[Home](https://www.selecthub.com/) \> [Call Center Management](https://www.selecthub.com/category/call-center/) \> [Call Tracking Software](https://www.selecthub.com/c/call-tracking-software/) \> [CallTrackingMetrics](https://www.selecthub.com/p/call-tracking-software/calltrackingmetrics/) \> CallTrackingMetrics vs Marchex # CallTrackingMetrics vs Marchex Last Updated: May 11th, 2026 Our analysts compared [CallTrackingMetrics](https://www.selecthub.com/p/call-tracking-software/calltrackingmetrics/) vs [Marchex](https://www.selecthub.com/p/call-tracking-software/marchex/) based on data from our 400+ point analysis of [Call Tracking Software](https://www.selecthub.com/c/call-tracking-software/), user reviews and our own crowdsourced data from our [free software selection platform](https://www.selecthub.com/about/start-free-selection-project-site/?category=Call Tracking Software&cta=call-tracking-software). [Overview](#product-overview) [Pricing](#product-pricing) [Our Review](#product-analyst-summary) [User Ratings](#user-sentiment-section) [Features](#product-benefits-features) [Screenshots](#product-screenshots) Remove Add to Compare [![CallTrackingMetrics Software Tool](https://cdn.selecthub.com/products/9f74ae56b5c09dc7de09bf4bc0d808a1-00de6f6cd07a27b145b6bca893783904/resources/normal/logo.png?1723850872)](https://www.selecthub.com/p/call-tracking-software/calltrackingmetrics/) [ ![Product Awards](https://www.selecthub.com/display/images/awards_badge.svg) ](#awards-section) Remove Add to Compare [![Marchex Software Tool](https://cdn.selecthub.com/products/b24e8379f02a337976cc22e17ade2786-c42cd36623595161b9449c55ef908868/resources/normal/logo.png?1736279435)](https://www.selecthub.com/p/call-tracking-software/marchex/) [Get Free Demo](https://pmo.selecthub.com/get-product-demo/?category=Call+Tracking+Software&product%5Fname=CallTrackingMetrics&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F9f74ae56b5c09dc7de09bf4bc0d808a1-00de6f6cd07a27b145b6bca893783904%2Fresources%2Fnormal%2Flogo.png%3F1723850872) [Demo](https://pmo.selecthub.com/get-product-demo/?category=Call+Tracking+Software&product%5Fname=CallTrackingMetrics&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F9f74ae56b5c09dc7de09bf4bc0d808a1-00de6f6cd07a27b145b6bca893783904%2Fresources%2Fnormal%2Flogo.png%3F1723850872) [Request Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Call+Tracking+Software&product%5Fname=CallTrackingMetrics&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F9f74ae56b5c09dc7de09bf4bc0d808a1-00de6f6cd07a27b145b6bca893783904%2Fresources%2Fnormal%2Flogo.png%3F1723850872&price=2) [Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Call+Tracking+Software&product%5Fname=CallTrackingMetrics&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F9f74ae56b5c09dc7de09bf4bc0d808a1-00de6f6cd07a27b145b6bca893783904%2Fresources%2Fnormal%2Flogo.png%3F1723850872&price=2) [Get Free Demo](https://pmo.selecthub.com/get-product-demo/?category=Call+Tracking+Software&product%5Fname=Marchex&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fb24e8379f02a337976cc22e17ade2786-c42cd36623595161b9449c55ef908868%2Fresources%2Fnormal%2Flogo.png%3F1736279435) [Demo](https://pmo.selecthub.com/get-product-demo/?category=Call+Tracking+Software&product%5Fname=Marchex&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fb24e8379f02a337976cc22e17ade2786-c42cd36623595161b9449c55ef908868%2Fresources%2Fnormal%2Flogo.png%3F1736279435) [Request Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Call+Tracking+Software&product%5Fname=Marchex&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fb24e8379f02a337976cc22e17ade2786-c42cd36623595161b9449c55ef908868%2Fresources%2Fnormal%2Flogo.png%3F1736279435&price=3) [Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Call+Tracking+Software&product%5Fname=Marchex&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fb24e8379f02a337976cc22e17ade2786-c42cd36623595161b9449c55ef908868%2Fresources%2Fnormal%2Flogo.png%3F1736279435&price=3) ### Products Insights Product Ranking ## #4 among all Call Tracking Software ## #6 among all Call Tracking Software [Find out who the leaders are](https://pmo.selecthub.com/request-custom-scorecard?post%5Ftype=auto%5Fvs%5Farticle&category%5Fslug=call-tracking-software&product%5Fslug=calltrackingmetrics&category=Call+Tracking+Software) Price Starts From $65 Monthly Free Trial is unavailable → Custom Quote i Free Trial is unavailable → Pros What we like about CallTrackingMetrics and Marchex: * Intuitive interface that users find easy to navigate from day one * Wide range of integrations with CRM and marketing platforms like Salesforce and HubSpot * Quick, straightforward setup that gets call tracking running fast * Advanced call routing with IVR menus and rules based on location or caller history * Strong call tracking with trackable numbers for both online and offline campaigns * Deeper conversation analytics through recording, transcription, and keyword analysis * Stable, reliable platform that users count on for uninterrupted data collection * Proven track record with large brands in automotive, insurance, and healthcare Cons What we dislike about CallTrackingMetrics and Marchex: * Customer service can be unresponsive, with users citing unfulfilled promises and delays * Occasional data accuracy issues, especially around the Google Analytics integration * Limited international coverage makes it harder for globally focused buyers * Some integrations don't connect as smoothly as the platform's range suggests * Limited pricing plans and a lack of transparency that can strain smaller budgets * Interface feels outdated and has a steep learning curve for new users * Support responsiveness is inconsistent, especially for technical or contract issues * Built more for large brands, which can feel like overkill for smaller buyers ### Our Review **Bottom line:** CallTrackingMetrics and Marchex both handle call tracking well, but they fit different buyers. Pick CallTrackingMetrics if you want an easy-to-use platform that small and mid-sized teams can stand up quickly. Pick Marchex if you're a larger brand that needs deep conversation analytics and enterprise-grade reliability. CallTrackingMetrics leans into usability. You'll find the interface intuitive, setup is quick, and the platform connects to tools like Salesforce, HubSpot, Google Ads, and Zoom without much fuss. That makes it a good fit if your marketing or sales team wants to start tracking calls without a long ramp. Marchex is built for bigger operations. It's used by major brands in automotive, insurance, travel, and healthcare, and users praise its granular call data, keyword-level tracking, and lead scoring. If you live in the data and need strong analytics tied to Salesforce or Google Analytics, it fits well. On pricing, CallTrackingMetrics starts at $65 per month, which gives you a clear entry point. Marchex doesn't publish a starting price and works on a custom quote, so you'll need to talk to sales before you can compare costs directly. Support and polish are tradeoffs on both sides. CallTrackingMetrics users mention slow support replies and some data accuracy gaps around Google Analytics. Marchex users describe the interface as dated and report mixed support experiences too. If your priority is fast setup, broad integrations, and a friendly interface across a smaller team, CallTrackingMetrics is the safer pick. If you need enterprise-scale call analytics, deep conversation insights, and you're fine with a quote-based deal, Marchex earns its keep. ### User Sentiment Summary CallTrackingMetrics has a user sentiment rating of 91 based on 93 reviews. Marchex has a user sentiment rating of 88 based on 32 reviews. ![Excellent User Sentiment](https://www.selecthub.com/display/images/scores/excellent.svg) 93 reviews ![Great User Sentiment](https://www.selecthub.com/display/images/scores/great.svg) 32 reviews Synopsis Evaluating all review platforms, our market analysts have compiled the following user sentiment data. 91% of users recommend this product CallTrackingMetrics has a 'excellent' User Satisfaction Rating of 91% when considering 93 user reviews from 1 recognized software review sites. 88% of users recommend this product Marchex has a 'great' User Satisfaction Rating of 88% when considering 32 user reviews from 1 recognized software review sites. User Review Scores **Software Advice, Inc** **4.57** (93) **4.41** (32) ### Awards SelectHub awards earned by these products based on a comprehensive analysis by our research analysts. CallTrackingMetrics stands above the rest by achieving an ‘Excellent’ rating as a User Favorite. ![User Favorite Award]() No awards. ### Product Assistance Training Resources Documentation In Person Live Online Videos Webinars Documentation In Person Live Online Videos Webinars Support Email Phone Chat FAQ Forum Knowledge Base 24/7 Live Support Email Phone Chat FAQ Forum Knowledge Base 24/7 Live Support ### Product Basics Company Size i Small Medium Large Small Medium Large Platforms Supported Windows Mac Linux Android Chromebook Windows Mac Linux Android Chromebook Deployment Supported Cloud On-Premise Mobile Cloud On-Premise Mobile Comparison of Top Alternatives [ CallTrackingMetrics Alternatives](https://www.selecthub.com/call-tracking-software/calltrackingmetrics/alternatives/) [ Marchex Alternatives](https://www.selecthub.com/call-tracking-software/marchex/alternatives/) ### Screenshots ![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]() ![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]() ### Key Features * **Dynamic number insertion** – Swaps phone numbers on your site based on the visitor's source so each call ties back to the right campaign. * **Call routing** – Supports IVR menus, geo-routing, and custom call flows that direct callers using rules like location or caller history. * **Keyword-level tracking** – Ties calls to the specific search terms that drove them, helping you tune paid and organic campaigns. * **Call recording and transcription** – Records calls and turns audio into searchable text for quality checks, training, and compliance review. * **Text messaging** – Lets you send and receive SMS from your tracking numbers, adding another channel for customer follow-up. * **Dynamic number insertion** – Automatically swaps numbers on your site to pin each inbound call to the campaign that drove it. * **Call routing** – Sends calls to the right department or agent based on predefined rules, with IVR integration for more complex flows. * **Speech analytics** – Uses AI to scan call content for keywords and sentiment, surfacing patterns across customer conversations. * **Call recording and transcription** – Captures inbound calls and converts them into text you can search and analyze for insights. * **Lead form tracking** – Monitors web form submissions alongside call data so you see the full lead picture in one view. ### Top Alternatives in Call Tracking Software [ 800.com ](https://www.selecthub.com/p/call-tracking-software/800-com/) [ 800response ](https://www.selecthub.com/p/call-tracking-software/800response/) [ Analytic Call Tracking ](https://www.selecthub.com/p/call-tracking-software/analytic-call-tracking/) [ Call Box ](https://www.selecthub.com/p/call-tracking-software/call-box/) [ Call Tracker io ](https://www.selecthub.com/p/call-tracking-software/call-tracker-io/) [ Callcap ](https://www.selecthub.com/p/call-tracking-software/callcap/) [ CallRail ](https://www.selecthub.com/p/call-tracking-software/callrail/) [ CallRevu ](https://www.selecthub.com/p/call-tracking-software/callrevu/) [ Convirza ](https://www.selecthub.com/p/call-tracking-software/convirza/) [ Hot Prospector ](https://www.selecthub.com/p/call-tracking-software/hot-prospector/) [ Infinity Call Tracking ](https://www.selecthub.com/p/call-tracking-software/infinity-call-tracking/) [ Invoca ](https://www.selecthub.com/p/call-tracking-software/invoca/) [ Kixie ](https://www.selecthub.com/p/call-tracking-software/kixie/) [ Marchex ](https://www.selecthub.com/p/call-tracking-software/marchex/) [ MyOperator ](https://www.selecthub.com/p/call-tracking-software/myoperator/) [ Nimbata ](https://www.selecthub.com/p/call-tracking-software/nimbata/) [ Phonexa ](https://www.selecthub.com/p/call-tracking-software/phonexa/) [ Retreaver ](https://www.selecthub.com/p/call-tracking-software/retreaver/) [ Ringba ](https://www.selecthub.com/p/call-tracking-software/ringba/) [ Yobi ](https://www.selecthub.com/p/call-tracking-software/yobi/) ### Head-to-Head Comparison ![CallTrackingMetrics Software Tool]() ![800.com Software Tool]() [CallTrackingMetrics VS 800.com](https://www.selecthub.com/call-tracking-software/calltrackingmetrics-vs-800-com/) ![CallTrackingMetrics Software Tool]() ![800response Software Tool]() [CallTrackingMetrics VS 800response](https://www.selecthub.com/call-tracking-software/calltrackingmetrics-vs-800response/) ![CallTrackingMetrics Software Tool]() ![Call Box Software Tool]() [CallTrackingMetrics VS Call Box](https://www.selecthub.com/call-tracking-software/call-box-vs-calltrackingmetrics/) ![CallTrackingMetrics Software Tool]() ![Callcap Software Tool]() [CallTrackingMetrics VS Callcap](https://www.selecthub.com/call-tracking-software/calltrackingmetrics-vs-callcap/) ![CallTrackingMetrics Software Tool]() ![CallRail Software Tool]() [CallTrackingMetrics VS CallRail](https://www.selecthub.com/call-tracking-software/callrail-vs-calltrackingmetrics/) ![CallTrackingMetrics Software Tool]() ![Convirza Software Tool]() [CallTrackingMetrics VS Convirza](https://www.selecthub.com/call-tracking-software/calltrackingmetrics-vs-convirza/) ![CallTrackingMetrics Software Tool]() ![Invoca Software Tool]() [CallTrackingMetrics VS Invoca](https://www.selecthub.com/call-tracking-software/invoca-vs-calltrackingmetrics/) ![CallTrackingMetrics Software Tool]() ![Kixie Software Tool]() [CallTrackingMetrics VS Kixie](https://www.selecthub.com/call-tracking-software/calltrackingmetrics-vs-kixie/) ![CallTrackingMetrics Software Tool]() ![Marchex Software Tool]() [CallTrackingMetrics VS Marchex](https://www.selecthub.com/call-tracking-software/calltrackingmetrics-vs-marchex/) ![CallTrackingMetrics Software Tool]() ![Phonexa Software Tool]() [CallTrackingMetrics VS Phonexa](https://www.selecthub.com/call-tracking-software/calltrackingmetrics-vs-phonexa/) ![CallTrackingMetrics Software Tool]() ![Ringba Software Tool]() [CallTrackingMetrics VS Ringba](https://www.selecthub.com/call-tracking-software/calltrackingmetrics-vs-ringba/) ![CallTrackingMetrics Software Tool]() ![Yobi Software Tool]() [CallTrackingMetrics VS Yobi](https://www.selecthub.com/call-tracking-software/calltrackingmetrics-vs-yobi/) **About SelectHub (and our data)** We’re the employee-owned Austin-based startup democratizing software data so you can make your decisions in an influence-free zone. Our market data is crowdsourced from our user-base of 100,000+ companies. WE DISTILL IT INTO REAL REQUIREMENTS, COMPARISON REPORTS, PRICE GUIDES and more... ![SelectHub Products Reporting and Analytics]() ![SelectHub Products Cost and Pricing Guide]() **Tier 1:** Fully/moderately supported out-of-the-box allowing for quick and easy deployment. Fully or moderately supported out-of-the-box with industry-leading capabilities and is immediately available after installation without needing any add-ons, integrations, or custom development. **Tier 2:** Supported with workarounds or add-ons that may require additional costs. Not directly available in the software, but can be accomplished using other built-in features, workarounds, or add-ons/products from the vendor with or without any additional cost. **Tier 3:** Requires partner integrations or custom development that is often at an additional cost. Requires additional integrations, plugins, marketplace applications from a third-party vendor, or custom development using the APIs, libraries, extensions, and development framework supported by the software, with or without any additional cost. [Close](#) ```json { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.selecthub.com/" }, { "@type": "ListItem", "position": 2, "name": "Call Center Management", "item": "https://www.selecthub.com/category/call-center/" }, { "@type": "ListItem", "position": 3, "name": "Call Tracking Software", "item": "https://www.selecthub.com/c/call-tracking-software/" }, { "@type": "ListItem", "position": 4, "name": "CallTrackingMetrics", "item": "https://www.selecthub.com/p/call-tracking-software/calltrackingmetrics/" }, { "@type": "ListItem", "position": 5, "name": "CallTrackingMetrics Vs Marchex" } ] } ```