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# Zoho CRM vs HubSpot CRM 

Last Updated: August 17th, 2026 

Our analysts compared [Zoho CRM](https://www.selecthub.com/p/crm-software/zoho-crm/) vs [HubSpot CRM](https://www.selecthub.com/p/crm-software/hubspot-crm/) based on data from our 400+ point analysis of [CRM Software](https://www.selecthub.com/c/crm-software/), user reviews and our own crowdsourced data from our [free software selection platform](https://www.selecthub.com/about/start-free-selection-project-site/?category=CRM Software&cta=crm-software). 

[Overview](#product-overview) [Pricing](#product-pricing) [Our Review](#product-analyst-summary) [User Ratings](#user-sentiment-section) [Features](#product-benefits-features) [Analyst Ratings](#analyst-rating-section) [Comparison Charts](#product-comparison-charts) [Screenshots](#product-screenshots) 

Remove Add to Compare 

[![Zoho CRM Software Tool](https://cdn.selecthub.com/products/1a5b1e4daae265b790965a275b53ae50-27100143c091e2ff8532000c516b55f7/resources/normal/logo.png?1724433236)](https://www.selecthub.com/p/crm-software/zoho-crm/)

[ ![Product Awards](https://www.selecthub.com/display/images/awards_badge.svg) ](#awards-section) 

Remove Add to Compare 

[![HubSpot CRM Software Tool](https://cdn.selecthub.com/products/51f15efdd170e6043fa02a74882f0470-71ac9149578002c4a640560456a949b2/resources/normal/logo.png?1749062334)](https://www.selecthub.com/p/crm-software/hubspot-crm/)

[Get Free Demo](https://pmo.selecthub.com/get-product-demo/?category=CRM+Software&product%5Fname=Zoho%2BCRM&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F1a5b1e4daae265b790965a275b53ae50-27100143c091e2ff8532000c516b55f7%2Fresources%2Fnormal%2Flogo.png%3F1724433236) [Demo](https://pmo.selecthub.com/get-product-demo/?category=CRM+Software&product%5Fname=Zoho%2BCRM&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F1a5b1e4daae265b790965a275b53ae50-27100143c091e2ff8532000c516b55f7%2Fresources%2Fnormal%2Flogo.png%3F1724433236) [Request Pricing](https://pmo.selecthub.com/get-product-pricing/?category=CRM+Software&product%5Fname=Zoho%2BCRM&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F1a5b1e4daae265b790965a275b53ae50-27100143c091e2ff8532000c516b55f7%2Fresources%2Fnormal%2Flogo.png%3F1724433236&price=2) [Pricing](https://pmo.selecthub.com/get-product-pricing/?category=CRM+Software&product%5Fname=Zoho%2BCRM&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F1a5b1e4daae265b790965a275b53ae50-27100143c091e2ff8532000c516b55f7%2Fresources%2Fnormal%2Flogo.png%3F1724433236&price=2) 

[Get Free Demo](https://pmo.selecthub.com/get-product-demo/?category=CRM+Software&product%5Fname=HubSpot%2BCRM&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F51f15efdd170e6043fa02a74882f0470-71ac9149578002c4a640560456a949b2%2Fresources%2Fnormal%2Flogo.png%3F1749062334) [Demo](https://pmo.selecthub.com/get-product-demo/?category=CRM+Software&product%5Fname=HubSpot%2BCRM&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F51f15efdd170e6043fa02a74882f0470-71ac9149578002c4a640560456a949b2%2Fresources%2Fnormal%2Flogo.png%3F1749062334) [Request Pricing](https://pmo.selecthub.com/get-product-pricing/?category=CRM+Software&product%5Fname=HubSpot%2BCRM&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F51f15efdd170e6043fa02a74882f0470-71ac9149578002c4a640560456a949b2%2Fresources%2Fnormal%2Flogo.png%3F1749062334&price=2) [Pricing](https://pmo.selecthub.com/get-product-pricing/?category=CRM+Software&product%5Fname=HubSpot%2BCRM&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F51f15efdd170e6043fa02a74882f0470-71ac9149578002c4a640560456a949b2%2Fresources%2Fnormal%2Flogo.png%3F1749062334&price=2) 

### Products Insights 

Overall Rating Comparison 

[ Analyst Rating Zoho CRM - Analyst Score: 87 out of 100 87 Detailed Analysis ](#analyst-rating-section) [ User Sentiment ![Great User Sentiment](https://www.selecthub.com/display/images/scores/great.svg) (11346 Reviews) ](#user-sentiment-section) 

[ Analyst Rating we're gathering data ](#analyst-rating-section) [ User Sentiment ![Great User Sentiment](https://www.selecthub.com/display/images/scores/great.svg) (18766 Reviews) ](#user-sentiment-section) 

Price Starts From 

$14/User, Monthly, Freemium 

[15-30 Day Free Trial is available →](https://pmo.selecthub.com/free-trial/?product%5Fname=Zoho CRM&category=CRM Software&product%5Flogo=https://d3uimxdj41cg3o.cloudfront.net/products/1a5b1e4daae265b790965a275b53ae50-27100143c091e2ff8532000c516b55f7/resources/normal/logo.png?1724433236) 

$15/User, Monthly, Freemium 

[Free Trial is available →](https://pmo.selecthub.com/free-trial/?product%5Fname=HubSpot CRM&category=CRM Software&product%5Flogo=https://d3uimxdj41cg3o.cloudfront.net/products/51f15efdd170e6043fa02a74882f0470-71ac9149578002c4a640560456a949b2/resources/normal/logo.png?1749062334) 

Pros 

What we like about Zoho CRM and HubSpot CRM: 

* Extensive customization lets you tailor workflows, layouts and automation rules to fit your exact process
* Built-in territory management and multichannel support cover sales scenarios HubSpot doesn't handle out of the box
* Zia, Zoho's AI assistant, helps optimize email timing, improve data accuracy and predict deal outcomes
* More features available at lower price points than many competing CRM platforms

* Clean, intuitive UI makes it fast to set up and easy for non-technical users to adopt
* All hubs — Marketing, Sales, Service and Operations — feed into one unified data layer with no sync issues
* The free plan is generous, covering contact management, pipelines and basic AI tools at no cost
* Smooth out-of-the-box integration with popular tools like Gmail, Outlook, Slack and Zoom

Cons 

What we dislike about Zoho CRM and HubSpot CRM: 

* Steeper learning curve means new users often need extra time to get comfortable with customization
* Customer support response times can be slow, especially for resolving complex issues
* Reports are extensive but lack the visual polish found in platforms like HubSpot
* Mobile push notifications aren't supported, and contract and quote tools require separate add-on integrations

* Advanced analytics, custom dashboards and deeper workflow automation all require paid Hub upgrades
* Costs scale quickly once you add more users or move beyond basic features
* Built-in reporting depth is limited — analyzing custom properties and building flexible reports requires a premium tier
* The platform's simplified design works against power users with complex workflows or large data volumes

### Our Review 

**Bottom line:** Zoho CRM is the stronger pick if you need deep customization, territory management and a feature-rich platform at a competitive price. HubSpot CRM is the better fit if you want to get up and running fast, keep costs low early on and grow into a connected suite of sales and marketing tools.

On the AI front, both products have assistants built in. Zoho's Zia helps you optimize email send times, flag sentiment in customer messages and predict which leads are most likely to convert. HubSpot's AI tools let you draft emails, summarize records and surface contact insights across the platform. Zia is more sales-performance-focused, while HubSpot's AI is designed to speed up everyday tasks across the whole team.

Zoho starts at $14 per user per month and HubSpot starts at $15 per user per month — both billed per user monthly, with free tiers available. The starting prices are similar, but the cost story diverges as you scale. Zoho's advanced features are accessible at mid-tier plans, while HubSpot's deeper capabilities — custom dashboards, advanced automation, richer reporting — require upgrading to paid Hubs, which adds up quickly for larger teams.

If you're running a complex sales operation with multiple territories, Zoho has the edge. It includes territory management, multichannel outreach (email, phone, social) and deep workflow customization built into the core platform. HubSpot skips territory management entirely and keeps its workflow tools simpler — which is great for teams that don't need that complexity, but a gap for those that do.

HubSpot's biggest advantage is its unified hub ecosystem. When your CRM, marketing, service and operations tools all run on the same data layer, your teams don't have to deal with sync issues or siloed data. Zoho offers integrations across business functions too, but they're more modular — connecting separate Zoho products like Zoho Contracts or Zoho Finance Suite, which may involve extra costs.

If you're a small team that wants a polished, easy-to-use CRM with room to grow into marketing and service tools, HubSpot is hard to beat. If you want more out-of-the-box functionality, tighter control over your sales process and stronger customization without jumping to a premium plan, Zoho is likely the better fit.

### Analyst Rating Summary 

Overall Scores 

Based on the research and analysis by SelectHub's team of research analysts, Zoho CRM has an analyst rating of 87\. Our analysts are still gathering data for HubSpot CRM. 

Zoho CRM - Analyst Score: 87 out of 100 87 

we're gathering data

Features Comparison 

**Account and Contact Management**  
Manage and organize every detail about your customers and prospects in one central place, so you always have the full history at your fingertips. 

100 

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**Communication Channels**  
Connect every email, call, and social media message to the right customer record, giving you a complete, organized view of all interactions. 

92 

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**Dashboards and Reports**  
Analyze sales trends and customer engagement instantly using visual reports and customizable dashboards, helping you understand performance at a glance. 

93 

we're gathering data

[Show More](#) [Show More](https://pmo.selecthub.com/customize-data/?category=CRM Software) 

### Analyst Ratings for Functional Requirements [Customize This Data](#) [Customize This Data](https://pmo.selecthub.com/customize-data/?category=CRM Software) 

How Zoho CRM compares against the top 13 functional requirements as defined by SelectHub project data. 

Zoho CRM HubSpot CRM 

\+ Add Product [\+ Add Product](https://pmo.selecthub.com/customize-data/?category=CRM Software) 

Account and Contact Management CommunicationChannels Dashboards And Reports Document Management Lead Management Mobile Capabilities OpportunityManagement Partner RelationshipManagement Platform Capabilities Product Management Quotes, Orders, AndContracts Management Sales PerformanceManagement Team Collaboration 100 92 93 97 100 84 100 60 95 100 84 91 93 0 25 50 75 100 

Implementation Level of Effort Estimation 

**Tier 1:** Fully/moderately supported out-of-the-box allowing for quick and easy deployment. [Read more](#) 

**Tier 2:** Supported with workarounds or add-ons that may require additional costs. 

**Tier 3:** Requires partner integrations or custom development that is often at an additional cost. 

**Account And Contact Management**   
Manage and organize every detail about your customers and prospects in one central place, so you always have the full history at your fingertips. 

100%

0%

0%

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N/A

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**Communication Channels**   
Connect every email, call, and social media message to the right customer record, giving you a complete, organized view of all interactions. 

92%

0%

8%

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N/A

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N/A

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N/A

**Dashboards And Reports**   
Analyze sales trends and customer engagement instantly using visual reports and customizable dashboards, helping you understand performance at a glance. 

83%

17%

0%

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N/A

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N/A

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N/A

**Document Management**   
Store and share all relevant files, contracts, and proposals directly on the customer's record, so you can easily find any document when you need it. 

100%

0%

0%

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N/A

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N/A

**Lead Management**   
Nurture incoming leads by automatically assigning them, tracking their progress through the pipeline, and prioritizing the ones most likely to buy. 

100%

0%

0%

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N/A

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N/A

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N/A

**Mobile Capabilities**   
Access all your customer data, update deals, and log activities from your phone or tablet, so you can work effectively wherever you go. 

86%

0%

14%

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N/A

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**Opportunity Management**   
Track your sales deals from start to finish, see exactly what stage each one is in, and forecast revenue with high accuracy. 

100%

0%

0%

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N/A

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N/A

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N/A

**Partner Relationship Management**   
Manage, track, and reward the activity of your external partners and resellers, ensuring everyone stays aligned on sales goals and progress. 

60%

0%

40%

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N/A

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N/A

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N/A

**Platform Capabilities**   
Customize the software's look, add unique fields, and connect it easily to other business tools, making it fit your specific way of working. 

95%

0%

5%

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N/A

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**Product Management**   
Track details for every product or service you sell, making it simple to generate accurate quotes and manage related inventory records. 

100%

0%

0%

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N/A

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N/A

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N/A

**Quotes, Orders, And Contracts Management**   
Generate accurate sales quotes, convert them into orders, and manage all contracts directly, eliminating errors and speeding up your approval process. 

67%

33%

0%

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N/A

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N/A

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N/A

**Sales Performance Management**   
Monitor team sales goals, track individual progress against quotas, and provide coaching, all to help your team perform their best. 

88%

0%

12%

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N/A

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**Team Collaboration**   
Work together seamlessly by assigning tasks, sharing notes, and mentioning teammates directly on customer records for faster problem-solving. 

83%

17%

0%

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N/A

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N/A

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N/A

**Customize This Data For Your Unique Needs**and compare feature capabilities head-to-head [CUSTOMIZE NOW](#) [CUSTOMIZE NOW](https://pmo.selecthub.com/customize-data/?category=CRM Software) 

### Analyst Ratings for Technical Requirements [Customize This Data](#) [Customize This Data](https://pmo.selecthub.com/customize-data/?category=CRM Software) 

Implementation Level of Effort Estimation 

**Tier 1:** Fully/moderately supported out-of-the-box allowing for quick and easy deployment. [Read more](#) 

**Tier 2:** Supported with workarounds or add-ons that may require additional costs. 

**Tier 3:** Requires partner integrations or custom development that is often at an additional cost. 

**Integrations And Extensibility**   
Connect your CRM easily to other tools you already use, like email and accounting, creating a seamless, centralized system for all your work. 

88%

0%

12%

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N/A

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**Platform Security**   
Protect your essential customer information by setting precise access permissions and ensuring only authorized people can view sensitive data. 

100%

0%

0%

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N/A

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N/A

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N/A

**Requirements Summary**Of typical requirements, 85.8% are fully supported out of the box by Zoho CRM including Account And Contact Management, Lead Management and Opportunity Management. We are still evaluating data for HubSpot CRM at this time. HubSpot CRM has an analyst rating of and a user sentiment rating of 'great' based on 18766 reviews, while Zoho CRM has an analyst rating of 87 and a user sentiment rating of 'great' based on 11346 reviews. 

### User Sentiment Summary 

Zoho CRM has a user sentiment rating of 85 based on 11346 reviews. HubSpot CRM has a user sentiment rating of 88 based on 18766 reviews. 

![Great User Sentiment](https://www.selecthub.com/display/images/scores/great.svg) 11346 reviews 

![Great User Sentiment](https://www.selecthub.com/display/images/scores/great.svg) 18766 reviews 

Synopsis 

Evaluating all review platforms, our market analysts have compiled the following user sentiment data. 

85% 

of users recommend this product

Zoho CRM has a 'great' User Satisfaction Rating of 85% when considering 11346 user reviews from 5 recognized software review sites. 

88% 

of users recommend this product

HubSpot CRM has a 'great' User Satisfaction Rating of 88% when considering 18766 user reviews from 5 recognized software review sites. 

User Review Scores 

**FinancesOnline** 

**5.0** (20) 

**4.8** (19) 

**G2.com, Inc** 

**4.1** (2826) 

**4.4** (12404) 

**Capterra Inc** 

**4.3** (6966) 

**4.5** (4411) 

**Gartner, Inc** 

**4.4** (542) 

**4.5** (338) 

**TrustRadius** 

**4.2** (992) 

**4.3** (1594) 

### Awards 

SelectHub awards earned by these products based on a comprehensive analysis by our research analysts. 

SelectHub research analysts have evaluated Zoho CRM and concluded it earns best-in-class honors for Account and Contact Management, Lead Management, Opportunity Management and Platform Security. 

![Account and Contact Management Award]()

![Lead Management Award]()

Show more

![Opportunity Management Award]()

![Platform Security Award]()

No awards.

### Product Assistance 

Training Resources 

Documentation

In Person

Live Online

Videos

Webinars

Documentation

In Person

Live Online

Videos

Webinars

Support 

Email

Phone

Chat

FAQ

Forum

Help Desk

Knowledge Base

Tickets

Training

24/7 Live Support

Email

Phone

Chat

FAQ

Forum

Help Desk

Knowledge Base

Tickets

Training

24/7 Live Support

### Product Basics 

Company Size 

i 

Small

Medium

Large

Small

Medium

Large

Platforms Supported 

Windows

Mac

Linux

Android

Chromebook

Windows

Mac

Linux

Android

Chromebook

Deployment Supported 

Cloud

On-Premise

Mobile

Cloud

On-Premise

Mobile

Comparison of Top Alternatives 

[Zoho CRM Alternatives ](https://www.selecthub.com/crm-software/zoho-crm/alternatives/) 

[HubSpot CRM Alternatives ](https://www.selecthub.com/crm-software/hubspot-crm/alternatives/) 

### Screenshots 

![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]() 

![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]() 

### Key Features 

* **AI sales assistant** – Zia analyzes customer behavior and email sentiment, recommends next actions and predicts which leads are most likely to close.
* **Deal and pipeline management** – Supports multiple custom pipelines with Kanban views, dropdown-linked records and activity tracking tied to each deal stage.
* **Marketing automation** – Lets you segment contacts, automate lead nurturing sequences, run email campaigns and manage events end to end from within the CRM.
* **Territory management** – Groups customers by region, product or shared attributes and lets you assign reps and forecast performance across defined territories.

* **Built-in AI tools** – The AI assistant drafts emails, summarizes contact records and generates content across sales, marketing and support workflows.
* **Visual deal pipeline** – Offers a drag-and-drop Kanban board for tracking deals with real-time updates, task assignment and owner tracking baked in.
* **Built-in marketing tools** – Lets you run email campaigns, build lead capture forms and create landing pages, with CRM contact data powering personalization throughout.
* **Unified hub ecosystem** – All HubSpot hubs — Marketing, Sales, Service, Operations — run on the same CRM data layer, so every team sees the same contact timeline without extra connectors.

### Top Alternatives in CRM Software 

[  Coevera ](https://www.selecthub.com/p/crm-software/pipeliner/) [  Copper CRM ](https://www.selecthub.com/p/crm-software/copper-crm/) [  Creatio ](https://www.selecthub.com/p/crm-software/creatio/) [  Dynamics 365 Sales ](https://www.selecthub.com/p/crm-software/dynamics-365-sales/) [  Freshsales ](https://www.selecthub.com/p/crm-software/freshsales/) [  HubSpot Sales ](https://www.selecthub.com/p/crm-software/hubspot-sales/) [  Infor CloudSuite CRM ](https://www.selecthub.com/p/crm-software/infor-crm/) [  Insightly ](https://www.selecthub.com/p/crm-software/insightly/) [  monday CRM ](https://www.selecthub.com/p/crm-software/monday-crm/) [  NetSuite CRM ](https://www.selecthub.com/p/crm-software/netsuite-crm/) [  Nimble CRM ](https://www.selecthub.com/p/crm-software/nimble-crm/) [  Oracle Sales Cloud ](https://www.selecthub.com/p/crm-software/oracle-sales-cloud/) [  Pega CRM ](https://www.selecthub.com/p/crm-software/pega-crm/) [  Pipedrive ](https://www.selecthub.com/p/crm-software/pipedrive/) [  Salesforce Sales Cloud ](https://www.selecthub.com/p/crm-software/salesforce-sales-cloud/) 

### Related Categories 

Zoho CRM and HubSpot CRM can also be found with other leading products in these categories: 

[Lead Management Software ](https://www.selecthub.com/c/lead-management-software/) 

Show more 

[AI Workflow Automation Tools ](https://www.selecthub.com/c/ai-workflow-automation-tools/) 

[Lead Management Software ](https://www.selecthub.com/c/lead-management-software/) 

Show more 

### Head-to-Head Comparison 

![Zoho CRM Software Tool]() 

![Creatio Software Tool]() 

[Zoho CRM VS Creatio](https://www.selecthub.com/crm-software/zoho-crm-vs-creatio/) 

![Zoho CRM Software Tool]() 

![Dynamics 365 Sales Software Tool]() 

[Zoho CRM VS Dynamics 365 Sales](https://www.selecthub.com/crm-software/zoho-crm-vs-dynamics-365-sales/) 

![Zoho CRM Software Tool]() 

![Freshsales Software Tool]() 

[Zoho CRM VS Freshsales](https://www.selecthub.com/crm-software/zoho-crm-vs-freshsales/) 

![Zoho CRM Software Tool]() 

![HubSpot Sales Software Tool]() 

[Zoho CRM VS HubSpot Sales](https://www.selecthub.com/crm-software/zoho-crm-vs-hubspot-sales/) 

![Zoho CRM Software Tool]() 

![Infor CloudSuite CRM Software Tool]() 

[Zoho CRM VS Infor CloudSuite CRM](https://www.selecthub.com/crm-software/zoho-crm-vs-infor-crm/) 

![Zoho CRM Software Tool]() 

![Insightly Software Tool]() 

[Zoho CRM VS Insightly](https://www.selecthub.com/crm-software/zoho-crm-vs-insightly/) 

![Zoho CRM Software Tool]() 

![monday CRM Software Tool]() 

[Zoho CRM VS monday CRM](https://www.selecthub.com/crm-software/zoho-crm-vs-monday-crm/) 

![Zoho CRM Software Tool]() 

![Nimble CRM Software Tool]() 

[Zoho CRM VS Nimble CRM](https://www.selecthub.com/crm-software/zoho-crm-vs-nimble-crm/) 

![Zoho CRM Software Tool]() 

![Oracle Sales Cloud Software Tool]() 

[Zoho CRM VS Oracle Sales Cloud](https://www.selecthub.com/crm-software/zoho-crm-vs-oracle-sales-cloud/) 

![Zoho CRM Software Tool]() 

![Pega CRM Software Tool]() 

[Zoho CRM VS Pega CRM](https://www.selecthub.com/crm-software/zoho-crm-vs-pega-crm/) 

![Zoho CRM Software Tool]() 

![Pipedrive Software Tool]() 

[Zoho CRM VS Pipedrive](https://www.selecthub.com/crm-software/pipedrive-vs-zoho-crm/) 

![Zoho CRM Software Tool]() 

![Sugar Sell Software Tool]() 

[Zoho CRM VS Sugar Sell](https://www.selecthub.com/crm-software/zoho-crm-vs-sugar-sell/) 

**About SelectHub (and our data)** 

We’re the employee-owned Austin-based startup democratizing software data so you can make your decisions in an influence-free zone. Our market data is crowdsourced from our user-base of 100,000+ companies.

WE DISTILL IT INTO REAL REQUIREMENTS, COMPARISON REPORTS, PRICE GUIDES and more...

![SelectHub Products Reporting and Analytics]() 

[Build Your Requirements](https://pmo.selecthub.com/crm-requirements-template-tool-site-vers/)

![SelectHub Products Cost and Pricing Guide]() 

[Get Your Free Comparison Report](https://pmo.selecthub.com/request-custom-scorecard/?category=CRM%20Software)

**Tier 1:**  
Fully/moderately supported out-of-the-box allowing for quick and easy deployment.  
Fully or moderately supported out-of-the-box with industry-leading capabilities and is immediately available after installation without needing any add-ons, integrations, or custom development. 

**Tier 2:**  
Supported with workarounds or add-ons that may require additional costs.  
Not directly available in the software, but can be accomplished using other built-in features, workarounds, or add-ons/products from the vendor with or without any additional cost. 

**Tier 3:**  
Requires partner integrations or custom development that is often at an additional cost.  
Requires additional integrations, plugins, marketplace applications from a third-party vendor, or custom development using the APIs, libraries, extensions, and development framework supported by the software, with or without any additional cost. 

[Close](#)

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