--- title: Do You Need CRM or CMS? Key Differences, Use Cases, Features & Benefits --- # Do You Need CRM or CMS? Key Differences, Use Cases, Features & Benefits Last Reviewed: March 17, 2026 12 min read [No comments](https://www.selecthub.com/customer-relationship-management/crm-and-cms/#respond) [ ![Shweta Joshi](https://www.selecthub.com/wp-content/uploads/2020/07/shweta-joshi-1-96x96.jpg) ](https://www.selecthub.com/author/shweta-joshi/) [Written by Shweta Joshi](https://www.selecthub.com/author/shweta-joshi/) Technical Content Writer [ ![Hunter Lowe](https://www.selecthub.com/wp-content/uploads/2023/11/cropped-Hunter-Headshot-96x96.jpg) ](https://www.selecthub.com/author/hunter-lowe/) [Edited by Hunter Lowe](https://www.selecthub.com/author/hunter-lowe/) Content Editor Summary: Understanding CRM and CMS software is key for managing customer relationships and content. Learn their features, differences, and how to choose or integrate them for your business needs. Table of Contents * [Key Takeaways](#Key%5FTakeaways "Key Takeaways") * [What Is CRM Software?](#What%5FIs%5FCRM%5FSoftware "What Is CRM Software?") * [CRM Benefits](#CRM%5FBenefits "CRM Benefits") * [CRM Features](#CRM%5FFeatures "CRM Features") * [Contact Management](#Contact%5FManagement "Contact Management") * [Sales Forecasting](#Sales%5FForecasting "Sales Forecasting") * [Marketing Campaign Management](#Marketing%5FCampaign%5FManagement "Marketing Campaign Management") * [Customer Support](#Customer%5FSupport "Customer Support") * [Reporting and Analytics](#Reporting%5Fand%5FAnalytics "Reporting and Analytics") * [What Is CMS Software?](#What%5FIs%5FCMS%5FSoftware "What Is CMS Software?") * [CMS Benefits](#CMS%5FBenefits "CMS Benefits") * [CMS Features](#CMS%5FFeatures "CMS Features") * [Template Management](#Template%5FManagement "Template Management") * [Media Management](#Media%5FManagement "Media Management") * [Search Engine Optimization (SEO) Tools](#Search%5FEngine%5FOptimization%5FSEO%5FTools "Search Engine Optimization (SEO) Tools") * [Version Control and Revision History](#Version%5FControl%5Fand%5FRevision%5FHistory "Version Control and Revision History") * [Analytics and Reporting](#Analytics%5Fand%5FReporting "Analytics and Reporting") * [CRM vs. CMS: Key Differences](#CRM%5Fvs%5FCMS%5FKey%5FDifferences "CRM vs. CMS: Key Differences") * [Primary Purpose](#Primary%5FPurpose "Primary Purpose") * [Target Users](#Target%5FUsers "Target Users") * [CRM vs. CMS: Similarities](#CRM%5Fvs%5FCMS%5FSimilarities "CRM vs. CMS: Similarities") * [Data Management](#Data%5FManagement "Data Management") * [Workflow Automation](#Workflow%5FAutomation "Workflow Automation") * [Collaboration](#Collaboration "Collaboration") * [Do You Need CRM, CMS or Both?](#Do%5FYou%5FNeed%5FCRM%5FCMS%5For%5FBoth "Do You Need CRM, CMS or Both?") * [CRM](#CRM "CRM") * [CMS](#CMS "CMS") * [Both](#Both "Both") * [Integrating CRM and CMS](#Integrating%5FCRM%5Fand%5FCMS "Integrating CRM and CMS") * [Native Integration](#Native%5FIntegration "Native Integration") * [Third-Party Integration Tools](#Third-Party%5FIntegration%5FTools "Third-Party Integration Tools") * [Custom Integration](#Custom%5FIntegration "Custom Integration") * [Next Steps](#Next%5FSteps "Next Steps") Businesses need to manage their online presence and customer relationships effectively. [CRM software](https://www.selecthub.com/c/crm-software/) and [content management systems (CMS)](https://www.selecthub.com/c/cms-software/) are essential to accomplish these goals. CRM manages customer interactions, sales and marketing, while CMS handles content creation, publishing and management. But how do you decide between CRM vs. CMS for your business? I’ll walk you through the key features, similarities, differences and benefits of CRM and CMS software. We’ll also examine possible integration options for businesses looking to enhance their online presence and customer relationship management strategies. ## **Key Takeaways** * CRM platforms manage customer relationships and interactions. * CMS platforms facilitate content creation, management and publishing. * Target users of a CRM tool include sales, marketing and customer support teams, while target users of CMS software cover content creators, editors and web administrators. * Core features of a CRM tool include contact and lead management, sales automation and analytics. In contrast, core features of a CMS tool include an intuitive editing interface, template management and media integration. * Similarities between CRM and CMS include data management, workflow automation and collaboration. * The cost and pricing factors of CRM and CMS software depend on several factors, including licensing, subscription models, scalability and customization options. * Depending on their specific needs and goals, businesses may need a CRM, CMS or both.. * Possible ways to integrate CRM and CMS solutions include native integration, third-party integration tools or custom integration. * Proper CRM and CMS software integration can streamline content creation and management, improve customer experiences, and enhance analytics and reporting. ![CRM vs CMS Guide]() ## What Is CRM Software? CRM software is a set of tools businesses employ to efficiently manage their interactions with existing and prospective clients. Its primary objective is to enhance customer relationships, streamline processes and boost profitability. It consolidates customer data, enabling a comprehensive view of each client’s history, preferences and communication. These capabilities facilitate [personalized marketing](https://emarsys.com/learn/blog/what-is-personalized-marketing/), targeted sales efforts and enhanced [customer service experiences](https://www.shopify.com/retail/customer-service-examples). Safe to say, it’s an indispensable asset for modern businesses, providing valuable insights to inform decision-making and strategy. By centralizing customer information, CRM solutions empower organizations to cultivate strong, lasting relationships and drive growth. ## CRM Benefits CRM software offers numerous advantages to organizations seeking to optimize their client interactions, as listed below: 1. It enhances [customer segmentation](https://www.freshworks.com/crm/customer-segmentation/) by consolidating data from various touchpoints. This segmentation allows businesses to identify high-value clients and develop tailored marketing strategies, increasing customer retention and revenue generation. 2. It facilitates streamlined communication and collaboration among team members. By centralizing customer data and interactions, these systems foster a unified understanding of client needs, enabling swift, informed decision-making and superior customer service. 3. It delivers valuable analytical insights, empowering organizations to refine their sales and marketing strategies. By evaluating [customer behavior patterns and trends](https://explodingtopics.com/blog/consumer-behavior), businesses can optimize their efforts and allocate resources more effectively, bolstering profitability and growth. ## CRM Features CRM software supports diverse features designed to streamline customer interactions and facilitate informed decision-making. The following key features exemplify the capabilities of CRM solutions that businesses can leverage for enhanced performance: ![CRM Features]() ### Contact Management Contact management is the cornerstone of CRM software, providing a [centralized repository](https://www.premier-international.com/articles/8-benefits-of-a-central-data-repository/) for all customer data. It allows easy access, efficient organization and streamlined search capabilities, enabling businesses to foster strong, lasting client relationships. ### Sales Forecasting Sales forecasting offers [data-driven predictions](https://www.lucidchart.com/blog/data-driven-sales-approach) for sales performance. It empowers organizations to identify opportunities and risks, enabling informed strategic planning and fostering sustainable business growth. ### Marketing Campaign Management Marketing campaign management centralizes campaign coordination and [performance tracking](https://www.outbrain.com/blog/9-metrics-for-marketing-performance-measurement/). This functionality enables businesses to [optimize segmentation and targeting](https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/segmentation-targeting-and-positioning/), ensuring maximum efficiency and effectiveness in marketing efforts. ### Customer Support Customer support incorporates helpdesk functionality for [seamless case resolution](https://kayako.com/blog/customer-support-metrics/) and tracking. By streamlining customer service processes, businesses can enhance satisfaction and loyalty, cultivating enduring customer relationships. ### Reporting and Analytics Reporting and analytics provide data visualization and reporting tools to [analyze customer behavior](https://netbasequid.com/blog/consumer-behavior-analysis/). It enables [informed decision-making](https://hbr.org/2020/02/10-steps-to-creating-a-data-driven-culture) and strategy adjustments, ensuring continuous improvement and growth. Additionally, CRM software offers an extensive range of advanced features to support businesses in their quest to cultivate strong customer relationships, optimize sales and marketing efforts, and drive growth. [Explore the favorite features of everyday CRM users](https://www.selecthub.com/customer-relationship-management/crm-features-functionality-list/) ## What Is CMS Software? CMS software is a powerful set of tools that creates, manages and modifies [digital content](https://www.optimizely.com/optimization-glossary/digital-content-management/) without requiring extensive technical expertise. These systems provide a user-friendly interface and features that streamline maintaining websites, blogs and other digital platforms. The primary objective of a CMS is to simplify content creation and management by offering built-in [templates](https://blog.hubspot.com/marketing/free-content-creation-templates), intuitive editing tools and seamless integration with [various media formats](https://www.searchenginejournal.com/content-marketing/content-types/). Users can focus on delivering quality content rather than grappling with complex programming and design tasks. CMS platforms are an essential asset for businesses and individuals seeking to maintain an engaging, up-to-date digital presence. By offering a convenient and accessible solution for content management, they empower users to create and maintain high-quality websites with ease. ## CMS Benefits CMS software offers several advantages to businesses and individuals aiming to maintain an engaging, up-to-date digital presence, as listed below: 1. It simplifies content creation and management by providing an intuitive, user-friendly interface. Users with minimal technical expertise can focus on crafting high-quality content, fostering an [engaging online presence](https://www.wordstream.com/blog/ws/2021/05/17/increase-online-presence). 2. It facilitates collaboration and secure content management through customizable access control and permissions. It ensures content quality and integrity maintenance while promoting efficient teamwork and [approval processes](https://www.jotform.com/blog/content-approval-workflow/). 3. It integrates built-in SEO tools and analytics, empowering users to optimize their content for search engines and monitor performance. By leveraging data-driven insights, businesses and individuals can refine their [digital content strategy](https://marketinginsidergroup.com/content-marketing/how-to-create-execute-a-digital-content-strategy/), boost website traffic and enhance audience engagement. ## CMS Features CMS software offers a host of features designed to simplify and streamline digital content creation and management: ![CMS Features]() ### Template Management Template management provides pre-built design templates for consistent branding and layout. These [customizable templates](https://blog.hubspot.com/marketing/free-content-creation-templates) simplify content creation, allowing users to maintain a professional and visually appealing digital presence with minimal effort. ### Media Management This feature streamlines the integration, organization and retrieval of various media formats. This functionality [seamlessly incorporates media ](https://www.canto.com/blog/integrated-media/)like images, videos and other formats within digital content, enhancing the overall user experience and engagement. ### Search Engine Optimization (SEO) Tools SEO tools incorporate built-in [features](https://www.semrush.com/blog/seo-checklist/) and capabilities to improve search engine rankings. By optimizing website content for search engines, businesses can increase visibility, drive more traffic and ultimately enhance their online presence and reach. ### Version Control and Revision History [Version control](https://reqtest.com/requirements-blog/what-are-benefits-of-version-control/) and revision history tracks content changes and maintains a record of previous versions. This functionality enables users to restore earlier iterations while providing accountability and traceability in content management and editing processes. ### Analytics and Reporting Analytics and reporting provide [performance monitoring](https://concured.com/blog/6-most-important-metrics-to-measure-content-performance/) and data-driven insights for digital content. By evaluating [audience engagement](https://blog.aspiration.marketing/en/what-is-good-content) and content effectiveness, users can make informed strategy adjustments, driving growth and enhancing the overall user experience. Moreover, CMS software provides several advanced features that enable businesses and individuals to easily create, manage and optimize their digital content, ensuring an engaging and up-to-date online presence. [Explore the top CMS features](https://www.selecthub.com/content-management/cms-features/) ## CRM vs. CMS: Key Differences CRM and CMS software are vital tools that serve distinct purposes. CRM manages customer relationships, while CMS handles content creation and management. For example, an eCommerce company might use CRM to track customer interactions and sales while relying on CMS to maintain their website’s product pages and blog. The following sections highlight the key differences between these two systems, emphasizing their unique functions and applications. ![Key Differences CRM vs CMS]() ### Primary Purpose #### CRM The primary purpose of a CRM platform is managing customer relationships and interactions, providing businesses with a comprehensive view of their customers’ needs and preferences. This functionality enables organizations to [streamline their sales processes](https://www.linkedin.com/advice/0/how-can-crm-software-help-you-streamline), optimize customer experiences and drive revenue growth. #### CMS The primary purpose of a CMS solution is to facilitate content creation, management and publishing, empowering businesses to maintain an engaging and up-to-date digital presence. This functionality [streamlines content management processes](https://blog.marketmuse.com/four-ways-to-streamline-your-content-creation-process/) while organizing and storing it securely in a central location. ### Target Users #### CRM The target users of CRM tools are typically sales, marketing and customer support teams, who rely on the system to manage [customer-centric processes](https://www.investopedia.com/terms/c/client-centric.asp). These users aim to improve customer satisfaction, drive revenue growth and foster collaboration across departments. #### CMS CMS tools typically target content creators, editors and web administrators, who rely on the system to create, edit and publish digital content. These users aim to streamline [content management](https://blog.hubspot.com/marketing/content-manager) processes, maintain a consistent, engaging digital presence and improve search engine rankings. Both CRM and CMS solutions serve different yet complementary purposes within an organization. By understanding their unique functionalities and features, businesses can leverage these tools to build strong customer relationships and maintain an engaging, up-to-date digital presence. ## CRM vs. CMS: Similarities While CRM and CMS software have distinct purposes, there are some similarities between the two tools. They aim to improve the customer experience and enhance a business’s online presence. For example, an eCommerce business may use both tools to manage customer interactions, track sales, and create and publish high-quality content. ![CRM and CMS Similarities]() ### Data Management Both CRM and CMS software involve [data management](https://www.tableau.com/learn/articles/what-is-data-management) to improve the customer experience. While CRM software focuses on customer data such as contact information, sales history and communication preferences, CMS software manages content data such as text, images and videos. ### Workflow Automation These platforms can [automate workflows](https://zapier.com/blog/workflow-automation/) to streamline business processes and reduce manual efforts. For example, CRM software can automate lead nurturing and sales processes, while CMS software can automate content publishing and approval processes. ### Collaboration CRM and CMS software facilitate team [collaboration](https://slack.com/intl/en-in/blog/collaboration/5-tips-for-effective-collaboration-at-work), allowing smoother communication and streamlined operations. With CRM software, teams can work together to manage customer relationships and improve sales processes. In contrast, CMS software enables content creators, editors and web administrators to collaborate on content creation and publishing. ## Do You Need CRM, CMS or Both? Businesses looking to establish an online presence and manage customer relationships question whether to invest in a CRM, a CMS or both. The answer depends on a range of factors, including business needs, goals and budget. For example, eCommerce businesses may benefit from both systems, while a non-profit organization may only require a CMS. ![CRM and CMS Features Comparison]() Let’s discover the potential use cases for CRM and CMS platforms highlighting their unique functionalities and benefits: ### CRM A CRM solution is essential for businesses looking to manage customer relationships, sales and marketing processes. Use cases for CRM include: * Sales tracking and pipeline management * Contact and lead management * Task automation and reporting * Customer service and support * Marketing automation and campaign management **Example:** An online retailer selling a range of products may utilize CRM software to track customer interactions, monitor sales performance and create targeted marketing campaigns. ### CMS CMS software is necessary for businesses looking to establish and maintain an online presence, creating and managing digital content. Use cases for CMS include: * Website design and development * Content creation and publishing * Media management and integration * Search engine optimization * Analytics and reporting **Example:** A digital media company may use CMS software to create, edit and publish content, manage media files and analyze website performance metrics. ### Both Businesses with a robust online presence and customer relationship management needs may benefit from both solutions. Use cases for both include: * Comprehensive lead tracking and management * Streamlined marketing automation and campaign management * Customized content creation and personalization * Enhanced customer service and support * Advanced analytics and reporting **Example:** A software development company may use both CRM and CMS software to track leads, manage customer interactions and create customized content, providing a seamless user experience and promoting customer satisfaction. Businesses should carefully evaluate their needs and goals before investing in a system. While each solution provides unique functionalities and benefits, their combined use may provide a more comprehensive solution for businesses with a strong online presence and customer relationship management needs. ## Integrating CRM and CMS Integrating CRM with CMS can provide several benefits, including streamlined content creation and management, improved customer experiences and enhanced analytics and reporting. The need for integration depends on the business’s specific needs and goals. ![Common Integration Path for CRM and CMS]() For example, a business with a robust online presence and extensive customer relationship management needs may benefit from CRM-CMS integration. Let’s discuss CRM and CMS integration paths: ### Native Integration Some CRM and CMS software providers offer [native integration](https://www.workato.com/the-connector/native-integration/), enabling users to connect the two solutions seamlessly. This integration typically allows for data synchronization and real-time updates between the systems. Native integration can simplify the integration process and ensure compatibility. ### Third-Party Integration Tools Businesses can also use their CRM and CMS systems with [third-party integration](https://www.make.com/en/blog/what-are-third-party-integrations) tools. They offer a range of integration options, including bi-directional data syncing, custom mapping and automated workflows. Third-party integration tools can provide greater flexibility and customization options than native integration. ### Custom Integration [Custom integration](https://vtldesign.com/web-strategy/custom-website-integration/) may be the best option for businesses with unique integration needs. It involves creating a custom solution that connects the CRM and CMS software, leveraging APIs and other integration tools. This approach can provide maximum flexibility and customization options but typically requires a higher level of technical expertise and resources. ## Next Steps We recommend evaluating your [CRM](https://www.selecthub.com/customer-relationship-management/crm-requirements-checklist-and-downloadable-template/) and [CMS requirements](https://www.selecthub.com/content-management/cms-requirements/) to understand the full scope of what you’ll get with each so you know if you need one or both tools. A strategic approach to implementing these tools can help your business achieve its objectives and provide exceptional customer experiences. Whether you choose between CRM vs. CMS or integrate both, your business can create a seamless experience for customers and ensure that these systems work together effectively to provide a holistic view of customer data and interactions. How do you see CRM or CMS helping you? Let us know in the comments. ### Trending Topics #### [CRM](https://www.selecthub.com/category/customer-relationship-management/) [CRM Requirements Checklist for Smarter Selection + Free Template](https://www.selecthub.com/customer-relationship-management/crm-requirements-checklist-and-downloadable-template/) [Too often, buyers reach for a CRM requirements checklist — features, integrations, platform security, pricing… ](https://www.selecthub.com/customer-relationship-management/crm-requirements-checklist-and-downloadable-template/) [ ![Pooja Verma](https://secure.gravatar.com/avatar/4f22202f68158fa4b012b18a196e08ea151f6f9427b194cce3330634ff0dd1b2?s=96&d=mm&r=g) Pooja Verma ](https://www.selecthub.com/author/pooja-verma/) May 15, 2026 #### [CRM](https://www.selecthub.com/category/customer-relationship-management/) [12 CRM Trends for 2026: Exploring What the Experts and Data Say](https://www.selecthub.com/customer-relationship-management/crm-trends/) [ What CRM trends should your company be aware of so you can be at… ](https://www.selecthub.com/customer-relationship-management/crm-trends/) [ ![Manogna Chandrika Matta](https://www.selecthub.com/wp-content/uploads/2022/11/Manogna-Headshot-96x96.png) Manogna Chandrika Matta ](https://www.selecthub.com/author/manogna-chandrika-matta/) Mar 17, 2026 #### [CRM](https://www.selecthub.com/category/customer-relationship-management/) [Salesforce vs. SAP 2026 Comparison: Which Should You Choose?](https://www.selecthub.com/customer-relationship-management/salesforce-and-sap/) [In this SAP vs. Salesforce breakdown, I’ll highlight what really matters — from key features… ](https://www.selecthub.com/customer-relationship-management/salesforce-and-sap/) [ ![Pooja Verma](https://secure.gravatar.com/avatar/4f22202f68158fa4b012b18a196e08ea151f6f9427b194cce3330634ff0dd1b2?s=96&d=mm&r=g) Pooja Verma ](https://www.selecthub.com/author/pooja-verma/) Mar 17, 2026 #### [CRM](https://www.selecthub.com/category/customer-relationship-management/) [Top 10 Salesforce Competitors in 2026: Best Alternatives for SMBs, Mid-Market Orgs & Enterprises](https://www.selecthub.com/customer-relationship-management/salesforce-alternatives/) [ Salesforce might be the giant in the CRM room, but after reviewing dozens of… ](https://www.selecthub.com/customer-relationship-management/salesforce-alternatives/) [ ![Pooja Verma](https://secure.gravatar.com/avatar/4f22202f68158fa4b012b18a196e08ea151f6f9427b194cce3330634ff0dd1b2?s=96&d=mm&r=g) Pooja Verma ](https://www.selecthub.com/author/pooja-verma/) Mar 17, 2026 #### [CRM](https://www.selecthub.com/category/customer-relationship-management/) [What Are The Top CRM Features? Everyday Users Share Their Favorites](https://www.selecthub.com/customer-relationship-management/crm-features-functionality-list/) [With countless CRM features to think about, how can you know which ones make a… ](https://www.selecthub.com/customer-relationship-management/crm-features-functionality-list/) [ ![Anjali Krishna](https://www.selecthub.com/wp-content/uploads/2024/06/cropped-Anjali-K-Headshot-96x96.jpg) Anjali Krishna ](https://www.selecthub.com/author/anjali-krishna/) Mar 17, 2026 #### [CRM](https://www.selecthub.com/category/customer-relationship-management/) [What Does the Future of CRM Hold? Expert Predictions for 2025 and Beyond](https://www.selecthub.com/customer-relationship-management/future-of-crm/) [The future has arrived — at least it has in the world of customer relationship… ](https://www.selecthub.com/customer-relationship-management/future-of-crm/) [ ![Manogna Chandrika Matta](https://www.selecthub.com/wp-content/uploads/2022/11/Manogna-Headshot-96x96.png) Manogna Chandrika Matta ](https://www.selecthub.com/author/manogna-chandrika-matta/) Mar 17, 2026 Originally published in April 2023 and last updated in March 2026\. Contributions from Shweta Joshi, and Hunter Lowe. ## About the Contributors The following team members helped research, create, and review this content. [ ](https://www.selecthub.com/author/shweta-joshi/) Written by [Shweta Joshi](https://www.selecthub.com/author/shweta-joshi/) Technical Content Writer Shweta Joshi is a Market Analyst at SelectHub. She writes content for Warehouse Management, Distribution and CRM. In her free time, she pursues her myriad interests in reading, writing, sketching, traveling, learning about new languages, cultures and cuisines, and occasionally playing the uke completely out of tune. [See Full Bio](https://www.selecthub.com/author/shweta-joshi/) [ ](https://www.selecthub.com/author/hunter-lowe/) Edited by [Hunter Lowe](https://www.selecthub.com/author/hunter-lowe/) Content Editor Hunter Lowe is a Content Editor, Writer and Market Analyst at SelectHub. His team covers categories that range from ERP and business intelligence to transportation and supply chain management. Hunter is an avid reader and Dungeons and Dragons addict who studied English and Creative Writing through college. In his free time, you'll likely find him devising new dungeons for his players to explore, checking out the latest video games, writing his next horror story or running around with his daughter. [See Full Bio](https://www.selecthub.com/author/hunter-lowe/) Manogna Chandrika MattaWhat Does the Future of CRM Hold? Expert Predictions for 2025 and Beyond * ‹ * › ### Conversation ![Avatar](https://secure.gravatar.com/avatar/281d3616cf761f3582c0d76c23517846?s=32&d=mm&r=g) Write a response [Cancel reply](https://www.selecthub.com/customer-relationship-management/crm-and-cms/#respond) Your message Your name \* Your email \* Website Save my name, email, and website in this browser for the next time I comment. Δ **Tier 1:** Fully/moderately supported out-of-the-box allowing for quick and easy deployment. Fully or moderately supported out-of-the-box with industry-leading capabilities and is immediately available after installation without needing any add-ons, integrations, or custom development. **Tier 2:** Supported with workarounds or add-ons that may require additional costs. Not directly available in the software, but can be accomplished using other built-in features, workarounds, or add-ons/products from the vendor with or without any additional cost. **Tier 3:** Requires partner integrations or custom development that is often at an additional cost. Requires additional integrations, plugins, marketplace applications from a third-party vendor, or custom development using the APIs, libraries, extensions, and development framework supported by the software, with or without any additional cost. [Close](#) ```json {"@context":"https://schema.org","@graph":[{"@type":"Article","@id":"https://www.selecthub.com/customer-relationship-management/crm-and-cms/#article","isPartOf":{"@id":"https://www.selecthub.com/customer-relationship-management/crm-and-cms/"},"author":{"name":"Shweta Joshi","@id":"https://www.selecthub.com/#/schema/person/31975128c9cd4a6759190290948db27e"},"headline":"Do You Need CRM or CMS? 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