[Home](https://www.selecthub.com/) \> [CRM](https://www.selecthub.com/category/customer-relationship-management/) \> [CRM Software](https://www.selecthub.com/c/crm-software/) \> [HubSpot CRM](https://www.selecthub.com/p/crm-software/hubspot-crm/) \> HubSpot CRM vs CiviCRM # HubSpot CRM vs CiviCRM Last Updated: March 30th, 2026 Our analysts compared [HubSpot CRM](https://www.selecthub.com/p/crm-software/hubspot-crm/) vs [CiviCRM](https://www.selecthub.com/p/non-profit-crm-software/civicrm/) based on data from our 400+ point analysis of [CRM Software](https://www.selecthub.com/c/crm-software/), user reviews and our own crowdsourced data from our [free software selection platform](https://www.selecthub.com/about/start-free-selection-project-site/?category=CRM Software&cta=crm-software). [Overview](#product-overview) [Pricing](#product-pricing) [Our Review](#product-analyst-summary) [Features](#product-benefits-features) [User Ratings](#user-sentiment-section) [Screenshots](#product-screenshots) [![HubSpot CRM Software Tool](https://cdn.selecthub.com/products/51f15efdd170e6043fa02a74882f0470-71ac9149578002c4a640560456a949b2/resources/normal/logo.png?1749062334)](https://www.selecthub.com/p/crm-software/hubspot-crm/) [![CiviCRM Software Tool](https://cdn.selecthub.com/products/64c53a52cb3bd1a01c03a64db985c0cc-467daf70a924c5be426ab2235b4aed10/resources/normal/logo.png?1693317438)](https://www.selecthub.com/p/non-profit-crm-software/civicrm/) [Get Free Demo](https://pmo.selecthub.com/get-product-demo/?category=CRM+Software&product%5Fname=HubSpot%2BCRM&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F51f15efdd170e6043fa02a74882f0470-71ac9149578002c4a640560456a949b2%2Fresources%2Fnormal%2Flogo.png%3F1749062334) [Demo](https://pmo.selecthub.com/get-product-demo/?category=CRM+Software&product%5Fname=HubSpot%2BCRM&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F51f15efdd170e6043fa02a74882f0470-71ac9149578002c4a640560456a949b2%2Fresources%2Fnormal%2Flogo.png%3F1749062334) [Request Pricing](https://pmo.selecthub.com/get-product-pricing/?category=CRM+Software&product%5Fname=HubSpot%2BCRM&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F51f15efdd170e6043fa02a74882f0470-71ac9149578002c4a640560456a949b2%2Fresources%2Fnormal%2Flogo.png%3F1749062334&price=2) [Pricing](https://pmo.selecthub.com/get-product-pricing/?category=CRM+Software&product%5Fname=HubSpot%2BCRM&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F51f15efdd170e6043fa02a74882f0470-71ac9149578002c4a640560456a949b2%2Fresources%2Fnormal%2Flogo.png%3F1749062334&price=2) [Get Free Demo](https://pmo.selecthub.com/get-product-demo/?category=CRM+Software&product%5Fname=CiviCRM&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F64c53a52cb3bd1a01c03a64db985c0cc-467daf70a924c5be426ab2235b4aed10%2Fresources%2Fnormal%2Flogo.png%3F1693317438) [Demo](https://pmo.selecthub.com/get-product-demo/?category=CRM+Software&product%5Fname=CiviCRM&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F64c53a52cb3bd1a01c03a64db985c0cc-467daf70a924c5be426ab2235b4aed10%2Fresources%2Fnormal%2Flogo.png%3F1693317438) [Request Pricing](https://pmo.selecthub.com/get-product-pricing/?category=CRM+Software&product%5Fname=CiviCRM&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F64c53a52cb3bd1a01c03a64db985c0cc-467daf70a924c5be426ab2235b4aed10%2Fresources%2Fnormal%2Flogo.png%3F1693317438&price=1) [Pricing](https://pmo.selecthub.com/get-product-pricing/?category=CRM+Software&product%5Fname=CiviCRM&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F64c53a52cb3bd1a01c03a64db985c0cc-467daf70a924c5be426ab2235b4aed10%2Fresources%2Fnormal%2Flogo.png%3F1693317438&price=1) ### Products Insights Product Ranking ## #6 among all CRM Software ## #185 among all CRM Software [Find out who the leaders are](https://pmo.selecthub.com/top-crm-analyst-report-site-vers?post%5Ftype=auto%5Fvs%5Farticle&category%5Fslug=crm-software&product%5Fslug=hubspot-crm&category=CRM+Software) Price Starts From $15/User, Monthly, Freemium [ Free Trial is available →](https://pmo.selecthub.com/free-trial/?product%5Fname=HubSpot CRM&category=CRM Software&product%5Flogo=https://d3uimxdj41cg3o.cloudfront.net/products/51f15efdd170e6043fa02a74882f0470-71ac9149578002c4a640560456a949b2/resources/normal/logo.png?1749062334) [Get a free price quote](https://pmo.selecthub.com/get-product-pricing/?category=CRM+Software&product%5Fname=HubSpot%2BCRM&origin%5Furl=https%3A%2F%2Fwww.selecthub.com%2Fcrm-software%2Fhubspot-crm-vs-civicrm%2F&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F51f15efdd170e6043fa02a74882f0470-71ac9149578002c4a640560456a949b2%2Fresources%2Fnormal%2Flogo.png%3F1749062334&price=2) Tailored to your specific needs $0 Free, Open-Source [ Free Trial is available →](https://pmo.selecthub.com/free-trial/?product%5Fname=CiviCRM&category=CRM Software&product%5Flogo=https://d3uimxdj41cg3o.cloudfront.net/products/64c53a52cb3bd1a01c03a64db985c0cc-467daf70a924c5be426ab2235b4aed10/resources/normal/logo.png?1693317438) [Get a free price quote](https://pmo.selecthub.com/get-product-pricing/?category=CRM+Software&product%5Fname=CiviCRM&origin%5Furl=https%3A%2F%2Fwww.selecthub.com%2Fcrm-software%2Fhubspot-crm-vs-civicrm%2F&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F64c53a52cb3bd1a01c03a64db985c0cc-467daf70a924c5be426ab2235b4aed10%2Fresources%2Fnormal%2Flogo.png%3F1693317438&price=1) Tailored to your specific needs Pros What we like about HubSpot CRM and CiviCRM: **All-in-One Platform:** Many users appreciate HubSpot’s ability to consolidate CRM, email and marketing into a single system, reducing tool swapping and keeping data centralized. **Ease of Use:** The user interface is modern, intuitive and accessible even for non-technical teams, resulting in quick onboarding and adoption. **Powerful Automation:** Users highlight how easy it is to automate email sequences, lead routing and task management. **Robust Integrations:** The platform integrates with third-party tools via native connections and Zapier, making it easy to connect to email, calendars, CMS and accounting. **Open-Source and Free:** CiviCRM is free to download, use, and modify, making it a cost-effective solution, especially for smaller organizations with limited budgets. **Non-Profit Specific Features:** CiviCRM offers a wide range of features specifically designed for non-profits, such as donation processing, event management, volunteer management, and advocacy campaign tools, which are not typically found in generic CRM systems. **Customizable and Flexible:** CiviCRM's open-source nature allows for extensive customization, enabling organizations to tailor the system to their specific needs and workflows. **Integrations:** CiviCRM can be integrated with various content management systems like WordPress and Drupal, allowing for streamlined workflows and data synchronization. Cons What we dislike about HubSpot CRM and CiviCRM: **Features Locked Behind Paid Tiers:** While the core CRM is free, users report that advanced analytics, custom dashboards, deeper workflow logic and additional AI tools require upgrading to one of HubSpot’s premium Hubs. **Escalating Costs at Scale:** Businesses scaling beyond basic needs often find that the overall cost increases quickly as they add more users or advanced features. **Limited Customization:** Some users, especially those with complex workflows or large data sets, feel restricted by the simplified, “one-size-fits-most” design and note performance slowdowns when managing large volumes. **Outdated User Interface:** CiviCRM's user interface is often described as outdated and clunky, which can make navigation and daily use frustrating for some users. **Challenging Implementation:** Setting up and customizing CiviCRM can be difficult, especially for organizations without dedicated IT staff. This often leads to additional costs for implementation services. ### Our Review When I tested HubSpot Smart CRM, what stood out most was how quickly I could get up and running. Compared to popular systems like Salesforce Sales Cloud or Creatio, which often require admin training or partner-led setup, HubSpot makes CRM adoption feel lightweight. I was able to customize pipelines, create contact records from form submissions, assign deals and manage tasks — all without writing a line of code or needing to install any add-ons.One of Smart CRM’s biggest strengths is that it powers all of HubSpot’s hubs (Marketing, Sales, Service, Content, Operations, Commerce). You don’t have to combine separate tools or manage sync errors.This is a clear advantage over platforms like Zoho CRM or Pipeliner, where sales and marketing features can feel more siloed. In HubSpot, every interaction — from form fills to emails, notes and deals — feeds into a single timeline that your entire team can access.The interface itself is another highlight. Compared to the cluttered dashboards in Creatio or the highly visual (and sometimes busy) layouts in Pipeliner, I found HubSpot’s UI clean, intuitive and welcoming to CRM beginners. From the drag-and-drop pipeline to the contact profile views, everything felt purposefully designed to help you focus on what matters — your leads and deals.That said, there are trade-offs. There’s no built-in territory management, task automation is manual and email tools are fairly limited — no dynamic content or A/B testing. You can store up to a million contacts, but sending marketing emails is capped under HubSpot’s contact tier system.My verdict: HubSpot Smart CRM is a great option if your team needs a starter CRM. The fact that it delivers all the basics, is simple to set up and packs AI into a free product, makes it hard to beat in terms of value.However, don’t ignore the potential cost to scale. And if your team already depends on complex automation, ERP integrations or vertical-specific workflows, you may want to explore other tools that offer more customization and scalability out of the box. [Show more](#) Is CiviCRM a CRM that really rocks the cradle of customer relations for nonprofits? CiviCRM is a popular open-source CRM platform specifically designed for nonprofits. Its most significant strength is its comprehensive suite of features tailored to the needs of nonprofit organizations, including contact, event, fundraising, membership, email marketing, and case management. This makes it a one-stop shop for managing various aspects of a nonprofit's operations. For example, its event management feature streamlines event registration, payment processing, and attendance tracking, while its fundraising module helps manage donation campaigns, track donor history, and generate detailed reports. However, CiviCRM's user reviews are a mixed bag, with users appreciating its robust functionality but criticizing its steep learning curve and outdated interface. Many users find it challenging to set up and navigate, requiring technical expertise that many nonprofits lack. While its open-source nature allows for customization, it often necessitates hiring a developer, which can be costly. Despite these drawbacks, CiviCRM remains a powerful tool for nonprofits with the technical resources to implement and manage it effectively. Its comprehensive features and affordability make it a valuable asset for organizations looking to streamline their operations and maximize their impact. [Show more](#) ### Key Features * **Unified Contact and Data Management:** Everything you need to know — contacts, companies, deals and activities — is in one place. You can customize data fields, log every interaction on a single timeline and use built-in AI to clean up duplicates automatically. * **Customizable Sales Pipelines:** You can track deals visually with a drag-and-drop pipeline. Create tasks, assign owners and monitor progress in real time. * **Built-in Marketing Tools:** Run email campaigns and capture leads with forms and landing pages. You can personalize messages and track engagement, with CRM data at the core. * **Customer Support Tools:** The platform lets you manage email and live chat in a shared inbox. Create tickets and assign them to team members to keep support organized. * **Reporting & Dashboards:** Get visibility into sales, marketing and service performance. You can create up to three dashboards, each with up to 10 reports, but the broader library of pre-built report templates is only available in premium Hubs. [read more...](#) * **Personal Campaigns:** Constituents can create a personal campaign page to solicit donations on behalf of the organization. * **Automatic Display Progress:** Set up a page, along with a thermometer widget, to track donations and goals. This lets donors and prospective donors know the progress status. * **Campaign Progress Tracking:** Understand the effectiveness of campaigns by creating reports that reflect how donations, emails and other activities are interrelated. * **Flexible Configuration:** Use defined timelines and ad-hoc activities to track simple and complex workflows. Also, enter and search contribution data in an organized fashion. * **Reporting:** Supports printing reports for a single case or for multiple cases. Edit sensitive data as required before publishing. [read more...](#) ### User Sentiment Summary HubSpot CRM has a user sentiment rating of 88 based on 18766 reviews. CiviCRM has a user sentiment rating of 88 based on 45 reviews. ![Great User Sentiment](https://www.selecthub.com/display/images/scores/great.svg) 18766 reviews ![Great User Sentiment](https://www.selecthub.com/display/images/scores/great.svg) 45 reviews Synopsis Evaluating all review platforms, our market analysts have compiled the following user sentiment data. 88% of users recommend this product HubSpot CRM has a 'great' User Satisfaction Rating of 88% when considering 18766 user reviews from 5 recognized software review sites. 88% of users recommend this product CiviCRM has a 'great' User Satisfaction Rating of 88% when considering 45 user reviews from 2 recognized software review sites. User Review Scores **FinancesOnline** **4.8** (19) **5.0** (10) **G2.com, Inc** **4.4** (12404) n/a **Capterra Inc** **4.5** (4411) **4.2** (35) **Gartner, Inc** **4.5** (338) n/a **TrustRadius** **4.3** (1594) n/a ### Product Assistance Training Resources Documentation In Person Live Online Videos Webinars Documentation In Person Live Online Videos Webinars Support Email Phone Chat FAQ Forum Knowledge Base 24/7 Live Support Email Phone Chat FAQ Forum Knowledge Base 24/7 Live Support ### Product Basics Company Size i Small Medium Large Small Medium Large Platforms Supported Windows Mac Linux Android Chromebook Windows Mac Linux Android Chromebook Deployment Supported Cloud On-Premise Mobile Cloud On-Premise Mobile Comparison of Top Alternatives [ HubSpot CRM Alternatives](https://www.selecthub.com/crm-software/hubspot-crm/alternatives/) [ CiviCRM Alternatives](https://www.selecthub.com/non-profit-crm-software/civicrm/alternatives/) ### Screenshots ![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]() ![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]() Our analysts compared HubSpot CRM vs CiviCRM based on data from our 400 point analysis of CRM Software, users reviews, and our own crowdsourced data from our free software selection platform. [ Get Your Free Comparison Report](https://pmo.selecthub.com/request-custom-scorecard/?category=CRM%20Software) ### Top Alternatives in CRM Software [ Copper CRM ](https://www.selecthub.com/p/crm-software/copper-crm/) [ Creatio ](https://www.selecthub.com/p/crm-software/creatio/) [ Dynamics 365 Sales ](https://www.selecthub.com/p/sales-force-automation-software/dynamics-365-sales/) [ Freshsales ](https://www.selecthub.com/p/crm-software/freshsales/) [ HubSpot Sales ](https://www.selecthub.com/p/sales-force-automation-software/hubspot-sales/) [ Infor CloudSuite CRM ](https://www.selecthub.com/p/crm-software/infor-crm/) [ Insightly ](https://www.selecthub.com/p/crm-software/insightly/) [ monday CRM ](https://www.selecthub.com/p/crm-software/monday-crm/) [ NetSuite CRM ](https://www.selecthub.com/p/crm-software/netsuite-crm/) [ Nimble CRM ](https://www.selecthub.com/p/crm-software/nimble-crm/) [ Oracle Sales Cloud ](https://www.selecthub.com/p/crm-software/oracle-sales-cloud/) [ Pega CRM ](https://www.selecthub.com/p/crm-software/pega-crm/) [ Pipedrive ](https://www.selecthub.com/p/crm-software/pipedrive/) [ Pipeliner CRM ](https://www.selecthub.com/p/crm-software/pipeliner/) [ Salesforce Sales Cloud ](https://www.selecthub.com/p/crm-software/salesforce-sales-cloud/) ### Related Categories HubSpot CRM and CiviCRM can also be found with other leading products in these categories: [ AI Workflow Automation Tools ](https://www.selecthub.com/c/ai-workflow-automation-tools/) [ Contact Management Software ](https://www.selecthub.com/c/contact-management-software/) [ Lead Management Software ](https://www.selecthub.com/c/lead-management-software/) [Show more](#read-more-categories) [ Nonprofit CRM Software ](https://www.selecthub.com/c/non-profit-crm-software/) [Show more](#read-more-categories) ### Compare other software products using the SelectHub platform Select a Category 360 Degree Feedback Software 3D Design Software 3PL Software ABA Software Account-Based Marketing 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Software VPN Software Vulnerability Management Software Warehouse Management Software WCMS Software Web Design Software Website Builders Whiteboard Software Work Management Software Workflow Management Software Workforce Management Software XDR Software Choose a Category to Select a Product VS Choose a Category to Select a Product Compare ### Head-to-Head Comparison ![HubSpot CRM Software Tool]() ![Creatio Software Tool]() [HubSpot CRM VS Creatio](https://www.selecthub.com/crm-software/hubspot-crm-vs-creatio/) ![HubSpot CRM Software Tool]() ![Freshsales Software Tool]() [HubSpot CRM VS Freshsales](https://www.selecthub.com/crm-software/hubspot-crm-vs-freshsales/) ![HubSpot CRM Software Tool]() ![Infor CloudSuite CRM Software Tool]() [HubSpot CRM VS Infor CloudSuite CRM](https://www.selecthub.com/crm-software/hubspot-crm-vs-infor-crm/) ![HubSpot CRM Software Tool]() ![Insightly Software Tool]() [HubSpot CRM VS Insightly](https://www.selecthub.com/crm-software/hubspot-crm-vs-insightly/) 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Software Tool]() ![Sugar Sell Software Tool]() [HubSpot CRM VS Sugar Sell](https://www.selecthub.com/crm-software/hubspot-crm-vs-sugar-sell/) ![HubSpot CRM Software Tool]() ![Zoho CRM Software Tool]() [HubSpot CRM VS Zoho CRM](https://www.selecthub.com/crm-software/zoho-crm-vs-hubspot-crm/) **Need expert advice?** Let us know, we're here to help you [GET ADVICE NOW](https://pmo.selecthub.com/guided-services/?category=CRM Software) **About SelectHub (and our data)** We’re the employee-owned Austin-based startup democratizing software data so you can make your decisions in an influence-free zone. Our market data is crowdsourced from our user-base of 100,000+ companies. WE DISTILL IT INTO REAL REQUIREMENTS, COMPARISON REPORTS, PRICE GUIDES and more... ![SelectHub Products Reporting and Analytics]() [ Build Your Requirements](https://pmo.selecthub.com/crm-requirements-template-tool-site-vers/) ![SelectHub Products Cost and Pricing Guide]() [ Get Your Free Comparison Report](https://pmo.selecthub.com/request-custom-scorecard/?category=CRM%20Software) **Tier 1:** Fully/moderately supported out-of-the-box allowing for quick and easy deployment. Fully or moderately supported out-of-the-box with industry-leading capabilities and is immediately available after installation without needing any add-ons, integrations, or custom development. **Tier 2:** Supported with workarounds or add-ons that may require additional costs. Not directly available in the software, but can be accomplished using other built-in features, workarounds, or add-ons/products from the vendor with or without any additional cost. **Tier 3:** Requires partner integrations or custom development that is often at an additional cost. Requires additional integrations, plugins, marketplace applications from a third-party vendor, or custom development using the APIs, libraries, extensions, and development framework supported by the software, with or without any additional cost. 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