CRM software is a game-changer. It boosts productivity (up to 34% according to one report) and helps you capture customer information, track existing and potential customers, develop marketing campaigns, and automate almost every process. With an enterprise CRM software solution, the capabilities are even more powerful. However, with so many service providers, different solutions and their distinguished features, the CRM world can be highly confusing. How do you figure out what exactly you need?
Compare Top CRM Software Leaders
If you’re new to the CRM game and searching for a solution, this article will help clear up any confusion you have about what an enterprise CRM is and how it’s different from a standard CRM.
Although the two types share similar features, they cater to different target customers. We’ll look at some of the top enterprise systems on the market. But before we delve into that, let’s take some time to understand the ins and outs of enterprise CRM software.
What is an Enterprise CRM?
An enterprise CRM is designed for larger companies with robust and complicated business needs and helps coordinate cross-functional processes that directly impact sales and customer service. An enterprise platform is considered to be ideal for organizations that have multiple departments and teams and are dependent on instant CRM data.
Apart from solving supply chain challenges, logging customer interactions and handling lead generation, the software offers plenty of user profiles for sales and marketing teams.
What are the Core Features?
Because CRMs designed for enterprise companies are built to handle a range of complex tasks, data and workflows, they’re often jam-packed with features. Some of the most common include:
- Analytical dashboards and reports
- Consolidated and organized customer data
- Sales automation and forecasting
- Analytics-driven sales measures
- Compact lead and opportunity management
- Centralized communication channels
- Streamlined workflows and tasks
Obviously, the cost of enterprise CRM solutions is much higher than what you’d pay for a standard CRM. However, the additional cost can be attributed to the time and manpower that’s required to customize a solution to your exact requirements and deploy it. The higher cost also includes robust support, ensuring a constant point of contact to help you through unexpected problems or implementation issues.
Get our CRM Software Requirements Template