--- description: Find the best Real Estate CRM Software for your company. Compare top Real Estate CRM Software vendors. Get FREE price quotes, demos, and analyst reviews and recommendations! --- Based on the latest available data we've collected, the following solutions are the top real estate CRM software: Compare up to **2 products** at a time below: Why Trust SelectHub We focus on providing you with accurate and transparent data so you can make clear, confident decisions about which product will best meet your needs. Our analyst scores are based on our evaluation of products across 100+ features. See the full methodology below for what we scored and how we weighted it. We also offer an analyst-led evaluation program that vendors can purchase to receive direct analyst collaboration, a comprehensive product audit, and request for information (RFI) validation. The program doesn't allow vendors to pay for a specific score, though verification informs final placement. Full details on how verification affects rankings are in the methodology.   Product User Sentiment   i The percentage of users who would recommend this product based on user reviews collected from popular reviews sites. Company Size Start Price Free Trial 1\. [Top Producer](#product-top-producer) #### 59% Poor Small & medium companies $299 Monthly 2\. [kvCORE](#product-kvcore) #### 94% Excellent Any company size Custom Quote  i kvCORE doesn't have a fixed starting price. For pricing details, you'll need to request a custom quote. Factors that can influence final pricing for Real Estate CRM Software typically include number of users, chosen modules or features, level of support, services like implementation, and add-ons. 3\. [Lone Wolf Relationships](#product-lone-wolf-relationships) #### 83% Great Small & medium companies $25 Monthly 4\. [Follow Up Boss](#product-follow-up-boss) #### 90% Excellent Small & medium companies $69 Per User, Monthly 5\. [Cloze](#product-cloze) #### 92% Excellent Any company size $17 Monthly 6\. [Realvolve](#product-realvolve) #### 90% Excellent Small companies $94 Monthly 7\. [Firepoint](#product-firepoint) #### 83% Great Medium & large companies $175 Monthly 8\. [Wise Agent](#product-wise-agent) #### 88% Great Any company size $49 Monthly 9\. [iHomefinder](#product-ihomefinder) #### 89% Great Any company size $144.95 Monthly 10\. [IXACT Contact](#product-ixact-contact) #### 88% Great Any company size $46.75 Monthly Compare Products Compare Compare the top leaders [See All Real Estate CRM Software](#view-products) #### Methodology: How We Score Products For our analysis of real estate CRM software, our research and content teams gather information from multiple sources including user reviews from leading reviews sites, the vendor website, and supplemental vendor materials such as help articles, case studies, spec sheets, and product videos on YouTube. This multi-source approach helps eliminate bias and gives you the full picture of what to expect from each product. [![Top Producer](<> "Top Producer")](https://www.selecthub.com/p/real-estate-crm-software/top-producer/) [Top Producer](https://www.selecthub.com/p/real-estate-crm-software/top-producer/) [View Product Details](https://www.selecthub.com/p/real-estate-crm-software/top-producer/) User sentiment 59% of users recommend this product, based on 153 reviews i Based on user reviews collected from popular reviews sites. Start price $299 Monthly [Get custom pricing](https://pmo.selecthub.com/get-product-pricing/?category=Real+Estate+CRM+Software&product_name=Top%2BProducer&origin_url=https%3A%2F%2Fwww.selecthub.com%2Fc%2Freal-estate-crm-software%2F&product_logo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fea96efc03b9a050d895110db8c4af057-094b79b40c0230139a95d9f20d2fbeac%2Fresources%2Fnormal%2Flogo.png%3F1693317507&price=3) Good for Small & medium companies Free trial No - Pros & Cons - Review - Key Features - Media **Pros** - Follow Up Coach gives real-time reminders and suggested topics for lead outreach - MLS integration refreshes every 15 minutes to keep clients up to date on listings - Streamlined workflows help you manage tasks and align goals without difficulty - FiveStreet consolidates leads from over 100 sources, including Zillow and Realtor.com **Cons** - Users find the interface complex, outdated and difficult to navigate - Missing basic integrations like texting features, Google Voice and email interfaces - Calendar and contact syncing issues can create duplicate data that needs manual cleanup - Users feel the feature set doesn't justify the price [Read Full Review](https://www.selecthub.com/p/real-estate-crm-software/top-producer/)        [Visit Site](https://www.topproducer.com/) [![Pragya Haryani](https://www.selecthub.com/wp-content/uploads/2020/07/Pradnya-96x96.jpg) Written By Pragya Haryani, Technical Content Writer](https://www.selecthub.com/author/pragya-haryani/) **Bottom line:** Top Producer is a purpose-built real estate CRM that works well for agents and small brokerages who want contact management, automated follow-up, and MLS-connected client communication in one place. It's not the right fit if you need a polished, modern interface or a deep integration ecosystem. The platform has real estate specificity built in from the ground up. MLS data, Market Snapshot reports, and neighborhood details let you keep clients engaged with relevant listing activity — without manually pulling that information yourself. That said, usability is a recurring complaint. Reviewers find the interface clunky and hard to learn, and it doesn't support calling features. Syncing issues with calendars and contacts add friction that can slow you down. If you're a solo agent or small team willing to invest time in learning the system, it covers the core CRM loop well. Starting at $299 per month, it's not cheap, and if value-for-money is a key concern, it's worth checking alternatives first. [Read Full Review](https://www.selecthub.com/p/real-estate-crm-software/top-producer/)        [Visit Site](https://www.topproducer.com/) - **Follow-up coach** – Sends real-time reminders with suggested conversation topics and best times to reach out to each lead - **Client database** – Tracks full interaction history and rich contact profiles, with import and export options that preserve tags and notes - **Market Snapshot reports** – Pulls MLS data refreshed every 15 minutes so clients always have current listing information - **Lead aggregation** – Aggregates leads from over 100 sources, including Zillow and Realtor.com, and stores them in one unified dashboard - **Email marketing** – Gives you prebuilt templates and performance insights to improve open and click-through rates [Read Full Review](https://www.selecthub.com/p/real-estate-crm-software/top-producer/)        [Visit Site](https://www.topproducer.com/) ![Screenshots]()![Screenshots]()![Screenshots]() [Read Full Review](https://www.selecthub.com/p/real-estate-crm-software/top-producer/)        [Visit Site](https://www.topproducer.com/) [![kvCORE](<> "kvCORE")](https://www.selecthub.com/p/real-estate-crm-software/kvcore/) [kvCORE](https://www.selecthub.com/p/real-estate-crm-software/kvcore/) [View Product Details](https://www.selecthub.com/p/real-estate-crm-software/kvcore/) User sentiment 94% of users recommend this product, based on 2,022 reviews i Based on user reviews collected from popular reviews sites. Start price Custom Quote  i kvCORE doesn't have a fixed starting price. For pricing details, you'll need to request a custom quote. Factors that can influence final pricing for Real Estate CRM Software typically include number of users, chosen modules or features, level of support, services like implementation, and add-ons. [Get custom pricing](https://pmo.selecthub.com/get-product-pricing/?category=Real+Estate+CRM+Software&product_name=kvCORE&origin_url=https%3A%2F%2Fwww.selecthub.com%2Fc%2Freal-estate-crm-software%2F&product_logo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F0a716fe8c7745e51a3185fc8be6ca23a-25da027825b47a9daf31939d4c9cdab3%2Fresources%2Fnormal%2Flogo.png%3F1693318154&price=4) Good for Any company size Free trial No - Pros & Cons - Review - Key Features - Media **Pros** - AI tools automate lead nurturing and score prospects based on behavioral insights - A centralized dashboard keeps contacts, activity and SOI information organized and easy to track - IDX pages and landing pages pull in buyer and seller leads automatically - Users find the platform easy to navigate despite its broad feature set **Cons** - Support response times are slow, leaving users waiting longer than expected - Occasional app glitches and frequent logouts disrupt the mobile experience - The system can be slow to load, which affects day-to-day workflows - The steep learning curve takes time to work through before the platform feels natural [Read Full Review](https://www.selecthub.com/p/real-estate-crm-software/kvcore/)        [Visit Site](https://insiderealestate.com/kvcore/) [![Christina George](https://www.selecthub.com/wp-content/uploads/2024/03/cropped-Christina-Headshot-96x96.png) Written By Christina George, Technical Content Writer](https://www.selecthub.com/author/christina-george/) **Bottom line:** kvCORE is a strong fit if you're running a mid-sized brokerage or agency and need a full CRM stack — AI-powered lead nurturing, IDX websites, and automated follow-ups all built in. The platform is built specifically for real estate, so you're not adapting a general CRM to fit your workflow. It handles lead generation, contact management, agent collaboration, and listing promotion without needing many outside tools. That said, it's not a light lift. There's a real learning curve, and some users run into slow load times and mobile app glitches that get in the way day to day. Pricing is quote-based and scales with users. If you're a solo agent or running a small team, it can get steep fast. But for a larger operation, the depth of features tends to justify the cost. [Read Full Review](https://www.selecthub.com/p/real-estate-crm-software/kvcore/)        [Visit Site](https://insiderealestate.com/kvcore/) - **AI-driven lead scoring** – Uses behavioral insights to score leads and automate follow-up campaigns so your team stays on the hottest prospects. - **IDX lead capture** – Squeeze pages and landing pages turn your website into a tool for capturing buyer and seller contact information automatically. - **Contact validation** – Confirms contact details on an ongoing basis and builds complete client profiles from multiple sources. - **Business analytics dashboard** – Shows real-time data on deal sources, agent performance, and predictive lead behavior across your whole operation. - **Mobile app** – View daily call lists, use a power dialer, and manage tasks from your phone or tablet. [Read Full Review](https://www.selecthub.com/p/real-estate-crm-software/kvcore/)        [Visit Site](https://insiderealestate.com/kvcore/) ![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]() [Read Full Review](https://www.selecthub.com/p/real-estate-crm-software/kvcore/)        [Visit Site](https://insiderealestate.com/kvcore/) [![Lone Wolf Relationships](<> "Lone Wolf Relationships")](https://www.selecthub.com/p/real-estate-crm-software/lone-wolf-relationships/) [Lone Wolf Relationships](https://www.selecthub.com/p/real-estate-crm-software/lone-wolf-relationships/) [View Product Details](https://www.selecthub.com/p/real-estate-crm-software/lone-wolf-relationships/) User sentiment 83% of users recommend this product, based on 191 reviews i Based on user reviews collected from popular reviews sites. Start price $25 Monthly [Get custom pricing](https://pmo.selecthub.com/get-product-pricing/?category=Real+Estate+CRM+Software&product_name=Lone%2BWolf%2BRelationships&origin_url=https%3A%2F%2Fwww.selecthub.com%2Fc%2Freal-estate-crm-software%2F&product_logo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fae87a54e183c075c494c4d397d126a66-587370857dea6275e592843cc4a8112b%2Fresources%2Fnormal%2Flogo.png%3F1748902290&price=2) Good for Small & medium companies Free trial Yes [Request for free](https://pmo.selecthub.com/free-trial/?product_name=Lone+Wolf+Relationships&category=Real+Estate+CRM+Software&product_logo=https://cdn.selecthub.com/products/ae87a54e183c075c494c4d397d126a66-587370857dea6275e592843cc4a8112b/resources/normal/logo.png?1748902290) - Pros & Cons - Review - Key Features - Media **Pros** - Direct Facebook lead import removes the need for a third-party app - Built-in video email and texting makes it easy to build personal connections with clients - Connects with 100+ systems, including real estate tools like IDX Broker and Zillow - Automation handles repetitive tasks like follow-up emails, texting and calling leads **Cons** - Doesn't integrate well with RealGeeks or most tools that track website activity, users note - Customer support struggles with product knowledge and resolving issues effectively - Pricing runs steep relative to the features included, users find [Read Full Review](https://www.selecthub.com/p/real-estate-crm-software/lone-wolf-relationships/)        [Visit Site](https://www.lwolf.com/engage/relationships) [![Pragya Haryani](https://www.selecthub.com/wp-content/uploads/2020/07/Pradnya-96x96.jpg) Written By Pragya Haryani, Technical Content Writer](https://www.selecthub.com/author/pragya-haryani/) **Bottom line:** Lone Wolf Relationships is a real estate CRM for agents and brokerages who want end-to-end lead management and client communication in one place. If you're actively prospecting and need to stay personal with clients, it's a strong fit. It's harder to justify if budget is a concern or if you rely on RealGeeks for website tracking. Lead intake is a standout. It pulls leads from Realtor.com, Zillow, Trulia and Zip Realty automatically, and its Facebook partner status lets you import ad leads without a separate app. Pipeline management keeps everything organized on a single screen. On the downside, customer support gets mixed marks, and pricing runs high relative to the features. Integration gaps — particularly with RealGeeks — mean you may hit friction if website activity tracking is part of your workflow. It works best when you're running an active pipeline and need to stay in front of a lot of prospects. Features like drip campaigns, lead scoring and property matching are where you'll get the most value. [Read Full Review](https://www.selecthub.com/p/real-estate-crm-software/lone-wolf-relationships/)        [Visit Site](https://www.lwolf.com/engage/relationships) - **Lead portal import** – Automatically pulls leads from Realtor.com, Zillow, Trulia and Zip Realty into your pipeline without manual entry. - **Pipeline management** – Shows every deal's current stage on a single screen, so you can see where each lead stands at a glance. - **Video email and texting** – You can record and send video messages via email or text, making client outreach more personal. - **Drip campaigns** – Schedules calls, texts and emails to reach prospects at set intervals, keeping leads warm without extra effort. - **Contact management** – Lead scores, statuses and filters help you prioritize which contacts to reach out to first. [Read Full Review](https://www.selecthub.com/p/real-estate-crm-software/lone-wolf-relationships/)        [Visit Site](https://www.lwolf.com/engage/relationships) ![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]() [Read Full Review](https://www.selecthub.com/p/real-estate-crm-software/lone-wolf-relationships/)        [Visit Site](https://www.lwolf.com/engage/relationships) [![Follow Up Boss](<> "Follow Up Boss")](https://www.selecthub.com/p/real-estate-crm-software/follow-up-boss/) [Follow Up Boss](https://www.selecthub.com/p/real-estate-crm-software/follow-up-boss/) [View Product Details](https://www.selecthub.com/p/real-estate-crm-software/follow-up-boss/) User sentiment 90% of users recommend this product, based on 179 reviews i Based on user reviews collected from popular reviews sites. Start price $69 Per User, Monthly [Get custom pricing](https://pmo.selecthub.com/get-product-pricing/?category=Real+Estate+CRM+Software&product_name=Follow%2BUp%2BBoss&origin_url=https%3A%2F%2Fwww.selecthub.com%2Fc%2Freal-estate-crm-software%2F&product_logo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fa822554e5403b1d370db84cfbc530503-7db0f7b2cb8c373c52d24bae77f3307e%2Fresources%2Fnormal%2Flogo.png%3F1693318065&price=2) Good for Small & medium companies Free trial Yes [Request for free](https://pmo.selecthub.com/free-trial/?product_name=Follow+Up+Boss&category=Real+Estate+CRM+Software&product_logo=https://cdn.selecthub.com/products/a822554e5403b1d370db84cfbc530503-7db0f7b2cb8c373c52d24bae77f3307e/resources/normal/logo.png?1693318065) - Pros & Cons - Review - Key Features - Media **Pros** - Connects to 200+ lead sources so all incoming leads land in one place - Automated follow-ups and task reminders free agents to focus on client work - Visual deal pipeline makes it easy to track progress from first contact to close - Mobile app lets agents respond to leads and update deals from anywhere **Cons** - Reporting lacks the depth larger teams need for complex performance analysis - The interface can feel outdated, which slows adoption for some team members - Built-in email marketing tools have limited automation and segmentation - Pricing runs higher than comparable options, which can be a barrier for smaller teams [Read Full Review](https://www.selecthub.com/p/real-estate-crm-software/follow-up-boss/)        [Visit Site](https://www.followupboss.com/) [![Shweta Joshi](https://www.selecthub.com/wp-content/uploads/2020/07/shweta-joshi-1-96x96.jpg) Written By Shweta Joshi, Technical Content Writer](https://www.selecthub.com/author/shweta-joshi/) **Bottom line:** Follow Up Boss is purpose-built for real estate agents and brokers who deal with high lead volumes. If your main challenge is keeping up with incoming leads from multiple sources, it's a strong fit. The lead aggregation alone sets it apart — it pulls from 200+ sources like Zillow and Realtor.com and routes each lead to the right agent automatically. You spend less time juggling platforms and more time actually working deals. Where you'll want to think carefully is reporting. It works fine for everyday tracking, but it doesn't go deep enough for teams that rely on complex performance analytics or marketing ROI data. Larger brokerages with serious data needs may find it limiting. Pricing starts at $69 per user per month — reasonable for established teams, but it adds up fast for smaller operations. [Read Full Review](https://www.selecthub.com/p/real-estate-crm-software/follow-up-boss/)        [Visit Site](https://www.followupboss.com/) - **Lead source aggregation** – Pulls leads from 200+ providers like Zillow and Realtor.com directly into the platform so agents don't have to monitor multiple channels. - **Smart lists** – Dynamic filters group leads by shared criteria like zip code and engagement, refreshing automatically so you always work the most relevant leads first. - **Marketing action plans** – Automated email and text sequences handle outreach by lead type, while reminders for calls and tasks keep follow-ups on schedule. - **Built-in call dialer** – One-click dialing and automated call tracking let agents work through call lists faster and measure conversion rates without leaving the platform. - **Deal pipeline** – A drag-and-drop visual pipeline shows deal values, expected close dates, and conversion rates so you can track progress and forecast revenue. [Read Full Review](https://www.selecthub.com/p/real-estate-crm-software/follow-up-boss/)        [Visit Site](https://www.followupboss.com/) ![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]() [Read Full Review](https://www.selecthub.com/p/real-estate-crm-software/follow-up-boss/)        [Visit Site](https://www.followupboss.com/) [![Cloze](<> "Cloze")](https://www.selecthub.com/p/real-estate-crm-software/cloze/) [Cloze](https://www.selecthub.com/p/real-estate-crm-software/cloze/) [View Product Details](https://www.selecthub.com/p/real-estate-crm-software/cloze/) User sentiment 92% of users recommend this product, based on 11 reviews i Based on user reviews collected from popular reviews sites. Start price $17 Monthly [Get custom pricing](https://pmo.selecthub.com/get-product-pricing/?category=Real+Estate+CRM+Software&product_name=Cloze&origin_url=https%3A%2F%2Fwww.selecthub.com%2Fc%2Freal-estate-crm-software%2F&product_logo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F400c3241004b5db7ca7f5abfef2794f2-4e69bdc5998740d88bdcb8eee27ea5f4%2Fresources%2Fnormal%2Flogo.png%3F1693318918&price=2) Good for Any company size Free trial Yes [Request for free](https://pmo.selecthub.com/free-trial/?product_name=Cloze&category=Real+Estate+CRM+Software&product_logo=https://cdn.selecthub.com/products/400c3241004b5db7ca7f5abfef2794f2-4e69bdc5998740d88bdcb8eee27ea5f4/resources/normal/logo.png?1693318918) - Pros & Cons - Review - Key Features - Media **Pros** - Automatically logs calls, emails and meetings into a unified contact view, cutting out manual data entry - AI-driven reminders and follow-up suggestions help you stay on top of every relationship - Pipeline tools track deals, set reminders and support revenue forecasting - Automated lead capture pushes new leads to agents instantly from a single dashboard **Cons** - Limited customization makes it harder to tailor to specific workflows compared to other CRM options - AI features come with a steep learning curve for users new to CRM systems - Mobile app is less capable than the web version, which can slow down field agents - Integration depth and flexibility fall short for users needing tighter connections with other tools [Read Full Review](https://www.selecthub.com/p/real-estate-crm-software/cloze/)        [Visit Site](https://www.cloze.com/) **Bottom line:** Cloze is built specifically for real estate agents and brokerages who manage a high volume of contacts and need automation to keep relationships from slipping. If you're running a busy brokerage and manual record updates feel like a time sink, it's worth a close look. The platform's real strength is pulling all your communication — emails, calls, meetings, social media — into one place and keeping everything updated automatically. Cloze then surfaces reminders and next-step suggestions so you're always moving the relationship forward. It's not a simple tool, though. The AI features can feel overwhelming if you're new to CRM systems, and the interface has a learning curve. Users also note that integrations, while present, aren't always flexible or deep. Cloze starts at $17 per month, which works for individual agents, but pricing can become a sticking point for larger teams. If you want a no-fuss CRM that's quick to pick up, you may find other options easier to start with. [Read Full Review](https://www.selecthub.com/p/real-estate-crm-software/cloze/)        [Visit Site](https://www.cloze.com/) - **Automated lead capture** – Pulls in leads from multiple sources, pushes them to agents instantly, and sends alerts on new arrivals all from one dashboard. - **Relationship tracking** – Tracks follow-ups, communication history and engagement analytics, with alerts for business anniversaries and policy reminders. - **Pipeline management** – Tools for tracking deals, setting reminders and generating sales forecasts help you stay organized across active opportunities. - **Unified contact management** – Automatically merges and updates contact records in a single dashboard, with custom segments for quick access to key contacts. [Read Full Review](https://www.selecthub.com/p/real-estate-crm-software/cloze/)        [Visit Site](https://www.cloze.com/) ![Screenshots]()![Screenshots]()![Screenshots]() [Read Full Review](https://www.selecthub.com/p/real-estate-crm-software/cloze/)        [Visit Site](https://www.cloze.com/) [![Realvolve](<> "Realvolve")](https://www.selecthub.com/p/real-estate-crm-software/realvolve/) [Realvolve](https://www.selecthub.com/p/real-estate-crm-software/realvolve/) [View Product Details](https://www.selecthub.com/p/real-estate-crm-software/realvolve/) User sentiment 90% of users recommend this product, based on 99 reviews i Based on user reviews collected from popular reviews sites. Start price $94 Monthly [Get custom pricing](https://pmo.selecthub.com/get-product-pricing/?category=Real+Estate+CRM+Software&product_name=Realvolve&origin_url=https%3A%2F%2Fwww.selecthub.com%2Fc%2Freal-estate-crm-software%2F&product_logo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fd1f44e2f09dc172978a4d3151d11d63e-fcf5f049b98eab92fc0c3ee45150c42a%2Fresources%2Fnormal%2Flogo.png%3F1693317506&price=2) Good for Small companies Free trial Yes [Request for free](https://pmo.selecthub.com/free-trial/?product_name=Realvolve&category=Real+Estate+CRM+Software&product_logo=https://cdn.selecthub.com/products/d1f44e2f09dc172978a4d3151d11d63e-fcf5f049b98eab92fc0c3ee45150c42a/resources/normal/logo.png?1693317506) - Pros & Cons - Review - Key Features - Media **Pros** - Workflow automation handles repetitive real estate tasks, including conditional workflows for complex processes - Relationship management tools let you track interactions, set reminders, and build stronger client ties - Custom fields, tags, and dashboards let you shape the platform to your own workflow **Cons** - Steep learning curve makes onboarding slow, especially for new users dealing with complex workflows - Mobile app lacks key features available on desktop, limiting productivity for field-based agents - Integration options don't always cover all the third-party tools your business relies on [Read Full Review](https://www.selecthub.com/p/real-estate-crm-software/realvolve/)        [Visit Site](https://realvolve.com/) [![Pritha Basu](https://secure.gravatar.com/avatar/b16b903ea7247fd541fd31843cd1ab557c23474caf4dfcccd9bdd8ec91179141?s=96&d=mm&r=g) Written By Pritha Basu, Technical Content Writer](https://www.selecthub.com/author/pritha-basu/) **Bottom line:** Realvolve is built for real estate agents who want automation and relationship depth from their CRM. If you're managing a busy pipeline and need workflows running in the background, it's a strong fit. If you need something simple to pick up fast, it probably isn't. The automation goes beyond basic reminders. You can build conditional workflows that trigger follow-ups, schedule appointments, and flag tasks based on where each transaction stands. That keeps your pipeline moving without much manual effort. Realvolve also scales from solo agents to teams. Accountability tools let team leaders log in to coach members and track activity. That said, the platform assumes you're ready to invest time upfront in configuration — workflows and templates take real effort to set up. Pricing starts at $94 per month, which sits on the higher end. For high-volume agents who'll rely on the automation heavily, that's easier to justify. If you're still building your client base, lighter tools may be a better starting point. [Read Full Review](https://www.selecthub.com/p/real-estate-crm-software/realvolve/)        [Visit Site](https://realvolve.com/) - **Automated workflows** – Conditional workflows handle both routine and complex real estate processes, triggering follow-ups and tasks automatically. - **Contact management** – You can record personal and professional details, log all correspondence, and track lead and referral sources for each contact. - **Transaction management** – Track commissions, closing dates, and all parties in a sale, with document portfolios maintained for every deal. - **Task and calendar management** – A central calendar lets you view and manage deadlines across all contacts, properties, and transactions. - **Google Apps connectivity** – Sync your calendar, tasks, and contacts with Google Apps, and automate processes using Zapier. [Read Full Review](https://www.selecthub.com/p/real-estate-crm-software/realvolve/)        [Visit Site](https://realvolve.com/) ![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]() [Read Full Review](https://www.selecthub.com/p/real-estate-crm-software/realvolve/)        [Visit Site](https://realvolve.com/) [![Firepoint](<> "Firepoint")](https://www.selecthub.com/p/real-estate-crm-software/firepoint/) [Firepoint](https://www.selecthub.com/p/real-estate-crm-software/firepoint/) [View Product Details](https://www.selecthub.com/p/real-estate-crm-software/firepoint/) User sentiment 83% of users recommend this product, based on 39 reviews i Based on user reviews collected from popular reviews sites. Start price $175 Monthly [Get custom pricing](https://pmo.selecthub.com/get-product-pricing/?category=Real+Estate+CRM+Software&product_name=Firepoint&origin_url=https%3A%2F%2Fwww.selecthub.com%2Fc%2Freal-estate-crm-software%2F&product_logo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F3dde11a7673e90ad96fafd0b3b27a477-7fd7094177680e87c0866659091464a5%2Fresources%2Fnormal%2Flogo.png%3F1693318906&price=3) Good for Medium & large companies Free trial No - Pros & Cons - Review - Key Features - Media **Pros** - **Ease of Use:** Firepoint is known for its user-friendly interface, making it easy for real estate professionals to adopt, even those who aren't tech-savvy. - **Centralized Communication:** The platform offers a comprehensive communication suite, allowing agents to call, email, and text clients from one place, streamlining communication and keeping all interactions organized. - **Lead Management:** Firepoint helps agents manage their leads effectively with features like lead tracking, activity history, and customizable tags, enabling them to prioritize and nurture leads efficiently. **Cons** - **Lead Quality:** Some users have found that the leads generated by Firepoint are not always high-quality, leading to wasted time and effort. - **Pricing:** Firepoint is considered expensive compared to some other real estate CRM options, particularly for smaller teams or individual agents. - **Lack of Features:** Users have pointed out missing features such as the inability to add client photos, lack of automatic email syncing, and the absence of document storage. - **Website Design Limitations:** The website design templates offered by Firepoint have been described as outdated, with limited options for tracking website metrics. [Read Full Review](https://www.selecthub.com/p/real-estate-crm-software/firepoint/)        [Visit Site](https://www.firepoint.net/) Is Firepoint the match you've been searching for in the world of CRMs? Firepoint CRM is generally well-regarded for its user-friendly design and robust features, making it a popular choice among real estate professionals. Users consistently praise its intuitive interface, which is easily navigable even for those who aren't tech-savvy. One user, a verified reviewer on Capterra, stated that "even agents who don't like CRMs or technology in general can navigate the system relatively easily." This ease of use is a key differentiating factor for Firepoint, as many competing CRMs are often criticized for their clunky interfaces and steep learning curves. Firepoint also stands out for its extensive customization options, allowing users to tailor the platform to their specific workflows and needs. However, Firepoint is not without its drawbacks. The pricing, starting at $499 per month, is a common concern, particularly for smaller teams or individual agents. Some users have also expressed that the lead generation feature could be further enhanced. While Firepoint offers a comprehensive suite of tools, its strengths lie in its user-friendliness and customization options, making it an ideal choice for larger real estate teams or brokerages seeking a powerful and adaptable CRM solution. For instance, a reviewer on Software Advice noted, "Firepoint monthly fee is on par with their competition. Their product is not." This suggests that while the price is comparable to competitors, the user found Firepoint's features and functionality to be superior. [Read Full Review](https://www.selecthub.com/p/real-estate-crm-software/firepoint/)        [Visit Site](https://www.firepoint.net/) - **Integrations:** Leverage integrations with Google Tag Manager, Facebook, Zapier, Zendesk Chat, Mojo, Trulia and more.  - **Lead Management:** Utilize time more efficiently by tracking information through individual agent dashboards, checking recent lead activities and recognizing new and active leads. Organize leads by status or custom tags and create personalized search results for leads.  - **Lead Ponds:** Utilize an intuitive CRM module to group unassigned leads so that agents and teams can immediately identify and invest in the most promising ones. Reach leads faster with instant notifications.  - **Facebook Ad Tool:** Create Facebook ads in less than 60 seconds and use professionally written, tested and proven ads to attract more customers.  - **Reporting and Analytics:** In-depth reports analyze crucial data like point of entry and conversion time, and help track costs to understand actual ROI. Monitor team activities, call recordings, emails and texts; track transaction dates and deadlines, and receive insights on company overview, revenue and GCI. Check reports on lead sources, ROI and cash conversion cycles.  [Read Full Review](https://www.selecthub.com/p/real-estate-crm-software/firepoint/)        [Visit Site](https://www.firepoint.net/) ![Screenshots]()![Screenshots]()![Screenshots]() [Read Full Review](https://www.selecthub.com/p/real-estate-crm-software/firepoint/)        [Visit Site](https://www.firepoint.net/) [![Wise Agent](<> "Wise Agent")](https://www.selecthub.com/p/real-estate-crm-software/wise-agent/) [Wise Agent](https://www.selecthub.com/p/real-estate-crm-software/wise-agent/) [View Product Details](https://www.selecthub.com/p/real-estate-crm-software/wise-agent/) User sentiment 88% of users recommend this product, based on 1,066 reviews i Based on user reviews collected from popular reviews sites. Start price $49 Monthly [Get custom pricing](https://pmo.selecthub.com/get-product-pricing/?category=Real+Estate+CRM+Software&product_name=Wise%2BAgent&origin_url=https%3A%2F%2Fwww.selecthub.com%2Fc%2Freal-estate-crm-software%2F&product_logo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fdf3aebc649f9e3b674eeb790a4da224e-701fd727a086d85ec457f42ce9e22f5c%2Fresources%2Fnormal%2Flogo.png%3F1693318063&price=2) Good for Any company size Free trial Yes [Request for free](https://pmo.selecthub.com/free-trial/?product_name=Wise+Agent&category=Real+Estate+CRM+Software&product_logo=https://cdn.selecthub.com/products/df3aebc649f9e3b674eeb790a4da224e-701fd727a086d85ec457f42ce9e22f5c/resources/normal/logo.png?1693318063) - Pros & Cons - Review - Key Features - Media **Pros** - Contact profiles store notes, key dates, and full communication history for easy client relationship management - Built-in lead automation includes drip campaigns, landing pages, and an AI chatbot for nurturing prospects - Transaction management tools include checklists, document storage, and deadline tracking to keep complex deals on track - 24/7 customer support with a personalized onboarding call helps new users get up to speed fast **Cons** - The interface looks dated, which may put off users who prefer a more modern CRM design - Email sending limits make it harder to reach large client lists with broadcast campaigns - Feature updates often roll out with little notice, which can disrupt established workflows [Read Full Review](https://www.selecthub.com/p/real-estate-crm-software/wise-agent/)        [Visit Site](https://wiseagent.com/) [![Pritha Basu](https://secure.gravatar.com/avatar/b16b903ea7247fd541fd31843cd1ab557c23474caf4dfcccd9bdd8ec91179141?s=96&d=mm&r=g) Written By Pritha Basu, Technical Content Writer](https://www.selecthub.com/author/pritha-basu/) **Bottom line:** Wise Agent is a real estate CRM built for agents and small teams who want a feature-rich, affordable platform without a steep learning curve. If you're an individual agent or run a small brokerage, it covers the key CRM needs: contact management, lead automation, transaction tracking, and email marketing, all under one roof. It connects with tools like Google Calendar and Mailchimp, fitting into the workflows most agents already use. The interface shows its age, though. If a modern, polished look matters to you, that could be a sticking point. Email sending limits are also worth noting if you plan to run large broadcast campaigns. Where it really clicks is the depth of its real estate-specific tools — transaction checklists, drip campaigns, landing pages — paired with strong customer support. You get a personalized onboarding call and 24/7 help when you need it. At $49 per month for up to five users, it's affordable for small teams. If you want a CRM built for real estate from the ground up, it's a strong fit. [Read Full Review](https://www.selecthub.com/p/real-estate-crm-software/wise-agent/)        [Visit Site](https://wiseagent.com/) - **Contact management** – Stores detailed client profiles with notes, key dates, and full interaction history in one accessible place - **Lead automation** – Drip campaigns, customizable landing pages, and an AI chatbot capture and nurture prospects without manual effort - **Transaction management** – Task checklists, document storage, and deadline tracking keep each deal organized from start to close - **Email marketing** – Customizable email templates let you build personalized campaigns, with automated follow-up sequences to stay in touch - **Calendar integration** – Syncs with Google Calendar and other apps so appointments and tasks stay in one view [Read Full Review](https://www.selecthub.com/p/real-estate-crm-software/wise-agent/)        [Visit Site](https://wiseagent.com/) ![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]() [Read Full Review](https://www.selecthub.com/p/real-estate-crm-software/wise-agent/)        [Visit Site](https://wiseagent.com/) [![iHomefinder](<> "iHomefinder")](https://www.selecthub.com/p/real-estate-crm-software/ihomefinder/) [iHomefinder](https://www.selecthub.com/p/real-estate-crm-software/ihomefinder/) [View Product Details](https://www.selecthub.com/p/real-estate-crm-software/ihomefinder/) User sentiment 89% of users recommend this product, based on 21 reviews i Based on user reviews collected from popular reviews sites. Start price $144.95 Monthly [Get custom pricing](https://pmo.selecthub.com/get-product-pricing/?category=Real+Estate+CRM+Software&product_name=iHomefinder&origin_url=https%3A%2F%2Fwww.selecthub.com%2Fc%2Freal-estate-crm-software%2F&product_logo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F11833d4b4ec685c371ae6d1a65cc341e-840f6a1bcad96ee77f149aec356ef7f8%2Fresources%2Fnormal%2Flogo.png%3F1693318920&price=3) Good for Any company size Free trial Yes [Request for free](https://pmo.selecthub.com/free-trial/?product_name=iHomefinder&category=Real+Estate+CRM+Software&product_logo=https://cdn.selecthub.com/products/11833d4b4ec685c371ae6d1a65cc341e-840f6a1bcad96ee77f149aec356ef7f8/resources/normal/logo.png?1693318920) - Pros & Cons - Review - Key Features - Media **Pros** - IDX integration and lead capture are built into the CRM, cutting down on manual data entry - Automated email follow-ups based on lead search behavior keep prospects engaged without extra work - Team tools let you assign leads, track top performers and identify agents who need support - Synced calendar view keeps upcoming tasks and follow-up appointments in one place **Cons** - Customization is limited, making it hard to match your branding or adapt workflows to your process - The interface is clunky and dated, slowing down everyday navigation and task management - Mobile app functionality is more limited than the desktop version, hindering on-the-go lead management - Customer support isn't available 24/7 and typically responds within a day or two [Read Full Review](https://www.selecthub.com/p/real-estate-crm-software/ihomefinder/)        [Visit Site](https://www.ihomefinder.com/) **Bottom line:** iHomefinder is built for real estate professionals who want IDX search and CRM in one place. If you're an agent or small team looking to manage leads, automate follow-up, and stay on top of market data without stitching together tools, it's worth a look. If deep customization matters, you'll hit some limits. Lead capture is built into the property search. Automated follow-ups send listing recommendations based on each lead's browsing activity. Everything stays in one system, which is harder to replicate with a standalone CRM. The platform's age shows, though. The interface is clunky, and customizing templates or workflows takes more work than it should. Larger teams may find the limited flexibility adds friction over time. Pricing starts at $145 per month. For established agents with active pipelines, the integrated workflow justifies the cost. If you're just starting out or need something lighter, there are simpler options to consider first. [Read Full Review](https://www.selecthub.com/p/real-estate-crm-software/ihomefinder/)        [Visit Site](https://www.ihomefinder.com/) - **IDX lead capture** – Registration prompts and gated content convert property searches into leads without manual data entry. - **Behavior-based follow-up** – Automated emails send listing recommendations and market reports based on each lead's search and browsing activity. - **Team lead management** – You can assign leads to agents, track team performance, and follow action plans to close deals. - **Market statistics** – Real-time data on active, sold and open listings lets you share local market insights with clients from one platform. - **Lead import and aggregation** – Pull in leads from Zillow, Trulia, Realtor.com and other sources to keep your pipeline consolidated in one place. [Read Full Review](https://www.selecthub.com/p/real-estate-crm-software/ihomefinder/)        [Visit Site](https://www.ihomefinder.com/) ![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]() [Read Full Review](https://www.selecthub.com/p/real-estate-crm-software/ihomefinder/)        [Visit Site](https://www.ihomefinder.com/) [![IXACT Contact](<> "IXACT Contact")](https://www.selecthub.com/p/real-estate-crm-software/ixact-contact/) [IXACT Contact](https://www.selecthub.com/p/real-estate-crm-software/ixact-contact/) [View Product Details](https://www.selecthub.com/p/real-estate-crm-software/ixact-contact/) User sentiment 88% of users recommend this product, based on 141 reviews i Based on user reviews collected from popular reviews sites. Start price $46.75 Monthly [Get custom pricing](https://pmo.selecthub.com/get-product-pricing/?category=Real+Estate+CRM+Software&product_name=IXACT%2BContact&origin_url=https%3A%2F%2Fwww.selecthub.com%2Fc%2Freal-estate-crm-software%2F&product_logo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fefb3d8be0319721ef751da0b05d9f6a5-4e51bb60facec153e3e1f0385832582e%2Fresources%2Fnormal%2Flogo.png%3F1693318914&price=2) Good for Any company size Free trial Yes [Request for free](https://pmo.selecthub.com/free-trial/?product_name=IXACT+Contact&category=Real+Estate+CRM+Software&product_logo=https://cdn.selecthub.com/products/efb3d8be0319721ef751da0b05d9f6a5-4e51bb60facec153e3e1f0385832582e/resources/normal/logo.png?1693318914) - Pros & Cons - Review - Key Features - Media **Pros** - Rich contact profiles store relationship details, communication history and property data together - Automated drip campaigns and newsletters keep clients engaged without manual follow-up - A visual pipeline view makes it easy to track deal progress at a glance - Lead capture tools auto-assign new prospects to the right nurture campaigns **Cons** - Limited custom fields and reporting options make it harder to tailor workflows to your process - The mobile app has fewer features than the desktop version, which is a gap for field agents - New users may need some time to learn the interface before getting productive - Email template options are narrower than some users would prefer [Read Full Review](https://www.selecthub.com/p/real-estate-crm-software/ixact-contact/)        [Visit Site](https://www.ixactcontact.com/) **Bottom line:** IXACT Contact is a real estate CRM built for agents who want contact management and marketing automation in one affordable package. It's designed specifically for real estate, so the whole system covers buyer and seller pipelines, listing management, and transaction tracking. Pricing starts at $47 per month, making it accessible for solo agents and small teams. Where it really shines is automated client communication. The keep-in-touch dashboard handles birthday and anniversary reminders. Drip campaigns include 125+ prewritten emails, and monthly newsletters go out with minimal setup. Most ongoing client outreach runs on its own once you've configured it. The tradeoffs: customization is limited, you can't add many custom fields or adjust reporting in meaningful ways, and the mobile app doesn't match the desktop. New users also have a learning curve to get through. If you want a ready-to-run system for relationship-focused selling, it's a solid pick. If you need deep workflow customization or strong mobile access, it'll fall short. [Read Full Review](https://www.selecthub.com/p/real-estate-crm-software/ixact-contact/)        [Visit Site](https://www.ixactcontact.com/) - **Contact intelligence** – Rich profiles store referral history, communication details, family info and property data for every contact. - **Automated keep-in-touch** – Once set up, birthday reminders, anniversary alerts, drip campaigns and monthly newsletters all run without manual effort. - **Pipeline view** – Visual charts and customizable widgets give you a quick snapshot of deal status across your business. - **Agent website with IDX** – Lets you create a device-optimized real estate website with IDX listings and lead capture forms that auto-assign new prospects to nurture campaigns. - **Text marketing** – You can send personalized mass texts to targeted contact groups, with all replies automatically logged in contact history. [Read Full Review](https://www.selecthub.com/p/real-estate-crm-software/ixact-contact/)        [Visit Site](https://www.ixactcontact.com/) ![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]() [Read Full Review](https://www.selecthub.com/p/real-estate-crm-software/ixact-contact/)        [Visit Site](https://www.ixactcontact.com/) #### Filter Products (23) Pricing $10 or less $10 - $100 $100 - $500 $500 - $1,000 $1,000 or more Company Size Small Medium Large Deployment Cloud On-Premise Platform Linux MacOS Windows Industries All Accounting / CPA Advertising Aerospace & Defense Agriculture Apparel Architecture Auto Dealership Automotive Banking & Financial Services Banking & Mortgage Chemicals Construction & Engineering Construction / Contracting Consulting Consumer Products Distribution E-commerce Education Electronics Energy & Utilities Federal Government Field Maintenance Food & Beverage Healthcare / Social Services Hospitality / Gaming / Travel Human Resources Industrial Machinery Information Technology & High Tech Insurance Legal Maintenance / Field Service Manufacturing Marketing Services Media & Communications / Entertainment Mill Products Mining / Metals Mortgage Non-Profit Not Available Oil & Gas Other Other Services Payroll Provider Pharmaceuticals Professional Employer Organization Professional Services Property Management Public Sector Real Estate Recruiting Agency Religious Institutions Retail Sales & Marketing Semiconductors Software / IT Sports and Recreation Staffing Agency State & Local Government Telecommunications Third-Party Administrator Transportation & Logistics Wholesale Distribution   Free Trial   Analyst Verified Apply Reset filters ## All Real Estate CRM Software Showing 1 - 20 of 23 Products Sort by Most Popular Starting Price (Low to High) Starting Price (High to Low) User Sentiment [![Top Producer](<> "Top Producer") Top Producer by Top Producer](https://www.selecthub.com/p/real-estate-crm-software/top-producer/) [View Product Details](https://www.selecthub.com/p/real-estate-crm-software/top-producer/) User sentiment 59% of users recommend this product, based on 153 reviews i Based on user reviews collected from popular reviews sites. Start price $299 Monthly [Get custom pricing](https://pmo.selecthub.com/get-product-pricing/?category=Real+Estate+CRM+Software&product_name=Top%2BProducer&origin_url=https%3A%2F%2Fwww.selecthub.com%2Fc%2Freal-estate-crm-software%2F&product_logo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fea96efc03b9a050d895110db8c4af057-094b79b40c0230139a95d9f20d2fbeac%2Fresources%2Fnormal%2Flogo.png%3F1693317507&price=3) Good for Small & medium companies Free trial No Deployment Cloud [Visit Site](https://www.topproducer.com/) [![kvCORE](<> "kvCORE") kvCORE by Inside Real Estate](https://www.selecthub.com/p/real-estate-crm-software/kvcore/) [View Product Details](https://www.selecthub.com/p/real-estate-crm-software/kvcore/) User sentiment 94% of users recommend this product, based on 2,022 reviews i Based on user reviews collected from popular reviews sites. Start price Custom Quote  i kvCORE doesn't have a fixed starting price. For pricing details, you'll need to request a custom quote. Factors that can influence final pricing for Real Estate CRM Software typically include number of users, chosen modules or features, level of support, services like implementation, and add-ons. [Get custom pricing](https://pmo.selecthub.com/get-product-pricing/?category=Real+Estate+CRM+Software&product_name=kvCORE&origin_url=https%3A%2F%2Fwww.selecthub.com%2Fc%2Freal-estate-crm-software%2F&product_logo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F0a716fe8c7745e51a3185fc8be6ca23a-25da027825b47a9daf31939d4c9cdab3%2Fresources%2Fnormal%2Flogo.png%3F1693318154&price=4) Good for Any company size Free trial No Deployment Cloud [Visit Site](https://insiderealestate.com/kvcore/) [![Lone Wolf Relationships](<> "Lone Wolf Relationships") Lone Wolf Relationships by Lone Wolf Real Estate Technologies](https://www.selecthub.com/p/real-estate-crm-software/lone-wolf-relationships/) [View Product Details](https://www.selecthub.com/p/real-estate-crm-software/lone-wolf-relationships/) User sentiment 83% of users recommend this product, based on 191 reviews i Based on user reviews collected from popular reviews sites. Start price $25 Monthly [Get custom pricing](https://pmo.selecthub.com/get-product-pricing/?category=Real+Estate+CRM+Software&product_name=Lone%2BWolf%2BRelationships&origin_url=https%3A%2F%2Fwww.selecthub.com%2Fc%2Freal-estate-crm-software%2F&product_logo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fae87a54e183c075c494c4d397d126a66-587370857dea6275e592843cc4a8112b%2Fresources%2Fnormal%2Flogo.png%3F1748902290&price=2) Good for Small & medium companies Free trial Yes [Request for free](https://pmo.selecthub.com/free-trial/?product_name=Lone+Wolf+Relationships&category=Real+Estate+CRM+Software&product_logo=https://cdn.selecthub.com/products/ae87a54e183c075c494c4d397d126a66-587370857dea6275e592843cc4a8112b/resources/normal/logo.png?1748902290) Deployment Cloud [Visit Site](https://www.lwolf.com/engage/relationships) [![Follow Up Boss](<> "Follow Up Boss") Follow Up Boss by Follow Up Boss](https://www.selecthub.com/p/real-estate-crm-software/follow-up-boss/) [View Product Details](https://www.selecthub.com/p/real-estate-crm-software/follow-up-boss/) User sentiment 90% of users recommend this product, based on 179 reviews i Based on user reviews collected from popular reviews sites. Start price $69 Per User, Monthly [Get custom pricing](https://pmo.selecthub.com/get-product-pricing/?category=Real+Estate+CRM+Software&product_name=Follow%2BUp%2BBoss&origin_url=https%3A%2F%2Fwww.selecthub.com%2Fc%2Freal-estate-crm-software%2F&product_logo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fa822554e5403b1d370db84cfbc530503-7db0f7b2cb8c373c52d24bae77f3307e%2Fresources%2Fnormal%2Flogo.png%3F1693318065&price=2) Good for Small & medium companies Free trial Yes [Request for free](https://pmo.selecthub.com/free-trial/?product_name=Follow+Up+Boss&category=Real+Estate+CRM+Software&product_logo=https://cdn.selecthub.com/products/a822554e5403b1d370db84cfbc530503-7db0f7b2cb8c373c52d24bae77f3307e/resources/normal/logo.png?1693318065) Deployment Cloud [Visit Site](https://www.followupboss.com/) [![Cloze](<> "Cloze") Cloze by Cloze](https://www.selecthub.com/p/real-estate-crm-software/cloze/) [View Product Details](https://www.selecthub.com/p/real-estate-crm-software/cloze/) User sentiment 92% of users recommend this product, based on 11 reviews i Based on user reviews collected from popular reviews sites. Start price $17 Monthly [Get custom pricing](https://pmo.selecthub.com/get-product-pricing/?category=Real+Estate+CRM+Software&product_name=Cloze&origin_url=https%3A%2F%2Fwww.selecthub.com%2Fc%2Freal-estate-crm-software%2F&product_logo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F400c3241004b5db7ca7f5abfef2794f2-4e69bdc5998740d88bdcb8eee27ea5f4%2Fresources%2Fnormal%2Flogo.png%3F1693318918&price=2) Good for Any company size Free trial Yes [Request for free](https://pmo.selecthub.com/free-trial/?product_name=Cloze&category=Real+Estate+CRM+Software&product_logo=https://cdn.selecthub.com/products/400c3241004b5db7ca7f5abfef2794f2-4e69bdc5998740d88bdcb8eee27ea5f4/resources/normal/logo.png?1693318918) Deployment Cloud [Visit Site](https://www.cloze.com/) [![Realvolve](<> "Realvolve") Realvolve by Realvolve](https://www.selecthub.com/p/real-estate-crm-software/realvolve/) [View Product Details](https://www.selecthub.com/p/real-estate-crm-software/realvolve/) User sentiment 90% of users recommend this product, based on 99 reviews i Based on user reviews collected from popular reviews sites. Start price $94 Monthly [Get custom pricing](https://pmo.selecthub.com/get-product-pricing/?category=Real+Estate+CRM+Software&product_name=Realvolve&origin_url=https%3A%2F%2Fwww.selecthub.com%2Fc%2Freal-estate-crm-software%2F&product_logo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fd1f44e2f09dc172978a4d3151d11d63e-fcf5f049b98eab92fc0c3ee45150c42a%2Fresources%2Fnormal%2Flogo.png%3F1693317506&price=2) Good for Small companies Free trial Yes [Request for free](https://pmo.selecthub.com/free-trial/?product_name=Realvolve&category=Real+Estate+CRM+Software&product_logo=https://cdn.selecthub.com/products/d1f44e2f09dc172978a4d3151d11d63e-fcf5f049b98eab92fc0c3ee45150c42a/resources/normal/logo.png?1693317506) Deployment Cloud [Visit Site](https://realvolve.com/) [![Firepoint](<> "Firepoint") Firepoint by Firepoint](https://www.selecthub.com/p/real-estate-crm-software/firepoint/) [View Product Details](https://www.selecthub.com/p/real-estate-crm-software/firepoint/) User sentiment 83% of users recommend this product, based on 39 reviews i Based on user reviews collected from popular reviews sites. Start price $175 Monthly [Get custom pricing](https://pmo.selecthub.com/get-product-pricing/?category=Real+Estate+CRM+Software&product_name=Firepoint&origin_url=https%3A%2F%2Fwww.selecthub.com%2Fc%2Freal-estate-crm-software%2F&product_logo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F3dde11a7673e90ad96fafd0b3b27a477-7fd7094177680e87c0866659091464a5%2Fresources%2Fnormal%2Flogo.png%3F1693318906&price=3) Good for Medium & large companies Free trial No Deployment Cloud [Visit Site](https://www.firepoint.net/) [![Wise Agent](<> "Wise Agent") Wise Agent by Wise Agent](https://www.selecthub.com/p/real-estate-crm-software/wise-agent/) [View Product Details](https://www.selecthub.com/p/real-estate-crm-software/wise-agent/) User sentiment 88% of users recommend this product, based on 1,066 reviews i Based on user reviews collected from popular reviews sites. Start price $49 Monthly [Get custom pricing](https://pmo.selecthub.com/get-product-pricing/?category=Real+Estate+CRM+Software&product_name=Wise%2BAgent&origin_url=https%3A%2F%2Fwww.selecthub.com%2Fc%2Freal-estate-crm-software%2F&product_logo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fdf3aebc649f9e3b674eeb790a4da224e-701fd727a086d85ec457f42ce9e22f5c%2Fresources%2Fnormal%2Flogo.png%3F1693318063&price=2) Good for Any company size Free trial Yes [Request for free](https://pmo.selecthub.com/free-trial/?product_name=Wise+Agent&category=Real+Estate+CRM+Software&product_logo=https://cdn.selecthub.com/products/df3aebc649f9e3b674eeb790a4da224e-701fd727a086d85ec457f42ce9e22f5c/resources/normal/logo.png?1693318063) Deployment Cloud [Visit Site](https://wiseagent.com/) [![iHomefinder](<> "iHomefinder") iHomefinder by iHomefinder](https://www.selecthub.com/p/real-estate-crm-software/ihomefinder/) [View Product Details](https://www.selecthub.com/p/real-estate-crm-software/ihomefinder/) User sentiment 89% of users recommend this product, based on 21 reviews i Based on user reviews collected from popular reviews sites. Start price $144.95 Monthly [Get custom pricing](https://pmo.selecthub.com/get-product-pricing/?category=Real+Estate+CRM+Software&product_name=iHomefinder&origin_url=https%3A%2F%2Fwww.selecthub.com%2Fc%2Freal-estate-crm-software%2F&product_logo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F11833d4b4ec685c371ae6d1a65cc341e-840f6a1bcad96ee77f149aec356ef7f8%2Fresources%2Fnormal%2Flogo.png%3F1693318920&price=3) Good for Any company size Free trial Yes [Request for free](https://pmo.selecthub.com/free-trial/?product_name=iHomefinder&category=Real+Estate+CRM+Software&product_logo=https://cdn.selecthub.com/products/11833d4b4ec685c371ae6d1a65cc341e-840f6a1bcad96ee77f149aec356ef7f8/resources/normal/logo.png?1693318920) Deployment Cloud [Visit Site](https://www.ihomefinder.com/) [![IXACT Contact](<> "IXACT Contact") IXACT Contact by IXACT Contact Solutions](https://www.selecthub.com/p/real-estate-crm-software/ixact-contact/) [View Product Details](https://www.selecthub.com/p/real-estate-crm-software/ixact-contact/) User sentiment 88% of users recommend this product, based on 141 reviews i Based on user reviews collected from popular reviews sites. Start price $46.75 Monthly [Get custom pricing](https://pmo.selecthub.com/get-product-pricing/?category=Real+Estate+CRM+Software&product_name=IXACT%2BContact&origin_url=https%3A%2F%2Fwww.selecthub.com%2Fc%2Freal-estate-crm-software%2F&product_logo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fefb3d8be0319721ef751da0b05d9f6a5-4e51bb60facec153e3e1f0385832582e%2Fresources%2Fnormal%2Flogo.png%3F1693318914&price=2) Good for Any company size Free trial Yes [Request for free](https://pmo.selecthub.com/free-trial/?product_name=IXACT+Contact&category=Real+Estate+CRM+Software&product_logo=https://cdn.selecthub.com/products/efb3d8be0319721ef751da0b05d9f6a5-4e51bb60facec153e3e1f0385832582e/resources/normal/logo.png?1693318914) Deployment Cloud [Visit Site](https://www.ixactcontact.com/) [![ClientLook](<> "ClientLook") ClientLook by ClientLook](https://www.selecthub.com/p/real-estate-crm-software/clientlook/) [View Product Details](https://www.selecthub.com/p/real-estate-crm-software/clientlook/) User sentiment 74% of users recommend this product, based on 13 reviews i Based on user reviews collected from popular reviews sites. Start price $900 Monthly [Get custom pricing](https://pmo.selecthub.com/get-product-pricing/?category=Real+Estate+CRM+Software&product_name=ClientLook&origin_url=https%3A%2F%2Fwww.selecthub.com%2Fc%2Freal-estate-crm-software%2F&product_logo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fbd470ca955d9497bbcb808e59952fffc-e20555cd8b224380e6c1466778c073af%2Fresources%2Fnormal%2Flogo.png%3F1693317501&price=4) Good for Medium companies Free trial Yes [Request for free](https://pmo.selecthub.com/free-trial/?product_name=ClientLook&category=Real+Estate+CRM+Software&product_logo=https://cdn.selecthub.com/products/bd470ca955d9497bbcb808e59952fffc-e20555cd8b224380e6c1466778c073af/resources/normal/logo.png?1693317501) Deployment Cloud [Visit Site](https://www.lightboxre.com/product/clientlook/) [![zBuyer](<> "zBuyer") zBuyer by zBuyer](https://www.selecthub.com/p/real-estate-crm-software/zbuyer/) [View Product Details](https://www.selecthub.com/p/real-estate-crm-software/zbuyer/) User sentiment 72% of users recommend this product, based on 34 reviews i Based on user reviews collected from popular reviews sites. Start price $400 Monthly [Get custom pricing](https://pmo.selecthub.com/get-product-pricing/?category=Real+Estate+CRM+Software&product_name=zBuyer&origin_url=https%3A%2F%2Fwww.selecthub.com%2Fc%2Freal-estate-crm-software%2F&product_logo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F9274eae5c531194f50bbf029e38f0046-9c0410fdffc3d758da5ccfa69769d45c%2Fresources%2Fnormal%2Flogo.png%3F1730686584&price=3) Good for Small & medium companies Free trial Yes [Request for free](https://pmo.selecthub.com/free-trial/?product_name=zBuyer&category=Real+Estate+CRM+Software&product_logo=https://cdn.selecthub.com/products/9274eae5c531194f50bbf029e38f0046-9c0410fdffc3d758da5ccfa69769d45c/resources/normal/logo.png?1730686584) Deployment Cloud [Visit Site](https://welcome.zbuyer.com) [![Referral Maker](<> "Referral Maker") Referral Maker by Buffini & Company](https://www.selecthub.com/p/real-estate-crm-software/referral-maker/) [View Product Details](https://www.selecthub.com/p/real-estate-crm-software/referral-maker/) User sentiment 86% of users recommend this product, based on 42 reviews i Based on user reviews collected from popular reviews sites. Start price $49 Monthly [Get custom pricing](https://pmo.selecthub.com/get-product-pricing/?category=Real+Estate+CRM+Software&product_name=Referral%2BMaker&origin_url=https%3A%2F%2Fwww.selecthub.com%2Fc%2Freal-estate-crm-software%2F&product_logo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fad62cfd33e3870262d6bf5331c1f13b0-e7e93f5740aae3e58e264abf95e8f60f%2Fresources%2Fnormal%2Flogo.png%3F1693318925&price=2) Good for Any company size Free trial Yes [Request for free](https://pmo.selecthub.com/free-trial/?product_name=Referral+Maker&category=Real+Estate+CRM+Software&product_logo=https://cdn.selecthub.com/products/ad62cfd33e3870262d6bf5331c1f13b0-e7e93f5740aae3e58e264abf95e8f60f/resources/normal/logo.png?1693318925) Deployment Cloud, On-Premise [Visit Site](https://www.buffiniandcompany.com/solutions/referral-maker-crm/) [![Chime CRM](<> "Chime CRM") Chime CRM by Chime Technologies, Inc.](https://www.selecthub.com/p/real-estate-crm-software/chime-crm/) [View Product Details](https://www.selecthub.com/p/real-estate-crm-software/chime-crm/) User sentiment 84% of users recommend this product, based on 135 reviews i Based on user reviews collected from popular reviews sites. Start price $449 Per User, Monthly [Get custom pricing](https://pmo.selecthub.com/get-product-pricing/?category=Real+Estate+CRM+Software&product_name=Chime%2BCRM&origin_url=https%3A%2F%2Fwww.selecthub.com%2Fc%2Freal-estate-crm-software%2F&product_logo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F358f9e7be09177c17d0d17ff73584307-a8867a6f62d970b7fc5186a871bb87c3%2Fresources%2Fnormal%2Flogo.png%3F1693317679&price=3) Good for Small & medium companies Free trial Yes [Request for free](https://pmo.selecthub.com/free-trial/?product_name=Chime+CRM&category=Real+Estate+CRM+Software&product_logo=https://cdn.selecthub.com/products/358f9e7be09177c17d0d17ff73584307-a8867a6f62d970b7fc5186a871bb87c3/resources/normal/logo.png?1693317679) Deployment Cloud [Visit Site](https://chime.me) [![Big Purple Dot](<> "Big Purple Dot") Big Purple Dot by Big Purple Dot](https://www.selecthub.com/p/real-estate-crm-software/big-purple-dot/) [View Product Details](https://www.selecthub.com/p/real-estate-crm-software/big-purple-dot/) User sentiment 65% of users recommend this product, based on 4 reviews i Based on user reviews collected from popular reviews sites. Start price $40 Per Agent, Monthly [Get custom pricing](https://pmo.selecthub.com/get-product-pricing/?category=Real+Estate+CRM+Software&product_name=Big%2BPurple%2BDot&origin_url=https%3A%2F%2Fwww.selecthub.com%2Fc%2Freal-estate-crm-software%2F&product_logo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fc11abfd29e4d9b4d4b566b01114d8486-9566202fdefbd02eceb3a68b30f00d88%2Fresources%2Fnormal%2Flogo.png%3F1749063043&price=2) Good for Any company size Free trial Yes [Request for free](https://pmo.selecthub.com/free-trial/?product_name=Big+Purple+Dot&category=Real+Estate+CRM+Software&product_logo=https://cdn.selecthub.com/products/c11abfd29e4d9b4d4b566b01114d8486-9566202fdefbd02eceb3a68b30f00d88/resources/normal/logo.png?1749063043) Deployment Cloud [Visit Site](https://www.bigpurpledot.com/) [![Propertybase](<> "Propertybase") Propertybase by Propertybase](https://www.selecthub.com/p/real-estate-crm-software/propertybase/) [View Product Details](https://www.selecthub.com/p/real-estate-crm-software/propertybase/) User sentiment 66% of users recommend this product, based on 91 reviews i Based on user reviews collected from popular reviews sites. Start price $79 Per User, Monthly [Get custom pricing](https://pmo.selecthub.com/get-product-pricing/?category=Real+Estate+CRM+Software&product_name=Propertybase&origin_url=https%3A%2F%2Fwww.selecthub.com%2Fc%2Freal-estate-crm-software%2F&product_logo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fc793b3be8f18731f2a4c627fb3c6c63d-ec9ae0ee2987fc406e1a1d6112f2cd07%2Fresources%2Fnormal%2Flogo.png%3F1693317505&price=2) Good for Any company size Free trial Yes [Request for free](https://pmo.selecthub.com/free-trial/?product_name=Propertybase&category=Real+Estate+CRM+Software&product_logo=https://cdn.selecthub.com/products/c793b3be8f18731f2a4c627fb3c6c63d-ec9ae0ee2987fc406e1a1d6112f2cd07/resources/normal/logo.png?1693317505) Deployment Cloud [Visit Site](https://www.propertybase.com/) [![RealtyJuggler](<> "RealtyJuggler") RealtyJuggler by RealtyJuggler](https://www.selecthub.com/p/real-estate-crm-software/realtyjuggler/) [View Product Details](https://www.selecthub.com/p/real-estate-crm-software/realtyjuggler/) User sentiment 85% of users recommend this product, based on 57 reviews i Based on user reviews collected from popular reviews sites. Start price $179 Annually [Get custom pricing](https://pmo.selecthub.com/get-product-pricing/?category=Real+Estate+CRM+Software&product_name=RealtyJuggler&origin_url=https%3A%2F%2Fwww.selecthub.com%2Fc%2Freal-estate-crm-software%2F&product_logo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fa4267159aa970aa5a6542bcbb7ef575e-59a3b730e42e48e35968d8c1d544312b%2Fresources%2Fnormal%2Flogo.png%3F1693320318&price=3) Good for Small & medium companies Free trial Yes [Request for free](https://pmo.selecthub.com/free-trial/?product_name=RealtyJuggler&category=Real+Estate+CRM+Software&product_logo=https://cdn.selecthub.com/products/a4267159aa970aa5a6542bcbb7ef575e-59a3b730e42e48e35968d8c1d544312b/resources/normal/logo.png?1693320318) Deployment Cloud [Visit Site](https://www.realtyjuggler.com/) [![Rethink CRM](<> "Rethink CRM") Rethink CRM by Buildout](https://www.selecthub.com/p/real-estate-crm-software/rethink-crm/) [View Product Details](https://www.selecthub.com/p/real-estate-crm-software/rethink-crm/) User sentiment 82% of users recommend this product, based on 7 reviews i Based on user reviews collected from popular reviews sites. Start price $120 Per User, Monthly [Get custom pricing](https://pmo.selecthub.com/get-product-pricing/?category=Real+Estate+CRM+Software&product_name=Rethink%2BCRM&origin_url=https%3A%2F%2Fwww.selecthub.com%2Fc%2Freal-estate-crm-software%2F&product_logo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F09733dde1da9c47d431c043b24056f4e-46af6f8bde0d8d98793be86dae516ee4%2Fresources%2Fnormal%2Flogo.png%3F1749063638&price=3) Good for Small & medium companies Free trial Yes [Request for free](https://pmo.selecthub.com/free-trial/?product_name=Rethink+CRM&category=Real+Estate+CRM+Software&product_logo=https://cdn.selecthub.com/products/09733dde1da9c47d431c043b24056f4e-46af6f8bde0d8d98793be86dae516ee4/resources/normal/logo.png?1749063638) Deployment Cloud [Visit Site](https://www.buildout.com/solutions/crm) [![Crexi Pro](<> "Crexi Pro") Crexi Pro by CREXi](https://www.selecthub.com/p/real-estate-crm-software/crexi-pro/) [View Product Details](https://www.selecthub.com/p/real-estate-crm-software/crexi-pro/) User sentiment 94% of users recommend this product, based on 111 reviews i Based on user reviews collected from popular reviews sites. Start price $249 Monthly [Get custom pricing](https://pmo.selecthub.com/get-product-pricing/?category=Real+Estate+CRM+Software&product_name=Crexi%2BPro&origin_url=https%3A%2F%2Fwww.selecthub.com%2Fc%2Freal-estate-crm-software%2F&product_logo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F109f08ce8c30365b3040d1284390101e-371fb0d44dda2e1aaa346b4f9e8ceabf%2Fresources%2Fnormal%2Flogo.webp%3F1730770850&price=3) Good for Any company size Free trial No Deployment Cloud [Visit Site](https://www.crexi.com/broker-plans) [![SharpLaunch](<> "SharpLaunch") SharpLaunch by SharpLaunch](https://www.selecthub.com/p/real-estate-crm-software/sharplaunch/) [View Product Details](https://www.selecthub.com/p/real-estate-crm-software/sharplaunch/) User sentiment 100% of users recommend this product, based on 6 reviews i Based on user reviews collected from popular reviews sites. Start price Custom Quote  i SharpLaunch doesn't have a fixed starting price. For pricing details, you'll need to request a custom quote. Factors that can influence final pricing for Real Estate CRM Software typically include number of users, chosen modules or features, level of support, services like implementation, and add-ons. [Get custom pricing](https://pmo.selecthub.com/get-product-pricing/?category=Real+Estate+CRM+Software&product_name=SharpLaunch&origin_url=https%3A%2F%2Fwww.selecthub.com%2Fc%2Freal-estate-crm-software%2F&product_logo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F5fdfe2c20035ef27771422342d1842ff-c93a897b2cbdc174577c18eff575d1ef%2Fresources%2Fnormal%2Flogo.png%3F1730765638&price=2) Good for Small & medium companies Free trial No Deployment Cloud [Visit Site](https://www.sharplaunch.com) - < - 1 - [2](https://www.selecthub.com/c/real-estate-crm-software/?page=2) - [>](https://www.selecthub.com/c/real-estate-crm-software/?page=2) ### Guide Contents - [What is Real Estate CRM Software?](#bg-heading-1) - [Primary Benefits](#bg-heading-2) - [Key Features & Functionality](#bg-heading-3) - [Software Comparison Strategy](#bg-heading-4) - [Cost & Pricing Considerations](#bg-heading-5) - [Questions To Ask](#bg-heading-6) - [Next Steps](#bg-heading-7) Related Categories [CRM Software](https://www.selecthub.com/c/crm-software/) [Customer Success Software](https://www.selecthub.com/c/customer-success-software/) [Financial Services CRM Software](https://www.selecthub.com/c/financial-services-crm-software/) ▼ [Knowledge Base Software](https://www.selecthub.com/c/knowledge-base-software/) [Lead Management Software](https://www.selecthub.com/c/lead-management-software/) ▲ List Your Product Thousands of buyers are researching their next purchase. Ensure they find you by claiming your product profile now. [Claim Product Listing](< https://pmo.selecthub.com/claim-your-product/>) ### Pricing Guide See the Price/User for the top CRM for Commercial Real Estate… plus the most important considerations and questions to ask when shopping. Get Prices & Costs ![]() ## Real Estate CRM Software Buyer's Guide ### What is Real Estate CRM Software? SelectHub is real people helping you find the best Real Estate CRM Software for your unique business needs while recognizing the true solution leaders who help make your decisions possible. Key Takeaways - Commercial real estate CRMs help optimize lead management, client interactions, and sales and marketing teams’ performance. - Key features include contact management, follow-ups, transaction management, marketing tools, reporting and analytics. - Be sure to create a list of requirements and ask potential vendors specific questions about the software before making a purchase. ### What is Real Estate CRM Software? Rome wasn’t built in a day. Even Ash Ketchum took 25 years to win his first ever Pokémon world championship. Similarly, it’s unlikely for realtors to close client deals in a single interaction. They need to engage customers over multiple conversations, respond to queries, track timelines and consistently follow up to make a sale. Commercial real estate CRMs help with everything realtors need during this process to maximize sales and revenue. Looking for a way to streamline your team communication or improve lead and pipeline management? A commercial real estate CRM might be right for you. In this buyer’s guide, we’ll go over what it is, how it could help your business and how to pick the best solution. ### Primary Benefits Commercial real estate CRM solutions come with various tools designed to boost the quality and quantity of your sales. Let’s take a look at how they can benefit you below: ![Commercial Real Estate CRM Benefits]() #### Enhance Client Communication Top commercial real estate CRMs allow you to create a custom local database. They let you seamlessly import existing customer data and connect clients with properties. Many realtors use multiple channels for client interaction, including email, texts, calls, social media and in-person. The system helps streamline all communication in a centralized platform, thereby improving team collaboration who can refer to a single source of data. The platform comes with capabilities for tracking properties, records, documents and interactions. You can also track client information such as neighborhoods of interest, budget or preferred locations. This feature helps realtors personalize customer communication and increases the chances of a purchase. Realtors need to consistently engage in multiple client interactions before they can seal the deal. With tools for follow-up, reminders and scheduled communication, a commercial real estate CRM helps engage and nurture leads. It reduces time spent on customer conversations while enhancing their efficiency. #### Improve Lead Management Commercial real estate CRM platforms come with robust [pipeline management](https://www.apollotechnical.com/what-is-pipeline-management-why-it-matters/) capabilities that provide a bird’s-eye view of the sales timeline. You can identify bottlenecks in the process and track where leads are in the funnel. This ensures no deals slip through the cracks and allows teams to make improvements in real time. The solution paves the way for better and easier [lead segmentation](https://www.exploreinsiders.com/what-is-lead-segmentation/). You can import leads from internal or external sources and auto-assign them to agents. Prioritize and segment leads based on parameters like budget, location, timeline or even zip code. Visualization tools enable you to view properties on a map that help improve clarity and eliminate delays during lead interactions. #### Optimize Sales and Marketing With tools for creating and evaluating the success of targeted campaigns, you can boost team productivity. Smart reporting tools, forecasting and analytics allow you to anticipate and stay ahead of client needs. It provides a clear picture of customers and where you need to be to meet your revenue targets. By tracking and measuring sales and marketing departments’ performance, commercial real estate CRMs ensure your teams stay accountable. You can also integrate the platform with several third-party apps to extend its capabilities. This allows your teams to customize the system to their unique needs and get more done in less time. ### Key Features & Functionality #### Contact Management By organizing customer data, you speed up communication and have information readily available at your fingertips. This feature manages client and property details, including emails, phone numbers, photographs, a list of properties and more. The automation capabilities update new client information as it comes in and record valuable customer data in a single place. #### Follow-ups and Reminders Another noteworthy tool that helps schedule communication so leads don’t slip through the cracks. Automatic messages, reminders and follow-up emails enable proper lead nurturing and keep deals moving through the pipeline. #### Transaction Management You can track and manage transactions, contracts and lease agreements. Your teams can be on the same page by sharing relevant information, asking for updates and adding notes to query transactions. The centralized platform enables you to view activities at a single glance — be it for monitoring transaction progress or tracking down missing or overdue payments. #### Email Management You can optimize your email campaigns and email marketing. The solution lets you personalize emails so you don’t lose deals due to generic and non-targeted interactions. By tracking and recording responses, commercial real estate CRM software provides detailed insights into campaign performance. #### Reporting and Analytics This feature enables you to view customer data in a highly visual, customized and engaging manner. You can track your teams’ productivity and monitor various KPIs, like the length of sales cycles, where a deal is likely to fall through and which activities get you the best results. #### Marketing Tools The system offers various integrations to track activities and create strategies to market commercial properties. With tools for building mass email campaigns, generating branded marketing collateral and integrating social media, you can launch effective marketing campaigns to maximize revenue. #### Mobile Platforms CRE reps and agents are always on the run. It’s critical to have a [CRM](https://www.selecthub.com/c/crm-software/) that you can access anywhere — on Mac, PC, smartphone or tablet. Update and access vital customer data in real time to close more high-quality client deals. ### Software Comparison Strategy While many commercial real estate CRM systems have similar features, it can be overwhelming to decide which solution is actually best for your business. Start by evaluating your current platform. How well does it meet your business needs? Where is it satisfactory, and where does it fall short? Make a list of requirements to help guide your software selection process. Which features would best suit your business? Tools for marketing and property database integration are a must. You can ask your peers for recommendations. Industry guides and online reviews on Quora and Reddit are also good sources of information. Define the budget, time and resources you can dedicate to implementing the software. Many vendors offer free trials or less advanced software versions free of cost. Test drive such options before committing to a purchase. Take a deeper look at how your team collaborates. Do you have remote or hybrid teams? In that case, a cloud CRM solution will serve you better than an [on-premise](https://www.selecthub.com/customer-relationship-management/choose-cloud-based-crm-versus-premise-solution/) one. Cloud CRMs provide mobile platforms that are useful when your team is on the road. It’s a plus if you can update data offline and operate the system during spotty connectivity. Which apps do you use on a daily basis? Check with your vendor about the integrations they offer. Many solutions also integrate seamlessly with realtor websites and allow you to track interactions from various touchpoints. How customizable is the software? Customizability options and templates enable your teams to tailor the platform to their unique needs. Take note of how scalable the software is so you don’t risk outgrowing your software capabilities as your business expands. Take into account how the software interface looks and feels. It should be easy to navigate, intuitive and visually appealing. Another aspect to consider is vendor support. How quickly and effectively do they respond to queries? Do they have knowledge bases or a 24/7 live chat option in place? Thoroughly evaluate the security measures they provide and how often they back up data. ### Cost & Pricing Considerations Commercial real estate CRM solutions come in all shapes and sizes. Most vendors offer monthly, quarterly, half-yearly or annual subscriptions. Many of them charge based on the number of users per month. The price can range from $8 per user/month for an entry-level system to hundreds of dollars per user/month for an advanced solution. There are a few vendors who charge a flat fee per month regardless of the number of users. These platforms are, however, usually expensive but can be a good investment for large businesses with many employees. Some solutions only reveal their prices upon request. Many solutions offer free trials, demos or less advanced software versions free of cost. The final cost varies depending on features, storage, customizability and scalability options you need. It’s necessary to keep in mind hidden costs such as training or installation fees. If you pick an on-premise platform, you need to set aside a budget for a dedicated IT team. ### Questions To Ask To get started, it’s vital to understand your business requirements and what features would be the most useful to you. Use the following questions as a starting point. Here’s a list of questions to guide internal conversations: - How many employees will use the software? - What are the key pain points we’re currently facing? - What features would help solve those pain points? - What apps do we use on a daily basis? - Is our team remote/hybrid? Do we have real estate reps on the road? ![Commercial Real Estate CRM Key Questions To Ask]() Here’s a list of questions to ask vendors to help you learn more about the software and vendor: - What industry-specific features and integrations do you offer? - Do you have experience working with businesses in our industry? - Is the software customizable to specific business needs? - How does your technical support team handle help requests? - Do you assist in the onboarding and implementation process? ### Next Steps With tools for contact management, analytics, transaction management, follow-ups and marketing, a commercial real estate CRM is a real asset for realtors. It helps enhance team collaboration, pipeline management and lead segmentation. The solution has a dynamic range of features that enable you to solve bottlenecks in the funnel with ease. Still feeling overwhelmed in your product search? Get started today with our [comparison report](https://pmo.selecthub.com/request-custom-leaderboard/?category=Commercial%20Real%20Estate%20CRM%20Software) to gain insight into top software leaders. ### Product Comparisons Compare other real estate CRM software products: Select a category 360 Degree Feedback Software 3D Design Software 3PL Software ABA Software Account-Based Marketing Software Accounting Practice Management Software Accounting Software Accounts Payable Software Accounts Receivable Software Agile Project Management Software AI Agent Builders AI Agent Frameworks AI Agent Orchestration Platforms AI Agents AI Assistants AI Chatbots AI Customer Service Agents AI Integration Solutions AI Marketing Agents AI Sales Agents AI Sales Assistant Software AI Video Generators AI Voice Agents AI Voice Assistants AI Workflow Automation Tools AI Writing Assistants Animation Software Antivirus Software Apparel ERP Software Applicant Tracking Systems Appointment Scheduling Software 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Lead Management Software Lease Accounting Software Lease Management Software Leave Management Software Legal Billing Software Legal Case Management Software Legal Practice Management Software Liquor Store POS Systems Live Chat Software LMS Software Location Intelligence Software Log Analysis Software Long Term Care Software Low-Code Development Platforms Manufacturing Inventory Software Manufacturing Operations Management Software Manufacturing Software Market Intelligence Software Marketing Analytics Software Marketing Automation Software MDM Software MDR Solutions Medical Billing Software Medical Coding Software Medical Practice Management Software Medical Software Meeting Management Software Mental Health Software MES Software Microlearning Platforms Moving Company Software MRO Software MRP Systems Multi-channel Ecommerce Software Network Security Software Nonprofit Accounting Software Nonprofit CRM Software Note-Taking Software OEE Software Office Suite Software Oil and Gas 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Management System Software Trucking Software UCaaS Providers UGC Platforms Unified Endpoint Management Tools User Research Tools Vacation Rental Software Vector Graphics Software Vendor Risk Management Software Vibe Coding Tools Video Conferencing Platforms Video Editing Software Video Interview Software Virtual Phone Systems Visual Collaboration Tools VoIP Providers Volunteer Management Software VPN Software Vulnerability Management Software Warehouse Management Software WCMS Software Web Design Software Website Builders Whiteboard Software Work Management Software Workflow Management Software Workforce Management Software XDR Software Choose a category to select a product VS Choose a category to select a productCompare ### Additional Resources #### [CRM](https://www.selecthub.com/category/customer-relationship-management/) [The Truth About the Types of CRM: Why the Old Model Won’t Help You (and What 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Analysis Of Key Benefits](https://www.selecthub.com/customer-relationship-management/why-use-a-crm/) [Using CRM software is essential for businesses hoping to survive in today’s competitive market. If…](https://www.selecthub.com/customer-relationship-management/why-use-a-crm/) [![Shweta Joshi](https://www.selecthub.com/wp-content/uploads/2020/07/shweta-joshi-1-96x96.jpg) Shweta Joshi](https://www.selecthub.com/author/shweta-joshi/) Oct 12, 2026 #### [CRM](https://www.selecthub.com/category/customer-relationship-management/) [How CRM CPQ Integration Can Drive Growth for Your Business](https://www.selecthub.com/customer-relationship-management/cpq-strategies/) [Trends in the software world are like Star Wars fans — they’re everywhere. Over the…](https://www.selecthub.com/customer-relationship-management/cpq-strategies/) [![Saumya Anand](https://www.selecthub.com/wp-content/uploads/2021/11/Saumya-Anand-96x96.jpg) Saumya Anand](https://www.selecthub.com/author/saumya-anand/) Oct 12, 2026 #### [CRM](https://www.selecthub.com/category/customer-relationship-management/) [Challenges of CRM Implementation: What to Know When Rolling Out a New CRM](https://www.selecthub.com/customer-relationship-management/challenges-of-crm/) [Adopting CRM platforms has become not just an option but a necessity if you want…](https://www.selecthub.com/customer-relationship-management/challenges-of-crm/) [![Pooja Verma](https://secure.gravatar.com/avatar/4f22202f68158fa4b012b18a196e08ea151f6f9427b194cce3330634ff0dd1b2?s=96&d=mm&r=g) Pooja Verma](https://www.selecthub.com/author/pooja-verma/) Oct 09, 2026 #### [CRM](https://www.selecthub.com/category/customer-relationship-management/) [The Best Healthcare CRM Software Of 2026](https://www.selecthub.com/customer-relationship-management/healthcare-crm-checking-customers/) [CRM software plays an integral part in every industry — and that includes the healthcare…](https://www.selecthub.com/customer-relationship-management/healthcare-crm-checking-customers/) [![Saumya Anand](https://www.selecthub.com/wp-content/uploads/2021/11/Saumya-Anand-96x96.jpg) Saumya Anand](https://www.selecthub.com/author/saumya-anand/) Oct 09, 2026 #### [CRM](https://www.selecthub.com/category/customer-relationship-management/) [Salesforce Sales Cloud vs. Service Cloud: What’s the Difference?](https://www.selecthub.com/customer-relationship-management/sales-cloud-and-service-cloud/) [Keeping track of Salesforce products, and their name changes, can feel like trying to remember…](https://www.selecthub.com/customer-relationship-management/sales-cloud-and-service-cloud/) [![Christina George](https://www.selecthub.com/wp-content/uploads/2024/03/cropped-Christina-Headshot-96x96.png) Christina George](https://www.selecthub.com/author/christina-george/) Oct 09, 2026 ## About The Contributors The following expert team members are responsible for creating, reviewing, and fact checking the accuracy of this content. [![Manogna Chandrika]()](https://www.selecthub.com/author/manogna-chandrika-matta/) Written By [Manogna Chandrika Matta](https://www.selecthub.com/author/manogna-chandrika-matta/) Technical Content Writer   Manogna Matta was a Technical Content Writer at SelectHub who delivered content for CRM, mental health, marketing and fundraising. An alum of the University of Hyderabad, Manogna did Communication and Psychology courses in her B.A. and M.A. She's also an avid coin collector and a fashion enthusiast. When not typing away on the keyboard, Manogna plays mother hen to her tiny birds, watches sitcoms and makes bad-quality dad jokes. [See Full Bio](https://www.selecthub.com/author/manogna-chandrika-matta/) [![Sukanya]()](https://www.selecthub.com/author/sukanya-saha/) Technical Research By [Sukanya Saha](https://www.selecthub.com/author/sukanya-saha/) Research Analyst   Sukanya completed her MBA in marketing at St. Xavier's College. She has been part of the SelectHub team since 2021 and has experience with HR, EHR and CRM categories. [See Full Bio](https://www.selecthub.com/author/sukanya-saha/) [![Joan]()](https://www.selecthub.com/author/joan-akash/) Technical Research By [Joan Akash](https://www.selecthub.com/author/joan-akash/) Senior Analyst   Joan Akash, a Senior Research Analyst at SelectHub, holds a Post-Graduate Diploma in Management with a specialization in Marketing. Her expertise as a researcher and reviewer spans diverse software categories, including Project Management, Customer Relationship Management, Live Chat, and Help Desk. Beyond her professional pursuits, Joan is spiritually driven, with a passion for teaching children and a penchant for reading biblical blogs and crafting poetry. [See Full Bio](https://www.selecthub.com/author/joan-akash/) [![Manan]()](https://www.selecthub.com/author/manan-roy/) Technical Review By [Manan Roy](https://www.selecthub.com/author/manan-roy/) Principal Analyst   Manan is a native of Tezpur, Assam (India), who currently lives in Kolkata, West Bengal (India). At SelectHub, he works on categories like CRM, HR, PPM, BI, and EHR. He has a Bachelor of Technology in CSE from The Gandhi Institute of Engineering and Technology, a Master of Technology from The Institute of Engineering and Management IT, and an MBA in Finance from St. Xavier's College. He's published two research papers, one in a conference and the other in a journal, during his Master of Technology. [See Full Bio](https://www.selecthub.com/author/manan-roy/) [![Pooja]()](https://www.selecthub.com/author/pooja-verma/) Edited By [Pooja Verma](https://www.selecthub.com/author/pooja-verma/) Content Editor   Pooja Verma is a Content Editor and Technical Content Writer at SelectHub. She has over 5 years of experience covering software categories like CRM, marketing automation, supply chain management and endpoint security. Pooja earned a literature degree from Miranda House, DU and also holds a Master’s in Journalism from Symbiosis Institute of Media and Communication in India. [See Full Bio](https://www.selecthub.com/author/pooja-verma/) ```json { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.selecthub.com/" }, { "@type": "ListItem", "position": 2, "name": "CRM", "item": "https://www.selecthub.com/category/customer-relationship-management/" }, { "@type": "ListItem", "position": 3, "name": "Real Estate CRM Software" } ] } { "@context": "https://schema.org", "@type": "ItemList", "name": "Best Real Estate CRM Software of 2026", "itemListOrder": "https://schema.org/ItemListOrderDescending", "numberOfItems": 10, "itemListElement": [ { "@type": "ListItem", "position": 1, "url": "https://www.selecthub.com/c/real-estate-crm-software/#product-top-producer", "item": { "@type": "SoftwareApplication", "name": "Top Producer", "image": "https://cdn.selecthub.com/products/ea96efc03b9a050d895110db8c4af057-094b79b40c0230139a95d9f20d2fbeac/resources/normal/logo.png?1693317507", "applicationCategory": "BusinessApplication", "operatingSystem": "Web-based", "url": "https://www.selecthub.com/p/real-estate-crm-software/top-producer/", "description": "Bottom line: Top Producer is a purpose-built real estate CRM that works well for agents and small brokerages who want contact management, automated follow-up, and MLS-connected client communication in one place. It's not the right fit if you need a polished, modern interface or a deep integration ecosystem.The platform has real estate specificity built in from the ground up. MLS data, Market Snapshot reports, and neighborhood details let you keep clients engaged with relevant listing activity..." } }, { "@type": "ListItem", "position": 2, "url": "https://www.selecthub.com/c/real-estate-crm-software/#product-kvcore", "item": { "@type": "SoftwareApplication", "name": "kvCORE", "image": "https://cdn.selecthub.com/products/0a716fe8c7745e51a3185fc8be6ca23a-25da027825b47a9daf31939d4c9cdab3/resources/normal/logo.png?1693318154", "applicationCategory": "BusinessApplication", "operatingSystem": "Web-based", "url": "https://www.selecthub.com/p/real-estate-crm-software/kvcore/", "description": "Bottom line: kvCORE is a strong fit if you're running a mid-sized brokerage or agency and need a full CRM stack — AI-powered lead nurturing, IDX websites, and automated follow-ups all built in.The platform is built specifically for real estate, so you're not adapting a general CRM to fit your workflow. It handles lead generation, contact management, agent collaboration, and listing promotion without needing many outside tools.That said, it's not a light lift. There's a real learning curve, ..." } }, { "@type": "ListItem", "position": 3, "url": "https://www.selecthub.com/c/real-estate-crm-software/#product-lone-wolf-relationships", "item": { "@type": "SoftwareApplication", "name": "Lone Wolf Relationships", "image": "https://cdn.selecthub.com/products/ae87a54e183c075c494c4d397d126a66-587370857dea6275e592843cc4a8112b/resources/normal/logo.png?1748902290", "applicationCategory": "BusinessApplication", "operatingSystem": "Web-based", "url": "https://www.selecthub.com/p/real-estate-crm-software/lone-wolf-relationships/", "description": "Bottom line: Lone Wolf Relationships is a real estate CRM for agents and brokerages who want end-to-end lead management and client communication in one place. If you're actively prospecting and need to stay personal with clients, it's a strong fit. It's harder to justify if budget is a concern or if you rely on RealGeeks for website tracking.Lead intake is a standout. It pulls leads from Realtor.com, Zillow, Trulia and Zip Realty automatically, and its Facebook partner status lets you import ..." } }, { "@type": "ListItem", "position": 4, "url": "https://www.selecthub.com/c/real-estate-crm-software/#product-follow-up-boss", "item": { "@type": "SoftwareApplication", "name": "Follow Up Boss", "image": "https://cdn.selecthub.com/products/a822554e5403b1d370db84cfbc530503-7db0f7b2cb8c373c52d24bae77f3307e/resources/normal/logo.png?1693318065", "applicationCategory": "BusinessApplication", "operatingSystem": "Web-based", "url": "https://www.selecthub.com/p/real-estate-crm-software/follow-up-boss/", "description": "Bottom line: Follow Up Boss is purpose-built for real estate agents and brokers who deal with high lead volumes. If your main challenge is keeping up with incoming leads from multiple sources, it's a strong fit.The lead aggregation alone sets it apart — it pulls from 200+ sources like Zillow and Realtor.com and routes each lead to the right agent automatically. You spend less time juggling platforms and more time actually working deals.Where you'll want to think carefully is reporting. It w..." } }, { "@type": "ListItem", "position": 5, "url": "https://www.selecthub.com/c/real-estate-crm-software/#product-cloze", "item": { "@type": "SoftwareApplication", "name": "Cloze", "image": "https://cdn.selecthub.com/products/400c3241004b5db7ca7f5abfef2794f2-4e69bdc5998740d88bdcb8eee27ea5f4/resources/normal/logo.png?1693318918", "applicationCategory": "BusinessApplication", "operatingSystem": "Web-based", "url": "https://www.selecthub.com/p/real-estate-crm-software/cloze/", "description": "Bottom line: Cloze is built specifically for real estate agents and brokerages who manage a high volume of contacts and need automation to keep relationships from slipping. If you're running a busy brokerage and manual record updates feel like a time sink, it's worth a close look.The platform's real strength is pulling all your communication — emails, calls, meetings, social media — into one place and keeping everything updated automatically. Cloze then surfaces reminders and next-step su..." } }, { "@type": "ListItem", "position": 6, "url": "https://www.selecthub.com/c/real-estate-crm-software/#product-realvolve", "item": { "@type": "SoftwareApplication", "name": "Realvolve", "image": "https://cdn.selecthub.com/products/d1f44e2f09dc172978a4d3151d11d63e-fcf5f049b98eab92fc0c3ee45150c42a/resources/normal/logo.png?1693317506", "applicationCategory": "BusinessApplication", "operatingSystem": "Web-based", "url": "https://www.selecthub.com/p/real-estate-crm-software/realvolve/", "description": "Bottom line: Realvolve is built for real estate agents who want automation and relationship depth from their CRM. If you're managing a busy pipeline and need workflows running in the background, it's a strong fit. If you need something simple to pick up fast, it probably isn't.The automation goes beyond basic reminders. You can build conditional workflows that trigger follow-ups, schedule appointments, and flag tasks based on where each transaction stands. That keeps your pipeline moving with..." } }, { "@type": "ListItem", "position": 7, "url": "https://www.selecthub.com/c/real-estate-crm-software/#product-firepoint", "item": { "@type": "SoftwareApplication", "name": "Firepoint", "image": "https://cdn.selecthub.com/products/3dde11a7673e90ad96fafd0b3b27a477-7fd7094177680e87c0866659091464a5/resources/normal/logo.png?1693318906", "applicationCategory": "BusinessApplication", "operatingSystem": "Web-based", "url": "https://www.selecthub.com/p/real-estate-crm-software/firepoint/", "description": "Is Firepoint the match you've been searching for in the world of CRMs? Firepoint CRM is generally well-regarded for its user-friendly design and robust features, making it a popular choice among real estate professionals. Users consistently praise its intuitive interface, which is easily navigable even for those who aren't tech-savvy. One user, a verified reviewer on Capterra, stated that \"even agents who don't like CRMs or technology in general can navigate the system relatively easily.\" Thi..." } }, { "@type": "ListItem", "position": 8, "url": "https://www.selecthub.com/c/real-estate-crm-software/#product-wise-agent", "item": { "@type": "SoftwareApplication", "name": "Wise Agent", "image": "https://cdn.selecthub.com/products/df3aebc649f9e3b674eeb790a4da224e-701fd727a086d85ec457f42ce9e22f5c/resources/normal/logo.png?1693318063", "applicationCategory": "BusinessApplication", "operatingSystem": "Web-based", "url": "https://www.selecthub.com/p/real-estate-crm-software/wise-agent/", "description": "Bottom line: Wise Agent is a real estate CRM built for agents and small teams who want a feature-rich, affordable platform without a steep learning curve.If you're an individual agent or run a small brokerage, it covers the key CRM needs: contact management, lead automation, transaction tracking, and email marketing, all under one roof. It connects with tools like Google Calendar and Mailchimp, fitting into the workflows most agents already use.The interface shows its age, though. If a modern..." } }, { "@type": "ListItem", "position": 9, "url": "https://www.selecthub.com/c/real-estate-crm-software/#product-ihomefinder", "item": { "@type": "SoftwareApplication", "name": "iHomefinder", "image": "https://cdn.selecthub.com/products/11833d4b4ec685c371ae6d1a65cc341e-840f6a1bcad96ee77f149aec356ef7f8/resources/normal/logo.png?1693318920", "applicationCategory": "BusinessApplication", "operatingSystem": "Web-based", "url": "https://www.selecthub.com/p/real-estate-crm-software/ihomefinder/", "description": "Bottom line: iHomefinder is built for real estate professionals who want IDX search and CRM in one place. If you're an agent or small team looking to manage leads, automate follow-up, and stay on top of market data without stitching together tools, it's worth a look. If deep customization matters, you'll hit some limits.Lead capture is built into the property search. Automated follow-ups send listing recommendations based on each lead's browsing activity. Everything stays in one system, which..." } }, { "@type": "ListItem", "position": 10, "url": "https://www.selecthub.com/c/real-estate-crm-software/#product-ixact-contact", "item": { "@type": "SoftwareApplication", "name": "IXACT Contact", "image": "https://cdn.selecthub.com/products/efb3d8be0319721ef751da0b05d9f6a5-4e51bb60facec153e3e1f0385832582e/resources/normal/logo.png?1693318914", "applicationCategory": "BusinessApplication", "operatingSystem": "Web-based", "url": "https://www.selecthub.com/p/real-estate-crm-software/ixact-contact/", "description": "Bottom line: IXACT Contact is a real estate CRM built for agents who want contact management and marketing automation in one affordable package.It's designed specifically for real estate, so the whole system covers buyer and seller pipelines, listing management, and transaction tracking. Pricing starts at $47 per month, making it accessible for solo agents and small teams.Where it really shines is automated client communication. The keep-in-touch dashboard handles birthday and anniversary rem..." } } ] } { "@context": "https://schema.org", "@type": "SoftwareApplication", "@id": "https://www.selecthub.com/p/real-estate-crm-software/top-producer/#software", "name": "Top Producer", "image": "https://cdn.selecthub.com/products/ea96efc03b9a050d895110db8c4af057-094b79b40c0230139a95d9f20d2fbeac/resources/normal/logo.png?1693317507", "url": "https://www.selecthub.com/p/real-estate-crm-software/top-producer/", "applicationCategory": "BusinessApplication", "applicationSubCategory": "Real Estate CRM Software", "operatingSystem": "Web-based", "description": "Bottom line: Top Producer is a purpose-built real estate CRM that works well for agents and small brokerages who want contact management, automated follow-up, and MLS-connected client communication in one place. It's not the right fit if you need a polished, modern interface or a deep integration ecosystem.The platform has real estate specificity built in from the ground up. MLS data, Market Snapshot reports, and neighborhood details let you keep clients engaged with relevant listing activity — without manually pulling that information yourself.That said, usability is a recurring complaint. Reviewers find the interface clunky and hard to learn, and it doesn't support calling features. Syncing issues with calendars and contacts add friction that can slow you down.If you're a solo agent or small team willing to invest time in learning the system, it covers the core CRM loop well. Starting at $299 per month, it's not cheap, and if value-for-money is a key concern, it's worth checking alternatives first.", "featureList": [ "Follow-up coach – Sends real-time reminders with suggested conversation topics and best times to reach out to each lead", "Client database – Tracks full interaction history and rich contact profiles, with import and export options that preserve tags and notes", "Market Snapshot reports – Pulls MLS data refreshed every 15 minutes so clients always have current listing information", "Lead aggregation – Aggregates leads from over 100 sources, including Zillow and Realtor.com, and stores them in one unified dashboard", "Email marketing – Gives you prebuilt templates and performance insights to improve open and click-through rates" ], "offers": { "@type": "Offer", "price": 299, "priceCurrency": "USD" } } { "@context": "https://schema.org", "@type": "SoftwareApplication", "@id": "https://www.selecthub.com/p/real-estate-crm-software/kvcore/#software", "name": "kvCORE", "image": "https://cdn.selecthub.com/products/0a716fe8c7745e51a3185fc8be6ca23a-25da027825b47a9daf31939d4c9cdab3/resources/normal/logo.png?1693318154", "url": "https://www.selecthub.com/p/real-estate-crm-software/kvcore/", "applicationCategory": "BusinessApplication", "applicationSubCategory": "Real Estate CRM Software", "operatingSystem": "Web-based", "description": "Bottom line: kvCORE is a strong fit if you're running a mid-sized brokerage or agency and need a full CRM stack — AI-powered lead nurturing, IDX websites, and automated follow-ups all built in.The platform is built specifically for real estate, so you're not adapting a general CRM to fit your workflow. It handles lead generation, contact management, agent collaboration, and listing promotion without needing many outside tools.That said, it's not a light lift. There's a real learning curve, and some users run into slow load times and mobile app glitches that get in the way day to day.Pricing is quote-based and scales with users. If you're a solo agent or running a small team, it can get steep fast. But for a larger operation, the depth of features tends to justify the cost.", "featureList": [ "AI-driven lead scoring – Uses behavioral insights to score leads and automate follow-up campaigns so your team stays on the hottest prospects.", "IDX lead capture – Squeeze pages and landing pages turn your website into a tool for capturing buyer and seller contact information automatically.", "Contact validation – Confirms contact details on an ongoing basis and builds complete client profiles from multiple sources.", "Business analytics dashboard – Shows real-time data on deal sources, agent performance, and predictive lead behavior across your whole operation.", "Mobile app – View daily call lists, use a power dialer, and manage tasks from your phone or tablet." ] } { "@context": "https://schema.org", "@type": "SoftwareApplication", "@id": "https://www.selecthub.com/p/real-estate-crm-software/lone-wolf-relationships/#software", "name": "Lone Wolf Relationships", "image": "https://cdn.selecthub.com/products/ae87a54e183c075c494c4d397d126a66-587370857dea6275e592843cc4a8112b/resources/normal/logo.png?1748902290", "url": "https://www.selecthub.com/p/real-estate-crm-software/lone-wolf-relationships/", "applicationCategory": "BusinessApplication", "applicationSubCategory": "Real Estate CRM Software", "operatingSystem": "Web-based", "description": "Bottom line: Lone Wolf Relationships is a real estate CRM for agents and brokerages who want end-to-end lead management and client communication in one place. If you're actively prospecting and need to stay personal with clients, it's a strong fit. It's harder to justify if budget is a concern or if you rely on RealGeeks for website tracking.Lead intake is a standout. It pulls leads from Realtor.com, Zillow, Trulia and Zip Realty automatically, and its Facebook partner status lets you import ad leads without a separate app. Pipeline management keeps everything organized on a single screen.On the downside, customer support gets mixed marks, and pricing runs high relative to the features. Integration gaps — particularly with RealGeeks — mean you may hit friction if website activity tracking is part of your workflow.It works best when you're running an active pipeline and need to stay in front of a lot of prospects. Features like drip campaigns, lead scoring and property matching are where you'll get the most value.", "featureList": [ "Lead portal import – Automatically pulls leads from Realtor.com, Zillow, Trulia and Zip Realty into your pipeline without manual entry.", "Pipeline management – Shows every deal's current stage on a single screen, so you can see where each lead stands at a glance.", "Video email and texting – You can record and send video messages via email or text, making client outreach more personal.", "Drip campaigns – Schedules calls, texts and emails to reach prospects at set intervals, keeping leads warm without extra effort.", "Contact management – Lead scores, statuses and filters help you prioritize which contacts to reach out to first." ], "offers": { "@type": "Offer", "price": 25, "priceCurrency": "USD" } } { "@context": "https://schema.org", "@type": "SoftwareApplication", "@id": "https://www.selecthub.com/p/real-estate-crm-software/follow-up-boss/#software", "name": "Follow Up Boss", "image": "https://cdn.selecthub.com/products/a822554e5403b1d370db84cfbc530503-7db0f7b2cb8c373c52d24bae77f3307e/resources/normal/logo.png?1693318065", "url": "https://www.selecthub.com/p/real-estate-crm-software/follow-up-boss/", "applicationCategory": "BusinessApplication", "applicationSubCategory": "Real Estate CRM Software", "operatingSystem": "Web-based", "description": "Bottom line: Follow Up Boss is purpose-built for real estate agents and brokers who deal with high lead volumes. If your main challenge is keeping up with incoming leads from multiple sources, it's a strong fit.The lead aggregation alone sets it apart — it pulls from 200+ sources like Zillow and Realtor.com and routes each lead to the right agent automatically. You spend less time juggling platforms and more time actually working deals.Where you'll want to think carefully is reporting. It works fine for everyday tracking, but it doesn't go deep enough for teams that rely on complex performance analytics or marketing ROI data. Larger brokerages with serious data needs may find it limiting.Pricing starts at $69 per user per month — reasonable for established teams, but it adds up fast for smaller operations.", "featureList": [ "Lead source aggregation – Pulls leads from 200+ providers like Zillow and Realtor.com directly into the platform so agents don't have to monitor multiple channels.", "Smart lists – Dynamic filters group leads by shared criteria like zip code and engagement, refreshing automatically so you always work the most relevant leads first.", "Marketing action plans – Automated email and text sequences handle outreach by lead type, while reminders for calls and tasks keep follow-ups on schedule.", "Built-in call dialer – One-click dialing and automated call tracking let agents work through call lists faster and measure conversion rates without leaving the platform.", "Deal pipeline – A drag-and-drop visual pipeline shows deal values, expected close dates, and conversion rates so you can track progress and forecast revenue." ], "offers": { "@type": "Offer", "price": 69, "priceCurrency": "USD" } } { "@context": "https://schema.org", "@type": "SoftwareApplication", "@id": "https://www.selecthub.com/p/real-estate-crm-software/cloze/#software", "name": "Cloze", "image": "https://cdn.selecthub.com/products/400c3241004b5db7ca7f5abfef2794f2-4e69bdc5998740d88bdcb8eee27ea5f4/resources/normal/logo.png?1693318918", "url": "https://www.selecthub.com/p/real-estate-crm-software/cloze/", "applicationCategory": "BusinessApplication", "applicationSubCategory": "Real Estate CRM Software", "operatingSystem": "Web-based", "description": "Bottom line: Cloze is built specifically for real estate agents and brokerages who manage a high volume of contacts and need automation to keep relationships from slipping. If you're running a busy brokerage and manual record updates feel like a time sink, it's worth a close look.The platform's real strength is pulling all your communication — emails, calls, meetings, social media — into one place and keeping everything updated automatically. Cloze then surfaces reminders and next-step suggestions so you're always moving the relationship forward.It's not a simple tool, though. The AI features can feel overwhelming if you're new to CRM systems, and the interface has a learning curve. Users also note that integrations, while present, aren't always flexible or deep.Cloze starts at $17 per month, which works for individual agents, but pricing can become a sticking point for larger teams. If you want a no-fuss CRM that's quick to pick up, you may find other options easier to start with.", "featureList": [ "Automated lead capture – Pulls in leads from multiple sources, pushes them to agents instantly, and sends alerts on new arrivals all from one dashboard.", "Relationship tracking – Tracks follow-ups, communication history and engagement analytics, with alerts for business anniversaries and policy reminders.", "Pipeline management – Tools for tracking deals, setting reminders and generating sales forecasts help you stay organized across active opportunities.", "Unified contact management – Automatically merges and updates contact records in a single dashboard, with custom segments for quick access to key contacts." ], "offers": { "@type": "Offer", "price": 17, "priceCurrency": "USD" } } { "@context": "https://schema.org", "@type": "SoftwareApplication", "@id": "https://www.selecthub.com/p/real-estate-crm-software/realvolve/#software", "name": "Realvolve", "image": "https://cdn.selecthub.com/products/d1f44e2f09dc172978a4d3151d11d63e-fcf5f049b98eab92fc0c3ee45150c42a/resources/normal/logo.png?1693317506", "url": "https://www.selecthub.com/p/real-estate-crm-software/realvolve/", "applicationCategory": "BusinessApplication", "applicationSubCategory": "Real Estate CRM Software", "operatingSystem": "Web-based", "description": "Bottom line: Realvolve is built for real estate agents who want automation and relationship depth from their CRM. If you're managing a busy pipeline and need workflows running in the background, it's a strong fit. If you need something simple to pick up fast, it probably isn't.The automation goes beyond basic reminders. You can build conditional workflows that trigger follow-ups, schedule appointments, and flag tasks based on where each transaction stands. That keeps your pipeline moving without much manual effort.Realvolve also scales from solo agents to teams. Accountability tools let team leaders log in to coach members and track activity. That said, the platform assumes you're ready to invest time upfront in configuration — workflows and templates take real effort to set up.Pricing starts at $94 per month, which sits on the higher end. For high-volume agents who'll rely on the automation heavily, that's easier to justify. If you're still building your client base, lighter tools may be a better starting point.", "featureList": [ "Automated workflows – Conditional workflows handle both routine and complex real estate processes, triggering follow-ups and tasks automatically.", "Contact management – You can record personal and professional details, log all correspondence, and track lead and referral sources for each contact.", "Transaction management – Track commissions, closing dates, and all parties in a sale, with document portfolios maintained for every deal.", "Task and calendar management – A central calendar lets you view and manage deadlines across all contacts, properties, and transactions.", "Google Apps connectivity – Sync your calendar, tasks, and contacts with Google Apps, and automate processes using Zapier." ], "offers": { "@type": "Offer", "price": 94, "priceCurrency": "USD" } } { "@context": "https://schema.org", "@type": "SoftwareApplication", "@id": "https://www.selecthub.com/p/real-estate-crm-software/firepoint/#software", "name": "Firepoint", "image": "https://cdn.selecthub.com/products/3dde11a7673e90ad96fafd0b3b27a477-7fd7094177680e87c0866659091464a5/resources/normal/logo.png?1693318906", "url": "https://www.selecthub.com/p/real-estate-crm-software/firepoint/", "applicationCategory": "BusinessApplication", "applicationSubCategory": "Real Estate CRM Software", "operatingSystem": "Web-based", "description": "Is Firepoint the match you've been searching for in the world of CRMs? Firepoint CRM is generally well-regarded for its user-friendly design and robust features, making it a popular choice among real estate professionals. Users consistently praise its intuitive interface, which is easily navigable even for those who aren't tech-savvy. One user, a verified reviewer on Capterra, stated that \"even agents who don't like CRMs or technology in general can navigate the system relatively easily.\" This ease of use is a key differentiating factor for Firepoint, as many competing CRMs are often criticized for their clunky interfaces and steep learning curves. Firepoint also stands out for its extensive customization options, allowing users to tailor the platform to their specific workflows and needs. However, Firepoint is not without its drawbacks. The pricing, starting at $499 per month, is a common concern, particularly for smaller teams or individual agents. Some users have also expressed that the lead generation feature could be further enhanced. While Firepoint offers a comprehensive suite of tools, its strengths lie in its user-friendliness and customization options, making it an ideal choice for larger real estate teams or brokerages seeking a powerful and adaptable CRM solution. For instance, a reviewer on Software Advice noted, \"Firepoint monthly fee is on par with their competition. Their product is not.\" This suggests that while the price is comparable to competitors, the user found Firepoint's features and functionality to be superior.", "featureList": [ "Integrations: Leverage integrations with Google Tag Manager, Facebook, Zapier, Zendesk Chat, Mojo, Trulia and more. ", "Lead Management: Utilize time more efficiently by tracking information through individual agent dashboards, checking recent lead activities and recognizing new and active leads. Organize leads by status or custom tags and create personalized search results for leads. ", "Lead Ponds: Utilize an intuitive CRM module to group unassigned leads so that agents and teams can immediately identify and invest in the most promising ones. Reach leads faster with instant notifications. ", "Facebook Ad Tool: Create Facebook ads in less than 60 seconds and use professionally written, tested and proven ads to attract more customers. ", "Reporting and Analytics: In-depth reports analyze crucial data like point of entry and conversion time, and help track costs to understand actual ROI. Monitor team activities, call recordings, emails and texts; track transaction dates and deadlines, and receive insights on company overview, revenue and GCI. Check reports on lead sources, ROI and cash conversion cycles. ", "IDX Websites: Make websites stand out with a customized team page, blogs and testimonial pages. ", " Lacks user-friendliness. ", " Doesn’t support split-screen comparison and analysis. ", " Can’t edit lead stages. ", " No online storage is available. " ], "offers": { "@type": "Offer", "price": 175, "priceCurrency": "USD" } } { "@context": "https://schema.org", "@type": "SoftwareApplication", "@id": "https://www.selecthub.com/p/real-estate-crm-software/wise-agent/#software", "name": "Wise Agent", "image": "https://cdn.selecthub.com/products/df3aebc649f9e3b674eeb790a4da224e-701fd727a086d85ec457f42ce9e22f5c/resources/normal/logo.png?1693318063", "url": "https://www.selecthub.com/p/real-estate-crm-software/wise-agent/", "applicationCategory": "BusinessApplication", "applicationSubCategory": "Real Estate CRM Software", "operatingSystem": "Web-based", "description": "Bottom line: Wise Agent is a real estate CRM built for agents and small teams who want a feature-rich, affordable platform without a steep learning curve.If you're an individual agent or run a small brokerage, it covers the key CRM needs: contact management, lead automation, transaction tracking, and email marketing, all under one roof. It connects with tools like Google Calendar and Mailchimp, fitting into the workflows most agents already use.The interface shows its age, though. If a modern, polished look matters to you, that could be a sticking point. Email sending limits are also worth noting if you plan to run large broadcast campaigns.Where it really clicks is the depth of its real estate-specific tools — transaction checklists, drip campaigns, landing pages — paired with strong customer support. You get a personalized onboarding call and 24/7 help when you need it.At $49 per month for up to five users, it's affordable for small teams. If you want a CRM built for real estate from the ground up, it's a strong fit.", "featureList": [ "Contact management – Stores detailed client profiles with notes, key dates, and full interaction history in one accessible place", "Lead automation – Drip campaigns, customizable landing pages, and an AI chatbot capture and nurture prospects without manual effort", "Transaction management – Task checklists, document storage, and deadline tracking keep each deal organized from start to close", "Email marketing – Customizable email templates let you build personalized campaigns, with automated follow-up sequences to stay in touch", "Calendar integration – Syncs with Google Calendar and other apps so appointments and tasks stay in one view" ], "offers": { "@type": "Offer", "price": 49, "priceCurrency": "USD" } } { "@context": "https://schema.org", "@type": "SoftwareApplication", "@id": "https://www.selecthub.com/p/real-estate-crm-software/ihomefinder/#software", "name": "iHomefinder", "image": "https://cdn.selecthub.com/products/11833d4b4ec685c371ae6d1a65cc341e-840f6a1bcad96ee77f149aec356ef7f8/resources/normal/logo.png?1693318920", "url": "https://www.selecthub.com/p/real-estate-crm-software/ihomefinder/", "applicationCategory": "BusinessApplication", "applicationSubCategory": "Real Estate CRM Software", "operatingSystem": "Web-based", "description": "Bottom line: iHomefinder is built for real estate professionals who want IDX search and CRM in one place. If you're an agent or small team looking to manage leads, automate follow-up, and stay on top of market data without stitching together tools, it's worth a look. If deep customization matters, you'll hit some limits.Lead capture is built into the property search. Automated follow-ups send listing recommendations based on each lead's browsing activity. Everything stays in one system, which is harder to replicate with a standalone CRM.The platform's age shows, though. The interface is clunky, and customizing templates or workflows takes more work than it should. Larger teams may find the limited flexibility adds friction over time.Pricing starts at $145 per month. For established agents with active pipelines, the integrated workflow justifies the cost. If you're just starting out or need something lighter, there are simpler options to consider first.", "featureList": [ "IDX lead capture – Registration prompts and gated content convert property searches into leads without manual data entry.", "Behavior-based follow-up – Automated emails send listing recommendations and market reports based on each lead's search and browsing activity.", "Team lead management – You can assign leads to agents, track team performance, and follow action plans to close deals.", "Market statistics – Real-time data on active, sold and open listings lets you share local market insights with clients from one platform.", "Lead import and aggregation – Pull in leads from Zillow, Trulia, Realtor.com and other sources to keep your pipeline consolidated in one place." ], "offers": { "@type": "Offer", "price": 144.95, "priceCurrency": "USD" } } { "@context": "https://schema.org", "@type": "SoftwareApplication", "@id": "https://www.selecthub.com/p/real-estate-crm-software/ixact-contact/#software", "name": "IXACT Contact", "image": "https://cdn.selecthub.com/products/efb3d8be0319721ef751da0b05d9f6a5-4e51bb60facec153e3e1f0385832582e/resources/normal/logo.png?1693318914", "url": "https://www.selecthub.com/p/real-estate-crm-software/ixact-contact/", "applicationCategory": "BusinessApplication", "applicationSubCategory": "Real Estate CRM Software", "operatingSystem": "Web-based", "description": "Bottom line: IXACT Contact is a real estate CRM built for agents who want contact management and marketing automation in one affordable package.It's designed specifically for real estate, so the whole system covers buyer and seller pipelines, listing management, and transaction tracking. Pricing starts at $47 per month, making it accessible for solo agents and small teams.Where it really shines is automated client communication. The keep-in-touch dashboard handles birthday and anniversary reminders. Drip campaigns include 125+ prewritten emails, and monthly newsletters go out with minimal setup. Most ongoing client outreach runs on its own once you've configured it.The tradeoffs: customization is limited, you can't add many custom fields or adjust reporting in meaningful ways, and the mobile app doesn't match the desktop. New users also have a learning curve to get through.If you want a ready-to-run system for relationship-focused selling, it's a solid pick. If you need deep workflow customization or strong mobile access, it'll fall short.", "featureList": [ "Contact intelligence – Rich profiles store referral history, communication details, family info and property data for every contact.", "Automated keep-in-touch – Once set up, birthday reminders, anniversary alerts, drip campaigns and monthly newsletters all run without manual effort.", "Pipeline view – Visual charts and customizable widgets give you a quick snapshot of deal status across your business.", "Agent website with IDX – Lets you create a device-optimized real estate website with IDX listings and lead capture forms that auto-assign new prospects to nurture campaigns.", "Text marketing – You can send personalized mass texts to targeted contact groups, with all replies automatically logged in contact history." ], "offers": { "@type": "Offer", "price": 46.75, "priceCurrency": "USD" } } { "@context": "https://schema.org", "@type": "Article", "headline": "Best Real Estate CRM Software of 2026", "author": [ { "@type": "Person", "name": "Manogna Chandrika Matta", "url": "https://www.selecthub.com/author/manogna-chandrika-matta/", "jobTitle": "Technical Content Writer", "image": "https://www.selecthub.com/wp-content/uploads/2022/11/Manogna-Headshot-96x96.png" }, { "@type": "Person", "name": "Sukanya Saha", "url": "https://www.selecthub.com/author/sukanya-saha/", "jobTitle": "Research Analyst", "image": "https://www.selecthub.com/wp-content/uploads/2024/02/cropped-Sukanya-Saha-96x96.jpg" }, { "@type": "Person", "name": "Joan Akash", "url": "https://www.selecthub.com/author/joan-akash/", "jobTitle": "Senior Analyst", "image": "https://www.selecthub.com/wp-content/uploads/2024/02/cropped-Joan-Akash-96x96.png" }, { "@type": "Person", "name": "Manan Roy", "url": "https://www.selecthub.com/author/manan-roy/", "jobTitle": "Principal Analyst", "image": "https://www.selecthub.com/wp-content/uploads/2024/02/cropped-Manan-Roy-96x96.png" }, { "@type": "Person", "name": "Pooja Verma", "url": "https://www.selecthub.com/author/pooja-verma/", "jobTitle": "Content Editor", "image": "https://secure.gravatar.com/avatar/4f22202f68158fa4b012b18a196e08ea151f6f9427b194cce3330634ff0dd1b2?s=96&d=mm&r=g" } ], "publisher": { "@type": "Organization", "name": "SelectHub", "logo": { "@type": "ImageObject", "url": "https://www.selecthub.com/wp-content/uploads/2019/10/favicon.png" } }, "dateModified": "2026-10-20T00:00:00+00:00", "mainEntityOfPage": "https://www.selecthub.com/c/real-estate-crm-software/" } ```