Benefits and Insights

Why use Tableau?

Key differentiators & advantages of Tableau

  • Powerful Visualization Capabilities: Tableau’s data visualization quality is world-renowned. It converts unstructured data into comprehensive logical results, then displays them in fully functional, interactive and appealing dashboards.
  • Ease of Use: The best thing about Tableau is its intuitive interface for creating graphics. Its user-friendly UI allows non-development and non-technical users to use the basic functionality of the tool to the fullest.
  • High Performance: Apart from Tableau’s high visualization functionality, its overall performance is highly rated by users as robust and reliable.
  • Multiple Data Source Connections and Impressive integration: The software supports establishing connections with many data sources, such as HADOOP, SAP which improves data analytics quality.
  • Mobile-Friendly: Tableau offers a mobile application which is available for both IOS and Android. This adds immense freedom and mobility to Tableau users. The mobile app supports full functionality that a Desktop and Online versions have.
  • Support: The products customer support and technical support is robust. In addition to a thriving insight community and forums, Tableau offers detailed instructions for submitting tickets and accessing training.

Industry Expertise

Tableau is a very versatile collection of software solutions used by a wide range of industries. These include software, healthcare, financial services, staffing and recruiting, retail, higher education and many more. The top countries for Tableau use are the United States, France, the UK, Canada, India and Australia.

Key Features

  • Multiple Data Source Connections/Integrations: Tableau allows business users to interact with a variety of relational, semi-structured and raw data sources data sources by using an extensive set of data connectors with both in-memory and direct-query access. Tableau connects to data stored on the computer in a spreadsheet or a text file, as well as those in a big data, relational, or cube (multidimensional) database on a server. Additionally, it can connect to public domain data available on the web such as U.S. Census Bureau information, or to a cloud database source, such as Google Analytics, Amazon Redshift, or Salesforce.
  • Maps and Geographic Data Analysis: Tableau has built-in geographic capabilities to analyze data geographically by plotting it on a map. Users can set preferences to automatically scale plotted points to correlate with metrics (for example, number of sales). To drill deeper into data, users can connect Google maps to this feature in order to get images of locations or exact positions of data points.
  • Natural Language Interaction: Tableau offers an “Ask Data feature” that lets you use natural language to ask questions and instantly get a response in the form of data visualization.Natural query language interfaces make it possible for people without coding experience to easily submit queries and interact with data.
  • Recommended Visualization: Tableau’s “Show Me” feature offers recommended visualization types. It starts with a palette of all available visualization options, then narrows the selection of available visualization types based on the data you’re exploring. Then it highlights the recommended approach based on the data selected for analysis.
  • Smart Table Join and Source Recommendation: Tableau suggests tables, joins and sources based on data connection patterns and user behaviors. It determines this by analyzing variables such as individual, group, role, permissions and more. Tableau uses machine learning to recommend database tables and joins based on organization’s data source usage metrics.
  • Time Series Analysis: Tableau’s built-in date and time functions let users drag and drop to analyze time trends, drill down with a click, analyze time by day of the week, or perform time comparisons like year-over-year growth and moving averages.


Some of the product limitations include:

  • Tableau Server does not support data encryption
  • Does not provide multi-location support
  • The solution is not user-friendly, especially the report-builder
  • Does not allow users to share datasets, and requires a separate subscription package
  • Requires IT support for integrations and other high-end tasks. Users cannot do this using tutorials or self-help videos on their own

Tableau Suite Support

Access to Tableau’s standard support package is included in all subscriptions and is available for the duration of that subscription. If you’re looking for a little more, Tableau also offers extended and premium support programs that offer accelerated response times and options.

Email: Only license support queries are processed through email and accessed through the customer portal. Users do not typically email Tableau directly, but submit a web form or customer portal request. See more below.

Phone: Live phone support is only offered to premium support package subscribers. It can be accessed 24/7 for both priority 1 and priority 2 issues as defined in Tableau’s technical support guidelines.

Training: Tableau offers a library of free training videos available to subscribers from their website. They cover everything from the very basics to advanced analytics manipulation. Users can also enroll in eLearning and classroom training courses to get live training courses both virtually and in-person.

Tickets: To submit a service request, users can access either the webform or the customer portal. To use the webform, users should input a keyword that describes the nature of their problem (for example, “how to join tables”). The query will search Tableau’s forum to see if your question is answered elsewhere and offer you the relevant page if it has been.

If you don’t find an answer to your problem, you can move to the next step and select “continue to create a case.” In the description box, fill out the required information in as much detail as possible to ensure accurate assistance. This includes the level of the issue — need information, minor, major or critical. These levels help customer service identify the priority of your problem in order to assist you in a timely manner.

For customer portal ticket requests, on the portal homepage you have a “need help” section. Click on either “product support” or “license support.” License support will prompt you to type up your question in an email, and product support will send you to a new form. First, you should type your question into the search engine. If an FAQ or forum page exists to answer it, it will pop up.

If no answer exists, you can move to the next step and select “continue to create a case.” In the description box, fill out the required information in as much detail as possible to ensure accurate assistance. This includes the level of the issue — need information, minor, major or critical. These levels help customer service identify the priority of your problem in order to assist you in a timely manner.

Cost of Ownership for Tableau

License/Subscription Cost
  • Based on the number of users and user-licenses.
  • Subscription costs allow users to access Tableau over a set time-frame both on-premise and through the cloud.
Maintenance Cost
  • On-Premise: An additional cost over and above the upfront cost has to be paid for ongoing support and maintenance.
  • Cloud-based/SaaS: There is no maintenance and support cost for the Cloud/Web-based solution.
Installation/Implementation Cost
  • On-Premise: Typically charged over and above the license cost.
  • Cloud-based/SaaS: Included in the subscription cost.
Customization Cost

Custom version cannot be requested - rather users can do limited customizations on their own, such as:

  • User can change the server name that appears in the browser tab, tooltips, and messages
  • User can change the logos that appear in different server page contexts
  • User can control the language used for the server user interface and the locale used for views
  • Custom fonts can be installed for different clients
  • Administrators and project leaders can also add images to projects
Data Migration Cost/Change Management/Upfront Switching Cost
  • Data Migration is possible in Tableau Servers and can be done with the following tools: Tabcmd Script, REST API, TabMigrate and Enterprise Deployment Tool by InterWorks.
Recurring/Renewal Costs Renewal cost is equivalent to the fees paid annually based upon the number of users.

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