[Home](https://www.selecthub.com/) \> [Customer Experience](https://www.selecthub.com/category/customer-experience/) \> [Experience Management Software](https://www.selecthub.com/c/experience-management-software/) \> [Medallia](https://www.selecthub.com/p/experience-management-software/medallia/) \> Medallia vs Forsta # Medallia vs Forsta Last Updated: April 6th, 2026 Our analysts compared [Medallia](https://www.selecthub.com/p/experience-management-software/medallia/) vs [Forsta](https://www.selecthub.com/p/experience-management-software/forsta/) based on data from our 400+ point analysis of [Experience Management Software](https://www.selecthub.com/c/experience-management-software/), user reviews and our own crowdsourced data from our [free software selection platform](https://www.selecthub.com/about/start-free-selection-project-site/?category=Experience Management Software&cta=experience-management-software). [Overview](#product-overview) [Pricing](#product-pricing) [Our Review](#product-analyst-summary) [Features](#product-benefits-features) [User Ratings](#user-sentiment-section) [Screenshots](#product-screenshots) [![Medallia Software Tool](https://cdn.selecthub.com/products/74071a673307ca7459bcf75fbd024e09-55131febe596606547f67ae3edfbf5c3/resources/normal/logo.png?1693316190)](https://www.selecthub.com/p/experience-management-software/medallia/) [ ![Product Awards](https://www.selecthub.com/display/images/awards_badge.svg) ](#awards-section) [![Forsta Software Tool](https://cdn.selecthub.com/products/dc6a6489640ca02b0d42dabeb8e46bb7-419a0c31d338cd1bac3807cc965de26e/resources/normal/logo.png?1714152229)](https://www.selecthub.com/p/experience-management-software/forsta/) [Get Free Demo](https://pmo.selecthub.com/get-product-demo/?category=Experience+Management+Software&product%5Fname=Medallia&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F74071a673307ca7459bcf75fbd024e09-55131febe596606547f67ae3edfbf5c3%2Fresources%2Fnormal%2Flogo.png%3F1693316190) [Demo](https://pmo.selecthub.com/get-product-demo/?category=Experience+Management+Software&product%5Fname=Medallia&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F74071a673307ca7459bcf75fbd024e09-55131febe596606547f67ae3edfbf5c3%2Fresources%2Fnormal%2Flogo.png%3F1693316190) [Request Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Experience+Management+Software&product%5Fname=Medallia&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F74071a673307ca7459bcf75fbd024e09-55131febe596606547f67ae3edfbf5c3%2Fresources%2Fnormal%2Flogo.png%3F1693316190&price=5) [Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Experience+Management+Software&product%5Fname=Medallia&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F74071a673307ca7459bcf75fbd024e09-55131febe596606547f67ae3edfbf5c3%2Fresources%2Fnormal%2Flogo.png%3F1693316190&price=5) [Get Free Demo](https://pmo.selecthub.com/get-product-demo/?category=Experience+Management+Software&product%5Fname=Forsta&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fdc6a6489640ca02b0d42dabeb8e46bb7-419a0c31d338cd1bac3807cc965de26e%2Fresources%2Fnormal%2Flogo.png%3F1714152229) [Demo](https://pmo.selecthub.com/get-product-demo/?category=Experience+Management+Software&product%5Fname=Forsta&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fdc6a6489640ca02b0d42dabeb8e46bb7-419a0c31d338cd1bac3807cc965de26e%2Fresources%2Fnormal%2Flogo.png%3F1714152229) [Request Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Experience+Management+Software&product%5Fname=Forsta&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fdc6a6489640ca02b0d42dabeb8e46bb7-419a0c31d338cd1bac3807cc965de26e%2Fresources%2Fnormal%2Flogo.png%3F1714152229&price=4) [Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Experience+Management+Software&product%5Fname=Forsta&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fdc6a6489640ca02b0d42dabeb8e46bb7-419a0c31d338cd1bac3807cc965de26e%2Fresources%2Fnormal%2Flogo.png%3F1714152229&price=4) ### Products Insights Product Ranking ## #2 among all Experience Management Software ## #5 among all Experience Management Software [Find out who the leaders are](https://pmo.selecthub.com/request-custom-scorecard?post%5Ftype=auto%5Fvs%5Farticle&category%5Fslug=experience-management-software&product%5Fslug=medallia&category=Experience+Management+Software) Price Starts From $20,000 Annually Free Trial is unavailable → [Get a free price quote](https://pmo.selecthub.com/get-product-pricing/?category=Experience+Management+Software&product%5Fname=Medallia&origin%5Furl=https%3A%2F%2Fwww.selecthub.com%2Fexperience-management-software%2Fmedallia-vs-forsta%2F&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F74071a673307ca7459bcf75fbd024e09-55131febe596606547f67ae3edfbf5c3%2Fresources%2Fnormal%2Flogo.png%3F1693316190&price=5) Tailored to your specific needs Custom Quote i Free Trial is unavailable → [Get a free price quote](https://pmo.selecthub.com/get-product-pricing/?category=Experience+Management+Software&product%5Fname=Forsta&origin%5Furl=https%3A%2F%2Fwww.selecthub.com%2Fexperience-management-software%2Fmedallia-vs-forsta%2F&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fdc6a6489640ca02b0d42dabeb8e46bb7-419a0c31d338cd1bac3807cc965de26e%2Fresources%2Fnormal%2Flogo.png%3F1714152229&price=4) Tailored to your specific needs Pros What we like about Medallia and Forsta: **Reduces Customer Churn:** Medallia Experience Cloud helps to identify at-risk customers and take steps to prevent them from leaving, which is crucial for maintaining a healthy customer base and driving sustainable growth. **Improves Customer Acquisition:** By understanding what potential customers are looking for, businesses can tailor their marketing and sales efforts to better attract and convert leads, ultimately expanding their customer base. **Drives Customer Loyalty:** By consistently delivering positive customer experiences, businesses can foster loyalty among their customers, leading to repeat business and positive word-of-mouth referrals. **User-Friendly Interface:** Forsta's interface is intuitive and easy to navigate, even for users with limited experience with survey platforms. The platform's drag-and-drop functionality and clear menus make it simple to create and manage surveys. **Advanced Features:** Forsta offers a wide range of features that allow users to create complex surveys and collect rich data. These features include branching logic, piping, and quotas, which can be used to tailor surveys to specific respondents and ensure that data is collected in a meaningful way. **Data Visualization Tools:** Forsta provides users with a variety of tools for visualizing survey data. These tools include charts, graphs, and tables, which can be used to identify trends and patterns in data. The platform also allows users to export data to other programs for further analysis. **Collaboration Tools:** Forsta makes it easy for teams to collaborate on surveys. The platform allows users to share surveys with others and to track changes that are made. This can be helpful for ensuring that everyone is on the same page and that surveys are completed in a timely manner. Cons What we dislike about Medallia and Forsta: **Usability Issues:** Users report the platform can be cumbersome and counterintuitive to navigate, especially for those new to the system. The interface is not always user-friendly, leading to frustration and a steep learning curve. **Reporting Limitations:** Generating specific or customized reports can be challenging due to the platform's rigidity. Users often find it difficult to extract the exact data they need, hindering in-depth analysis and actionable insights. **Mobile App Concerns:** The mobile app version of Medallia receives criticism for its limited functionality and performance issues. Users often prefer the desktop version for a more comprehensive experience, limiting on-the-go accessibility. **Integrations:** Integrating Medallia with other business systems and tools can be complex and may require additional technical expertise or support, posing challenges for seamless data flow and workflow optimization. **Usability Issues:** Users report the platform can be challenging to navigate, especially for those new to survey platforms or with limited technical expertise. The interface is not always intuitive, and certain functions can be difficult to locate or use effectively. **Customer Support Challenges:** Some users express concerns about the responsiveness and effectiveness of Forsta's customer support. Getting timely assistance or resolving technical issues can sometimes be a frustrating experience. **Reporting Limitations:** While Forsta offers reporting capabilities, some users find them to be somewhat limited in terms of flexibility and customization options. Generating specific types of reports or conducting in-depth data analysis may require additional effort or workarounds. ### Our Review Medallia has garnered a reputation for its robust feedback collection and analysis capabilities, enabling businesses to gain comprehensive insights into customer sentiment. Users appreciate the platform's ability to gather feedback across various channels, including surveys, social media, and online reviews, providing a holistic view of the customer experience. The platform's text analytics feature is particularly noteworthy, as it allows businesses to automatically identify key themes and trends in customer feedback, saving time and effort. However, some users have expressed concerns about the platform's complexity, which can make it challenging for new users to navigate and fully utilize its features. Additionally, the pricing structure can be a barrier for smaller businesses with limited budgets. Compared to its competitors, Medallia stands out for its advanced analytics and reporting capabilities, providing businesses with actionable insights to improve customer experience. The platform's ability to track customer sentiment over time and identify areas for improvement is a significant advantage. Moreover, Medallia's integration with other business systems, such as CRM and marketing automation platforms, allows for a seamless flow of customer data, enabling businesses to personalize interactions and improve customer engagement. However, some competitors offer more user-friendly interfaces and more affordable pricing options, making them attractive alternatives for businesses with specific needs and budget constraints. Medallia is best suited for large enterprises with complex customer experience needs and the resources to invest in a comprehensive solution. The platform's advanced features and scalability make it ideal for organizations looking to gain deep insights into customer sentiment and drive significant improvements in customer satisfaction and loyalty. Smaller businesses or those with simpler customer experience requirements may find other solutions more suitable and cost-effective. [Show more](#) Forsta's user reviews over the past year highlight its strengths in survey creation and data analysis. Users appreciate the platform's flexibility in designing surveys, allowing for various question types and logic options. The ability to create visually appealing dashboards and reports is also a plus, enabling users to easily interpret and share insights. However, some users find the interface to be complex and overwhelming, especially for those new to survey software. The learning curve can be steep, requiring significant time investment to master the platform's full capabilities. Compared to competitors like Qualtrics and SurveyMonkey, Forsta offers more advanced features for data analysis and reporting, making it suitable for organizations with complex research needs. However, its user interface may not be as intuitive as some of its competitors, potentially posing a challenge for smaller teams or those seeking a simpler solution. Forsta is best suited for large organizations or research teams that require a robust platform for managing complex surveys and analyzing data. Its advanced features and flexibility make it ideal for gathering and interpreting customer feedback, employee engagement, and market research data. However, smaller teams or those with limited experience in survey software may find the platform's complexity to be a barrier. [Show more](#) ### Key Features * **Omnichannel:** Capture customer data at all touchpoints through branded surveys, in-app feedback, reviews, web intercepts, messaging platforms, call and chat recordings, and IVR systems. Understand customer journeys and optimize engagement through omnichannel feedback. * **Segmentation:** Use targeting tools to deliver personalized interactions, predict customer behavior and identify opportunities and model attrition risks. * **Reporting and Analytics:** Gain actionable insights into product visibility and customer sentiment through dashboards. Continuously sync based on the organization's dynamic structure. Display data points in real time using in-memory analytics. * **Case Management:** Effectively resolve customer issues by assigning role-based workflows, sending push notifications and automating escalations. Use built-in templates to deliver personalized interactions. * **Feedback Management:** Collect feedback from multiple channels and use controls to ensure accurate results. Gather reviews at crucial movements and prevent over-sampling. [read more...](#) * **Data Collection:** Optimize data gathering for the voice of the customer, the voice of the employee and market research programs. * **Web:** Engage customers with web surveys and distribute them via email, mobile links and as overlays. Incorporate multiple question types and embed multimedia files. * **Telephone:** Interview candidates via interactive voice response (IVR) and computer-assisted telephone interviewing (CATI). Unify call management, live monitoring and reporting processes. * **Offline:** Conduct offline interviews with multiple language options and multimedia questions. Available for interviewers on Windows, Android and iOS devices. Respondents can self-complete surveys via kiosk tools. * **Paper:** Reach demographic groups that aren’t available on digital platforms with paper surveys. * **SDK:** Allows feedback collection through mobile apps. * **Mobile:** Capture customer insights via an app, mobile browser or SMS. Provides visual aids, location data capture and multilingual capabilities. * **Web:** Engage customers with web surveys and distribute them via email, mobile links and as overlays. Incorporate multiple question types and embed multimedia files. * **Telephone:** Interview candidates via interactive voice response (IVR) and computer-assisted telephone interviewing (CATI). Unify call management, live monitoring and reporting processes. * **Offline:** Conduct offline interviews with multiple language options and multimedia questions. Available for interviewers on Windows, Android and iOS devices. Respondents can self-complete surveys via kiosk tools. * **Paper:** Reach demographic groups that aren’t available on digital platforms with paper surveys. [read more...](#) ### User Sentiment Summary Medallia has a user sentiment rating of 91 based on 153 reviews. Forsta has a user sentiment rating of 77 based on 7 reviews. ![Excellent User Sentiment](https://www.selecthub.com/display/images/scores/excellent.svg) 153 reviews ![Good User Sentiment](https://www.selecthub.com/display/images/scores/good.svg) 7 reviews Synopsis Evaluating all review platforms, our market analysts have compiled the following user sentiment data. 91% of users recommend this product Medallia has a 'excellent' User Satisfaction Rating of 91% when considering 153 user reviews from 4 recognized software review sites. 77% of users recommend this product Forsta has a 'good' User Satisfaction Rating of 77% when considering 7 user reviews from 1 recognized software review sites. User Review Scores **G2.com, Inc** **4.5** (85) n/a **Software Advice, Inc** n/a **3.86** (7) **Capterra Inc** **4.5** (24) n/a **Gartner, Inc** **4.9** (36) n/a **TrustRadius** **3.8** (8) n/a ### Awards SelectHub awards earned by these products based on a comprehensive analysis by our research analysts. Medallia stands above the rest by achieving an ‘Excellent’ rating as a User Favorite. ![User Favorite Award]() No awards. ### Product Assistance Training Resources Documentation In Person Live Online Videos Webinars Documentation In Person Live Online Videos Webinars Support Email Phone Chat FAQ Forum Knowledge Base 24/7 Live Support Email Phone Chat FAQ Forum Knowledge Base 24/7 Live Support ### Product Basics Company Size i Small Medium Large Small Medium Large Platforms Supported Windows Mac Linux Android Chromebook Windows Mac Linux Android Chromebook Deployment Supported Cloud On-Premise Mobile Cloud On-Premise Mobile Comparison of Top Alternatives [ Medallia Alternatives](https://www.selecthub.com/experience-management-software/medallia/alternatives/) [ Forsta Alternatives](https://www.selecthub.com/experience-management-software/forsta/alternatives/) ### Screenshots ![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]() ![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]() Our analysts compared Medallia vs Forsta based on data from our 400 point analysis of Experience Management Software, users reviews, and our own crowdsourced data from our free software selection platform. ### Top Alternatives in Experience Management Software [ CustomerGauge ](https://www.selecthub.com/p/experience-management-software/customergauge/) [ Experience XMP ](https://www.selecthub.com/p/experience-management-software/experience-xmp/) [ Forsta ](https://www.selecthub.com/p/experience-management-software/forsta/) [ Insocial ](https://www.selecthub.com/p/experience-management-software/insocial/) [ Luminoso ](https://www.selecthub.com/p/experience-management-software/luminoso/) [ Netigate ](https://www.selecthub.com/p/experience-management-software/netigate/) [ Opinator ](https://www.selecthub.com/p/experience-management-software/opinator/) [ Pisano ](https://www.selecthub.com/p/experience-management-software/pisano/) [ Qualtrics XM ](https://www.selecthub.com/p/experience-management-software/qualtrics/) [ QuestBack ](https://www.selecthub.com/p/experience-management-software/questback-enterprise-feedback-suite/) ### Related Categories Medallia and Forsta can also be found with other leading products in these categories: [ Customer Experience Software ](https://www.selecthub.com/c/customer-experience-software/) [Show more](#read-more-categories) [ Customer Experience Software ](https://www.selecthub.com/c/customer-experience-software/) [Show more](#read-more-categories) ### Compare other software products using the SelectHub platform Select a Category 360 Degree Feedback Software 3D Design Software 3PL Software ABA Software Account-Based Marketing Software Accounting Practice Management Software Accounting Software Accounts Payable Software Accounts Receivable Software Agile Project Management Software AI Agent Builders AI Agent 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Software Workforce Management Software XDR Software Choose a Category to Select a Product VS Choose a Category to Select a Product Compare ### Head-to-Head Comparison ![Medallia Software Tool]() ![CustomerGauge Software Tool]() [Medallia VS CustomerGauge](https://www.selecthub.com/experience-management-software/medallia-vs-customergauge/) ![Medallia Software Tool]() ![Experience XMP Software Tool]() [Medallia VS Experience XMP](https://www.selecthub.com/experience-management-software/medallia-vs-experience-xmp/) ![Medallia Software Tool]() ![Forsta Software Tool]() [Medallia VS Forsta](https://www.selecthub.com/experience-management-software/medallia-vs-forsta/) ![Medallia Software Tool]() ![Insocial Software Tool]() [Medallia VS Insocial](https://www.selecthub.com/experience-management-software/medallia-vs-insocial/) ![Medallia Software Tool]() ![Luminoso Software Tool]() [Medallia VS Luminoso](https://www.selecthub.com/experience-management-software/medallia-vs-luminoso/) ![Medallia Software Tool]() ![Netigate Software Tool]() [Medallia VS Netigate](https://www.selecthub.com/experience-management-software/medallia-vs-netigate/) ![Medallia Software Tool]() ![Pisano Software Tool]() [Medallia VS Pisano](https://www.selecthub.com/experience-management-software/medallia-vs-pisano/) ![Medallia Software Tool]() ![Qualtrics XM Software Tool]() [Medallia VS Qualtrics XM](https://www.selecthub.com/experience-management-software/qualtrics-vs-medallia/) ![Medallia Software Tool]() ![QuestBack Software Tool]() [Medallia VS QuestBack](https://www.selecthub.com/experience-management-software/medallia-vs-questback-enterprise-feedback-suite/) **Need expert advice?** Let us know, we're here to help you [GET ADVICE NOW](https://pmo.selecthub.com/guided-services/?category=Experience Management Software) **About SelectHub (and our data)** We’re the employee-owned Austin-based startup democratizing software data so you can make your decisions in an influence-free zone. Our market data is crowdsourced from our user-base of 100,000+ companies. WE DISTILL IT INTO REAL REQUIREMENTS, COMPARISON REPORTS, PRICE GUIDES and more... ![SelectHub Products Reporting and Analytics]() ![SelectHub Products Cost and Pricing Guide]() **Tier 1:** Fully/moderately supported out-of-the-box allowing for quick and easy deployment. Fully or moderately supported out-of-the-box with industry-leading capabilities and is immediately available after installation without needing any add-ons, integrations, or custom development. **Tier 2:** Supported with workarounds or add-ons that may require additional costs. Not directly available in the software, but can be accomplished using other built-in features, workarounds, or add-ons/products from the vendor with or without any additional cost. **Tier 3:** Requires partner integrations or custom development that is often at an additional cost. Requires additional integrations, plugins, marketplace applications from a third-party vendor, or custom development using the APIs, libraries, extensions, and development framework supported by the software, with or without any additional cost. [Close](#) ```json { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.selecthub.com/" }, { "@type": "ListItem", "position": 2, "name": "Customer Experience", "item": "https://www.selecthub.com/category/customer-experience/" }, { "@type": "ListItem", "position": 3, "name": "Experience Management Software", "item": "https://www.selecthub.com/c/experience-management-software/" }, { "@type": "ListItem", "position": 4, "name": "Medallia", "item": "https://www.selecthub.com/p/experience-management-software/medallia/" }, { "@type": "ListItem", "position": 5, "name": "Medallia Vs Forsta" } ] } ```