What is Nimble CRM?
Nimble’s social contact relationship management (CRM) solution focuses on managing and engaging the contact to improve the relationship. Compared to the big CRM solutions, its sales and marketing functionality is limited; however, Nimble has a lot to offer small and medium-sized businesses that want a complete view of their contacts’ online social activity and engagements with the contact.
Benefits and Insights
Why use Nimble CRM?
Key differentiators & advantages of Nimble CRM
- By creating a focus on engagement and relationships, Nimble CRM is able to bridge that divide that’s so important in the CRM market – the one between teams and customers. In very important ways, the competitive intelligence provided by Nimble CRM helps companies to assess their relationships and improve customer satisfaction.
- One key way that Nimble CRM boost outcomes is in “social design” – in social media marketing and other types of proactive marketing that are driving so much of today’s mobile and e-commerce. With social CRM functionality and a design that is based on outreach, Nimble Customer Relationship Management helps with all sorts of marketing campaign decisions, while automating a lot of what goes on in the digital world (with marketing automation as a major part of feature sets).
- Other elements of Nimble CRM include some focus on internal operations – get an in-depth report on CRM-centered metrics, and possibly, insight into a supply chain or other important parts of business processes. Support business decisions the right way – with Customer Relationship Management solutions that help to get the job done.
- Monitor engagement and participation in new ways – and build on those successes to speak more precisely to target audiences. It’s all part of a design that’s eminently affordable and cost-effective for a business office, to give a firm a competitive advantage in business intelligence and analytics.
Cost of Ownership
Typical cost structure for Nimble CRM:
|Installation/Implementation Cost||Costs $15/user/month over and above the subscription cost|
|Customization Cost||Will vary depending on the functional requirements such as upgrading storage capacity, group messages and adding additional contacts information, configurable dashboards, type of data elements required for tracking, complexity of workflows, forms to collect additional data, UI changes, etc.|
|Data Migration Cost/Change Management/Upfront Switching Cost||Dependent on the current software, amount of data to be migrated, availability of migration tools, complexity of data and gaps between the existing system and the new system|
|Training Cost||Cost will vary based on the type of training program opted for|
|Recurring/Renewal Costs||Renewal cost is equivalent to the fees paid monthly as subscription fees, based on the number of users plus additional upgrades, maintenance and account upgrades opted for|
|Deployment Options||What options are available for product deployment?||
|Pricing Model||What is the pricing model?||
|Minimum Commitment||Is there a minimum monthly or yearly commitment required for purchase?||No minimum commitment required for purchase|
|Custom Quote||Can you get a custom quote?||Not Available|
|Free Trial||Does the vendor provide a free trial option?||Yes, 14 Day Trial|
Some of the product limitations include:
- Does not integrate fully with LinkedIn
- Does not support task management feature
- The solution offers a separate contact database and therefore lacks contact synchronization as there is no inbuilt tool to automatically sync contacts from Gmail
- Does not support email tracking functionality
- Does not support Facebook message integration
- Does not offer any sort of fee-based maintenance agreement for enhanced training support
Salesforce CRM: Starting at $25/user/month
Sugar CRM: Starting at$60/user/month
Microsoft Dynamics CRM: Starting at $15/user/month