Top CRM Software Systems

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CRM Software Buyer's Guide

Last updated on August 29th, 2019

The Best CRM Software is All About Building Relationships and Connections

CRM software is a crucial element of managing your sales process and improving both conversion and retention rates. CRM systems (Customer Relationship Management) do exactly what they sound like — manages your organization’s relationships with your customers. They typically involve elements of marketing automation, sales force automation, client management and customer service. In this guide to CRM solutions, you will find a crash course in selecting the perfect system for your business. We begin with some information about the market and break down market share so you have some background knowledge about the field. Then you’ll learn the basics and benefits of customer relationship management and find out which features are absolutely crucial. We’ll also help you discover which features your specific organization requires in a CRM platform. Once you’ve gone through the basics, we’ll give you unique and powerful tools to compare a shortlist of systems from a variety of vendors to make sure you’re making empowered software decisions.

Executive Summary

  • CRM solutions streamline critical parts of your sales process
  • Customer relationship management platforms help users stay on top of customer relationship building, lead management and lead follow-up in an organized manner
  • CRM tools allow marketing teams to create targeted, personalized content
  • Customer relationship management software deliver that content at critical stages in a customer’s journey
  • Customer relationship management tools improve communication, collaboration, efficiency and overall effectiveness of marketing efforts

CRM Market

Many customer relationship management pundits would tell you the CRM system market is increasingly dominated by a small number of large vendors. However, research suggests otherwise. The most recent CRM Market Share Report from Gartner demonstrates that the collective market share among the biggest CRM companies is declining and that a number of emerging  customer relationship management publishers are stepping up and taking market share away from the old guard.

This market share redistribution trend is driven by both innovative CRM solutions and buyers who have altered their CRM system selection criteria. The market is a 24-year-old software industry, putting it somewhere between mature and commoditized. CRM products have reached a certain stage of parity in terms of marketing, sales and service technology enablement. Customers now seek new and different customer relationship management capabilities.

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Basics and Benefits of CRM

Right-Sized CRM

There is no such thing as a one-size-fits-all customer relationship management software solution. Small and midsize businesses (SMBs) generally have more intimate relationships with their customers and manage a higher volume of interactions and activities for each customer. SMBs desire a feature-rich customer management software but without the bloat that adds administration and overhead. Enterprise customers need more sophisticated security models, collaboration apps and platform tools.

Software Agility

Small businesses are also much more agile than large organizations, and therefore need a CRM system that can more swiftly accommodate movement and change. Whether altering how data rolls up, modifying forms, changing business process automation or creating new information reporting, small businesses need the ability to adjust their CRM system without reliance on technical or IT resources. On the flip side, enterprise customers need software flexibility that accommodates changes to territory management, revised sales plans, complex forecasting and more sophisticated data management and system integration.

User Productivity

Improving user productivity is a common objective for buyers. CRM tools that reduce keystrokes, logically sequence process steps, trigger next steps or reminders, use workflow to automate business processes, deliver alert notifications and offer simple desktop integration support improvements in user productivity.

The User Experience (UX)

The most modern CRM systems have adopted consumer technologies in order to reduce learning curves and deliver a more rewarding user experience. These user interfaces leverage more white space, less clutter, guided behaviors and embedded analytics. They also offer more one-click options, such as Quick Create functions or traceability to previously viewed records or transactions.

The Customer Experience (CX)

CX management is a strategic customer strategy supported by forward-thinking customer relationship management publishers. Customers are more connected and informed, and businesses must have the tools to connect with customer audiences in relevant, personalized and contextual ways. The customer record in customer relationship management systems should be stored as a central customer profile. Users can manage all customer data from any channel or device the customer chooses to interact with their providers.

Unified Platform

CRM systems have evolved from departmental applications to enterprise suites. Leading customer relationship management providers have gone a step further by building their CRM solutions on powerful platforms. These platform solutions offer broader company support and extensibility. They may also offer third-party ecosystems, such as app stores or integrated third-party solutions from popular independent software vendors (ISVs), which further accelerates deployment cycles, reduces custom integration and eases future upgrades.

Total Cost of Ownership (TCO)

CRM platform pricing varies widely despite near feature set parity among competing solutions. This is most evident with market share leaders who leverage their brand to justify price premiums. However, as the customer relationship management market continues to mature price premiums will erode. Also, buyers must apply diligence to understand the unintended financial consequences of version upgrades, add-on capabilities and needed services. Buyers favor inclusive pricing without gimmicks and with no surprises. Some even offer basic open source customer relationship management platforms to get users started with the system and then offer paid packages later on when their needs become more substantial.

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Implementation Goals

It’s important to start any CRM tool selection with an implementation strategy. Installing software with a poor customer relationship management platform strategy, or even no strategy, is the number one reason for lagging adoption, low CRM systems utilization and overall project failure.

Keep in mind that customer relationship management is not a software application. It’s a business strategy aimed at growing mutually rewarding and profitable customer relationships.

A CRM strategy is a lot like a map. You need to understand where you are starting from and where you want to go if you expect to get there using the shortest route. Having a set of implementation goals can help you guide your selection of CRM solutions and ensure that you are on the path to success. Some implementation goals of customer relationship management technology are as follows:

Boost Customer Satisfaction

Streamlining and improving the customer’s relationship with your organization is the first and foremost concern of CRM platforms. From lead generation capabilities that target the perfect clients for your business to sophisticated ticketing and support services, customer relationship management systems have you covered.

Increase Efficiency

Users can increase the efficiency of marketing campaigns, sales reps and nurturing efforts through a single system when they fully utilize their CRM product.

Improve Customer Retention

Users can leverage complete control over their sales pipeline to nurture leads like they’ve never been nurtured before. From attracting the right leads to contacting them at the perfect moment, marketing teams, sales reps and managers can collaborate for a winning sales strategy that will keep customers coming back.

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Expert recommendations and analysis on the top CRM products

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Selecting Customer Relationship Management Software

Customer relationship management software provides many benefits to a business, from making the sales department more productive to building customer retention. CRM tools are widely used, with Gartner reporting the market size at $39.5 billion and recognizing it as the largest software market. A sales CRM system handles many critical processes for your business, especially in the sales department. Therefore, CRM platform selection requires researching, sourcing, validating and performing due diligence before you sign a contract.

Requirements Gathering

Any CRM platform may have a long list of features or use the most cutting-edge technology, but it can be a poor choice for your organization if it doesn't meet your requirements. That's why step one in your purchase should be to establish the key requirements your system must meet before you start evaluating solutions. Some core CRM software features to consider when gathering your requirements include:

Contact Management

Contact management is the entire point of customer relationship management software, so this requirement revolves around making sure the contact handling is sufficient for your current work processes. CRM tools may have email auto-response integration and follow-up reminders, along with the ability to display key information on each lead.

BPM'Online Contact Management
BPM'Online's contact management interface
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Sales Pipeline Visualization

This feature shows a visual representation of the sales pipeline, as well as where all contacted leads are in their customer journey.

Reporting

The CRM tools reporting feature can cover everything from sales figures to marketing ROI. These reports provide concrete data essential for optimizing sales and marketing efforts, identifying poor performing areas and revealing response rates.

Leadmaster Campaign Tracking and Reporting
Campaign tracking and reporting feature from LeadMaster

Predictive Analytics

This analytical tool parses historical and big data to make predictions on sales and marketing team collaboration. It can identify the optimal times to contact leads, which lead demographics are likely to convert at different parts of the customer journey and other useful business intelligence.

Lead Management

This is another critical CRM platform function that allows your sales department to nurture leads, qualify leads and use a lead scoring system to determine the priority of contacts.

Bloomerang Lead Management
Bloomerang lets you keep an eye on all lead activity
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Marketing Automation Integration

Sales and marketing work hand-in-hand, so creating a closer relationship helps to optimize both departments. Many CRM solutions integrate with popular marketing automation tools for a seamless experience.

Sales Force Automation

Helps automate tasks like inventory control, sales processing, monitoring customer interactions, providing sales forecasts and performance analysis.

Infor CRM Sales Force Automation Features
Infor CRM automates sales force activities like opportunity management and campaign analysis

Deployment

The Software as a Service (SaaS) cloud model provides many advantages for companies, including reduced upfront and maintenance costs. However, on-premise solutions don't rely on vendors, avoid potential network latency and may offer better data security.

Mobile CRM

Mobile access is useful for sales staff in the field, allowing them to access critical lead information and make lead contact notes directly through a smartphone or tablet.

Mothernode CRM Mobile App
Mothernode offers an intuitive native mobile app

Social CRM

Social media provide many data points on potential leads, but not all CRM systems integrate this data into the lead's contact notes.

More features for your consideration are available in this features list.

Top CRM System Features List

Once you identify your requirements, you can arrange your shortlist by priority. While some solutions offer everything on the features list and then some, they won't necessarily be the right solution for your business. Look through available content on the vendor's website, social media channels and industry authority websites to determine whether it passes the first impression test.

From our research with hundreds of CRM systems buyers, we have unique knowledge about what kind of software is being selected and why. Here are the top features buyers wanted this year:

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Integration

Your customer relationship management tool should be able to import and export information directly (and instantly) from other sources like email, websites, call logs and customer service tickets. Eliminate data duplication, reduce the amount of menial repetitive tasks your employees have to do and streamline the experience for your customers and employees alike.

Marketing Automation

This software automates repetitive marketing tasks like scheduling batch emails and lead segmenting. This feature increases organization-wide efficiency and streamlines the workflows and collaboration of marketing and sales teams.

Contact Management

This feature syncs customer data from websites, email or other software to populate customizable fields within the database. Users can keep all customer information together for sales targeting, customer service and other nurturing activities.

Reporting

Reporting functionality allows users to view snapshots of individual activities within their business. By identifying specific points of contention, managers can put plans into action to solve them.

Pipeline Management

Sales pipeline management offers users an overall view of the customer lifecycle with your brand. Leads are segmented based on where they are in the pipeline and can be nurtured accordingly. This reduces mistimed opportunities, weeds out under-qualified leads and streamlines the customer lifecycle.

CRM Software Report

Expert recommendations and analysis on the top CRM platforms

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Compare CRM Software

We can’t just give you a software list with the best and worst in the industry — it doesn’t work that way. Each business is different and has different CRM product needs. One way to begin your search is to talk to your colleagues and industry contacts about what CRM tool they use. Get recommendations from clients following your social media channels and ask LinkedIn groups what they think about your prospective selections. You may learn about the benefits of CRM systems you didn't know the solutions offered or hear horror stories that drive you away.

Before you begin to compare, we recommend that you start by defining your requirements. Using a CRM system requirements template, you can define and rank your most important CRM features and requirements. Start with the CRM features list above, and then ask your organization to see what other requirements you need.

For a more data-driven approach, consider our in-depth CRM comparison matrixUsers can compare CRM software vendors based on how well our analyst team scored them for different features. For a really meaningful CRM software comparison, get them broken out into a full evaluation report like the one our analysts have compiled.

Choosing a Vendor

Now it’s time to get down to business and choose a vendor for your very own CRM platform. To start, you should conduct business case analyses to determine which system is the most advantageous. You have a few ways to conduct this analysis, depending on your needs. For example, some companies focus on the total cost of ownership, while others want to know how well the system improves sales ROI.

Once you assess features and requirements and define which are most pertinent to your organization, create a list of matching CRM vendors. There are several steps you’ll need to take.

These steps include assessing vendor capabilities, negotiating price and, finally, making a selection. Following a CRM comparison guide can help you organize the shortlisting process, ensuring you don’t accidentally skip a step.

Vendor viability is a critical part of the decision process, especially if you're using a cloud-based solution. How long has the vendor been around? Does it have clients that are similar in size to your business? How responsive is its support? Ask for references, and cast a net across your professional network to see who else has used the vendor. Determine whether the use cases the other companies worked with are close to your own.

Questions to Ask Yourself

  • Is this solution flexible enough to meet your organization’s needs?
  • Which relationships and workflows do you need to manage?
  • Is this solution scalable? Do you need it to be?
  • Will an out-of-the-box solution do, or will you need a custom CRM product?
  • Will you need to integrate your customer relationship management tool with other software, like ERP?
  • What is the long-term viability of the vendors you are considering? Will they be around in five years to continue providing support?
  • Are your requirements industry-specific?
  • Is on-premise or cloud-based deployment better for your organization?

Questions to Ask Vendors

  • How much customer support will they offer you? Does it come at an extra charge?
  • How often are updates and enhancements offered? Does this impact the accessibility of the system?
  • How well will this customer relationship management system integrates with other software like BI tools?
  • What security and redundancy protocols does this vendor take to protect your data?
  • Does this vendor offer industry-specific customer relationship management platform?
  • How is this CRM solution deployed?
  • Do they offer any transition and setup services?
  • Does this vendor have a proven track record of successful client relationship management?
  • Is customer relationship management this vendor’s main priority?
  • What features will cost extra?
  • Does this vendor specialize in customer relationship management for small business, mid-sized organizations or enterprises?
CRM Software Report

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Conclusion

A CRM solution streamlines critical parts of your sales process, enabling you to stay on top of customer relationship building, lead management and lead follow-up in an organized manner. It allows marketing teams to create targeted, personalized content delivered at critical stages in a customer’s journey. Customer relationship management systems improve communication, collaboration, efficiency and overall effectiveness of marketing efforts. The right process provides you with countless benefits, so it's important to do your due diligence and get exactly what you need for your company.

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Salesforce Sales Cloud

User Sentiment:
86%

Suitable for companies of any size, Salesforce Sales Cloud delivers sales and customer service capabilities for both the B2B and B2C domains. It helps businesses work more efficiently, easily surface key metrics and share business data via integration. Capabilities include real-time tracking, visual workflows, forecasting, marketing tools and reports.Equipped with a mobile app for iOS and Android devices and deployed in the cloud, it enables unrestricted access so users can work from anywhere.

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Infusionsoft

User Sentiment:
82%

Infusionsoft by Keap is a comprehensive software platform designed to help small businesses save time and grow revenue. Rated as a top sales product for SMBs in 2019, this vendor brings automation and organization to sales and marketing activities. The available toolkit allows small businesses to gain extensive control over their efforts to help form personal, lasting connections with their customers. This product is suitable for individual business owners or small teams looking to scale and handle an increasing task load. The implementation includes a required kickstart package (available in three different price tiers) that helps users get set up with the program and positions them for success.

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Pipedrive

User Sentiment:
89%

Pipedrive is specifically designed to support sales professionals in their daily activities. It helps manage every phase of the sales process, from lead generation to contact management. Forecasting enables sales reps to close more deals, and visual pipelines simplify the process of pipeline management, so it's always clear what stage a lead is at and what action is required. Users can simplify and streamline tasks by leveraging automation and AI capabilities. It offers integrations and an open API so companies can plug in third-party apps or further extend its capabilities.

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Zoho CRM

User Sentiment:
82%

Zoho CRM enables an organization’s sales force to work more effectively and close more deals. It incorporates lead management, marketing automation, contact management, multichannel forecasting, territory management, and a host of other capabilities.Built with conversational AI, it supports users by predicting lead and deal success, offering a voice assistant, and suggesting activities to automate based on behavior analysis. Users can leverage workflow automation to streamline manual tasks and stay on top of performance with real-time reporting and analytics.

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Insightly

User Sentiment:
81%

Insightly is a cloud-based platform with tools that support every phase of the customer lifecycle. The solution’s capabilities allow organizations to accomplish sales activities, nurture customer relationships and manage projects to deliver on customer orders. The software is best suited for small businesses, although several larger companies have had success with the product as well.

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Streak

User Sentiment:
89%

Streak is built into Gmail, allowing users to manage common sales tasks directly from their inbox. It facilitates pipeline management so users can track leads, follow up, collaborate and close deals. Three different pricing tiers make it useful for both individuals who need basic functions and companies that require more advanced capabilities. In addition to managing a pipeline, users can also leverage it to manage projects, foster business relationships, run fundraisers, provide customer support and execute other projects that require tracking details.

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Bitrix24

User Sentiment:
80%

Bitrix24 is a solution that facilitates the execution of the customer journey. It supplies organizations with tools for marketing, sales and customer service activities such as lead generation, marketing automation, campaign management and call center support.The software comes with a free edition for users just starting out. Deployment is available in the cloud and on-premise. The platform is suitable for smaller businesses as well as enterprises with up to 50,000 employees.

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HubSpot CRM

User Sentiment:
87%

HubSpot CRM provides a full suite of capabilities that aid smart teamwork and allow companies to track, organize and close sales seamlessly. It’s entirely free of charge and provides automated contact management, customized tracking and reporting. App marketplace integrations let users expand performance capability based on their needs to achieve optimum business growth. Additionally, users can increase traffic, generate revenue, connect and manage leads all from one panel. The option to connect with the marketing, sales, service and CMS hubs allows companies to receive even greater functionality.

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Top Producer

User Sentiment:
59%

Top Producer offers a set of cloud-based solutions tailored for the real estate industry, enabling brokers and agents to be more effective with their marketing and sales efforts. A tiered pricing model provides flexibility based on an agency’s needs.It’s mainly used by small businesses but can support larger companies as well. Capabilities include a client database, contact profiles, website builder, lead generation, automated email marketing, reports, lead management and integrations.

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LionDesk

User Sentiment:
85%

LionDesk delivers cloud-based marketing and sales tools tailored to professionals in the real estate industry. Suitable for individuals, teams and brokerages, it provides a single place to manage client relationships.Users can leverage it to import leads from other sources, organize information, manage processes, connect with clients, boost closed deals and track tasks. Capabilities include contact management, property management, video emails and texts, pipeline management, automation and marketing campaigns.

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kvCORE

User Sentiment:
93%

Designed for the real estate industry, kvCORE is a cloud-based, all-in-one platform equipped with smart CRM, a lead engine, web and IDX, transactions, listings, a marketing autopilot feature and business analytics. It allows users to generate leads from different sources and shortlist them. The K+Team offering provides lead acquisition and relationship management features that help drive business.

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Bloomerang

User Sentiment:
92%

Bloomerang is a complete system allowing nonprofit organizations to manage donor relationships, events and fundraising. Its emphasis on donor engagement and retention supports company growth.Capabilities include email marketing, online giving, grant tracking, donor surveys, data segmentation, dashboards, reporting and prospect research. Deployment via Amazon Cloud Services provides security and scalability. It’s available to both U.S. and Canadian organizations.

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Sugar Sell

User Sentiment:
75%

Sugar Sell is a cloud-based sales automation solution suitable for small, medium and large businesses. It offers lead management, opportunity management, account management, contact management, reporting, collaboration, product management, quote management, sales forecasting and business process management (BPM).It consolidates customer data into a central location for sales professionals to gain visibility into the conversations, actions and emails related to each contact or account. On-premise deployment is available with Sugar Professional and Sugar Enterprise, which are CX solutions tailored to meet the needs of small businesses and large enterprises, respectively.

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DonorPerfect

User Sentiment:
89%

Thousands of nonprofits use DonorPerfect to organize constituent data in one unified database. With one central database, everyone in your organization will be working with the same information in real time. It has easy to use constituent relationship management tools for making smarter, timelier decisions that help nonprofits raise more money. Two nonprofits, NTEN and Idealware, gave DonorPerfect the more 'excellent' ratings in their donor management systems’ report than any other software.

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Spiro

User Sentiment:
90%

Spiro is a suite of apps built using AI technology that enables companies to proactively manage their relationships with leads and customers. Users can leverage it for common tasks like lead management and activity tracking. It also provides sales enablement and analytics capabilities.

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Agile CRM

User Sentiment:
82%

Agile CRM is an all-in-one cloud platform that enables companies to handle all activities and tasks across the customer lifecycle. With integrated modules for marketing, sales and service, it provides capabilities such as contact management, a deal pipeline, lead scoring, project management, email marketing and campaigns, service automation and live chat.Targeted primarily at small businesses, it allows users to maintain visibility into contacts, boost results with sales enablement, engage web users and deliver comprehensive support. Free and premium versions are available.

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Less Annoying CRM

User Sentiment:
96%

Less Annoying CRM is a cloud-based solution designed to help small businesses make it simple and efficient to handle activities surrounding leads and customers. The system gives companies an easy-to-use platform for storing contacts, tracking leads and managing tasks to help close more deals.

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Microsoft Dynamics 365

User Sentiment:
82%

Microsoft Dynamics 365 (formerly known as Microsoft Dynamics CRM) offers a suite of customer-focused tools that includes capabilities to facilitate marketing, sales and customer service activities. Organizations can implement the applications separately for specific business cases or together for a unified platform. There’s also the option to include field service and project service automation programs if desired.The software includes social media tools, an onboarding dashboard and APIs that support modifying campaign elements. Visual editors enable creating and deploying mobile and web apps without the need for code. Companies can utilize the solution in the cloud or on-premise. Some features, however, such as Power BI and PowerApps, are only included in the cloud version.

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Redtail CRM

User Sentiment:
86%

Redtail CRM is a web-based system that enables financial professionals to manage prospects and clients. It helps track client data, automate time-consuming tasks, organize records and more. Capabilities include contact management, email, reports, seminar management and integrations.

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GoldMine

User Sentiment:
72%

GoldMine CRM offers a central platform enabling businesses of all sizes to efficiently manage the relationship with their customers and prospects. It enables team members to be highly productive, helps save money and streamlines operations. Users can leverage it for contact management and to deliver customer support. They can also manage marketing programs and sales pipelines. A database is available at several tiered levels for organizations with different requirements. It offers an easy-to-use interface, sales automation, a help desk and call center, and CTI applications, along with enhanced features like marketing automation, web self-service, channel management, knowledge management and analytics.

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Siebel CRM

User Sentiment:
72%

Oracle Siebel supports marketing, sales, service and other key areas of customer interaction via a suite of more than 35 products. It helps businesses of all sizes enhance customer experiences and automate processes. Companies can implement as many or as few of the individual modules as desired for a highly flexible environment.

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Freshsales

User Sentiment:
94%

Freshsales is a cloud solution suitable for small and medium businesses across different industry verticals. Being one of the sales management and customer engagement offerings from Freshworks, it provides comprehensive features for managing leads and deals. Other capabilities include a chronological timeline view of the customer's journey, AI-based lead scoring, built-in one-click phone, and native mobile apps for Android and iOS devices.

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SAP CRM

User Sentiment:
76%

SAP CRM is a cloud-based suite of customer experience solutions built on the SAP C/4HANA platform. The portfolio of applications encompass marketing, sales, e-commerce, customer data and service. Organizations can choose specific solutions for more focused functionality or implement the entire suite to gain a comprehensive platform. On-premise deployment for most of the solutions is offered in addition to SaaS deployment.

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Vtiger

User Sentiment:
86%

Vtiger is a cloud-based suite comprised of sales and help desk solutions, with a marketing offering heading towards release. The applications can be deployed separately or as an integrated, all-in-one platform. The system enables companies to eliminate silos and improve the connection with customers.Though designed to serve small and mid-sized businesses, the software is capable of handling the needs of Fortune 500 organizations. Mobile apps for Android and iOS allow users to work anywhere. Features include alerts, call logging (Android only), calendar summaries, ability to access and edit records, and more.

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GreenRope

User Sentiment:
86%

GreenRope CRM is a cloud-based software suite that consolidates and optimizes email marketing, social media, sales, event and project management simultaneously. It bridges the gap between sales and marketing to make data and processes easily accessible and transparent. Its all-in-one sales, marketing and operations modules simplify business processes to deliver optimized omni-channel customer experiences.

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Realvolve

User Sentiment:
91%

Designed to help real estate agents and teams, Realvolve’s cloud-based platform lets users automate workflows and handle communications efficiently. It helps manage information such as property listings, clients, documents, escrow correspondence, events and tasks. Users can leverage it to customize marketing campaigns for their clients on anniversaries and birthdays based on personal and professional details. It also lets users send emails and SMSs to clients about new deals available.

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Act! CRM

User Sentiment:
75%

Act! CRM is a contact and client management tool built by Swiftpage that helps users manage a central repository of information related to prospects, leads, opportunities and clients, such as contact details, account history, interactions, notes and activities.Available both on-premise and with cloud-hosting, it offers sales and marketing automation while letting users drive business growth through sales, engagement and retention.

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Capsule CRM

User Sentiment:
88%

Capsule CRM is a cloud-hosted customizable software suite from Zestia with a focus on organization. It maintains a record of the user’s contacts, vendors, opportunities, leads and customers, along with their respective interactions, manages opportunities in the sales pipeline, and organizes their sales and customer-facing activities. It supports a combination of task management, sales pipeline management and calendar management, enables contact management, helps build relationships, increases sales and improves organization.

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PipelineDeals

User Sentiment:
87%

Designed to serve small and midsize businesses, PipelineDeals is equipped with sales-focused features that enable sales teams to automate redundant tasks and nurture relationships with customers. It offers an intuitive user interface and helps companies set up scalable processes, resulting in improved productivity and increased profitability. Deal management and sales acceleration tools expedite the sales cycle and enable sales teams to set and track targets. A sales dashboard offers a 360-degree view of performance status, while lead management capabilities help streamline lead generation and nurturing. Customizations let users enhance the experience and expand functionality.

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Method CRM

User Sentiment:
84%

Method CRM helps small businesses more effectively manage their relationships with prospects, leads and customers. It’s designed to be used with QuickBooks and offers lead management and customer management modules. Additional features include app integrations and the ability to customize the system using a no-code approach.

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Copper CRM

User Sentiment:
90%

Designed to integrate with Gmail and other Google Apps, Copper CRM (formerly ProsperWorks) is a comprehensive and easy-to-use platform. It helps small and medium-sized businesses automate core operations; manage leads, sources and opportunities; streamline sales processes; uncover actionable insights; and nurture customer relationships. It enables users to check email threads and past interactions. It also acts as an alternative for goal setting and forecast management, as it converts sales bottlenecks into visible opportunities.

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Hatchbuck

User Sentiment:
88%

Hatchbuck is a cloud-based product that helps users automate many of the processes surrounding their relationships with customers. Because of its affordable pricing model and its deployment availability, it’s best suited for small businesses.Its features span across easy email creation, drip campaigns and form building. Additional features such as analytics and contact importation help it stand out from its competitors.

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Nimble CRM

User Sentiment:
89%

Nimble CRM is a one-stop solution for managing and organizing contacts, setting reminders, building and maintaining relationships, finding opportunities, and meeting goals. It provides users complete information on a customer’s history and their deal status. Users can also set up a structured to-do list for their teams.It allows users to engage and interact with prospects and customers on a personalized level, enabling them to stay connected across the entire customer journey.

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Nutshell CRM

User Sentiment:
84%

Nutshell is a cloud-based platform that helps sales and marketing representatives by organizing their operations and reporting processes. It provides customization options that can cater to specific industry needs. The user-friendly interface allows users to make changes and adapt quickly irrespective of technical skill. Features include contact management, email campaigns, a mobile app, pipelines and unlimited storage.

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NeonCRM

User Sentiment:
87%

NeonCRM is a cloud-based software suite built by Neon One that helps non-profit organizations streamline day to day processes along with management of fundraising events, memberships and volunteers through automation. It also allows users to build non-profit websites while facilitating real-time credit card processing and recurring payments. These inclusions help enhance online donations while streamlining day-to-day processes for more efficiency.

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ClientLook

User Sentiment:
74%

Recently acquired by Lightbox in January 2020, ClientLook is a cloud-based solution that helps users by combining contact management, deal tracking and client collaboration with a property module to organize real estate operations.It also helps back-office assistants with data entry, online lead capture and listing administration, along with an option to leverage a free team of virtual assistants to save time and operational costs.

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CRM Software Pricing Guide

See the Price/User for the top CRM systems… plus the most important considerations and questions to ask when shopping.

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