--- title: 4 Top Business Intelligence Applications in 2026 image: https://www.selecthub.com/wp-content/uploads/2019/02/Cognos.png --- # 4 Top Business Intelligence Applications in 2026 Last Reviewed: March 18, 2026 10 min read [7 comments](https://www.selecthub.com/business-intelligence/4-key-bi-applications/#comments) [ ![Bergen Adair](https://secure.gravatar.com/avatar/b9985f5202fbae2efa5a566d409354bbe99c18f8fd579991494c86a2c184dc2b?s=96&d=mm&r=g) ](https://www.selecthub.com/author/bergen/) [Written by Bergen Adair](https://www.selecthub.com/author/bergen/) Technical Content Writer [ ![Kim O'Shaughnessy](https://secure.gravatar.com/avatar/aa3a61ac7e38580003de0d2fb4e71e8281ec6d7b9d0266351a38b2459e313e82?s=96&d=mm&r=g) ](https://www.selecthub.com/author/kim-oshaughnessy/) [Edited by Kim O'Shaughnessy](https://www.selecthub.com/author/kim-oshaughnessy/) Content Editor Table of Contents * [What Is Business Intelligence?](#What%5FIs%5FBusiness%5FIntelligence) * [Top BI Applications](#Top%5FBI%5FApplications) * [1\. Sales Intelligence](#1%5FSales%5FIntelligence) * [2\. Visualization](#2%5FVisualization) * [3\. Reporting](#3%5FReporting) * [4\. Performance management](#4%5FPerformance%5Fmanagement) * [How to Select the Right BI Application](#How%5Fto%5FSelect%5Fthe%5FRight%5FBI%5FApplication) * [Gather Requirements](#Gather%5FRequirements) * [Compare Applications](#Compare%5FApplications) * [Shortlist and Trials](#Shortlist%5Fand%5FTrials) * [Final Thoughts](#Final%5FThoughts) Have you ever wished you could get a glimpse into the inner workings of your organization to understand more about how and why things happen? Well, I’ve got great news for you — you can! [Business intelligence tools](https://www.selecthub.com/business-intelligence-tools/) give you just this opportunity, but they can do much more! For those who’ve wondered what BI is good for, this article highlights the four main business intelligence applications and what it can do for your business. ## What Is Business Intelligence? The applications of business intelligence tools to enhance your business operations is not a new concept. In fact, the phrase business intelligence goes back to the 1800s when the term was [first used in a book](https://archive.org/details/cyclopaediacomm00devegoog/page/n13) to describe the way a financier had been outsmarted by competitors who used knowledge of the market to play it. Of course, we’ll be operating from a more modern understanding of the term: BI, as we use it today, refers to technologies, practices and applications that collect, integrate, analyze and present business data with the intention of making data-driven business decisions. [Compare BI Software Leaders](https://pmo.selecthub.com/bi-software-analyst-report-site-vers/) BI software solutions analyze data that users input and/or are fed from data sources. Then it organizes that data according to any patterns or trends it finds. Next, it presents those patterns in visualizations, allowing even users unfamiliar with any kind of statistical analysis to understand the information being presented. ![IBM Cognos Data Visualizations]() An example of data visualization from IBM Cognos BI With the insights and trends these visualizations make evident, organizations can come up with up-to-date and well-informed strategies. With the latest technology and innovations, there are countless BI applications available for [varied types of data analysis](https://www.selecthub.com/business-analytics/web-analytics-vs-business-analytics/). Any forward-thinking organization should identify what tools market leaders are offering and how these tools can positively affect their own organization. Here are four key business intelligence applications that can help improve your organization’s operations: ## Top BI Applications ### 1\. Sales Intelligence A key application of BI focuses on where your business meets the customer. Customer negotiation is a crucial skill that every organization’s sales department should foster. Sometimes it can be hard to move leads along the pipeline and convince potential clients to buy your product or service. Through the applications of [business analytics](https://www.selecthub.com/category/business-analytics/) and intelligence, this process is becoming smoother and more predictable. Business intelligence collects data on specific KPIs like customer demographics, conversion rates, sales metrics, etc. Then it organizes this data into structured visualizations like graphs, pie charts and scattergrams. Users can identify trends from this data that provide insights into customer behavior and business operations. Knowing the customer means you can better serve them! The reports and dashboards generated by BI are also very useful for backing up claims with easy-to-interpret data for potential clients. Managers can utilize the information gleaned from BI analysis to make data-driven decisions based on hard data and forecasting. There’s another [benefit](https://www.selecthub.com/business-intelligence/business-intelligence-software-benefits/) to the application of business intelligence: in business, staying a step ahead of your competitors is vital. The data collected by BI systems helps managers stay informed about where their business is in relation to different KPIs so they’re never caught unaware. Planning is one of the most important steps to stay on top of the market in any industry, and BI makes planning easier than ever before. ![Oracle Sales Overview Dashboard]() This sales overview dashboard from Oracle gives users detailed insight into their sales metrics Given the competitiveness of the modern era, great sales opportunities need to be found and converted as efficiently as possible. BI applications are a great way to optimize the organization’s sales operations. Sales and marketing teams can apply BI to discover trends in client preferences, letting the organization maximize sales within their ideal client bases. This helps them focus on targeting highly-qualified leads and improves everything from conversion rates to overall profit margins. Applied in conjunction with customer relationship management [(CRM) software](https://www.selecthub.com/crm-software/), BI offers businesses a sophisticated method for getting up close and personal with their customers and making informed sales decisions. [Compare BI Software Leaders](https://pmo.selecthub.com/bi-software-analyst-report-site-vers/) ### 2\. Visualization Business intelligence software utilizes a range of data analytic tools that are designed to analyze and manage data related to your business operations. This data, presented in the form of [visualizations](https://www.selecthub.com/business-intelligence/data-visualization-tools/), allows the organization to monitor logistics, sales, productivity and much more. Some business intelligence platforms offer custom reporting abilities where users can specify their parameters. Others offer out-of-the-box reporting templates that already include industry-standard metrics. By presenting the data in intuitive visuals and easy to comprehend formats, business intelligence systems enable even the least experienced employee to draw insights from data. Instead of relying on trained data scientists to analyze your data, you can analyze and present your own data to shareholders, other departments or your teams. Translating data into visual formats is important for cognitive processing. Our brains process images [60,000 times faster](https://misrc.umn.edu/workingpapers/fullpapers/1986/8611.pdf) than text! Let’s look at an example: In this graphic from [Visual Capitalist](https://www.visualcapitalist.com/global-wealth-concentration/), the global distribution of wealth is presented visually. Intellectually, I understand that one percent of the population owns more wealth than any other population demographic, but what does that really mean? ![Wealth Distribution Graphic]() By taking the raw data of wealth distribution and portraying it in a simple, visual way, the abstract numbers become more concrete in our minds. Less than one percent of the world’s population owns almost 50 percent of all the wealth in the world! The shocking difference in size between the lowest demographic of less than 10,000 is even more striking, bringing the concepts of poverty into focus in a way that simple numbers can’t. [This viral video](https://www.youtube.com/watch?v=QPKKQnijnsM) from 2012 generated a lot of buzz for visualizing the wealth gap in America — the old saying “I’ll believe it when I see it” can be taken literally when applied to data visualization. ### 3\. Reporting A crucial business application of BI is reporting. As we’ve covered, business intelligence tools collect and study unstructured sets of data in addition to organizing and using them to generate a range of different types of reports. These can include staffing, expenses, sales, customer services, and other processes. Reporting and data analysis are similar, but they vary significantly in purpose, delivery, tasks and value. Reporting is the process of organizing data in summaries with the intention of monitoring business performance. Analysis is the process of exploring data to extract insights that can be applied to improve business practices. ![SAP Line Revenue Report]() SAP lets users generate detailed reports Basically, reporting turns data into plain information. Analysis takes data and turns it into actionable insights. Both help businesses improve their performance and monitor operations, but use different methods to do so. Reporting shows users what’s happening and analysis explains why it’s happening. Both processes can be carried out using visualizations, but don’t have to. Business intelligence tools are ideal for handling dynamic data. Historically, data visualizations were static, and a new one would have to be created for every variable change. Modern BI software provides interactive dashboards that can update in real time, offering a new level of usability and agility in data analysis. [Compare BI Software Leaders](https://pmo.selecthub.com/bi-software-analyst-report-site-vers/) ### 4\. Performance management With BI applications, organizations can monitor goal progress based on pre-defined or customizable timeframes. The data-driven goals may include project completion deadlines, target delivery time, or sales goals. For example, if you’d like to reach a certain sales goal, your BI system can analyze previous months of data and suggest a reasonable goal to aim for based on past performance. ![Power BI Performance Management Metrics]() Microsoft Power BI offers dashboards that give users insight into performance management metrics These goals can be tracked closely to deliver gets -time updates on goal progress. This helps you understand what gaps might remain. Users can set the system to alert them when they are getting close to a target or if the time limit is ending and they have yet to reach their goal. This helps managers and employees alike stay on top of their progress and helps keep teams goal-oriented. Users can also monitor goal fulfillment and use progress data to gauge the overall productivity of an organization. Unlike instances when a substantial amount of time is lost tracking down or organizing urgently needed data, information is always readily accessible. This saves businesses time and money — not to mention makes your lives easier! ## How to Select the Right BI Application Now that we’ve discussed the business applications of BI, you might be wondering how to go about choosing a software system for your business. So we’ve compiled a simplified [guide to selecting business intelligence software](https://www.selecthub.com/business-intelligence/list-bi-capabilities/): ### Gather Requirements It’s important to select business intelligence software based on your unique [requirements](https://www.selecthub.com/business-intelligence/top-business-intelligence-requirements/), so you should start by identifying the most crucial [features of BI](https://www.selecthub.com/business-intelligence/critical-business-intelligence-features/) that your organization will need to use. It’s better to only choose modules you’ll definitely use than try to implement a sprawling solution with a huge list of [capabilities ](https://www.selecthub.com/business-intelligence/list-bi-capabilities/)that you don’t need. Overbuying raises the cost and decreases the likelihood of a successful implementation, so starting small is often a safe bet. You can always upgrade as your company grows! [Get our BI Tools Requirements Template](https://pmo.selecthub.com/bi-requirements-template-site-vers/) ### Compare Applications Once you have a list of requirements, you can start comparing BI tools based on how well they meet your unique requirements. Different vendors specialize in different niches even within the BI field, so we recommend rating solutions starting with your most desired feature and then working your way down the list from there. Keep in mind: bigger isn’t always better, and paying more for quality often makes a big difference in the long run. [Compare BI Software Leaders](https://pmo.selecthub.com/bi-software-analyst-report-site-vers/) ### Shortlist and Trials You should have a list of five or six vendors who meet all or most of your requirements. Now, you have to narrow it down even further. This is when pricing, demos and trials come into play. Most vendors offer either free trials or guided demos of their products so users can get a feel for the UI of the system. Make sure to only select systems you think the majority of your users can successfully use, and try to keep your budget as flexible as possible to avoid discounting the perfect match. Find out what kind of user support each vendor offers, identify whether you need any integrations with other business software and go forth with confidence! [Compare BI Pricing & Costs with our Pricing Guide](https://pmo.selecthub.com/bi-price-report-pdf-onsite/) ## Final Thoughts There are many possible applications of business intelligence, and these are just a few of the main uses of business intelligence. Users can glean insights into their customers, generate detailed reports and intuitive visualizations, as well as monitor business performance metrics from a single tool. Don’t forget to check out our interactive [requirements template](https://pmo.selecthub.com/bi-requirements-template-site-vers/), comprehensive [comparison report](https://pmo.selecthub.com/bi-software-analyst-report-site-vers/) and industry [pricing guide](https://pmo.selecthub.com/bi-price-report-pdf-onsite/) to help you select the perfect BI tool for your business! Do you apply BI tools in ways we didn’t mention? Let us know about your application of business intelligence in the comments! ### Trending Topics #### [Business Intelligence](https://www.selecthub.com/category/business-intelligence/) [Looker vs. Tableau: Which BI Tool Is the Winner?](https://www.selecthub.com/business-intelligence/looker-and-tableau-bi-tools/) [Salesforce’s acquisition of Tableau intensified competition in the BI software market. 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Big Data, data mining, data… ](https://www.selecthub.com/business-intelligence/key-types-business-intelligence-tools/) [ ![Bergen Adair](https://secure.gravatar.com/avatar/b9985f5202fbae2efa5a566d409354bbe99c18f8fd579991494c86a2c184dc2b?s=96&d=mm&r=g) Bergen Adair ](https://www.selecthub.com/author/bergen/) Mar 18, 2026 Originally published in February 2019 and last updated in March 2026\. Contributions from Bergen Adair, and Kim O'Shaughnessy. ## About the Contributors The following team members helped research, create, and review this content. [ ](https://www.selecthub.com/author/bergen/) Written by [Bergen Adair](https://www.selecthub.com/author/bergen/) Technical Content Writer Bergen Adair is a Market Analyst at SelectHub who writes content on CMMS, EAM, facility management and business analytics. She has had a love of the written word since she started reading voraciously at three years old, and studied creative writing at Colorado State University and Swansea University. In her free time she's usually reading (or napping) in a hammock, hiking with her dog, or listening to horror and true crime podcasts. [See Full Bio](https://www.selecthub.com/author/bergen/) [ ](https://www.selecthub.com/author/kim-oshaughnessy/) Edited by [Kim O'Shaughnessy](https://www.selecthub.com/author/kim-oshaughnessy/) Content Editor Kim is a digital content editor, having edited and managed content for over 40 different software categories. She discovered her zeal for writing while earning her BA in Communications at the University of Michigan. Kim enjoys working on any project that offers a creative outlet, and you can often find her blogging about video games in her spare time. If someone manages to pry her away from the game controller, she also enjoys spending time with family and friends. [See Full Bio](https://www.selecthub.com/author/kim-oshaughnessy/) Bergen AdairThe Best Business Intelligence Systems and the Different Types * ‹ * › ### Conversation (7) ![Avatar](https://secure.gravatar.com/avatar/281d3616cf761f3582c0d76c23517846?s=32&d=mm&r=g) Write a response [Cancel reply](https://www.selecthub.com/business-intelligence/4-key-bi-applications/#respond) Your message Your name \* Your email \* Website Save my name, email, and website in this browser for the next time I comment. * ![Avatar photo](https://secure.gravatar.com/avatar/4cb942e34154b19f8700db005f56a051c4b1a3b4cf47940004b4d5f1c84f0bab?s=96&d=mm&r=g) #### **Rookie** \- December 6, 2022 Still helpful a stone-throw away from 2023\. Thank you **[Reply](#comment-153298)** * ![Avatar photo](https://secure.gravatar.com/avatar/60ca5a404140f1e864cd8ffbba3f83a5571b16d25dc555e874523aabad9f069c?s=96&d=mm&r=g) #### **Ohene Addo Daniel** \- August 10, 2021 Grateful to have come across this publication. So helpful in my study **[Reply](#comment-84333)** * ![Avatar photo](https://secure.gravatar.com/avatar/5fa8c45aa726eb97f0b508345b013c658229830eb6cbee977fb6a288323315cc?s=96&d=mm&r=g) #### **Dereje** \- May 12, 2021 I am taking a course BI in my post graduate education program. I hope the article is very useful and help me a lot to best understand the subject matter. keep in touch. **[Reply](#comment-70752)** * ![Avatar photo](https://secure.gravatar.com/avatar/a97234c63238c0878e4d2299671238bae4ebcbb72af73b41da59b4eb79c7a2c8?s=96&d=mm&r=g) #### **Fatih Sen** \- November 28, 2020 Nice article! I plan to start developing a web-based bi tool. I was wondering what type of customers are there in demand for bi-based solutions? What things can be done differently than the existing ones in the market? **[Reply](#comment-54917)** * ![Avatar photo](https://secure.gravatar.com/avatar/6de1bedc7a1c3539e79a632d77a9f2a4ddad13e61af27e204b5582f2e4f58dad?s=96&d=mm&r=g) #### **M. Ahsan Hashmi** \- November 19, 2019 Good Article **[Reply](#comment-24900)** * ![Avatar photo](https://secure.gravatar.com/avatar/44caf66ba826e0e6ea03447958c4993c54d833c7c9a6ddfccf451c4c9d119c9a?s=96&d=mm&r=g) #### **Jack Simmonds** \- November 14, 2019 I’m working on a BI course for an MSIT program. Your article was most helpful in sorting through the dizzying array of search responses on the subject. **[Reply](#comment-24776)** [![](https://secure.gravatar.com/avatar/b9985f5202fbae2efa5a566d409354bbe99c18f8fd579991494c86a2c184dc2b?s=48&d=mm&r=g)](https://www.selecthub.com/author/bergen/) #### **Bergen Adair** \- November 15, 2019 Thanks for reading Jack! I’m glad the article was helpful to you. **[Reply](#comment-24787)** Compare **Tier 1:** Fully/moderately supported out-of-the-box allowing for quick and easy deployment. Fully or moderately supported out-of-the-box with industry-leading capabilities and is immediately available after installation without needing any add-ons, integrations, or custom development. **Tier 2:** Supported with workarounds or add-ons that may require additional costs. Not directly available in the software, but can be accomplished using other built-in features, workarounds, or add-ons/products from the vendor with or without any additional cost. **Tier 3:** Requires partner integrations or custom development that is often at an additional cost. Requires additional integrations, plugins, marketplace applications from a third-party vendor, or custom development using the APIs, libraries, extensions, and development framework supported by the software, with or without any additional cost. 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