[Home](https://www.selecthub.com/) \> [Business Intelligence](https://www.selecthub.com/category/business-intelligence/) \> [Business Intelligence Tools](https://www.selecthub.com/c/business-intelligence-tools/) \> Zoho Analytics Categories: * [Business Intelligence Tools](https://www.selecthub.com/c/business-intelligence-tools/) * [Business Analytics Tools](https://www.selecthub.com/c/business-analytics-tools/) * [Dashboard Software](https://www.selecthub.com/c/dashboard-software/) * [Data Analytics Software](https://www.selecthub.com/c/data-analytics-software/) * [Embedded Analytics Tools](https://www.selecthub.com/c/embedded-analytics-tools/) * [Enterprise Reporting Software](https://www.selecthub.com/c/enterprise-reporting-system/) * [Product Analytics Software](https://www.selecthub.com/c/product-analytics-software/) * [...](#) ## What Is Zoho Analytics? **Industry Specialties:** Serves all industries Zoho Analytics (formerly Zoho Reports) is a data analytics platform designed for SMBs and enterprises. The platform is deployable on private and public clouds and is available as a standalone solution or as part of the Zoho One suite. Zoho Analytics is a low-cost favorite of businesses across industries like finance, technology, manufacturing, sports, insurance, retail, non-profit and automotive. Key features include visually driven data pipelines, separate staging and production environments, readymade templates, and automatic versioning. It also offers AI-driven data cleansing, automated error detection, duplicate removal and missing value handling, plus elastic scalability and failover tech, which are huge draws for users. The free version supports two users, up to 10K rows, and unlimited dashboards and reports, while the Basic plan starts at $24 for two users monthly. The Enterprise plan is full-featured with hourly refreshes to keep data up-to-date. The vendor provides pre-built connectors for CRM, marketing, finance and project management. Zoho Prep (at an additional cost). Additionally, Zoho Analytics integrates with [Zoho CRM](https://www.selecthub.com/p/crm-software/zoho-crm/), Bigin, [Salesforce CRM](https://www.selecthub.com/p/crm-software/salesforce/), [QuickBooks](https://www.selecthub.com/p/crm-software/salesforce/), Google Analytics, [Shopify](https://www.selecthub.com/p/ecommerce-platforms/shopify/), [Zendesk](https://www.selecthub.com/p/help-desk-software/zendesk/), [MailChimp](https://www.selecthub.com/p/marketing-automation-software/mailchimp/), and [Jira](https://www.selecthub.com/p/project-management-software/jira/). Our research shows that Zoho Analytics has a user approval rating of 89%, and I can see why. During a trial run, I found the interface intuitive, with helpful on-screen tips and a focus on minimizing clicks for an efficient user experience. I also liked that Zoho offers two separate mobile apps: one for executives and managers, and another for power users. User reviews consistently highlight its ease of use, ample integrations and powerful data visualizations. **Our Research Process for Zoho Analytics** I signed up for the free trial of Zoho Analytics extensively for key BI requirements determined by our analyst team. My focus areas were self-service BI, reporting, data visualization, AI capabilities, collaboration and connectivity. I also referred to the embedded analytics data in our selection platform to see how Zoho Analytics compares to other top products like [MicroStrategy](https://www.selecthub.com/p/business-intelligence-tools/microstrategy/), [Bold BI](https://www.selecthub.com/p/embedded-analytics-tools/bold-bi/), [Tableau ](https://www.selecthub.com/p/business-intelligence-tools/tableau/)and [Logi Symphony](https://www.selecthub.com/p/embedded-analytics-tools/logi-symphony/). Additionally, I relied on vendor documentation, video tutorials, and user reviews on Reddit, Gartner, G2, Infotech and TrustRadius to assess the platform. PRICE $ $ $ $ $ COMPANY SIZE S M L DEPLOYMENT PLATFORM [ Try Before You Buy. Request a Free Demo Today! Request Demo It's completely free! ](https://pmo.selecthub.com/get-product-demo/?category=Business+Intelligence+Tools&product%5Fname=Zoho%2BAnalytics&origin%5Furl=https%3A%2F%2Fwww.selecthub.com%2Fp%2Fbusiness-intelligence-tools%2Fzoho-analytics%2F&product%5Flogo=https%3A%2F%2Fcdn.selecthub.com%2Fproducts%2Ff6c9dc70ecfd8f90ba8598aa2401cd1a-c81566115cb7d445d58f5e638308d502%2Fresources%2Foriginal%2Flogo.svg%3F1744061449) [Contributors](#view-contributors) ![Ritinder Kaur]() Written by Ritinder Kaur Senior Technical Content Writer [Read Bio ](https://www.selecthub.com/author/ritinder-kaur/) ![Dianna Dragonetti]() Edited by Dianna Dragonetti Content Editor [Read Bio ](https://www.selecthub.com/author/dianna-dragonetti/) User Sentiment i ![User satisfaction level icon: great]() Based on 1374 reviews: Add your rating: ![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]() Product Screenshots and Videos ## #17 Zoho Analytics is ranked #17 in the Business Intelligence Tools product directory based on the latest available data collected by SelectHub. Compare the leaders with our In-Depth Report. [Get the Report Now ](https://pmo.selecthub.com/bi-report-pd-vers?category%5Fslug=business-intelligence-tools&product%5Fslug=zoho-analytics&page%5Ftype=product&slug=zoho-analytics&product%5Fname=Zoho+Analytics&category=Business+Intelligence+Tools&origin%5Furl=https%3A%2F%2Fwww.selecthub.com%2Fp%2Fbusiness-intelligence-tools%2Fzoho-analytics%2F) ## Zoho Analytics Pricing Based on our most recent analysis, Zoho Analytics pricing starts at $24 (Monthly). [Get Price Quote](https://pmo.selecthub.com/get-product-pricing/?category=Business+Intelligence+Tools&product%5Fname=Zoho%2BAnalytics&origin%5Furl=https%3A%2F%2Fwww.selecthub.com%2Fp%2Fbusiness-intelligence-tools%2Fzoho-analytics%2F&product%5Flogo=https%3A%2F%2Fcdn.selecthub.com%2Fproducts%2Ff6c9dc70ecfd8f90ba8598aa2401cd1a-c81566115cb7d445d58f5e638308d502%2Fresources%2Foriginal%2Flogo.svg%3F1744061449&price=2) Price $ $ $ $ $ i Starting From $24 Pricing Model Monthly Free Trial 15 Days - [Request for Free](https://pmo.selecthub.com/free-trial/?product%5Fname=Zoho+Analytics&category=Business+Intelligence+Tools&product%5Flogo=https://cdn.selecthub.com/products/f6c9dc70ecfd8f90ba8598aa2401cd1a-c81566115cb7d445d58f5e638308d502/resources/original/logo.svg?1744061449) ## Training Resources Zoho Analytics is supported with the following types of training: Documentation In Person Live Online Videos Webinars ## Support The following support services are available for Zoho Analytics: Email Phone Chat FAQ Forum Help Desk Knowledge Base Tickets Training 24/7 Live Support ## Zoho Analytics Benefits and Insights Why use Zoho Analytics? ### Key differentiators & advantages of Zoho Analytics * **Comprehensive Embedded Analytics:** Zoho Analytics is among the market leaders for embedded analytics capabilities. It scored 90/100 in our analysis, tied with MicroStrategy and behind only Dundas BI (95). * **Data Unity:** Speed up reporting cycles with unified internal ops views using Zoho CRM, QuickBooks and Google Sheets. Zoho Analytics pulls all that data together — no messy connectors or workarounds. You’ll spend less time stitching tools together and more time making decisions. * **Scalability:** Avoid constant reinvestment in technology. Being cloud-native, Zoho Analytics scales with your organization and avoids heavy infrastructure and server management overheads. * **Self-Service Reporting:** Lower IT costs and get insights quicker. Build custom workflows using SQL and iterate reports as business needs change. You can create calculated fields with time/date logic, merge data from various sources, and embed insights via SharePoint and iframe without relying on developers. * **Automated Insights:** Keep the right people informed with automatically scheduled reports and role-based permissions to restrict access to sensitive data. Boost user engagement with key metrics in easy-to-understand dashboards. * **Customization:** Handle edge cases like custom payroll rules or territory-level sales data with custom logic and KPIs that off-the-shelf dashboards don’t provide. Filters let you exclude junk records, blanks, duplicates or incorrect entries that would otherwise skew your reports. ### Industry Expertise Zoho Analytics serves retail, eCommerce, healthcare, digital marketing and advertising, telecom, finance, education and manufacturing industries globally. Additionally, organizations use it to improve internal efficiencies in marketing, HR, sales and other operations. ## Zoho Analytics Reviews Based on our most recent analysis, Zoho Analytics reviews indicate a 'great' User Satisfaction Rating of 86% based on 1374 user reviews from 5 recognized software review sites. ![User satisfaction level icon: great]() 1374 reviews 86% of users would recommend this product ### Synopsis of User Ratings and Reviews Based on an aggregate of Zoho Analytics reviews taken from the sources above, the following pros & cons have been curated by a SelectHub Market Analyst. #### Pros * **Ease of Use:** It is a user-friendly platform that makes it easy to upload and control data, as noted by more than 77% of reviewers who mention ease of use. * **Integration:** Facilitates integration with multiple databases and platforms for greater insights, as reported by 82% of the users noting integrations. * **Dashboards:** It enables easy creation and sharing of multifaceted, custom dashboards, as observed by 75% of reviewers specifying dashboards. * **Flexible Reports:** It helps generate dynamic and customizable reports quickly, as stated by 88% of the users who refer to reports. * **Implement:** This tool is simple to deploy and implement, as noted by 75% of reviewers mentioning the implementation process. #### Cons * **Learning Curve:** Around 63% of reviewers who mention the learning curve report that it has a steep learning curve for non-technical users. * **User Interface:** Its user interface can be confusing because of the multiple options and features available, as noted by over 54% of reviewers who mentioned the user interface. * **Limited Queries:** All users who refer to queries state that composing and joining queries is limited. #### Researcher's Summary: Zoho Analytics is a data platform with all the elements of a modern BI tool — self-serve actions, visual insights, single-screen data views (dashboards) and the latest magical productivity-boosting buddy, AI. The system is part of Zoho One — a comprehensive suite of over 45 apps — and is also available as a standalone. It’s an easy choice for organizations already using Zoho apps, impressing with its integration capabilities within and outside of the Zoho ecosystem. For example, [Hanley Consulting](https://www.zoho.com/analytics/customers/hanleyconsulting.html) provides patient insights on demand to primary healthcare networks by integrating Zoho Analytics with Zoho CRM, Zoho Survey and [Zoho Social](https://www.selecthub.com/p/social-media-management-software-tools/zoho-social/). The health tech provider works with individual GPs and care boards to improve patient experience and operational efficiency. I liked its intuitive interface, excellent support and powerful user management. The platform has several visual tools for creating dashboards and reports. Zia, the built-in AI assistant, was extremely helpful — especially its verbosity scale to simplify the information. An added plus, Zia offers to autogenerate dashboards, a huge timesaver when it comes to designing views. Support documentation was explanatory to the point of getting repetitive, but I didn’t mind as it left nothing to doubt. Plus, there were ample screenshots for stepwise guidance. Vendor support is outstanding, the best I’ve ever dealt with. They followed up with me diligently over three days and roped in their developer to assist me when I needed help with connecting to Salesforce CRM. A responsive support team is key for platform adoption. However, many reviewers have reported that the user interface can be confusing because of its abundance of options and features. Also, it has a steep learning curve, and non-technical users might find it difficult to use in the beginning, though my experience was smooth and required little technical assistance. Moreover, Zoho Analytics relies on scheduled data sync rather than continuous live updates, which wouldn’t be the same as Power BI (direct query) or Looker (dynamic data refresh). At best, the vendor offers near real-time syncing for which you might need a live database connection or integration with another real-time data visualization tool. Overall, Zoho Analytics continues to be a budget-friendly option for SMBs and a user-friendly option for all skill levels, with strong integrations, particularly with Zoho One products for enterprises. However, if real-time updates are critical, such as in stock trading, you might want to cast a wider net in your software search. ## Key Features * **White Labeling:** As a vendor, boost your earnings by offering tailored solutions. Zoho Analytics allows you to rebrand your product with an API-driven architecture. * **AI Assistant:** Get answers to your data questions instantly, thanks to AI. Ask Zia produces KPI widgets, visualizations and reports in answer to your natural-language queries. * **Automatic Data Integration:** Give your users an advantage from the get-go. Create reports and dashboards with a unified database at your service. Zoho Analytics merges related tables in the database using auto-joins and column lookups. * **Mobile Support:** Oversee operations from anywhere with data views on your iOS and Android devices. * **Data Alerts:** Track data changes and anomalies by setting notifications. * **Report Scheduling:** Free yourself from recurring tasks — delegate report delivery to Zoho Analytics. * **Self-Service BI:** View underlying data, set contextual filters, perform data exploration and drill down into data. An intuitive drag-and-drop interface makes generating useful reports quick and easy. ## Limitations * Doesn’t allow editing when a non-creator user shares reports/dashboards further. * Reports aren’t autosaved so changes may be lost if you move away. Consider [Qlik Sense](https://www.selecthub.com/p/business-intelligence-tools/qlik-sense/) or [Looker](https://www.selecthub.com/p/business-intelligence-tools/looker/) if it’s a deal-breaker. ## See It In Action: Key BI Features My test drive of Zoho Analytics included trying the following functionalities. **Self-Service BI** Zoho Analytics provides essential tools for administrators and power users. You can assign roles, create users, manage permissions and set up alerts for quota usage. Also, you can establish security measures and manage third-party applications from the **Organization Settings** tab. ![Zoho Analytics Organization Settings, Manage Users page showing active users and roles.](https://www.selecthub.com/wp-content/uploads/2025/04/Zoho-Org-Settings.jpg) As an administrator, Zoho Analytics allows you to configure drill-down options, underlying data views, filters, exports and AI insights for your users. ![Zoho Analytics 'Settings' dialog for a table view, with various interaction options.](https://www.selecthub.com/wp-content/uploads/2025/04/Zoho-01.jpg) **Dashboarding and Reporting** The interface features drag-and-drop functionality, similar to other data tools, enabling me to filter the view to display Net Revenue Retention (NRR) for the top 10 countries. To illustrate, I've included a dashboard image showcasing the total recurring revenue for the top five countries. Adding, moving and resizing widgets was simple, and creating reports for real-time sharing and collaboration was equally straightforward. ![Zoho Analytics pie chart showing top 5 companies by revenue](https://www.selecthub.com/wp-content/uploads/2025/04/Zoho-13.jpg) **AI-Powered Insights** Zia, the AI assistant, can do it all. When you import data, Zia automatically generates dashboards and reveals contextual insights. When I asked to see the top five countries with the highest sold units for the current month (MTD), Zia provided the information instantly. ![Zoho Analytics 'Ask Zia' interface showing a table of top 5 countries with highest MTD of Quantity.](https://www.selecthub.com/wp-content/uploads/2025/04/Zoho-12.jpg) **Data Blending** Zoho Analytics allowed me to blend data from two files to perform a single-click cluster analysis on Melbourne property prices. It automatically established relational links between the two tables and dynamically updated the data model to maintain referential integrity. ![Zoho Analytics dashboard showing Property Prices Cluster Analysis with selected suburbs and cluster distribution.](https://www.selecthub.com/wp-content/uploads/2025/04/Zoho-Cluster-Analysis.jpg) **Pre-Built Connectors and Integrations** The free trial has connectivity limitations. For this review, I tried connecting to Bigin (a Zoho CRM platform) which was straightforward and seamless. ![Zoho Analytics 'Import Your Data' page, importing data from Bigin with selected modules and fields.](https://www.selecthub.com/wp-content/uploads/2025/04/Zoho-14.jpg) To import local files, I had to install Zoho DataBridge. Creating a connection to your local storage is easy; follow the prompts. **White Labeling and Logo Rebranding** Zoho Analytics offers white labeling and custom branding. I couldn’t try white labeling as it’s only available with the paid program, but I could test out logo-making and branding tools. Once I resized the SelectHub logo to the required pixel dimensions, it was good to go. You can link your logo to your website or the Zoho Analytics portal homepage to allow additional exploration for your end users. ![Zoho Analytics pie chart showing Total Sales grouped by Product Category with percentage breakdowns.](https://www.selecthub.com/wp-content/uploads/2025/04/Zoho-Logo-Rebrand.jpg) **Collaborative Analytics** I tested Zoho Analytics for role-based access control and real-time collaboration. There’s an impressive level of granularity in the **Access, Create** and **Data** permissions available at the administrator’s fingertips. ![Zoho Analytics 'Create Role' dialog](https://www.selecthub.com/wp-content/uploads/2025/04/Zoho-Role-Management.jpg) Collaboration was effortless: I could share dashboards with other Zoho users, leave comments and view responses in real time via the **Notifications** tab. Additionally, you can send insights to your team via Slack and email, embed dashboards, and make them public to anyone, even users without a Zoho account, using a shareable URL. I tried it in incognito mode, posing as the second user, and it worked great. As a shared user, you can collaborate with other users if the administrator has enabled **Share View** permissions. ![Zoho Analytics 'Embed / Publish URL' dialog, showing the generated link and various embed options.](https://www.selecthub.com/wp-content/uploads/2025/04/Zoho-Publishing-URL.jpg) ![Banner of Pricing guide for Zoho Analytics]() ## Pricing & Cost Details See the Price/User for the top business intelligence tools… plus the most important considerations and questions to ask when shopping. See Pricing Details ## Compare to Other Leading Software These are the top products most often compared. Generating Scorecard... Compare to Zoho Analytics You can choose 4 products to compare [ Dundas BI ](https://www.selecthub.com/p/business-intelligence-tools/dundas-bi/) [ Strategy One ](https://www.selecthub.com/p/business-intelligence-tools/strategy-one/) [ Tableau ](https://www.selecthub.com/p/business-intelligence-tools/tableau/) [ Domo Everywhere ](https://www.selecthub.com/p/embedded-analytics-tools/domo-everywhere/) [ Looker ](https://www.selecthub.com/p/business-intelligence-tools/looker/) [ Power BI ](https://www.selecthub.com/p/business-intelligence-tools/power-bi/) [ Infor Birst ](https://www.selecthub.com/p/business-intelligence-tools/birst/) [ Qlik Sense ](https://www.selecthub.com/p/business-intelligence-tools/qlik-sense/) [ Yellowfin BI ](https://www.selecthub.com/p/business-intelligence-tools/yellowfin-bi/) Generating Scorecard... Compare to Zoho Analytics ## Head-to-Head Comparison ![Zoho Analytics Software Tool]() vs * [BusinessObjects](https://www.selecthub.com/business-intelligence-tools/zoho-analytics-vs-businessobjects/) * [Clear Analytics](https://www.selecthub.com/business-intelligence-tools/zoho-analytics-vs-clear-analytics/) * [Cognos Analytics](https://www.selecthub.com/business-intelligence-tools/cognos-analytics-vs-zoho-analytics/) * [CRM Analytics](https://www.selecthub.com/business-intelligence-tools/zoho-analytics-vs-crm-analytics/) * [datacube](https://www.selecthub.com/business-intelligence-tools/zoho-analytics-vs-datacube/) * [Datameer](https://www.selecthub.com/business-intelligence-tools/zoho-analytics-vs-datameer/) * [Domo](https://www.selecthub.com/business-intelligence-tools/domo-vs-zoho-analytics/) * [Dundas BI](https://www.selecthub.com/business-intelligence-tools/zoho-analytics-vs-dundas-bi/) * [eazyBI](https://www.selecthub.com/business-intelligence-tools/zoho-analytics-vs-eazybi/) * [Fractal](https://www.selecthub.com/business-intelligence-tools/zoho-analytics-vs-fractal-analytics/) * [GoodData](https://www.selecthub.com/business-intelligence-tools/zoho-analytics-vs-gooddata/) * [IBM Watson Analytics](https://www.selecthub.com/business-intelligence-tools/zoho-analytics-vs-ibm-watson-analytics/) * [Infor Birst](https://www.selecthub.com/business-intelligence-tools/zoho-analytics-vs-birst/) * [InfoZoom](https://www.selecthub.com/business-intelligence-tools/zoho-analytics-vs-infozoom/) * [KNIME](https://www.selecthub.com/business-intelligence-tools/knime-vs-zoho-analytics/) * [Knowi](https://www.selecthub.com/business-intelligence-tools/zoho-analytics-vs-knowi/) * [Mathematica](https://www.selecthub.com/business-intelligence-tools/mathematica-vs-zoho-analytics/) * [Metabase](https://www.selecthub.com/business-intelligence-tools/zoho-analytics-vs-metabase/) * [Mode](https://www.selecthub.com/business-intelligence-tools/mode-analytics-vs-zoho-analytics/) * [Oracle Business Intelligence](https://www.selecthub.com/business-intelligence-tools/zoho-analytics-vs-oracle-bi/) * [Panintelligence](https://www.selecthub.com/business-intelligence-tools/zoho-analytics-vs-panintelligence/) * [Phocas](https://www.selecthub.com/business-intelligence-tools/zoho-analytics-vs-phocas/) * [Power BI](https://www.selecthub.com/business-intelligence-tools/power-bi-vs-zoho-analytics/) * [Pyramid Analytics](https://www.selecthub.com/business-intelligence-tools/zoho-analytics-vs-pyramid-analytics/) * [Qlik Sense](https://www.selecthub.com/business-intelligence-tools/qlik-sense-vs-zoho-analytics/) * [QuickSight](https://www.selecthub.com/business-intelligence-tools/quicksight-vs-zoho-analytics/) * [SAP Analytics Cloud](https://www.selecthub.com/business-intelligence-tools/zoho-analytics-vs-sap-analytics-cloud/) * [SAP Business Data Cloud](https://www.selecthub.com/business-intelligence-tools/zoho-analytics-vs-sap-business-data-cloud/) * [SAS Business Analytics](https://www.selecthub.com/business-intelligence-tools/zoho-analytics-vs-sas-business-analytics/) * [Sigma Computing](https://www.selecthub.com/business-intelligence-tools/zoho-analytics-vs-sigma-computing/) * [Strategy One](https://www.selecthub.com/business-intelligence-tools/strategy-one-vs-zoho-analytics/) * [Tableau](https://www.selecthub.com/business-intelligence-tools/tableau-vs-zoho-analytics/) * [TARGIT](https://www.selecthub.com/business-intelligence-tools/zoho-analytics-vs-targit/) * [Yellowfin BI](https://www.selecthub.com/business-intelligence-tools/zoho-analytics-vs-yellowfin-bi/) ## Pricing for Business Intelligence Tools ![Banner of Pricing guide for Business Intelligence Tools]() ## Similar Products Here are the most similar products to Zoho Analytics. [ Gyana ](https://www.selecthub.com/p/business-intelligence-tools/gyana-bi/) [ White Cup BI ](https://www.selecthub.com/p/business-intelligence-tools/white-cup-bi/) [ bipp ](https://www.selecthub.com/p/business-intelligence-tools/bipp-io/) [ DeltaMaster ](https://www.selecthub.com/p/business-intelligence-tools/deltamaster/) [ Quick BI ](https://www.selecthub.com/p/business-intelligence-tools/quick-bi/) [ Lumenore ](https://www.selecthub.com/p/business-intelligence-tools/lumenore/) [ Slemma ](https://www.selecthub.com/p/business-intelligence-tools/slemma/) [ Halo BI ](https://www.selecthub.com/p/business-intelligence-tools/halo-bi/) [ Omniscope ](https://www.selecthub.com/p/business-intelligence-tools/omniscope/) [ Intellicus ](https://www.selecthub.com/p/business-intelligence-tools/intellicus/) ## About the Contributors The following expert team members are responsible for creating, reviewing, and fact checking the accuracy of this content. [ ](https://www.selecthub.com/author/ritinder-kaur/) Written by [Ritinder Kaur](https://www.selecthub.com/author/ritinder-kaur/) Senior Technical Content Writer Ritinder Kaur is a Senior Technical Content Writer at SelectHub and has ten years of experience writing about B2B software and quality assurance. She has a Masters degree in English language and literature and writes about Business Intelligence and Data Science. Her articles on software testing have been published on Stickyminds. [See Full Bio](https://www.selecthub.com/author/ritinder-kaur/) [ ](https://www.selecthub.com/author/dianna-dragonetti/) Edited by [Dianna Dragonetti](https://www.selecthub.com/author/dianna-dragonetti/) Content Editor As an editor, Dianna Dragonetti leads a team of five writers in writing about a variety of software, with an emphasis on how these tools empower businesses. Categories include accounting, learning management systems, content management systems, supply chain management, and electronic data interchange. [See Full Bio](https://www.selecthub.com/author/dianna-dragonetti/) Your review has been submitted and should be visible within 24 hours. Review Title Pros Cons Overall feedback Your name Your job title Industry [Choose your main industry ](javascript:void%28%29) * [Accounting / CPA](javascript:void%28%29) * [Advertising](javascript:void%28%29) * [Aerospace & Defense](javascript:void%28%29) * [Agriculture](javascript:void%28%29) * [Apparel](javascript:void%28%29) * [Architecture](javascript:void%28%29) * [Auto Dealership](javascript:void%28%29) * [Automotive](javascript:void%28%29) * [Banking & Financial Services](javascript:void%28%29) * [Banking & Mortgage](javascript:void%28%29) * [Chemicals](javascript:void%28%29) * [Construction & Engineering](javascript:void%28%29) * [Construction / Contracting](javascript:void%28%29) * [Consulting](javascript:void%28%29) * [Consumer Products](javascript:void%28%29) * [Distribution](javascript:void%28%29) * [E-commerce](javascript:void%28%29) * [Education](javascript:void%28%29) * [Electronics](javascript:void%28%29) * [Energy & Utilities](javascript:void%28%29) * [Federal Government](javascript:void%28%29) * [Field Maintenance](javascript:void%28%29) * [Food & Beverage](javascript:void%28%29) * [Healthcare / Social Services](javascript:void%28%29) * [Hospitality / Gaming / Travel](javascript:void%28%29) * [Human Resources](javascript:void%28%29) * [Industrial Machinery](javascript:void%28%29) * [Information Technology & High Tech](javascript:void%28%29) * [Insurance](javascript:void%28%29) * [Legal](javascript:void%28%29) * [Maintenance / Field Service](javascript:void%28%29) * [Manufacturing](javascript:void%28%29) * [Marketing Services](javascript:void%28%29) * [Media & Communications / Entertainment](javascript:void%28%29) * [Mill Products](javascript:void%28%29) * [Mining / Metals](javascript:void%28%29) * [Mortgage](javascript:void%28%29) * [Non-Profit](javascript:void%28%29) * [Not Available](javascript:void%28%29) * [Oil & Gas](javascript:void%28%29) * [Other](javascript:void%28%29) * [Other Services](javascript:void%28%29) * [Payroll Provider](javascript:void%28%29) * [Pharmaceuticals](javascript:void%28%29) * [Professional Employer Organization](javascript:void%28%29) * [Professional Services](javascript:void%28%29) * [Property Management](javascript:void%28%29) * [Public Sector](javascript:void%28%29) * [Real Estate](javascript:void%28%29) * [Recruiting Agency](javascript:void%28%29) * [Religious Institutions](javascript:void%28%29) * [Retail](javascript:void%28%29) * [Sales & Marketing](javascript:void%28%29) * [Semiconductors](javascript:void%28%29) * [Software / IT](javascript:void%28%29) * [Sports and Recreation](javascript:void%28%29) * [Staffing Agency](javascript:void%28%29) * [State & Local Government](javascript:void%28%29) * [Telecommunications](javascript:void%28%29) * [Third-Party Administrator](javascript:void%28%29) * [Transportation & Logistics](javascript:void%28%29) * [Wholesale Distribution](javascript:void%28%29) Company Size [Choose your company size ](javascript:void%28%29) * [1 employee](javascript:void%28%29) * [2 to 9 employees](javascript:void%28%29) * [10 - 19 employees](javascript:void%28%29) * [20 - 49 employees](javascript:void%28%29) * [50 - 99 employees](javascript:void%28%29) * [100 - 499 employee](javascript:void%28%29) * [500 - 999 employees](javascript:void%28%29) * [1,000 - 2,499 employees](javascript:void%28%29) * [2,500 - 4,999 employees](javascript:void%28%29) * [5,000 - 9,999 employees](javascript:void%28%29) * [10,000 - 24,999 employees](javascript:void%28%29) * [25,000 - 49,999 employees](javascript:void%28%29) * [50,000 + employees](javascript:void%28%29) ```json { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.selecthub.com/" }, { "@type": "ListItem", "position": 2, "name": "Business Intelligence", "item": "https://www.selecthub.com/category/business-intelligence/" }, { "@type": "ListItem", "position": 3, "name": "Business Intelligence Tools", "item": "https://www.selecthub.com/c/business-intelligence-tools/" }, { "@type": "ListItem", "position": 4, "name": "Zoho Analytics" } ] } { "@context": "http://schema.org", "@type": "SoftwareApplication", "name": "Zoho Analytics", "description": "Zoho Analytics (formerly Zoho Reports) is a data analytics platform designed for SMBs and enterprises. The platform is deployable on private and public clouds and is available as a standalone solution or as part of the Zoho One suite.Zoho Analytics is a low-cost favorite of businesses across industries like finance, technology, manufacturing, sports, insurance, retail, non-profit and automotive. Key features include visually driven data pipelines, separate staging and production environments, readymade templates, and automatic versioning.It also offers AI-driven data cleansing, automated error detection, duplicate removal and missing value handling, plus elastic scalability and failover tech, which are huge draws for users.The free version supports two users, up to 10K rows, and unlimited dashboards and reports, while the Basic plan starts at $24 for two users monthly. The Enterprise plan is full-featured with hourly refreshes to keep data up-to-date.The vendor provides pre-built connectors for CRM, marketing, finance and project management. Zoho Prep (at an additional cost). Additionally, Zoho Analytics integrates with Zoho CRM, Bigin, Salesforce CRM, QuickBooks, Google Analytics, Shopify, Zendesk, MailChimp, and Jira.Our research shows that Zoho Analytics has a user approval rating of 89%, and I can see why. During a trial run, I found the interface intuitive, with helpful on-screen tips and a focus on minimizing clicks for an efficient user experience. I also liked that Zoho offers two separate mobile apps: one for executives and managers, and another for power users.User reviews consistently highlight its ease of use, ample integrations and powerful data visualizations.Our Research Process for Zoho AnalyticsI signed up for the free trial of Zoho Analytics extensively for key BI requirements determined by our analyst team. My focus areas were self-service BI, reporting, data visualization, AI capabilities, collaboration and connectivity.I also referred to the embedded analytics data in our selection platform to see how Zoho Analytics compares to other top products like MicroStrategy, Bold BI, Tableau and Logi Symphony.Additionally, I relied on vendor documentation, video tutorials, and user reviews on Reddit, Gartner, G2, Infotech and TrustRadius to assess the platform.", "review": { "@type": "Review","reviewRating": { "@type": "Rating", "ratingValue": 90, "bestRating": 100 }, "author": { "@type": "Person", "name": "SelectHub", "reviewBody": "Zoho Analytics is a data platform with all the elements of a modern BI tool — self-serve actions, visual insights, single-screen data views (dashboards) and the latest magical productivity-boosting buddy, AI. The system is part of Zoho One — a comprehensive suite of over 45 apps — and is also available as a standalone.It’s an easy choice for organizations already using Zoho apps, impressing with its integration capabilities within and outside of the Zoho ecosystem.For example, Hanley Consulting provides patient insights on demand to primary healthcare networks by integrating Zoho Analytics with Zoho CRM, Zoho Survey and Zoho Social. The health tech provider works with individual GPs and care boards to improve patient experience and operational efficiency.I liked its intuitive interface, excellent support and powerful user management. The platform has several visual tools for creating dashboards and reports.Zia, the built-in AI assistant, was extremely helpful — especially its verbosity scale to simplify the information. An added plus, Zia offers to autogenerate dashboards, a huge timesaver when it comes to designing views.Support documentation was explanatory to the point of getting repetitive, but I didn’t mind as it left nothing to doubt. Plus, there were ample screenshots for stepwise guidance.Vendor support is outstanding, the best I’ve ever dealt with. They followed up with me diligently over three days and roped in their developer to assist me when I needed help with connecting to Salesforce CRM. A responsive support team is key for platform adoption.However, many reviewers have reported that the user interface can be confusing because of its abundance of options and features. Also, it has a steep learning curve, and non-technical users might find it difficult to use in the beginning, though my experience was smooth and required little technical assistance.Moreover, Zoho Analytics relies on scheduled data sync rather than continuous live updates, which wouldn’t be the same as Power BI (direct query) or Looker (dynamic data refresh). At best, the vendor offers near real-time syncing for which you might need a live database connection or integration with another real-time data visualization tool.Overall, Zoho Analytics continues to be a budget-friendly option for SMBs and a user-friendly option for all skill levels, with strong integrations, particularly with Zoho One products for enterprises. However, if real-time updates are critical, such as in stock trading, you might want to cast a wider net in your software search." } }, "image": "https://cdn.selecthub.com/products/f6c9dc70ecfd8f90ba8598aa2401cd1a-c81566115cb7d445d58f5e638308d502/resources/original/logo.svg?1744061449", "aggregateRating": { "@type": "AggregateRating", "ratingValue": "86", "bestRating": "100", "worstRating": "1", "ratingCount": "1374" }, "offers": { "@type": "Offer", "priceSpecification": { "@type": "priceSpecification", "price": "24", "priceCurrency": "USD" } }, "positiveNotes": { "@type": "ItemList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Ease of Use: It is a user-friendly platform that makes it easy to upload and control data, as noted by more than 77% of reviewers who mention ease of use." }, { "@type": "ListItem", "position": 2, "name": "Integration: Facilitates integration with multiple databases and platforms for greater insights, as reported by 82% of the users noting integrations." }, { "@type": "ListItem", "position": 3, "name": "Dashboards: It enables easy creation and sharing of multifaceted, custom dashboards, as observed by 75% of reviewers specifying dashboards." } ] }, "negativeNotes": { "@type": "ItemList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Learning Curve: Around 63% of reviewers who mention the learning curve report that it has a steep learning curve for non-technical users." }, { "@type": "ListItem", "position": 2, "name": "User Interface: Its user interface can be confusing because of the multiple options and features available, as noted by over 54% of reviewers who mentioned the user interface." }, { "@type": "ListItem", "position": 3, "name": "Limited Queries: All users who refer to queries state that composing and joining queries is limited." } ] }, "applicationCategory": "Business Intelligence Tools" } ```