[Home](https://www.selecthub.com/) \> [CRM](https://www.selecthub.com/category/customer-relationship-management/) \> [CRM Software](https://www.selecthub.com/c/crm-software/) \> [Zoho CRM](https://www.selecthub.com/p/crm-software/zoho-crm/) \> Zoho CRM vs Keap # Zoho CRM vs Keap Last Updated: May 11th, 2026 Our analysts compared [Zoho CRM](https://www.selecthub.com/p/crm-software/zoho-crm/) vs [Keap](https://www.selecthub.com/p/crm-software/keap/) based on data from our 400+ point analysis of [CRM Software](https://www.selecthub.com/c/crm-software/), user reviews and our own crowdsourced data from our [free software selection platform](https://www.selecthub.com/about/start-free-selection-project-site/?category=CRM Software&cta=crm-software). [Overview](#product-overview) [Pricing](#product-pricing) [Our Review](#product-analyst-summary) [User Ratings](#user-sentiment-section) [Features](#product-benefits-features) [Analyst Ratings](#analyst-rating-section) [Comparison Charts](#product-comparison-charts) [Screenshots](#product-screenshots) Remove Add to Compare [![Zoho CRM Software Tool](https://cdn.selecthub.com/products/1a5b1e4daae265b790965a275b53ae50-27100143c091e2ff8532000c516b55f7/resources/normal/logo.png?1724433236)](https://www.selecthub.com/p/crm-software/zoho-crm/) [ ![Product Awards](https://www.selecthub.com/display/images/awards_badge.svg) ](#awards-section) Remove Add to Compare [![Keap Software Tool](https://cdn.selecthub.com/products/504b7f668328dab60570f03ecfe47918-8681f05b0a447e9b86fb338a83d1e946/resources/normal/logo.png?1716996796)](https://www.selecthub.com/p/crm-software/keap/) [Get Free Demo](https://pmo.selecthub.com/get-product-demo/?category=CRM+Software&product%5Fname=Zoho%2BCRM&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F1a5b1e4daae265b790965a275b53ae50-27100143c091e2ff8532000c516b55f7%2Fresources%2Fnormal%2Flogo.png%3F1724433236) [Demo](https://pmo.selecthub.com/get-product-demo/?category=CRM+Software&product%5Fname=Zoho%2BCRM&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F1a5b1e4daae265b790965a275b53ae50-27100143c091e2ff8532000c516b55f7%2Fresources%2Fnormal%2Flogo.png%3F1724433236) [Request Pricing](https://pmo.selecthub.com/get-product-pricing/?category=CRM+Software&product%5Fname=Zoho%2BCRM&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F1a5b1e4daae265b790965a275b53ae50-27100143c091e2ff8532000c516b55f7%2Fresources%2Fnormal%2Flogo.png%3F1724433236&price=2) [Pricing](https://pmo.selecthub.com/get-product-pricing/?category=CRM+Software&product%5Fname=Zoho%2BCRM&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F1a5b1e4daae265b790965a275b53ae50-27100143c091e2ff8532000c516b55f7%2Fresources%2Fnormal%2Flogo.png%3F1724433236&price=2) [Get Free Demo](https://pmo.selecthub.com/get-product-demo/?category=CRM+Software&product%5Fname=Keap&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F504b7f668328dab60570f03ecfe47918-8681f05b0a447e9b86fb338a83d1e946%2Fresources%2Fnormal%2Flogo.png%3F1716996796) [Demo](https://pmo.selecthub.com/get-product-demo/?category=CRM+Software&product%5Fname=Keap&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F504b7f668328dab60570f03ecfe47918-8681f05b0a447e9b86fb338a83d1e946%2Fresources%2Fnormal%2Flogo.png%3F1716996796) [Request Pricing](https://pmo.selecthub.com/get-product-pricing/?category=CRM+Software&product%5Fname=Keap&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F504b7f668328dab60570f03ecfe47918-8681f05b0a447e9b86fb338a83d1e946%2Fresources%2Fnormal%2Flogo.png%3F1716996796&price=2) [Pricing](https://pmo.selecthub.com/get-product-pricing/?category=CRM+Software&product%5Fname=Keap&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F504b7f668328dab60570f03ecfe47918-8681f05b0a447e9b86fb338a83d1e946%2Fresources%2Fnormal%2Flogo.png%3F1716996796&price=2) ### Products Insights Overall Rating Comparison [ Analyst Rating 87 Detailed Analysis ](#analyst-rating-section) [ User Sentiment ![Great User Sentiment](https://www.selecthub.com/display/images/scores/great.svg) (11346 Reviews) ](#user-sentiment-section) [ Analyst Rating we're gathering data ](#analyst-rating-section) [ User Sentiment ![Great User Sentiment](https://www.selecthub.com/display/images/scores/great.svg) (3406 Reviews) ](#user-sentiment-section) Price Starts From $14/User, Monthly, Freemium [ 15-30 Day Free Trial is available →](https://pmo.selecthub.com/free-trial/?product%5Fname=Zoho CRM&category=CRM Software&product%5Flogo=https://d3uimxdj41cg3o.cloudfront.net/products/1a5b1e4daae265b790965a275b53ae50-27100143c091e2ff8532000c516b55f7/resources/normal/logo.png?1724433236) $59 Monthly [ Free Trial is available →](https://pmo.selecthub.com/free-trial/?product%5Fname=Keap&category=CRM Software&product%5Flogo=https://d3uimxdj41cg3o.cloudfront.net/products/504b7f668328dab60570f03ecfe47918-8681f05b0a447e9b86fb338a83d1e946/resources/normal/logo.png?1716996796) Pros What we like about Zoho CRM and Keap: * AI assistant Zia helps optimize email timing, lead scoring, and data accuracy * Extensive customization lets you build workflow rules, custom modules, and page layouts * Multichannel support connects email, phone, social media, and live chat in one place * Drag-and-drop campaign builder makes complex automations accessible without technical skills * Built-in payment processing handles invoices, recurring billing, and payment reminders * Responsive customer support is available via chat, email, and phone Cons What we dislike about Zoho CRM and Keap: * AI features aren't available on the free plan, limiting capabilities for budget-conscious users * Reports can be extensive but lack the visual appeal of platforms like HubSpot * Some advanced features require upgrading to higher tiers, adding cost for smaller teams * Mobile app only shows contacts and tasks, leaving most features desktop-only * Users report regular price increases once they're deeply integrated into the platform * Automation bugs sometimes keep contacts in workflows after removal ### Our Review **Bottom line:** Zoho CRM is the better fit if you need a full-featured CRM with AI, multichannel support, and deep customization. Keap works better if you're running a small or growing business and want automation that's easy to build alongside built-in payment tools. Zoho is a broad platform built to scale. It handles everything from lead generation and territory management to marketing campaigns and deal forecasting. Its AI assistant Zia can help you predict deal outcomes, optimize send times, and flag anomalies in your sales data. If you need a CRM that covers the full sales cycle, Zoho delivers. Keap takes a narrower approach. It's designed for small businesses that want to automate their sales and marketing workflows without hiring a developer. The drag-and-drop campaign builder is genuinely easy to use, and built-in tools for invoicing, recurring payments, and appointment scheduling make it a good fit if you're running lean. Zoho CRM starts at $14 per user per month. Keap starts at $59 per month as a flat rate, which covers your whole team but can get expensive as your needs grow, especially once you factor in integration costs. If you need something that scales from small business to enterprise and want strong analytics and customization, Zoho is the safer long-term bet. If you're a small business owner who wants marketing automation and payment tools in one place, Keap is worth a serious look — just go in with eyes open on its pricing history. ### Analyst Rating Summary Overall Scores Based on the research and analysis by SelectHub's team of research analysts, Zoho CRM has an analyst rating of 87\. Our analysts are still gathering data for Keap. 87 we're gathering data Features Comparison **Account and Contact Management** Manage and organize every detail about your customers and prospects in one central place, so you always have the full history at your fingertips. 100 we're gathering data **Communication Channels** Connect every email, call, and social media message to the right customer record, giving you a complete, organized view of all interactions. 92 we're gathering data **Dashboards and Reports** Analyze sales trends and customer engagement instantly using visual reports and customizable dashboards, helping you understand performance at a glance. 93 we're gathering data [Show More](#) [Show More](https://pmo.selecthub.com/customize-data/?category=CRM Software) ### Analyst Ratings for Functional Requirements [Customize This Data](#) [Customize This Data](https://pmo.selecthub.com/customize-data/?category=CRM Software) How Zoho CRM compares against the top 13 functional requirements as defined by SelectHub project data. Zoho CRM Keap \+ Add Product [\+ Add Product](https://pmo.selecthub.com/customize-data/?category=CRM Software) Account and Contact Management CommunicationChannels Dashboards And Reports Document Management Lead Management Mobile Capabilities OpportunityManagement Partner RelationshipManagement Platform Capabilities Product Management Quotes, Orders, AndContracts Management Sales PerformanceManagement Team Collaboration 100 92 93 97 100 84 100 60 95 100 84 91 93 0 25 50 75 100 Implementation Level of Effort Estimation **Tier 1:** Fully/moderately supported out-of-the-box allowing for quick and easy deployment. [Read more](#) **Tier 2:** Supported with workarounds or add-ons that may require additional costs. **Tier 3:** Requires partner integrations or custom development that is often at an additional cost. **Account And Contact Management** Manage and organize every detail about your customers and prospects in one central place, so you always have the full history at your fingertips. 100% 0% 0% we're gathering data N/A we're gathering data N/A we're gathering data N/A **Communication Channels** Connect every email, call, and social media message to the right customer record, giving you a complete, organized view of all interactions. 92% 0% 8% we're gathering data N/A we're gathering data N/A we're gathering data N/A **Dashboards And Reports** Analyze sales trends and customer engagement instantly using visual reports and customizable dashboards, helping you understand performance at a glance. 83% 17% 0% we're gathering data N/A we're gathering data N/A we're gathering data N/A **Document Management** Store and share all relevant files, contracts, and proposals directly on the customer's record, so you can easily find any document when you need it. 100% 0% 0% we're gathering data N/A we're gathering data N/A we're gathering data N/A **Lead Management** Nurture incoming leads by automatically assigning them, tracking their progress through the pipeline, and prioritizing the ones most likely to buy. 100% 0% 0% we're gathering data N/A we're gathering data N/A we're gathering data N/A **Mobile Capabilities** Access all your customer data, update deals, and log activities from your phone or tablet, so you can work effectively wherever you go. 86% 0% 14% we're gathering data N/A we're gathering data N/A we're gathering data N/A **Opportunity Management** Track your sales deals from start to finish, see exactly what stage each one is in, and forecast revenue with high accuracy. 100% 0% 0% we're gathering data N/A we're gathering data N/A we're gathering data N/A **Partner Relationship Management** Manage, track, and reward the activity of your external partners and resellers, ensuring everyone stays aligned on sales goals and progress. 60% 0% 40% we're gathering data N/A we're gathering data N/A we're gathering data N/A **Platform Capabilities** Customize the software's look, add unique fields, and connect it easily to other business tools, making it fit your specific way of working. 95% 0% 5% we're gathering data N/A we're gathering data N/A we're gathering data N/A **Product Management** Track details for every product or service you sell, making it simple to generate accurate quotes and manage related inventory records. 100% 0% 0% we're gathering data N/A we're gathering data N/A we're gathering data N/A **Quotes, Orders, And Contracts Management** Generate accurate sales quotes, convert them into orders, and manage all contracts directly, eliminating errors and speeding up your approval process. 67% 33% 0% we're gathering data N/A we're gathering data N/A we're gathering data N/A **Sales Performance Management** Monitor team sales goals, track individual progress against quotas, and provide coaching, all to help your team perform their best. 88% 0% 12% we're gathering data N/A we're gathering data N/A we're gathering data N/A **Team Collaboration** Work together seamlessly by assigning tasks, sharing notes, and mentioning teammates directly on customer records for faster problem-solving. 83% 17% 0% we're gathering data N/A we're gathering data N/A we're gathering data N/A **Customize This Data For Your Unique Needs** and compare feature capabilities head-to-head [CUSTOMIZE NOW](#) [CUSTOMIZE NOW](https://pmo.selecthub.com/customize-data/?category=CRM Software) ### Analyst Ratings for Technical Requirements [Customize This Data](#) [Customize This Data](https://pmo.selecthub.com/customize-data/?category=CRM Software) Implementation Level of Effort Estimation **Tier 1:** Fully/moderately supported out-of-the-box allowing for quick and easy deployment. [Read more](#) **Tier 2:** Supported with workarounds or add-ons that may require additional costs. **Tier 3:** Requires partner integrations or custom development that is often at an additional cost. **Integrations And Extensibility** Connect your CRM easily to other tools you already use, like email and accounting, creating a seamless, centralized system for all your work. 88% 0% 12% we're gathering data N/A we're gathering data N/A we're gathering data N/A **Platform Security** Protect your essential customer information by setting precise access permissions and ensuring only authorized people can view sensitive data. 100% 0% 0% we're gathering data N/A we're gathering data N/A we're gathering data N/A **Requirements Summary** Of typical requirements, 85.8% are fully supported out of the box by Zoho CRM including Account And Contact Management, Lead Management and Opportunity Management. We are still evaluating data for Keap at this time. Keap has an analyst rating of and a user sentiment rating of 'great' based on 3406 reviews, while Zoho CRM has an analyst rating of 87 and a user sentiment rating of 'great' based on 11346 reviews. Keap is a SelectHub award-winner. ### User Sentiment Summary Zoho CRM has a user sentiment rating of 85 based on 11346 reviews. Keap has a user sentiment rating of 82 based on 3406 reviews. ![Great User Sentiment](https://www.selecthub.com/display/images/scores/great.svg) 11346 reviews ![Great User Sentiment](https://www.selecthub.com/display/images/scores/great.svg) 3406 reviews Synopsis Evaluating all review platforms, our market analysts have compiled the following user sentiment data. 85% of users recommend this product Zoho CRM has a 'great' User Satisfaction Rating of 85% when considering 11346 user reviews from 5 recognized software review sites. 82% of users recommend this product Keap has a 'great' User Satisfaction Rating of 82% when considering 3406 user reviews from 5 recognized software review sites. User Review Scores **FinancesOnline** **5.0** (20) **5.0** (21) **G2.com, Inc** **4.1** (2826) **4.2** (1561) **Capterra Inc** **4.3** (6966) **4.1** (1292) **Gartner, Inc** **4.4** (542) **4.2** (152) **TrustRadius** **4.2** (992) **3.8** (380) ### Awards SelectHub awards earned by these products based on a comprehensive analysis by our research analysts. SelectHub research analysts have evaluated Zoho CRM and concluded it earns best-in-class honors for Account and Contact Management, Lead Management, Opportunity Management and Platform Security. ![Account and Contact Management Award]() ![Lead Management Award]() Show more ![Opportunity Management Award]() ![Platform Security Award]() No awards. ### Product Assistance Training Resources Documentation In Person Live Online Videos Webinars Documentation In Person Live Online Videos Webinars Support Email Phone Chat FAQ Forum Knowledge Base 24/7 Live Support Email Phone Chat FAQ Forum Knowledge Base 24/7 Live Support ### Product Basics Company Size i Small Medium Large Small Medium Large Platforms Supported Windows Mac Linux Android Chromebook Windows Mac Linux Android Chromebook Deployment Supported Cloud On-Premise Mobile Cloud On-Premise Mobile Comparison of Top Alternatives [ Zoho CRM Alternatives](https://www.selecthub.com/crm-software/zoho-crm/alternatives/) [ Keap Alternatives](https://www.selecthub.com/crm-software/keap/alternatives/) ### Screenshots ![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]() ![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]() ### Key Features * **AI assistant** – Zia predicts lead and deal success, suggests the best times to send emails and make calls, and flags unusual patterns in your sales data. * **Workflow automation** – Automate lead routing, field updates, email notifications, and approval requests using rule-based triggers across the full sales cycle. * **Territory management** – Group customers by region, product, or other shared attributes to assign accounts, track performance, and manage your sales team's coverage. * **Multichannel outreach** – Connect email, phone, social media, and live chat to your CRM so you can log interactions and respond to customers from a single place. * **Campaign builder** – A drag-and-drop canvas lets you build multi-step marketing automations that trigger based on contact behavior, tag assignments, or form submissions. * **Workflow automation** – Automate lead segmentation, task assignments, follow-up emails, and onboarding sequences triggered by contact actions or pipeline stage changes. * **Lead scoring** – Tag and score contacts based on behavior and demographics, then auto-assign hot leads to sales reps when they hit pre-set thresholds. * **Payment processing** – Generate invoices, set up one-time or recurring payments, and integrate with PayPal, Venmo, and Stripe directly from the CRM. ### Top Alternatives in CRM Software [ Copper CRM ](https://www.selecthub.com/p/crm-software/copper-crm/) [ Creatio ](https://www.selecthub.com/p/crm-software/creatio/) [ Dynamics 365 Sales ](https://www.selecthub.com/p/sales-force-automation-software/dynamics-365-sales/) [ Freshsales ](https://www.selecthub.com/p/crm-software/freshsales/) [ HubSpot Sales ](https://www.selecthub.com/p/sales-force-automation-software/hubspot-sales/) [ Infor CloudSuite CRM ](https://www.selecthub.com/p/crm-software/infor-crm/) [ Insightly ](https://www.selecthub.com/p/crm-software/insightly/) [ monday CRM ](https://www.selecthub.com/p/crm-software/monday-crm/) [ NetSuite CRM ](https://www.selecthub.com/p/crm-software/netsuite-crm/) [ Nimble CRM ](https://www.selecthub.com/p/crm-software/nimble-crm/) [ Oracle Sales Cloud ](https://www.selecthub.com/p/crm-software/oracle-sales-cloud/) [ Pega CRM ](https://www.selecthub.com/p/crm-software/pega-crm/) [ Pipedrive ](https://www.selecthub.com/p/crm-software/pipedrive/) [ Pipeliner CRM ](https://www.selecthub.com/p/crm-software/pipeliner/) [ Salesforce Sales Cloud ](https://www.selecthub.com/p/crm-software/salesforce-sales-cloud/) ### Related Categories Zoho CRM and Keap can also be found with other leading products in these categories: [ Contact Management Software ](https://www.selecthub.com/c/contact-management-software/) [ Lead Management Software ](https://www.selecthub.com/c/lead-management-software/) [ Sales Force Automation Software ](https://www.selecthub.com/c/sales-force-automation-software/) Show more [ Contact Management Software ](https://www.selecthub.com/c/contact-management-software/) [ Lead Management Software ](https://www.selecthub.com/c/lead-management-software/) [ Marketing Automation Software ](https://www.selecthub.com/c/marketing-automation-software/) [ Quoting Software ](https://www.selecthub.com/c/quoting-software/) Show more ### Head-to-Head Comparison ![Zoho CRM Software Tool]() ![Copper CRM Software Tool]() [Zoho CRM VS Copper CRM](https://www.selecthub.com/crm-software/zoho-crm-vs-copper-crm/) ![Zoho CRM Software Tool]() ![Creatio Software Tool]() [Zoho CRM VS Creatio](https://www.selecthub.com/crm-software/zoho-crm-vs-creatio/) ![Zoho CRM Software Tool]() ![Freshsales Software Tool]() [Zoho CRM VS Freshsales](https://www.selecthub.com/crm-software/zoho-crm-vs-freshsales/) ![Zoho CRM Software Tool]() ![Infor CloudSuite CRM Software Tool]() [Zoho CRM VS Infor CloudSuite CRM](https://www.selecthub.com/crm-software/zoho-crm-vs-infor-crm/) ![Zoho CRM Software Tool]() ![Insightly Software Tool]() [Zoho CRM VS Insightly](https://www.selecthub.com/crm-software/zoho-crm-vs-insightly/) ![Zoho CRM Software Tool]() ![monday CRM Software Tool]() [Zoho CRM VS monday CRM](https://www.selecthub.com/crm-software/zoho-crm-vs-monday-crm/) ![Zoho CRM Software Tool]() ![Nimble CRM Software Tool]() [Zoho CRM VS Nimble CRM](https://www.selecthub.com/crm-software/zoho-crm-vs-nimble-crm/) ![Zoho CRM Software Tool]() ![Oracle Sales Cloud Software Tool]() [Zoho CRM VS Oracle Sales Cloud](https://www.selecthub.com/crm-software/zoho-crm-vs-oracle-sales-cloud/) ![Zoho CRM Software Tool]() ![Pega CRM Software Tool]() [Zoho CRM VS Pega CRM](https://www.selecthub.com/crm-software/zoho-crm-vs-pega-crm/) ![Zoho CRM Software Tool]() ![Pipedrive Software Tool]() [Zoho CRM VS Pipedrive](https://www.selecthub.com/crm-software/pipedrive-vs-zoho-crm/) ![Zoho CRM Software Tool]() ![Pipeliner CRM Software Tool]() [Zoho CRM VS Pipeliner CRM](https://www.selecthub.com/crm-software/zoho-crm-vs-pipeliner/) ![Zoho CRM Software Tool]() ![Sugar Sell Software Tool]() [Zoho CRM VS Sugar Sell](https://www.selecthub.com/crm-software/zoho-crm-vs-sugar-sell/) **About SelectHub (and our data)** We’re the employee-owned Austin-based startup democratizing software data so you can make your decisions in an influence-free zone. Our market data is crowdsourced from our user-base of 100,000+ companies. WE DISTILL IT INTO REAL REQUIREMENTS, COMPARISON REPORTS, PRICE GUIDES and more... ![SelectHub Products Reporting and Analytics]() [ Build Your Requirements](https://pmo.selecthub.com/crm-requirements-template-tool-site-vers/) ![SelectHub Products Cost and Pricing Guide]() [ Get Your Free Comparison Report](https://pmo.selecthub.com/request-custom-scorecard/?category=CRM%20Software) **Tier 1:** Fully/moderately supported out-of-the-box allowing for quick and easy deployment. Fully or moderately supported out-of-the-box with industry-leading capabilities and is immediately available after installation without needing any add-ons, integrations, or custom development. **Tier 2:** Supported with workarounds or add-ons that may require additional costs. Not directly available in the software, but can be accomplished using other built-in features, workarounds, or add-ons/products from the vendor with or without any additional cost. **Tier 3:** Requires partner integrations or custom development that is often at an additional cost. Requires additional integrations, plugins, marketplace applications from a third-party vendor, or custom development using the APIs, libraries, extensions, and development framework supported by the software, with or without any additional cost. 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