/get-product-demo/?category=Data+Analytics+Software&product%5Fname=Unsupervised&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fa322852ce0df73e204b7e67cbbef0d0a-a029984b882278184de0c8c2d68c6e63%2Fresources%2Fnormal%2Flogo.png%3F1693318309) [Request Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Data+Analytics+Software&product%5Fname=Unsupervised&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fa322852ce0df73e204b7e67cbbef0d0a-a029984b882278184de0c8c2d68c6e63%2Fresources%2Fnormal%2Flogo.png%3F1693318309&price=3) [Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Data+Analytics+Software&product%5Fname=Unsupervised&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fa322852ce0df73e204b7e67cbbef0d0a-a029984b882278184de0c8c2d68c6e63%2Fresources%2Fnormal%2Flogo.png%3F1693318309&price=3) ### Products Insights Product Ranking ## #3 among all Data Analytics Software ## #11 among all Data Analytics Software [Find out who the leaders are](https://pmo.selecthub.com/request-custom-scorecard?post%5Ftype=auto%5Fvs%5Farticle&category%5Fslug=data-analytics-software&product%5Fslug=nvivo&category=Data+Analytics+Software) Price Starts From $520 Annually [14 Day Free Trial is available →](https://pmo.selecthub.com/free-trial/?product%5Fname=NVivo&category=Data Analytics Software&product%5Flogo=https://d3uimxdj41cg3o.cloudfront.net/products/d5438e589313fc0036bbc291299c6fd4-a96647a217b5429b4f67ed93b7cc4347/resources/normal/logo.png?1717782248) Custom Quote i Free Trial is unavailable → Pros What we like about NVivo and Unsupervised: **Data Management:** Organize and store various data types (text, audio, video, images) in one secure location. **Flexible Coding:** Employ diverse coding approaches (tree, auto and query) to categorize and analyze data based on research questions. **Relationship Exploration:** Uncover connections and hierarchies between codes using visual network maps and relationship coding. **Advanced Querying:** Search coded data for specific terms, patterns or code combinations to identify key themes and trends. **Automated Analysis:** Unsupervised automates the data analysis process, eliminating the need for manual intervention and saving valuable time for users. **KPI Identification:** The software excels at identifying the most critical key performance indicators (KPIs) within complex datasets, allowing users to focus on the most impactful metrics. **ROI Tracking:** Unsupervised provides mechanisms for tracking the return on investment (ROI) over time, enabling users to measure the effectiveness of their strategies and demonstrate the value of their data-driven decisions. Cons What we dislike about NVivo and Unsupervised: **Steep Learning Curve:** New users often report difficulty in mastering NVivo's features quickly, which impacts their productivity and project timelines. **High Cost:** Some users find NVivo's pricing to be prohibitive, particularly those from smaller institutions or independent researchers with limited budgets. **Limited Cross-Platform Support:** NVivo's limited compatibility with non-Windows operating systems can be a barrier for Mac or Linux users, who may have to seek alternatives or use virtual machines. **Resource Intensiveness:** NVivo can be demanding on computer resources, leading to performance issues on less powerful machines, which can frustrate users when handling large data sets. **Limited User Feedback:** User reviews suggest that potential users should seek additional feedback due to the limited number of reviews. **Unsupervised Learning Challenges:** As Unsupervised leverages unsupervised learning, it may result in unexpected outcomes or be challenging to measure its performance. ### Our Review NVivo is qualitative data analysis software that received positive reviews from users. They appreciate its user-friendly interface, powerful features and ability to handle large datasets.However, some users complained about lax customer support and the occasional bug.NVivo is popular but not as robust as some of the other options. It’s also expensive. However, many users believe that the extra cost is worth it for the additional features and functionality. It has robust coding features to analyze large amounts of data quickly.Overall, NVivo is a user-friendly qualitative data analysis software that can be expensive and complex for individual users but is a handy assistant for teams. Show more Is Unsupervised really ready to fly solo, or does it need a helping hand? While Unsupervised claims to automate data analysis and uncover hidden growth opportunities, user reviews from the past year are limited. G2 shows a perfect 5.0 rating, but this is based on a single review, which isn't enough to draw definitive conclusions. A small sample size makes it difficult to provide a comprehensive analysis of strengths, weaknesses, and differentiating factors compared to competitors like Microsoft Power BI or Google Data Studio. Without more user feedback, it's impossible to say with certainty which specific features users find valuable or lacking. However, if Unsupervised delivers on its promises, it could be a good fit for businesses seeking to streamline data analysis and identify growth opportunities without extensive data science expertise. Further investigation is needed to determine if the software lives up to its claims and how it truly stacks up against competitors in a real-world setting. Show more ### User Sentiment Summary NVivo has a user sentiment rating of 82 based on 179 reviews. Unsupervised has a user sentiment rating of 100 based on 1 reviews. ![Great User Sentiment](https://www.selecthub.com/display/images/scores/great.svg) 179 reviews ![Excellent User Sentiment](https://www.selecthub.com/display/images/scores/excellent.svg) 1 reviews Synopsis Evaluating all review platforms, our market analysts have compiled the following user sentiment data. 82% of users recommend this product NVivo has a 'great' User Satisfaction Rating of 82% when considering 179 user reviews from 2 recognized software review sites. 100% of users recommend this product Unsupervised has a 'excellent' User Satisfaction Rating of 100% when considering 1 user reviews from 1 recognized software review sites. User Review Scores **G2.com, Inc** **4.1** (133) **5.0** (1) **Capterra Inc** **4.1** (46) n/a ### Awards SelectHub awards earned by these products based on a comprehensive analysis by our research analysts. No awards. Unsupervised stands above the rest by achieving an ‘Excellent’ rating as a User Favorite. ![User Favorite Award]() ### Product Assistance Training Resources Documentation In Person Live Online Videos Webinars Documentation In Person Live Online Videos Webinars Support Email Phone Chat FAQ Forum Knowledge Base 24/7 Live Support Email Phone Chat FAQ Forum Knowledge Base 24/7 Live Support ### Product Basics Company Size i Small Medium Large Small Medium Large Platforms Supported Windows Mac Linux Android Chromebook Windows Mac Linux Android Chromebook Deployment Supported Cloud On-Premise Mobile Cloud On-Premise Mobile Comparison of Top Alternatives [NVivo Alternatives ](https://www.selecthub.com/data-analytics-software/nvivo/alternatives/) [Unsupervised Alternatives ](https://www.selecthub.com/data-analytics-software/unsupervised/alternatives/) ### Screenshots ![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]() ![Screenshots]()![Screenshots]()![Screenshots]() ### Key Features * **Data Import:** Pull data from mobile apps like Evernote and organize it using folders, sets or file classifications. It supports transcripts, articles, audio/video recordings and social media content. * **Qualitative Analysis:** Uncover hidden insights using powerful search tools. It turns interviews, surveys and documents into charts, word clouds and maps. * **Thematic Analysis:** Understand findings after digging deep into gathered data and spot emerging themes. * **Integrations:** Combine research materials in one place. Allows direct imports from Microsoft Office. Plus, it can use data from [SurveyMonkey](https://www.selecthub.com/p/customer-experience-software/surveymonkey-enterprise/) and social media platforms. * **Sharing and Publishing:** Export results, models and charts to various formats, including Excel, Word, text, rich-text and PDF files. Use the system clipboard to copy and paste graphics into reports and presentations. Show More * **Data Connectivity:** Utilize all data across systems and silos, without needing to choose which data to include in analysis. * **Semantic Understanding:** Unsupervised harnesses the power of augmented analytics with a semantic layer that analyzes millions of data features and attributes simultaneously. * **Automatically Find Patterns:** Through unsupervised learning, the platform’s AI identifies statistically significant trends and patterns, analyzing subgroups of data to uncover further information. * **Review and Prioritize:** Users can review the AI-discovered patterns, with the ability to filter and sort to prioritize based on which metrics impact the business most. * **Built-In Actionable Workflows:** The solution’s built-in workflow drives users towards conversations, actions and decisions. Show More ### Top Alternatives in Data Analytics Software [ 1010data ](https://www.selecthub.com/p/data-analytics-software/1010data/) [ Adobe Analytics ](https://www.selecthub.com/p/data-analytics-software/adobe-analytics/) [ Alteryx Designer ](https://www.selecthub.com/p/data-analytics-software/alteryx-designer/) [ Chartio ](https://www.selecthub.com/p/data-analytics-software/chartio/) [ Chata ](https://www.selecthub.com/p/data-analytics-software/chata/) [ DataBox ](https://www.selecthub.com/p/data-analytics-software/databox/) [ Google Analytics ](https://www.selecthub.com/p/data-analytics-software/google-analytics/) [ Hypersonix ](https://www.selecthub.com/p/data-analytics-software/hypersonix/) [ ibi ](https://www.selecthub.com/p/data-analytics-software/information-builders/) [ Oracle Analytics Cloud ](https://www.selecthub.com/p/data-analytics-software/oracle-analytics-cloud/) [ Qlik Cloud Analytics ](https://www.selecthub.com/p/data-analytics-software/qlik-cloud-analytics/) [ RapidMiner ](https://www.selecthub.com/p/data-analytics-software/rapidminer/) [ Redash ](https://www.selecthub.com/p/data-analytics-software/redash/) [ SAS Viya ](https://www.selecthub.com/p/data-analytics-software/sas-viya/) [ Sisense ](https://www.selecthub.com/p/data-analytics-software/sisense/) [ Sisense For Cloud Data Teams ](https://www.selecthub.com/p/data-analytics-software/sisense-for-cloud-data-teams/) [ Tellius ](https://www.selecthub.com/p/data-analytics-software/tellius/) [ Teradata ](https://www.selecthub.com/p/data-analytics-software/teradata/) [ ThoughtSpot ](https://www.selecthub.com/p/data-analytics-software/thoughtspot/) [ Unsupervised ](https://www.selecthub.com/p/data-analytics-software/unsupervised/) ### Related Categories NVivo and Unsupervised can also be found with other leading products in these categories: [Business Intelligence Tools ](https://www.selecthub.com/c/business-intelligence-tools/) Show more [Business Intelligence Tools ](https://www.selecthub.com/c/business-intelligence-tools/) Show more ### Head-to-Head Comparison ![NVivo Software Tool]() ![Adobe Analytics Software Tool]() [NVivo VS Adobe Analytics](https://www.selecthub.com/data-analytics-software/nvivo-vs-adobe-analytics/) ![NVivo Software Tool]() ![Chartio Software Tool]() [NVivo VS Chartio](https://www.selecthub.com/data-analytics-software/nvivo-vs-chartio/) ![NVivo Software Tool]() ![Chata Software Tool]() [NVivo VS Chata](https://www.selecthub.com/data-analytics-software/nvivo-vs-chata/) ![NVivo Software Tool]() ![DataBox Software Tool]() [NVivo VS DataBox](https://www.selecthub.com/data-analytics-software/nvivo-vs-databox/) ![NVivo Software Tool]() ![Google Analytics Software Tool]() [NVivo VS Google Analytics](https://www.selecthub.com/data-analytics-software/google-analytics-vs-nvivo/) ![NVivo Software Tool]() ![Qlik Cloud Analytics Software Tool]() [NVivo VS Qlik Cloud Analytics](https://www.selecthub.com/data-analytics-software/nvivo-vs-qlik-cloud-analytics/) ![NVivo Software Tool]() ![RapidMiner Software Tool]() [NVivo VS RapidMiner](https://www.selecthub.com/data-analytics-software/nvivo-vs-rapidminer/) ![NVivo Software Tool]() ![Sisense Software Tool]() [NVivo VS Sisense](https://www.selecthub.com/data-analytics-software/sisense-vs-nvivo/) ![NVivo Software Tool]() ![Sisense For Cloud Data Teams Software Tool]() [NVivo VS Sisense For Cloud Data Teams](https://www.selecthub.com/data-analytics-software/nvivo-vs-sisense-for-cloud-data-teams/) ![NVivo Software Tool]() ![Teradata Software Tool]() [NVivo VS Teradata](https://www.selecthub.com/data-analytics-software/nvivo-vs-teradata/) ![NVivo Software Tool]() ![ThoughtSpot Software Tool]() [NVivo VS ThoughtSpot](https://www.selecthub.com/data-analytics-software/nvivo-vs-thoughtspot/) ![NVivo Software Tool]() ![Unsupervised Software Tool]() [NVivo VS Unsupervised](https://www.selecthub.com/data-analytics-software/nvivo-vs-unsupervised/) **About SelectHub (and our data)** We’re the employee-owned Austin-based startup democratizing software data so you can make your decisions in an influence-free zone. Our market data is crowdsourced from our user-base of 100,000+ companies. WE DISTILL IT INTO REAL REQUIREMENTS, COMPARISON REPORTS, PRICE GUIDES and more... ![SelectHub Products Reporting and Analytics]() ![SelectHub Products Cost and Pricing Guide]() **Tier 1:** Fully/moderately supported out-of-the-box allowing for quick and easy deployment. Fully or moderately supported out-of-the-box with industry-leading capabilities and is immediately available after installation without needing any add-ons, integrations, or custom development. **Tier 2:** Supported with workarounds or add-ons that may require additional costs. Not directly available in the software, but can be accomplished using other built-in features, workarounds, or add-ons/products from the vendor with or without any additional cost. **Tier 3:** Requires partner integrations or custom development that is often at an additional cost. Requires additional integrations, plugins, marketplace applications from a third-party vendor, or custom development using the APIs, libraries, extensions, and development framework supported by the software, with or without any additional cost. [Close](#) ```json { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.selecthub.com/" }, { "@type": "ListItem", "position": 2, "name": "Business Analytics", "item": "https://www.selecthub.com/category/business-analytics/" }, { "@type": "ListItem", "position": 3, "name": "Data Analytics Software", "item": "https://www.selecthub.com/c/data-analytics-software/" }, { "@type": "ListItem", "position": 4, "name": "NVivo", "item": "https://www.selecthub.com/p/data-analytics-software/nvivo/" }, { "@type": "ListItem", "position": 5, "name": "NVivo Vs Unsupervised" } ] } ```