[Home](https://www.selecthub.com/) \> [CRM](https://www.selecthub.com/category/customer-relationship-management/) \> [Real Estate CRM Software](https://www.selecthub.com/c/real-estate-crm-software/) \> Firepoint Categories: * [Real Estate CRM Software](https://www.selecthub.com/c/real-estate-crm-software/) * [CRM Software](https://www.selecthub.com/c/crm-software/) * [...](#) ## What Is Firepoint? **Industry Specialties:** Real estate Firepoint is a compact CRM and lead conversion platform, designed exclusively for real estate agents. It caters to the needs of team leads, brokers and loan officers. Users can glean performance insights, manage client relationships and keep teams connected and productive. It’s suitable for single agents as well as firms that deal with hundreds of transactions per year. Brand promotion, PPC management, third-party integrations, lead distribution, simplified communication and business optimization are some of its notable inclusions. PRICE $ $ $ $ $ COMPANY SIZE S M L DEPLOYMENT PLATFORM [ Try Before You Buy. Request a Free Demo Today! Request Demo It's completely free! ](https://pmo.selecthub.com/get-product-demo/?category=Real+Estate+CRM+Software&product%5Fname=Firepoint&origin%5Furl=https%3A%2F%2Fwww.selecthub.com%2Fp%2Freal-estate-crm-software%2Ffirepoint%2F&product%5Flogo=https%3A%2F%2Fcdn.selecthub.com%2Fproducts%2F3dde11a7673e90ad96fafd0b3b27a477-7fd7094177680e87c0866659091464a5%2Fresources%2Fnormal%2Flogo.png%3F1693318906) User Sentiment i ![User satisfaction level icon: great]() Based on 39 reviews: Add your rating: ![Screenshots]()![Screenshots]()![Screenshots]() Product Screenshots and Videos ## #7 Firepoint is ranked #7 in the Real Estate CRM Software product directory based on the latest available data collected by SelectHub. Compare the leaders with our In-Depth Report. [ Get the Report Now](https://pmo.selecthub.com/request-custom-scorecard?category%5Fslug=real-estate-crm-software&product%5Fslug=firepoint&slug=firepoint&product%5Fname=Firepoint&category=Real+Estate+CRM+Software&origin%5Furl=https%3A%2F%2Fwww.selecthub.com%2Fp%2Freal-estate-crm-software%2Ffirepoint%2F) ## Firepoint Pricing Based on our most recent analysis, Firepoint pricing starts at $175 (Monthly). [Get Price Quote](https://pmo.selecthub.com/get-product-pricing/?category=Real+Estate+CRM+Software&product%5Fname=Firepoint&origin%5Furl=https%3A%2F%2Fwww.selecthub.com%2Fp%2Freal-estate-crm-software%2Ffirepoint%2F&product%5Flogo=https%3A%2F%2Fcdn.selecthub.com%2Fproducts%2F3dde11a7673e90ad96fafd0b3b27a477-7fd7094177680e87c0866659091464a5%2Fresources%2Fnormal%2Flogo.png%3F1693318906&price=3) Price $ $ $ $ $ i Starting From $175 Pricing Model Monthly Free Trial No ## Training Resources Firepoint is supported with the following types of training: Documentation In Person Live Online Videos Webinars ## Support The following support services are available for Firepoint: Email Phone Chat FAQ Forum Help Desk Knowledge Base Tickets Training 24/7 Live Support ## Firepoint Benefits and Insights Why use Firepoint? ### Key differentiators & advantages of Firepoint * **Automation:** Delegate work more intelligently using lead distribution, text drip campaigns and custom emails. Use auto-text follow-ups, the round-robin method with lead rip-a-way, and task workflows with or without drip campaigns. Auto-enroll campaigns with video emails and texts, and assign additional team lead roles such as loan officers and ISAs. * **Enhanced Communication:** Reach out to customers efficiently using a complete communication suite that includes calling, emailing and texting from a centralized platform without paying any additional fees. Insert images and videos into texts and emails, create and edit templates, and send bulk texts and emails. Leverage automated email and a dialer with call recording. * **Enables Data-Driven Decision-Making:** Make smarter business decisions quickly based on real-time insights. Monitor key metrics and crucial areas of business like company revenue with higher data visibility. * **Compact Lead Promotion:** Build brand awareness and earn more leads by leveraging SEO- and mobile-optimized websites, saved searches with polygon map searching, a seller’s suite and property valuation tools. Send property alert emails. Integrate with Facebook, Zillow, Realtor and more to develop third-party lead sources, and use Google Premier Partner for PPC management. ### Industry Expertise Serves real estate agents who are looking for an end-to-end lead management platform. ## Firepoint Reviews Based on our most recent analysis, Firepoint reviews indicate a 'great' User Satisfaction Rating of 83% based on 39 user reviews from 2 recognized software review sites. ![User satisfaction level icon: great]() 39 reviews 83% of users would recommend this product ### Synopsis of User Ratings and Reviews Based on an aggregate of Firepoint reviews taken from the sources above, the following pros & cons have been curated by a SelectHub Market Analyst. #### Pros * **Ease of Use:** Firepoint is known for its user-friendly interface, making it easy for real estate professionals to adopt, even those who aren't tech-savvy. * **Centralized Communication:** The platform offers a comprehensive communication suite, allowing agents to call, email, and text clients from one place, streamlining communication and keeping all interactions organized. * **Lead Management:** Firepoint helps agents manage their leads effectively with features like lead tracking, activity history, and customizable tags, enabling them to prioritize and nurture leads efficiently. #### Cons * **Lead Quality:** Some users have found that the leads generated by Firepoint are not always high-quality, leading to wasted time and effort. * **Pricing:** Firepoint is considered expensive compared to some other real estate CRM options, particularly for smaller teams or individual agents. * **Lack of Features:** Users have pointed out missing features such as the inability to add client photos, lack of automatic email syncing, and the absence of document storage. * **Website Design Limitations:** The website design templates offered by Firepoint have been described as outdated, with limited options for tracking website metrics. #### Researcher's Summary: Is Firepoint the match you've been searching for in the world of CRMs? Firepoint CRM is generally well-regarded for its user-friendly design and robust features, making it a popular choice among real estate professionals. Users consistently praise its intuitive interface, which is easily navigable even for those who aren't tech-savvy. One user, a verified reviewer on Capterra, stated that "even agents who don't like CRMs or technology in general can navigate the system relatively easily." This ease of use is a key differentiating factor for Firepoint, as many competing CRMs are often criticized for their clunky interfaces and steep learning curves. Firepoint also stands out for its extensive customization options, allowing users to tailor the platform to their specific workflows and needs. However, Firepoint is not without its drawbacks. The pricing, starting at $499 per month, is a common concern, particularly for smaller teams or individual agents. Some users have also expressed that the lead generation feature could be further enhanced. While Firepoint offers a comprehensive suite of tools, its strengths lie in its user-friendliness and customization options, making it an ideal choice for larger real estate teams or brokerages seeking a powerful and adaptable CRM solution. For instance, a reviewer on Software Advice noted, "Firepoint monthly fee is on par with their competition. Their product is not." This suggests that while the price is comparable to competitors, the user found Firepoint's features and functionality to be superior. ## Key Features * **Integrations:** Leverage integrations with Google Tag Manager, Facebook, Zapier, Zendesk Chat, Mojo, Trulia and more. * **Lead Management:** Utilize time more efficiently by tracking information through individual agent dashboards, checking recent lead activities and recognizing new and active leads. Organize leads by status or custom tags and create personalized search results for leads. * **Lead Ponds:** Utilize an intuitive CRM module to group unassigned leads so that agents and teams can immediately identify and invest in the most promising ones. Reach leads faster with instant notifications. * **Facebook Ad Tool:** Create Facebook ads in less than 60 seconds and use professionally written, tested and proven ads to attract more customers. * **Reporting and Analytics:** In-depth reports analyze crucial data like point of entry and conversion time, and help track costs to understand actual ROI. Monitor team activities, call recordings, emails and texts; track transaction dates and deadlines, and receive insights on company overview, revenue and GCI. Check reports on lead sources, ROI and cash conversion cycles. * **IDX Websites:** Make websites stand out with a customized team page, blogs and testimonial pages. ## Limitations At the time of this review, these are the limitations according to user feedback: * Lacks user-friendliness. * Doesn’t support split-screen comparison and analysis. * Can’t edit lead stages. * No online storage is available. ## Suite Support _mail\_outline_Email: help@firepoint.net. _phone_Phone: (877) 993-6310. _school_Training: The vendor offers step-by-step guides, in-depth blogs, ebooks, webinars and success stories on a wide range of topics, including inside sales, lead generation, real estate and reporting. _local\_offer_Tickets: Submit tickets by filling out a form in the “Contact Us” section of the vendor’s website. ![Banner of Pricing guide for Firepoint]() ## Pricing & Cost Details See the Price/User for the top real estate CRM software… plus the most important considerations and questions to ask when shopping. See Pricing Details ## Head-to-Head Comparison ![Firepoint Software Tool]() vs * [Big Purple Dot](https://www.selecthub.com/real-estate-crm-software/firepoint-vs-big-purple-dot/) * [Chime CRM](https://www.selecthub.com/real-estate-crm-software/firepoint-vs-chime-crm/) * [ClientLook](https://www.selecthub.com/real-estate-crm-software/firepoint-vs-clientlook/) * [Cloze](https://www.selecthub.com/real-estate-crm-software/cloze-vs-firepoint/) * [Crexi Pro](https://www.selecthub.com/real-estate-crm-software/firepoint-vs-crexi-pro/) * [Follow Up Boss](https://www.selecthub.com/real-estate-crm-software/follow-up-boss-vs-firepoint/) * [iHomefinder](https://www.selecthub.com/real-estate-crm-software/firepoint-vs-ihomefinder/) * [IXACT Contact](https://www.selecthub.com/real-estate-crm-software/firepoint-vs-ixact-contact/) * [kvCORE](https://www.selecthub.com/real-estate-crm-software/kvcore-vs-firepoint/) * [Lone Wolf Relationships](https://www.selecthub.com/real-estate-crm-software/lone-wolf-relationships-vs-firepoint/) * [Propertybase](https://www.selecthub.com/real-estate-crm-software/firepoint-vs-propertybase/) * [Realvolve](https://www.selecthub.com/real-estate-crm-software/realvolve-vs-firepoint/) * [Referral Maker](https://www.selecthub.com/real-estate-crm-software/firepoint-vs-referral-maker/) * [Rethink CRM](https://www.selecthub.com/real-estate-crm-software/firepoint-vs-rethink-crm/) * [Top Producer](https://www.selecthub.com/real-estate-crm-software/top-producer-vs-firepoint/) * [Wise Agent](https://www.selecthub.com/real-estate-crm-software/firepoint-vs-wise-agent/) ## Pricing for Real Estate CRM Software ![Banner of Pricing guide for Real Estate CRM Software]() ## Similar Products Here are the most similar products to Firepoint. [ RealSavvy ](https://www.selecthub.com/p/real-estate-crm-software/realsavvy/) [ Crexi Pro ](https://www.selecthub.com/p/real-estate-crm-software/crexi-pro/) [ Rethink CRM ](https://www.selecthub.com/p/real-estate-crm-software/rethink-crm/) [ Chime CRM ](https://www.selecthub.com/p/real-estate-crm-software/chime-crm/) [ zBuyer ](https://www.selecthub.com/p/real-estate-crm-software/zbuyer/) [ iHomefinder ](https://www.selecthub.com/p/real-estate-crm-software/ihomefinder/) [ Top Producer ](https://www.selecthub.com/p/real-estate-crm-software/top-producer/) [ AscendixRE ](https://www.selecthub.com/p/real-estate-crm-software/ascendixre/) [ SharpLaunch ](https://www.selecthub.com/p/real-estate-crm-software/sharplaunch/) [ RealtyJuggler ](https://www.selecthub.com/p/real-estate-crm-software/realtyjuggler/) Your review has been submitted and should be visible within 24 hours. Review Title Pros Cons Overall feedback Your name Your job title Industry [ Choose your main industry](javascript:void%28%29) * [Accounting / CPA](javascript:void%28%29) * [Advertising](javascript:void%28%29) * [Aerospace & Defense](javascript:void%28%29) * [Agriculture](javascript:void%28%29) * [Apparel](javascript:void%28%29) * [Architecture](javascript:void%28%29) * [Auto Dealership](javascript:void%28%29) * [Automotive](javascript:void%28%29) * [Banking & Financial Services](javascript:void%28%29) * [Banking & Mortgage](javascript:void%28%29) * [Chemicals](javascript:void%28%29) * [Construction & Engineering](javascript:void%28%29) * [Construction / Contracting](javascript:void%28%29) * [Consulting](javascript:void%28%29) * [Consumer Products](javascript:void%28%29) * [Distribution](javascript:void%28%29) * [E-commerce](javascript:void%28%29) * [Education](javascript:void%28%29) * [Electronics](javascript:void%28%29) * [Energy & Utilities](javascript:void%28%29) * [Federal Government](javascript:void%28%29) * [Field Maintenance](javascript:void%28%29) * [Food & Beverage](javascript:void%28%29) * [Healthcare / Social Services](javascript:void%28%29) * [Hospitality / Gaming / Travel](javascript:void%28%29) * [Human Resources](javascript:void%28%29) * [Industrial Machinery](javascript:void%28%29) * [Information Technology & High Tech](javascript:void%28%29) * [Insurance](javascript:void%28%29) * [Legal](javascript:void%28%29) * [Maintenance / Field Service](javascript:void%28%29) * [Manufacturing](javascript:void%28%29) * [Marketing Services](javascript:void%28%29) * [Media & Communications / Entertainment](javascript:void%28%29) * [Mill Products](javascript:void%28%29) * [Mining / Metals](javascript:void%28%29) * [Mortgage](javascript:void%28%29) * [Non-Profit](javascript:void%28%29) * [Not Available](javascript:void%28%29) * [Oil & Gas](javascript:void%28%29) * [Other](javascript:void%28%29) * [Other Services](javascript:void%28%29) * [Payroll Provider](javascript:void%28%29) * [Pharmaceuticals](javascript:void%28%29) * [Professional Employer Organization](javascript:void%28%29) * [Professional Services](javascript:void%28%29) * [Property Management](javascript:void%28%29) * [Public Sector](javascript:void%28%29) * [Real Estate](javascript:void%28%29) * [Recruiting Agency](javascript:void%28%29) * [Religious Institutions](javascript:void%28%29) * [Retail](javascript:void%28%29) * [Sales & Marketing](javascript:void%28%29) * [Semiconductors](javascript:void%28%29) * [Software / IT](javascript:void%28%29) * [Sports and Recreation](javascript:void%28%29) * [Staffing Agency](javascript:void%28%29) * [State & Local Government](javascript:void%28%29) * [Telecommunications](javascript:void%28%29) * [Third-Party Administrator](javascript:void%28%29) * [Transportation & Logistics](javascript:void%28%29) * [Wholesale Distribution](javascript:void%28%29) Company Size [ Choose your company size](javascript:void%28%29) * [1 employee](javascript:void%28%29) * [2 to 9 employees](javascript:void%28%29) * [10 - 19 employees](javascript:void%28%29) * [20 - 49 employees](javascript:void%28%29) * [50 - 99 employees](javascript:void%28%29) * [100 - 499 employee](javascript:void%28%29) * [500 - 999 employees](javascript:void%28%29) * [1,000 - 2,499 employees](javascript:void%28%29) * [2,500 - 4,999 employees](javascript:void%28%29) * [5,000 - 9,999 employees](javascript:void%28%29) * [10,000 - 24,999 employees](javascript:void%28%29) * [25,000 - 49,999 employees](javascript:void%28%29) * [50,000 + employees](javascript:void%28%29) ```json { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.selecthub.com/" }, { "@type": "ListItem", "position": 2, "name": "CRM", "item": "https://www.selecthub.com/category/customer-relationship-management/" }, { "@type": "ListItem", "position": 3, "name": "Real Estate CRM Software", "item": "https://www.selecthub.com/c/real-estate-crm-software/" }, { "@type": "ListItem", "position": 4, "name": "Firepoint" } ] } { "@context": "http://schema.org", "@type": "SoftwareApplication", "name": "Firepoint", "description": "Firepoint is a compact CRM and lead conversion platform, designed exclusively for real estate agents. It caters to the needs of team leads, brokers and loan officers. Users can glean performance insights, manage client relationships and keep teams connected and productive. It’s suitable for single agents as well as firms that deal with hundreds of transactions per year. Brand promotion, PPC management, third-party integrations, lead distribution, simplified communication and business optimization are some of its notable inclusions.", "review": { "@type": "Review", "author": { "@type": "Person", "name": "Manogna Chandrika Matta", "reviewBody": "Is Firepoint the match you've been searching for in the world of CRMs? Firepoint CRM is generally well-regarded for its user-friendly design and robust features, making it a popular choice among real estate professionals. Users consistently praise its intuitive interface, which is easily navigable even for those who aren't tech-savvy. One user, a verified reviewer on Capterra, stated that \"even agents who don't like CRMs or technology in general can navigate the system relatively easily.\" This ease of use is a key differentiating factor for Firepoint, as many competing CRMs are often criticized for their clunky interfaces and steep learning curves. Firepoint also stands out for its extensive customization options, allowing users to tailor the platform to their specific workflows and needs. However, Firepoint is not without its drawbacks. The pricing, starting at $499 per month, is a common concern, particularly for smaller teams or individual agents. Some users have also expressed that the lead generation feature could be further enhanced. While Firepoint offers a comprehensive suite of tools, its strengths lie in its user-friendliness and customization options, making it an ideal choice for larger real estate teams or brokerages seeking a powerful and adaptable CRM solution. 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Their product is not.\" This suggests that while the price is comparable to competitors, the user found Firepoint's features and functionality to be superior." } }, "image": "https://cdn.selecthub.com/products/3dde11a7673e90ad96fafd0b3b27a477-7fd7094177680e87c0866659091464a5/resources/normal/logo.png?1693318906", "aggregateRating": { "@type": "AggregateRating", "ratingValue": "83", "bestRating": "100", "worstRating": "1", "ratingCount": "39" }, "offers": { "@type": "Offer", "priceSpecification": { "@type": "priceSpecification", "price": "175", "priceCurrency": "USD" } }, "positiveNotes": { "@type": "ItemList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Ease of Use: Firepoint is known for its user-friendly interface, making it easy for real estate professionals to adopt, even those who aren't tech-savvy." }, { "@type": "ListItem", "position": 2, "name": "Centralized Communication: The platform offers a comprehensive communication suite, allowing agents to call, email, and text clients from one place, streamlining communication and keeping all interactions organized." }, { "@type": "ListItem", "position": 3, "name": "Lead Management: Firepoint helps agents manage their leads effectively with features like lead tracking, activity history, and customizable tags, enabling them to prioritize and nurture leads efficiently." } ] }, "negativeNotes": { "@type": "ItemList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Lead Quality: Some users have found that the leads generated by Firepoint are not always high-quality, leading to wasted time and effort." }, { "@type": "ListItem", "position": 2, "name": "Pricing: Firepoint is considered expensive compared to some other real estate CRM options, particularly for smaller teams or individual agents." }, { "@type": "ListItem", "position": 3, "name": "Lack of Features: Users have pointed out missing features such as the inability to add client photos, lack of automatic email syncing, and the absence of document storage." } ] }, "applicationCategory": "Real Estate CRM Software" } ```