--- title: Business Analytics Archives description: Home > Business Analytics What is Business Analytics? Business Analytics Helps You: Base Decisions on data Boost revenue Improve efficiency Enhance customer experience Mitigate risk Base decisions on data Business analytics is all about process improvement and change management. It’s a facilitator of business decisions, providing the data to support the recommended actions. Your decisions are only as good as your data, and big data analytics ensures none is left behind in siloed systems. That’s why it’s part of business analytics systems. According to Allied Market Research, the business analytics software market will grow to $177 billion by 2030, with the U.S. being the largest market. Additional capabilities like data visualization and dashboarding make it easy to collaborate and share insights — all essential aspects when decisions are on the line. Boost revenue Analytics helps discover new opportunities, cut losses and tap into market insights to recommend product and service updates. Adjusting inventory and marketing strategies becomes easier by identifying which products sell better. But that’s not all — pricing and product positioning matter too. You can incentivize the purchase of less popular products by offering them alongside desirable items. But if the price of the bundle isn’t attractive enough, customers might feel forced to buy less desirable items. Risk assessment can provide a clear picture of the viability of such offers and pricing strategies. Improve efficiency Organizational insights help eliminate waste to streamline processes and reduce costs. Setting and tracking business-critical KPIs (key performance indicators) keeps you informed about performance and spending. Anticipating outcomes with predictive modeling avoids costly surprises and keeps you in the green. Scenario simulation helps in hypothesis testing — how soon will your machinery need maintenance if it runs for four hours extra daily? Managers, CEOs and department-level executives can perform independent data analysis with automation and augmented analytics. Additionally, it helps uncover discrepancies in resource allocation and budgeting overlaps. Are your storage costs eating into your revenue? What’s the percentage of loss-making product categories, and how much did you spend on them last year? Enhance customer experience Improving the UX involves omnichannel insights, sentiment analysis, customer feedback and segmentation techniques. A business analyst maps customer journeys across omnichannel sources to understand where your product sells better and suggests ways to push marketing efforts through those channels. Developing buyer profiles involves segmentation techniques, customer psychology and statistics. Feedback forms, surveys and customer service interactions contain a treasure trove of buyer data, and business analytics combines these insights to help you sell better. Additionally, sentiment analysis gives insights into brand perception and customer satisfaction that can help you develop targeted marketing strategies. Mitigate risk Business risks include losing out to competitors, system crashes, ill-suited investments, negative buyer sentiment and malicious intent. Business analytics techniques address these challenges head-on, including prioritizing risk by quantifying the potential impact. Determining issues that demand immediate attention gives a clear line of action to decision-makers. Business analysts derive solutions to retain and consolidate your market position, optimize system performance, invest wisely and heed customer sentiment. They can recommend guardrails and process improvements to prevent insurance and financial fraud and malicious data leaks. Additionally, equipment data can help you plan preventive maintenance to prolong machine life. Applications Retail and Marketing Business analytics digs into purchase patterns, uncovering hidden segments like young spenders or budget-conscious families. Techniques like RFM analysis and cohort studies reveal who buys what, when, and why, predicting future choices and identifying potential churn. Demand forecasting becomes precise with ABC analysis, prioritizing high-value items for sophisticated predictions while simpler techniques guide lower-tier products. As trends shift, predictive modeling refines inventory management, ensuring hot sellers are always on shelves and slow movers optimized for profit. Check out our list of Best Inventory Management Software. Manufacturing ERP Leveraging ML algorithms and statistical models, businesses in manufacturing avoid overstocking and stockouts through demand forecasting. Intelligent production planning mitigates risk by minimizing supply chain disruptions. Linear programming and simulation tools identify the most efficient ways to meet demand. For predictive maintenance, a manufacturing company uses forecasting to anticipate equipment failures, preventing production delays and missed deadlines. Maintaining supplier relationships while planning for the unexpected with contingency strategies is a business analytics strategy. Ecommerce In the ever-evolving world of eCommerce, customers are just a click away from moving to your competitors. Website analytics helps you create a more complete shopping journey. Analyzing visitor behavior on your portal helps identify blockers to conversions. Are your product pages confusing? Is checkout too complicated? A business analyst pinpoints issues with website usage data and suggests ways to fix them. Recommendations can include testing website layouts, calls to action and promotional offers to see what resonates with your audience. A/B testing helps dynamically tailor the UX to visitors based on their browsing history and profile. Business Analytics Vs. BI Business intelligence is like a rearview mirror, analyzing past performance to answer what happened and why. This discipline employs basic statistical analyses, visualizations and reports for data interpretation. BI reports and dashboards aim for a broader audience, including business users, managers and executives who need quick access to information. Business analytics serves as the windshield, using advanced predictive analytics techniques and future-oriented insights to answer what will happen and how we can improve. It involves a combination of data analytics techniques, including BI. This discipline primarily caters to data analysts, scientists, and business strategists who require in-depth analysis and forecasting capabilities. Types Descriptive Analytics summarizes what has happened in the past. For example, a retail store analyzes daily sales data to determine which products are selling well. It helps them decide what to stock and how to allocate storage and salespeople. Diagnostic Analytics involves finding the reasons behind past events. A bank analyzes customer service calls to understand why customers canceled their accounts. Root cause analysis can help uncover and address their pain points. Predictive Analytics uses historical data and statistical models to forecast future outcomes. For instance, a hotel crunches the numbers to allocate a realistic marketing budget for cashing in on the upcoming Taylor Swift concert in the city. Prescriptive Analytics recommends the best course of action based on the analysis. A preventive maintenance system provides alerts and recommendations for equipment repair and replacement. FAQs What is business analytics? Business analytics refers to the practices, technologies and tools for suggesting performance-enhancing improvements in client transactions and internal operations. It focuses on understanding the strategic goals and challenges of the business and tailoring data analysis to address them. Knowledge of programming languages (Python, SQL), data analysis tools, statistical methods and database management is an asset. Other required skills include communication, critical thinking, problem-solving and business acumen. Read more in our Business Analytics vs Data Analytics article. What is business analytics software? Business analytics systems are applications for analyzing and interpreting organizational data to manage processes and suggest improvements. Dashboards, reports and visualizations assist in sharing insights. By leveraging these tools, you can gain a deeper understanding of operations, customer behavior, market trends and overall business health and detect improvement opportunities. Statistical analysis, data mining, predictive modeling and advanced analytics assist in strategic decision-making. How does business analytics work? Before we can perform business analytics, transforming raw data into actionable insights is essential. 1. Data Collection and Preparation: Big data integration and ETL systems gather information from internal systems, external databases, customer surveys, cloud applications, BI platforms and websites. Warehouses serve as data stores and transformation tools, converting the information into a standard format for analysis. Data cleaning is manual, involving the removal of inconsistencies, missing values and errors. 2. Data Management: Data governance tools and policies establish data ownership, access controls and quality standards. At the end of the data pipeline, the data management system will archive unused data while keeping the system updated by connecting to new sources. 3. Data Analysis: Data mining tools discover hidden trends and correlations. Simulation techniques, like what-if analysis, help you assess potential outcomes by redefining models and individual values. 4. Advanced Analytics: It’s the stage where the real magic happens. Machine learning and AI enable forecasting, process optimization suggestions and anomaly detection in data. Text processing unlocks customer insights from feedback forms and social media comments and posts. 5. Visual Storytelling: Data visualization tools transform numbers into charts, graphs and compelling narratives, making insights clear and easily digestible. Collaboration tools facilitate data sharing and team discussions, democratizing insights and driving collective action and shared project ownership. Who uses business analytics? Business analytics empowers everyone, from CEOs to frontline employees. Data analysts are the primary users, building models and generating reports for various stakeholders. Often, a data and business analyst are the same person. CEOs (Chief Executive Officers) use analytics to understand market trends, track competitive landscapes and inform strategic decisions like mergers and acquisitions. CFOs (Chief Financial Officers) perform financial forecasting, risk management, budgeting and resource allocation. COOs (Chief Operating Officers) use business analytics to improve operational efficiency, identify bottlenecks and streamline processes. Across Departments Marketing: Analytics helps personalize and track campaigns, segment audiences, and optimize marketing spending. Sales: You can predict customer behavior, identify lead-scoring opportunities, improve closing rates and optimize sales territories. Human Resources: Analytics guides talent acquisition and workforce management, including employee performance tracking. Operations: Analytics helps track inventory levels, optimize supply chains, predict equipment failures and streamline production processes. Product Development: Data insights assist in understanding customer preferences and inform product features. What can’t a business analytics platform help with? Being realistic with your expectations will help you assess your business analytics investment objectively. Despite the power of analytics, actual decision-making is up to humans, and data can’t replace experience and understanding of the market. Practicing analytics doesn’t guarantee success, though it’ll teach you valuable business lessons. Business analytics systems usually work with structured data and can’t predict the future with certainty — forecasts can be off the mark. Remember, business analytics isn’t a magic bullet and won’t solve underlying inefficiencies — it merely reveals them, paving the way for you to devise solutions. How much do business analytics platforms cost? It depends on the deployment model, solution complexity, number of users and industry-specific needs. Cloud systems are affordable with a subscription model and can range from $10 monthly to hundreds of dollars. On-premise systems are yours to own but require considerable upfront investment. Pricing for Microsoft Power BI starts at $9.49 per user monthly. Tableau Desktop costs a one-time licensing fee of $70 per user. Tips for cost-saving: Start with a basic solution and scale as needed. Optimize user licenses to avoid paying for inactive users. Consider open-source or free alternatives for basic needs. Negotiate with vendors and compare product prices before buying. Should I consider a free business analytics solution? The choice between free and paid tools depends on your specific needs, budget and data volume. For limited data and personal needs, free tools like Zoho Analytics Personal, Power BI Desktop, and Tableau Public offer no-cost entry into the world of data analysis. They’re excellent for getting your feet wet if you’re new and for personal projects and small businesses. Open-source tools like KNIME and Apache Spark offer the advantages of customization, community support and developer collaboration. Besides, free tools are great for a trial run of the product before going for the paid version. Consider combining multiple tools for different capabilities. Should I choose cloud or on-premise deployment? The cloud is cost-effective, scalable and lightweight, offering a low entry barrier with flexible subscription tiers and multiple deployment options from hybrid to multi-cloud. What’s not to like? But we can’t dismiss on-premise software completely. Setups opting for self-hosted analytics include large organizations with existing infrastructure and those that require greater control and customization. But, you need sufficient budget and IT expertise to go on-premise, and scaling can be complex and resource-intensive. How should I choose business analytics software? Choosing business analytics software is complicated and time-consuming, with thousands of software solutions to choose from. Whether you plan to upgrade to a new solution or seek your first analytics platform, we’re here to help. Get our free comparison report to assess your preferred products on your choice of features. Follow our nine-step software selection methodology to choose the best platform. Have questions about which software vendor is the best fit for you? Reach out to us for personalized recommendations. Prepare for vendor discussions by going through the following resources. Business Analytics Requirements Checklist Business Analytics Dashboards What Is The Business Analytics Process? Future of Business Analytics Trends Got questions about selecting a best-fit software vendor? Our team is ready to assist you! Feel free to contact us for personalized recommendations at support@selecthub.com or by phone at 855-850-3850. Good luck! Read More Resources for Software Selection Business Analytics Tools Business Analytics Tools Requirements Template In-Depth Comparison Report Pricing Guide Business Intelligence Big Data Analytics Embedded Analytics Enterprise Reporting Most Popular Articles BA Popular Posts The Future of Business Analytics Trends in 2026 A Comprehensive Crash Course in Big Data Basics The Best Data Analysis Tools Of 2026 The 5 Best Business Analytics Tools of 2026 The 5 Best Visual Analytics Tools of 2026 Recent Articles Recent BA PostsThe Top 6 Advanced Analytics Tools for 2026Top Tips for Getting Data Democratization RightBusiness Analytics vs. Data Analytics: What’s the Difference?What is Cloud Analytics?The 5 Best Business Analytics Tools of 2026A Comprehensive Crash Course in Big Data Basics See More Confidence Comes from Data Business analytics software selection is complex and beset with problems for both IT buyers and solution providers. We do three things to make it fast and simple: FREE Software Selection Platform Our platform provides best-practices, including requirements templates & vendor comparisons, to help you make the right decisions for your unique needs, in a fraction of the time. Try it FREE. Start Selecting Software Aggregated Reviews We have collected every software review available online, crunched every last word using our proprietary Sentiment Analysis algorithms, all so we can tell you how a software product is viewed in its marketplace, retrospectively. Get Business Analytics Software Reviews Professional Analysis We relentlessly collect and analyze data about software, then compile and share it so every company has the same access to the information. The information we gain is then used in our Software Selection platform to help you find the right software. See Analyst’s Top Business Analytics Software Picks Your Guides Our industry journalists proudly distill the helpful information you read on SelectHub, always on the mission to share what matters so you can make your best decisions independently. Business analytics articles are written and edited by: Zachary Totah Content Manager As SelectHub’s Content Manager, Zachary Totah leads a team of more than 35 writers and editors in their quest to provide content that helps software buyers find the right system for their company. Show More Hunter Lowe Content Editor and Senior Market Analyst Hunter Lowe is a Content Editor and Senior Market Analyst at SelectHub. He writes content for Construction, Inventory, Warehouse, and Supply Chain Management. Show More Ritinder Kaur Market Analyst Ritinder Kaur is a Market Analyst who writes content on Business Intelligence, Big Data Analytics, Business Analytics, Embedded Analytics and Enterprise Reporting. Show More Conner Martin Writer and Researcher Conner Martin is a writer and researcher with a passion for communication and education. Show More Thought Leaders SelectHub has sought out and invited thought leaders to contribute to our business analytics industry articles and resources. These thought leaders ensure we deliver quality content with the most accurate information, focusing on what matters most. No thought leader is compensated for their contributions, but shares our belief that information should be democratized so everyone can make the best decision. Mike Galbraith VP, Technology and Solutions, ThoughtFocus Mike brings many years of experience as an IT executive and CIO, Digital Transformation Leader and Delivery leader for several Fortune 200 companies. Show More × Mike Galbraith VP Technology Strategy & Solutions Mike brings many years of experience as an IT executive and CIO, Digital Transformation Leader and Delivery leader for several Fortune 200 companies. His areas of expertise include global IT strategy, Enterprise Architecture, delivery and operations, Digital Transformation, ERP systems, IoT, Big Data and Analytics. At ThoughtFocus, Mike assists clients in developing capabilities to drive innovation and competitive differentiation. Ryan Wilson CTO, Build Intelligence Ryan Wilson is currently CTO of Build Intelligence, a Domo Consulting company specializing in the construction industry. Ryan has over 9 years of data analytics experience from a handful of positions in various industries ranging from biochemistry to early child care education to semi- conductors, etc. Show More × Ryan Wilson CTO, Build Intelligence Ryan Wilson is currently CTO of Build Intelligence, a Domo Consulting company specializing in the construction industry. Ryan has over 9 years of data analytics experience from a handful of positions in various industries ranging from biochemistry to early child care education to semi- conductors, etc. Over the past 3 years Ryan has collectively built dataflows, dashboards, and cards for over 20 companies in Domo. Currently he maintains over 3200 visualizations, 2400 datasets, and 700 dataflows, in addition to leading a team of developers and domo consultants at Build Intelligence. Most Recent Articles --- [Home](https://www.selecthub.com/) \> Business Analytics ![What is Business Analytics?](https://www.selecthub.com/wp-content/uploads/2017/08/BA.png) # What is Business Analytics? ## Business Analytics Helps You: * Base Decisions on data * Boost revenue * Improve efficiency * Enhance customer experience * Mitigate risk ### Base decisions on data Business analytics is all about process improvement and change management. It’s a facilitator of business decisions, providing the data to support the recommended actions. Your decisions are only as good as your data, and [big data analytics](https://www.selecthub.com/category/big-data-analytics/) ensures none is left behind in siloed systems. That’s why it’s part of [business analytics systems](https://www.selecthub.com/c/business-analytics-tools/). According to Allied Market Research, the [business analytics software market](https://www.alliedmarketresearch.com/business-analytics-software-market) will grow to $177 billion by 2030, with the U.S. being the largest market. Additional capabilities like [data visualization](https://www.selecthub.com/business-intelligence/data-visualization/) and [dashboarding](https://www.selecthub.com/business-intelligence/embedded-bi/dashboarding/) make it easy to collaborate and share insights — all essential aspects when decisions are on the line. #### Boost revenue Analytics helps discover new opportunities, cut losses and tap into market insights to recommend product and service updates. Adjusting inventory and marketing strategies becomes easier by identifying which products sell better. But that’s not all — pricing and product positioning matter too. You can incentivize the purchase of less popular products by offering them alongside desirable items. But if the price of the bundle isn’t attractive enough, customers might feel forced to buy less desirable items. Risk assessment can provide a clear picture of the viability of such offers and pricing strategies. #### Improve efficiency Organizational insights help eliminate waste to streamline processes and reduce costs. Setting and tracking business-critical [KPIs (key performance indicators)](https://www.investopedia.com/terms/k/kpi.asp) keeps you informed about performance and spending. Anticipating outcomes with [predictive modeling](https://www.splunk.com/en%5Fus/blog/learn/predictive-modeling.html) avoids costly surprises and keeps you in the green. Scenario simulation helps in hypothesis testing — how soon will your machinery need maintenance if it runs for four hours extra daily? Managers, CEOs and department-level executives can perform independent data analysis with automation and augmented analytics. Additionally, it helps uncover discrepancies in resource allocation and budgeting overlaps. Are your storage costs eating into your revenue? What’s the percentage of loss-making product categories, and how much did you spend on them last year? #### Enhance customer experience Improving the UX involves omnichannel insights, sentiment analysis, customer feedback and segmentation techniques. A business analyst maps customer journeys across omnichannel sources to understand where your product sells better and suggests ways to push marketing efforts through those channels. Developing buyer profiles involves segmentation techniques, customer psychology and statistics. Feedback forms, surveys and customer service interactions contain a treasure trove of buyer data, and business analytics combines these insights to help you sell better. Additionally, sentiment analysis gives insights into brand perception and customer satisfaction that can help you develop targeted marketing strategies. #### Mitigate risk Business risks include losing out to competitors, system crashes, ill-suited investments, negative buyer sentiment and malicious intent. Business analytics techniques address these challenges head-on, including prioritizing risk by quantifying the potential impact. Determining issues that demand immediate attention gives a clear line of action to decision-makers. Business analysts derive solutions to retain and consolidate your market position, optimize system performance, invest wisely and heed customer sentiment. They can recommend guardrails and process improvements to prevent insurance and financial fraud and malicious data leaks. Additionally, equipment data can help you plan preventive maintenance to prolong machine life. ## Applications ### Retail and Marketing Business analytics digs into purchase patterns, uncovering hidden segments like young spenders or budget-conscious families. Techniques like RFM analysis and cohort studies reveal who buys what, when, and why, predicting future choices and identifying potential churn. Demand forecasting becomes precise with [ABC analysis](https://www.netsuite.com/portal/resource/articles/inventory-management/abc-inventory-analysis.shtml), prioritizing high-value items for sophisticated predictions while simpler techniques guide lower-tier products. As trends shift, predictive modeling refines inventory management, ensuring hot sellers are always on shelves and slow movers optimized for profit. Check out our list of [Best Inventory Management Software](https://www.selecthub.com/c/inventory-management-software/). ### [Manufacturing ERP](https://www.selecthub.com/category/manufacturing/) Leveraging ML algorithms and statistical models, businesses in manufacturing avoid overstocking and stockouts through demand forecasting. Intelligent production planning mitigates risk by minimizing supply chain disruptions. Linear programming and simulation tools identify the most efficient ways to meet demand. For predictive maintenance, a manufacturing company uses forecasting to anticipate equipment failures, preventing production delays and missed deadlines. Maintaining supplier relationships while planning for the unexpected with contingency strategies is a business analytics strategy. ### [Ecommerce](https://www.selecthub.com/category/ecommerce/) In the ever-evolving world of eCommerce, customers are just a click away from moving to your competitors. Website analytics helps you create a more complete shopping journey. Analyzing visitor behavior on your portal helps identify blockers to conversions. Are your product pages confusing? Is checkout too complicated? A business analyst pinpoints issues with website usage data and suggests ways to fix them. Recommendations can include testing website layouts, calls to action and promotional offers to see what resonates with your audience. A/B testing helps dynamically tailor the UX to visitors based on their browsing history and profile. ## Business Analytics Vs. BI [Business intelligence](https://www.selecthub.com/category/business-intelligence/) is like a rearview mirror, analyzing past performance to answer what happened and why. This discipline employs basic statistical analyses, visualizations and reports for data interpretation. BI reports and dashboards aim for a broader audience, including business users, managers and executives who need quick access to information. Business analytics serves as the windshield, using advanced predictive analytics techniques and future-oriented insights to answer what will happen and how we can improve. It involves a combination of data analytics techniques, including BI. This discipline primarily caters to data analysts, scientists, and business strategists who require in-depth analysis and forecasting capabilities. ## [Types](https://www.selecthub.com/business-intelligence/predictive-descriptive-prescriptive-analytics/) **Descriptive Analytics** summarizes what has happened in the past. For example, a retail store analyzes daily sales data to determine which products are selling well. It helps them decide what to stock and how to allocate storage and salespeople. **Diagnostic Analytics** involves finding the reasons behind past events. A bank analyzes customer service calls to understand why customers canceled their accounts. Root cause analysis can help uncover and address their pain points. **Predictive Analytics** uses historical data and statistical models to forecast future outcomes. For instance, a hotel crunches the numbers to allocate a realistic marketing budget for cashing in on the upcoming Taylor Swift concert in the city. **Prescriptive Analytics** recommends the best course of action based on the analysis. A preventive maintenance system provides alerts and recommendations for equipment repair and replacement. ## FAQs ### What is business analytics? Business analytics refers to the practices, technologies and tools for suggesting performance-enhancing improvements in client transactions and internal operations. It focuses on understanding the strategic goals and challenges of the business and tailoring data analysis to address them. Knowledge of programming languages (Python, SQL), data analysis tools, statistical methods and database management is an asset. Other required skills include communication, critical thinking, problem-solving and business acumen. Read more in our [Business Analytics vs Data Analytics](https://www.selecthub.com/business-analytics-tools/web-analytics-vs-business-analytics/#1) article. ### What is business analytics software? Business analytics systems are applications for analyzing and interpreting organizational data to manage processes and suggest improvements. Dashboards, reports and visualizations assist in sharing insights. By leveraging these tools, you can gain a deeper understanding of operations, customer behavior, market trends and overall business health and detect improvement opportunities. Statistical analysis, data mining, predictive modeling and [advanced analytics](https://www.selecthub.com/business-analytics/advanced-analytics/) assist in strategic decision-making. ### How does business analytics work? Before we can perform business analytics, transforming raw data into actionable insights is essential. **1\. Data Collection and Preparation:** [Big data integration](https://www.selecthub.com/c/data-integration-tools/) and [ETL systems](https://www.selecthub.com/c/etl-tools/) gather information from internal systems, external databases, customer surveys, cloud applications, [BI platforms](https://www.selecthub.com/c/business-intelligence-tools/) and websites. [Warehouses](https://www.selecthub.com/business-intelligence/data-warehouse/) serve as data stores and transformation tools, converting the information into a standard format for analysis. Data cleaning is manual, involving the removal of inconsistencies, missing values and errors. **2\. [Data Management](https://www.selecthub.com/big-data-analytics/data-management/):** [Data governance tools](https://www.selecthub.com/c/data-governance-tools/) and policies establish data ownership, access controls and quality standards. At the end of the data pipeline, the data management system will archive unused data while keeping the system updated by connecting to new sources. **3\. Data Analysis:** [Data mining tools](https://www.selecthub.com/business-intelligence/data-mining-tools/) discover hidden trends and correlations. Simulation techniques, like [what-if analysis](https://www.mindtools.com/atce260/what-if-analysis), help you assess potential outcomes by redefining models and individual values. **4\. Advanced Analytics:** It’s the stage where the real magic happens. Machine learning and AI enable forecasting, process optimization suggestions and anomaly detection in data. Text processing unlocks customer insights from feedback forms and social media comments and posts. **5\. Visual Storytelling:** [Data visualization tools](https://www.selecthub.com/business-intelligence/data-visualization-tools/) transform numbers into charts, graphs and compelling narratives, making insights clear and easily digestible. Collaboration tools facilitate data sharing and team discussions, democratizing insights and driving collective action and shared project ownership. ### Who uses business analytics? Business analytics empowers everyone, from CEOs to frontline employees. Data analysts are the primary users, building models and generating reports for various stakeholders. Often, a data and business analyst are the same person. CEOs (Chief Executive Officers) use analytics to understand market trends, track competitive landscapes and inform strategic decisions like mergers and acquisitions. CFOs (Chief Financial Officers) perform financial forecasting, risk management, budgeting and resource allocation. COOs (Chief Operating Officers) use business analytics to improve operational efficiency, identify bottlenecks and streamline processes. Across Departments * **Marketing:** Analytics helps personalize and track campaigns, segment audiences, and optimize marketing spending. * **Sales:** You can predict customer behavior, identify lead-scoring opportunities, improve closing rates and optimize sales territories. * **Human Resources:** Analytics guides talent acquisition and [workforce management](https://www.selecthub.com/category/hris/workforce-management/), including employee performance tracking. * **Operations:** Analytics helps track inventory levels, optimize supply chains, predict equipment failures and streamline production processes. * **Product Development:** Data insights assist in understanding customer preferences and inform product features. ### What can’t a business analytics platform help with? Being realistic with your expectations will help you assess your business analytics investment objectively. Despite the power of analytics, actual decision-making is up to humans, and data can’t replace experience and understanding of the market. Practicing analytics doesn’t guarantee success, though it’ll teach you valuable business lessons. Business analytics systems usually work with structured data and can’t predict the future with certainty — forecasts can be off the mark. Remember, business analytics isn’t a magic bullet and won’t solve underlying inefficiencies — it merely reveals them, paving the way for you to devise solutions. ### How much do business analytics platforms cost? It depends on the deployment model, solution complexity, number of users and industry-specific needs. Cloud systems are affordable with a subscription model and can range from $10 monthly to hundreds of dollars. On-premise systems are yours to own but require considerable upfront investment. Pricing for [Microsoft Power BI](https://www.selecthub.com/p/business-intelligence-tools/power-bi/) starts at $9.49 per user monthly. Tableau Desktop costs a one-time licensing fee of $70 per user. Tips for cost-saving: * Start with a basic solution and scale as needed. * Optimize user licenses to avoid paying for inactive users. * Consider open-source or free alternatives for basic needs. * Negotiate with vendors and compare product prices before buying. ### Should I consider a free business analytics solution? The choice between free and paid tools depends on your specific needs, budget and data volume. For limited data and personal needs, free tools like Zoho Analytics Personal, Power BI Desktop, and Tableau Public offer no-cost entry into the world of data analysis. They’re excellent for getting your feet wet if you’re new and for personal projects and small businesses. Open-source tools like [KNIME](https://www.selecthub.com/p/business-intelligence-tools/knime/) and [Apache Spark](https://www.selecthub.com/p/business-intelligence-tools/spark/) offer the advantages of customization, community support and developer collaboration. Besides, free tools are great for a trial run of the product before going for the paid version. Consider combining multiple tools for different capabilities. ### Should I choose cloud or on-premise deployment? The cloud is cost-effective, scalable and lightweight, offering a low entry barrier with flexible subscription tiers and multiple deployment options from [hybrid to multi-cloud](https://www.cloudflare.com/learning/cloud/multicloud-vs-hybrid-cloud/). What’s not to like? But we can’t dismiss on-premise software completely. Setups opting for self-hosted analytics include large organizations with existing infrastructure and those that require greater control and customization. But, you need sufficient budget and IT expertise to go on-premise, and scaling can be complex and resource-intensive. ### How should I choose business analytics software? Choosing business analytics software is complicated and time-consuming, with thousands of software solutions to choose from. Whether you plan to upgrade to a new solution or seek your first analytics platform, we’re here to help. Get our free [comparison report](https://pmo.selecthub.com/ba-report-pd-vers/) to assess your preferred products on your choice of features. Follow our nine-step [software selection methodology](https://www.selecthub.com/miscellaneous/technology-selection/software-evaluation/) to choose the best platform. Have questions about which software vendor is the best fit for you? [Reach out to us](https://www.selecthub.com/managed-selection-services/) for personalized recommendations. Prepare for vendor discussions by going through the following resources. * [Business Analytics Requirements Checklist](https://www.selecthub.com/business-analytics/business-analytics-tools-requirements/) * [Business Analytics Dashboards](https://www.selecthub.com/business-analytics/business-analytics-dashboard/) * [What Is The Business Analytics Process?](https://www.selecthub.com/business-analytics/business-analytics-process/) * [Future of Business Analytics Trends](https://www.selecthub.com/business-analytics/business-analytics-trends/) Got questions about selecting a best-fit software vendor? Our team is ready to assist you! Feel free to contact us for personalized recommendations at [support@selecthub.com](mailto:support@selecthub.com) or by phone at [855-850-3850](tel:855-850-3850). Good luck! Read More ## Resources for Software Selection [Business Analytics Tools ](https://www.selecthub.com/c/business-analytics-tools/) [Business Analytics Tools Requirements Template ](https://pmo.selecthub.com/ba-req-template/) [In-Depth Comparison Report ](https://pmo.selecthub.com/ba-report-pd-vers/) **Pricing Guide** [Business Intelligence](https://www.selecthub.com/category/business-intelligence/) [Big Data Analytics](https://www.selecthub.com/category/big-data-analytics/) [Embedded Analytics](https://www.selecthub.com/category/embedded-analytics/) [Enterprise Reporting](https://www.selecthub.com/category/enterprise-reporting/) ## Most Popular Articles BA Popular Posts * [The Future of Business Analytics Trends in 2026](https://www.selecthub.com/business-analytics/business-analytics-trends/) * [A Comprehensive Crash Course in Big Data Basics](https://www.selecthub.com/business-analytics/crash-course-big-data/) * [The Best Data Analysis Tools Of 2026](https://www.selecthub.com/business-analytics/data-analysis-tools/) * [The 5 Best Business Analytics Tools of 2026](https://www.selecthub.com/business-analytics/7-cutting-edge-business-analytics-tools/) * [The 5 Best Visual Analytics Tools of 2026](https://www.selecthub.com/business-intelligence/visual-analytics-tools/) ## Recent Articles Recent BA Posts * ### [The Top 6 Advanced Analytics Tools for 2026](https://www.selecthub.com/business-analytics/advanced-analytics-tools/) * ### [Top Tips for Getting Data Democratization Right](https://www.selecthub.com/business-analytics/4-tips-for-getting-data-democratization-right/) * ### [Business Analytics vs. Data Analytics: What’s the Difference?](https://www.selecthub.com/business-analytics/web-analytics-and-business-analytics/) * ### [What is Cloud Analytics?](https://www.selecthub.com/business-analytics/cloud-data-analytics-software/) * ### [The 5 Best Business Analytics Tools of 2026](https://www.selecthub.com/business-analytics/7-cutting-edge-business-analytics-tools/) * ### [A Comprehensive Crash Course in Big Data Basics](https://www.selecthub.com/business-analytics/crash-course-big-data/) [See More](#moreArticles) ## Confidence Comes from Data Business analytics software selection is complex and beset with problems for both IT buyers and solution providers. **We do three things to make it fast and simple:** ### FREE Software Selection Platform Our platform provides best-practices, including requirements templates & vendor comparisons, to help you make the right decisions for your unique needs, in a fraction of the time. Try it FREE. [Start Selecting Software ](https://www.selecthub.com/about/start-free-selection-project-site/) ### Aggregated Reviews We have collected every software review available online, crunched every last word using our proprietary Sentiment Analysis algorithms, all so we can tell you how a software product is viewed in its marketplace, retrospectively. [Get Business Analytics Software Reviews ](https://www.selecthub.com/c/business-analytics-tools/) ### Professional Analysis We relentlessly collect and analyze data about software, then compile and share it so every company has the same access to the information. The information we gain is then used in our Software Selection platform to help you find the right software. [See Analyst’s Top Business Analytics Software Picks ](https://www.selecthub.com/c/business-analytics-tools/) ## Your Guides Our industry journalists proudly distill the helpful information you read on SelectHub, always on the mission to share what matters so you can make your best decisions independently. Business analytics articles are written and edited by: [ ![Zachary Totah](https://www.selecthub.com/wp-content/uploads/2020/12/zachary-totah.jpg) ](https://www.selecthub.com/author/zachary-totah/) ### Zachary Totah Content Manager As SelectHub’s Content Manager, Zachary Totah leads a team of more than 35 writers and editors in their quest to provide content that helps software buyers find the right system for their company. [ Show More](https://www.selecthub.com/author/zachary-totah/) [ ![Hunter Lowe](https://www.selecthub.com/wp-content/uploads/2019/08/Hunter-Lowe.jpg) ](https://www.selecthub.com/author/hunter-lowe/) ### Hunter Lowe Content Editor and Senior Market Analyst Hunter Lowe is a Content Editor and Senior Market Analyst at SelectHub. He writes content for Construction, Inventory, Warehouse, and Supply Chain Management. [ Show More](https://www.selecthub.com/author/hunter-lowe/) [ ![Ritinder Kaur](https://www.selecthub.com/wp-content/uploads/2021/06/Ritinder-Kaur-v2.png) ](https://www.selecthub.com/author/ritinder-kaur/) ### Ritinder Kaur Market Analyst Ritinder Kaur is a Market Analyst who writes content on Business Intelligence, Big Data Analytics, Business Analytics, Embedded Analytics and Enterprise Reporting. [ Show More](https://www.selecthub.com/author/ritinder-kaur/) [ ![Conner Martin](https://www.selecthub.com/wp-content/uploads/2021/06/Conner-Martin.jpg) ](https://www.selecthub.com/author/conner-martin/) ### Conner Martin Writer and Researcher Conner Martin is a writer and researcher with a passion for communication and education. [ Show More](https://www.selecthub.com/author/conner-martin/) ## Thought Leaders SelectHub has sought out and invited thought leaders to contribute to our business analytics industry articles and resources. These thought leaders ensure we deliver quality content with the most accurate information, focusing on what matters most. No thought leader is compensated for their contributions, but shares our belief that information should be democratized so everyone can make the best decision. ![Mike Galbraith](https://www.selecthub.com/wp-content/uploads/2017/08/Mike-Galbraith.jpg) ### Mike Galbraith VP, Technology and Solutions, ThoughtFocus Mike brings many years of experience as an IT executive and CIO, Digital Transformation Leader and Delivery leader for several Fortune 200 companies. [ Show More](#open-modal-4) [×](#modal-close "Close") ![Mike Galbraith](https://www.selecthub.com/wp-content/uploads/2017/08/Mike-Galbraith.jpg) ### Mike Galbraith VP Technology Strategy & Solutions Mike brings many years of experience as an IT executive and CIO, Digital Transformation Leader and Delivery leader for several Fortune 200 companies. His areas of expertise include global IT strategy, Enterprise Architecture, delivery and operations, Digital Transformation, ERP systems, IoT, Big Data and Analytics. At ThoughtFocus, Mike assists clients in developing capabilities to drive innovation and competitive differentiation. ![Ryan Wilson](https://www.selecthub.com/wp-content/uploads/2017/08/Ryan-Wilson.jpg) ### Ryan Wilson CTO, Build Intelligence Ryan Wilson is currently CTO of Build Intelligence, a Domo Consulting company specializing in the construction industry. Ryan has over 9 years of data analytics experience from a handful of positions in various industries ranging from biochemistry to early child care education to semi- conductors, etc. [ Show More](#open-modal-3) [×](#modal-close "Close") ![Ryan Wilson](https://www.selecthub.com/wp-content/uploads/2017/08/Ryan-Wilson.jpg) ### Ryan Wilson CTO, Build Intelligence Ryan Wilson is currently CTO of Build Intelligence, a Domo Consulting company specializing in the construction industry. Ryan has over 9 years of data analytics experience from a handful of positions in various industries ranging from biochemistry to early child care education to semi- conductors, etc. Over the past 3 years Ryan has collectively built dataflows, dashboards, and cards for over 20 companies in Domo. Currently he maintains over 3200 visualizations, 2400 datasets, and 700 dataflows, in addition to leading a team of developers and domo consultants at Build Intelligence. ## Most Recent Articles [Business Analytics](https://www.selecthub.com/category/business-analytics/) This article discusses the top six advanced analytics tools based on our research team’s extensive analysis of the market. I tested all the following products except Oracle Analytics Cloud, as setting up an Oracle ecosystem was beyond the scope of this review. From data preparation to charting, reporting and AI, I had the insider ticket to it all. Here’s my take. Ritinder KaurThe Top 6 Advanced Analytics Tools for 2026 [read more](https://www.selecthub.com/business-analytics/advanced-analytics-tools/) [Business Analytics](https://www.selecthub.com/category/business-analytics/) Data democracy provides businesspeople with the tools they need to independently understand data and make insights-driven decisions. Learn to successfully implement data democratization at your company by aligning analytics with clear business outcomes, ensuring sound foundational data, and focusing on the user experience. Enable free data exploration and approachable analysis, and employees will be empowered to move the needle on business growth without struggling against technical learning curves and insights bottlenecks. Pete ReillyTop Tips for Getting Data Democratization Right [read more](https://www.selecthub.com/business-analytics/4-tips-for-getting-data-democratization-right/) [Big Data](https://www.selecthub.com/category/big-data-analytics/), [Business Analytics](https://www.selecthub.com/category/business-analytics/), [Business Intelligence](https://www.selecthub.com/category/business-intelligence/) Would you believe that over [100,000 business analytics jobs](https://hbr.org/2023/02/why-retailers-fail-to-adopt-advanced-data-analytics) were posted in the U.S. as of Feb. 2023? As new blood fills the industry and demand for [BI](https://www.selecthub.com/category/business-intelligence/) skills skyrockets, understanding business analytics vs. data analytics is crucial. This article breaks it down with the associated roles, courses and certifications. Plus, it has information for software buyers. Which tool should you choose? Ritinder KaurBusiness Analytics vs. Data Analytics: What’s the Difference? [read more](https://www.selecthub.com/business-analytics/web-analytics-and-business-analytics/) [Business Analytics](https://www.selecthub.com/category/business-analytics/) Cloud analytics. Two buzzwords crashed together, that, unlike most other buzzwords, can have serious benefits and implications for your business. If you’re not yet familiar with analytics, it’s a subset of business intelligence, which is anything that can be considered knowledge valuable to operating a business. You might be familiar with Google Analytics, a popular [web analytics](https://www.selecthub.com/business-analytics/web-analytics-vs-business-analytics/) suite, which is a part of a broader offering of business intelligence and [business analytics tools](https://www.selecthub.com/business-analytics-tools/). Jason KellerWhat is Cloud Analytics? [read more](https://www.selecthub.com/business-analytics/cloud-data-analytics-software/) [Business Analytics](https://www.selecthub.com/category/business-analytics/) Business analytics involves tasks you can’t do with standard analytics software, like documentation, requirements and project management. Searching for best-fit [business analytics tools](https://www.selecthub.com/c/business-analytics-tools/) is challenging — you don’t want piecemeal solutions that cost more than they solve. One way to go is shortlisting integrated solutions, but you need to match them with your requirements and budget. Ritinder KaurThe 5 Best Business Analytics Tools of 2026 [read more](https://www.selecthub.com/business-analytics/7-cutting-edge-business-analytics-tools/) [Big Data](https://www.selecthub.com/category/big-data-analytics/), [Business Analytics](https://www.selecthub.com/category/business-analytics/) The future is here, and it comes in the form of data. For businesses of every industry and size, the use of [big data](https://www.selecthub.com/category/big-data-analytics/) is only continuing to increase in the age of technology. After all, it’s been one of the most well-known buzzwords of the last few years for a reason. Despite how much it’s talked about, many people still don’t know what big data actually is. Bergen AdairA Comprehensive Crash Course in Big Data Basics [read more](https://www.selecthub.com/business-analytics/crash-course-big-data/) [Business Analytics](https://www.selecthub.com/category/business-analytics/) Nowadays, businesses collect data at every point of the customer lifecycle. They gather and consolidate information from mobile apps, websites and social media interactions into a [business analytics tool](https://www.selecthub.com/business-analytics-tools/). The way businesses consume data varies depending on the industry. For instance, airlines rely on business analytics processes to determine ticket prices, while hospitals use them to schedule surgeries. Payal TikaitWhat Is The Business Analytics Process? A Comprehensive Guide [read more](https://www.selecthub.com/business-analytics/business-analytics-process/) [Business Analytics](https://www.selecthub.com/category/business-analytics/) What separates the top-performing companies from the pack? A winning approach to data with a focus on strategy, modern [business analytics tools](https://www.selecthub.com/c/business-analytics-tools/) and a consistent push for data literacy with a “when you know better, do better” mindset. Make data work for you by getting to know it better. This article discusses the types of analytics with software examples and use cases. Ritinder KaurTypes Of Data Analytics: A Comprehensive Guide [read more](https://www.selecthub.com/business-analytics/types-of-data-analytics/) [Business Analytics](https://www.selecthub.com/category/business-analytics/) Data floods your inbox, dashboards blink incessantly and reports pile up. Yet, amidst this information tsunami, the answers you desperately need remain murky and elusive. You’re not alone. Countless businesses are caught in an agonizing Catch-22 — most [business analytics tools](https://www.selecthub.com/c/business-analytics-tools/) are too simplistic, while advanced ones are anything but user-friendly. We understand your frustration and have handy tips to guide your software selection, along with a showcase of the top data analytics tools. Ritinder KaurThe Best Data Analysis Tools Of 2026 [read more](https://www.selecthub.com/business-analytics/data-analysis-tools/) [Business Analytics](https://www.selecthub.com/category/business-analytics/) In the coming years and beyond, real-time business intelligence and analytics will continue to drive new business models, increase insights into customer behavior and be one of the primary catalysts driving a revolution in selling, manufacturing and service. From the algorithms they use to the applications they power, companies of all sizes will have a chance to capitalize on real-time intelligence by leveraging [business analytics tools](https://www.selecthub.com/business-analytics-tools/). We’re going to show you 10 ways in which real-time analytics is driving these trends. Jason Keller10 Ways Real-Time Business Intelligence Analytics is Driving Revenue [read more](https://www.selecthub.com/business-analytics/10-ways-real-time-business-analytics-driving-revenue/) [Business Analytics](https://www.selecthub.com/category/business-analytics/) Dashboards are everywhere. You see them in cars, on smartphones, across watch faces and even smuggled into entertainment like video games. They also form an integral part of the [business intelligence tools](https://www.selecthub.com/business-analytics-tools/) that guide companies around the globe. Business analytics dashboards put vital metrics at your fingertips alongside valuable business performance visibility. Payal TikaitBusiness Analytics Dashboards: How They Benefit Your Organization [read more](https://www.selecthub.com/business-analytics/business-analytics-dashboard/) [Business Analytics](https://www.selecthub.com/category/business-analytics/) Did you know that the top 25 fashion retailers garnered over [90% of retail revenue](https://www.mckinsey.com/industries/retail/our-insights/jumpstarting-value-creation-with-data-and-analytics-in-fashion-and-luxury) during the pandemic? What are they doing right, and why don’t we see more of it? What’s holding back other players? Much of it has to do with [business analytics tools](https://www.selecthub.com/c/business-analytics-tools/) and data culture. Not having the right retail analytics software and mindset can set you back. This article introduces you to the best retail solutions and answers the above questions. Ritinder KaurThe 5 Best Retail Analytics Software Tools of 2026 [read more](https://www.selecthub.com/business-analytics/top-analytical-tools-retail/) [Business Analytics](https://www.selecthub.com/category/business-analytics/) If you’re in the market for [Business analytics software](https://www.selecthub.com/c/business-analytics-tools/), the allure of new technologies can be addictive and pull you down a rabbit hole of temptation. Tread carefully, for there’s many a slip between the cup and the lip. Being hasty in software selection can land you in hot soup if the new system fails to deliver. Learn what to expect from the latest software trends with an in-depth discussion about the future of business analytics. Ritinder KaurThe Future of Business Analytics Trends in 2026 [read more](https://www.selecthub.com/business-analytics/business-analytics-trends/) [Business Analytics](https://www.selecthub.com/category/business-analytics/) Data and business go together like peanut butter and jelly. And this happy marriage of digital information and enterprise translates into [business analytics](https://www.selecthub.com/category/business-analytics/) that fuels the data-driven economy. Suppose you’re one of the thousands of businesses planning on adopting a big data or business analytics solution. In that case, it’s time for you to start drawing up a data analytics RFP (request for proposal) for your needed tools. Ritinder KaurHow to Create an Effective Data Analytics RFP [read more](https://www.selecthub.com/business-analytics/data-analytics-rfp/) [Business Analytics](https://www.selecthub.com/category/business-analytics/) Believe it or not, just about everything produces actionable data for your business. Website clicks, while a type of analytics, aren’t the only way to let data do the driving. From employee PTO to the number of miles driven by your suppliers, your business is saturated in invisible resources that are just waiting to tell you their stories and bolster your business. Taking advantage of that data is the chief function of [business analytics tools](https://www.selecthub.com/business-analytics-tools/), and if you haven’t been following the explosion of business analytics like we have, now is the time to start building your business analytics implementation plan. Jason KellerBusiness Analytics Implementation Planning Guide [read more](https://www.selecthub.com/business-analytics/business-analytics-implementation/) [Business Analytics](https://www.selecthub.com/category/business-analytics/) Do you ever look around and realize we’re living in the future? Recent years have seen an explosion of new business technologies that feel like something from science fiction. This is especially true for the [business analytics](https://www.selecthub.com/business-analytics-tools/) (BA) industry. Rapid gains in analytics, big data, machine learning and Artificial Intelligence (AI) are fueling a new era of manufacturing business intelligence. Louis ColumbusManufacturing Business Intelligence is Creating a New Era in Business Analytics [read more](https://www.selecthub.com/business-analytics/business-analytics-creating-new-era-manufacturing-intelligence/) [Business Analytics](https://www.selecthub.com/category/business-analytics/), [Business Intelligence](https://www.selecthub.com/category/business-intelligence/) Choosing visual analytics software can feel overwhelming. With so many options and the pressure to get it right, it’s easy to feel stuck or worry about making the wrong choice. In this guide, I’ll walk you through the top visual analytics platforms, based on hundreds of hours of research by our analyst team: Ritinder KaurThe 5 Best Visual Analytics Tools of 2026 [read more](https://www.selecthub.com/business-intelligence/visual-analytics-tools/) [Business Analytics](https://www.selecthub.com/category/business-analytics/) Your organization creates and collects immense amounts of data — probably even more than you realize. What do you do with that data once it’s there? How can it help you? How do you make sense of it? This is where [business analytics](https://www.selecthub.com/category/business-analytics/) comes into the picture. [Business analytics tools](https://www.selecthub.com/c/business-analytics-tools/) fall into a subcategory of [business intelligence](https://www.selecthub.com/category/business-intelligence/) and involve the methodical exploration of data to help businesses make data-driven decisions. We’ve created a handy business analytics requirements checklist to help you determine what your organization needs. Payal TikaitThe Top 11 Business Analytics Requirements Checklist [read more](https://www.selecthub.com/business-analytics/business-analytics-tools-requirements/) [Business Analytics](https://www.selecthub.com/category/business-analytics/) Knowledge is power, and business analytics (BA) give you the knowledge to do what you need for your business to thrive. But there are so many different types of business software out there. How can you choose just one? Today we’re breaking down the pros and cons of two of the best [business analytics tools](https://www.selecthub.com/business-analytics-tools/) on the market: [Dundas](https://www.selecthub.com/business-intelligence-tools/dundas-bi/) vs [Sisense](https://www.selecthub.com/business-intelligence-tools/sisense/). Hopefully by the time you’re finished reading you’ll feel both knowledgeable and empowered enough to make the right choice for your business. Bergen AdairDundas vs Sisense: Which Tool is the Winner? [read more](https://www.selecthub.com/business-analytics/dundas-and-sisense/) ### Business Analytics Sidebar #### Business Analytics Pricing Guide for 2026 See the **Price/User** for the top Business Analytics Software... plus the most important considerations and questions to ask. **Get Pricing Guide** [ **Compare Top Business Analytics Software Leaders** Pricing, Ratings, and Reviews for each Vendor. PLUS… Access to our online selection platform for free. ![](https://www.selecthub.com/wp-content/uploads/2021/02/BusinessAnalytics2021.png) ](https://pmo.selecthub.com/ba-report-pd-vers/) [ **Requirements Template for Business Analytics Software** Jump-start your selection project with a free, pre-built, customizable Business Analytics Tools requirements template. ](https://pmo.selecthub.com/ba-req-template/) #### **See the BA Leaders and Get:** [ BA Software Demos](https://www.selecthub.com/c/business-analytics-tools/) [ Price Quotes on BA Software](https://www.selecthub.com/c/business-analytics-tools/) [ Business Analytics Buying Trends](https://www.selecthub.com/business-analytics/business-analytics-trends/) ```json {"@context":"https://schema.org","@graph":[{"@type":"CollectionPage","@id":"https://www.selecthub.com/category/business-analytics/","url":"https://www.selecthub.com/category/business-analytics/","name":"What is Business Analytics? 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