[Home](https://www.selecthub.com/) \> [Business Intelligence](https://www.selecthub.com/category/business-intelligence/) \> [Business Intelligence Tools](https://www.selecthub.com/c/business-intelligence-tools/) \> [Power BI](https://www.selecthub.com/p/business-intelligence-tools/power-bi/) \> Power BI vs GoodData # Power BI vs GoodData Last Updated: June 1st, 2026 Our analysts compared [Power BI](https://www.selecthub.com/p/business-intelligence-tools/power-bi/) vs [GoodData](https://www.selecthub.com/p/business-intelligence-tools/gooddata/) based on data from our 400+ point analysis of [Business Intelligence Tools](https://www.selecthub.com/c/business-intelligence-tools/), user reviews and our own crowdsourced data from our [free software selection platform](https://www.selecthub.com/about/start-free-selection-project-site/?category=Business Intelligence Tools&cta=business-intelligence-tools). [Overview](#product-overview) [Pricing](#product-pricing) [Our Review](#product-analyst-summary) [User Ratings](#user-sentiment-section) [Features](#product-benefits-features) [Analyst Ratings](#analyst-rating-section) [Comparison Charts](#product-comparison-charts) [Screenshots](#product-screenshots) Remove Add to Compare [![Power BI Software Tool](https://cdn.selecthub.com/products/83f2550373f2f19492aa30fbd5b57512-f512a2427dbe017c62a1133c6c6272a5/resources/normal/logo.png?1717438340)](https://www.selecthub.com/p/business-intelligence-tools/power-bi/) [ ![Product Awards](https://www.selecthub.com/display/images/awards_badge.svg) ](#awards-section) Remove Add to Compare [![GoodData Software Tool](https://cdn.selecthub.com/products/95f8d9901ca8878e291552f001f67692-0909133414f9f39878100aba6d71ba95/resources/normal/logo.png?1693316723)](https://www.selecthub.com/p/business-intelligence-tools/gooddata/) [Get Free Demo](https://pmo.selecthub.com/get-product-demo/?category=Business+Intelligence+Tools&product%5Fname=Power%2BBI&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F83f2550373f2f19492aa30fbd5b57512-f512a2427dbe017c62a1133c6c6272a5%2Fresources%2Fnormal%2Flogo.png%3F1717438340) [Demo](https://pmo.selecthub.com/get-product-demo/?category=Business+Intelligence+Tools&product%5Fname=Power%2BBI&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F83f2550373f2f19492aa30fbd5b57512-f512a2427dbe017c62a1133c6c6272a5%2Fresources%2Fnormal%2Flogo.png%3F1717438340) [Request Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Business+Intelligence+Tools&product%5Fname=Power%2BBI&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F83f2550373f2f19492aa30fbd5b57512-f512a2427dbe017c62a1133c6c6272a5%2Fresources%2Fnormal%2Flogo.png%3F1717438340&price=2) [Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Business+Intelligence+Tools&product%5Fname=Power%2BBI&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F83f2550373f2f19492aa30fbd5b57512-f512a2427dbe017c62a1133c6c6272a5%2Fresources%2Fnormal%2Flogo.png%3F1717438340&price=2) [Get Free Demo](https://pmo.selecthub.com/get-product-demo/?category=Business+Intelligence+Tools&product%5Fname=GoodData&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F95f8d9901ca8878e291552f001f67692-0909133414f9f39878100aba6d71ba95%2Fresources%2Fnormal%2Flogo.png%3F1693316723) [Demo](https://pmo.selecthub.com/get-product-demo/?category=Business+Intelligence+Tools&product%5Fname=GoodData&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F95f8d9901ca8878e291552f001f67692-0909133414f9f39878100aba6d71ba95%2Fresources%2Fnormal%2Flogo.png%3F1693316723) [Request Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Business+Intelligence+Tools&product%5Fname=GoodData&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F95f8d9901ca8878e291552f001f67692-0909133414f9f39878100aba6d71ba95%2Fresources%2Fnormal%2Flogo.png%3F1693316723&price=2) [Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Business+Intelligence+Tools&product%5Fname=GoodData&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F95f8d9901ca8878e291552f001f67692-0909133414f9f39878100aba6d71ba95%2Fresources%2Fnormal%2Flogo.png%3F1693316723&price=2) ### Products Insights Overall Rating Comparison [ Analyst Rating 87 Detailed Analysis ](#analyst-rating-section) [ User Sentiment ![Great User Sentiment](https://www.selecthub.com/display/images/scores/great.svg) (5639 Reviews) ](#user-sentiment-section) [ Analyst Rating 71 Detailed Analysis ](#analyst-rating-section) [ User Sentiment ![Great User Sentiment](https://www.selecthub.com/display/images/scores/great.svg) (442 Reviews) ](#user-sentiment-section) Price Starts From $14/User, Monthly, Freemium [ 30 Day Free Trial is available →](https://pmo.selecthub.com/free-trial/?product%5Fname=Power BI&category=Business Intelligence Tools&product%5Flogo=https://d3uimxdj41cg3o.cloudfront.net/products/83f2550373f2f19492aa30fbd5b57512-f512a2427dbe017c62a1133c6c6272a5/resources/normal/logo.png?1717438340) $30/User, Monthly [ 30 Day Free Trial is available →](https://pmo.selecthub.com/free-trial/?product%5Fname=GoodData&category=Business Intelligence Tools&product%5Flogo=https://d3uimxdj41cg3o.cloudfront.net/products/95f8d9901ca8878e291552f001f67692-0909133414f9f39878100aba6d71ba95/resources/normal/logo.png?1693316723) Pros What we like about Power BI and GoodData: * Connects to over 100 sources including files, databases, cloud platforms and warehouses. * DAX, calculated measures and Power Query give you deep modeling control. * Mobile apps for iOS, Android and Windows keep dashboards reachable on the go. * Built-in AI through Azure handles key phrase extraction and image sentiment tagging. * Embeddable SaaS design slots into CRM, ERP and other host platforms through a flexible UI. * Full API coverage lets developers script provisioning, management and configuration. * Dashboards offer plenty of customization for tailored metrics and views. * Works with familiar dev tools like Python, SQL, Ruby, R, Docker and Scala. Cons What we dislike about Power BI and GoodData: * Users find the licensing structure confusing once Fabric and add-on modules enter the picture. * Reports lag when datasets get large, and sharing from desktop to cloud can stall. * DAX syntax creates a steep ramp for non-technical staff during onboarding. * Runs on Windows for the desktop app, which limits Mac-first shops. * Users say the proprietary MAQL query language drives a steep learning curve. * Performance drops on large datasets, sometimes pushing users to export raw CSVs elsewhere. * Some users find the interface dated and chart design options limited. * Hourly data refresh makes real-time sharing with stakeholders difficult. ### Our Review **Bottom line:** Power BI and GoodData both cover the BI basics, but they serve very different buyers. Power BI fits you if you live in the Microsoft stack and want broad connectivity with strong visuals. GoodData fits you if you need to embed analytics inside your own product or CRM and want full API control. Power BI plugs into more than 100 sources, including Snowflake, Redshift, Salesforce, NetSuite and Shopify. GoodData leans on a smaller set of warehouse pairings, with Snowflake as a notable partner for industry-specific embedded setups. If your data lives across many SaaS tools, Power BI gives you more out-of-the-box reach. On pricing, Power BI starts at $14 per user per month, with Premium per User at $24 per user per month and the capacity Premium plan at $4,995 per month. GoodData starts at $30 per user per month. Power BI is cheaper at the entry point, but our analysis shows costs can climb fast once you add Fabric, Azure AI features or extra modules. For developer fit, GoodData works well with Python, SQL, Docker, Ruby and Scala, and exposes full APIs for embedding. Power BI offers DAX, Power Query and Azure ML, but most of the value shows up when you already use Microsoft tools like Excel, Teams or Azure. Pick Power BI if you want a wide BI suite for internal reporting and your team is comfortable with Microsoft. Pick GoodData if you sell software and want to ship dashboards inside your own product, especially in retail, insurance or financial services. Both lag on large datasets, so plan your data prep accordingly. ### Analyst Rating Summary Overall Scores Based on the research and analysis by SelectHub's team of research analysts, Power BI has an analyst rating of 87\. By comparison GoodData has an analyst rating of 71\. 87 71 Features Comparison **Advanced Analytics** Uncover hidden relationships within your data to predict future trends and confidently see the clear path forward for smart growth and business strategy. 84 71 **Augmented Analytics** Automatically find the answers hidden in your data and explain complex trends clearly so you can understand key drivers without needing a data scientist. 68 41 **Data Management** Clean and combine information from all your different sources into one consistent, reliable view so you can always trust your analysis and reports. 100 100 [Show More](#) [Show More](https://pmo.selecthub.com/customize-data/?category=Business Intelligence Tools) Strengths The best features of Power BI and GoodData as judged by user reviews and analyst validation. Data Management Data Transformation Embedded Analytics Capabilities Geospatial Visualizations and Analysis Mobile Capabilities Availability and Scalability Data Management Data Visualization Data Transformation Reporting ### Analyst Ratings for Functional Requirements [Customize This Data](#) [Customize This Data](https://pmo.selecthub.com/customize-data/?category=Business Intelligence Tools) How Power BI and GoodData compare against the top 11 functional requirements as defined by SelectHub project data. Power BI GoodData \+ Add Product [\+ Add Product](https://pmo.selecthub.com/customize-data/?category=Business Intelligence Tools) Advanced Analytics Augmented Analytics Data Management Data Pre-processing Data Transformation Data Visualization Embedded AnalyticsCapabilities GeospatialVisualizations AndAnalysis Mobile Capabilities Platform Capabilities Reporting 84 68 100 73 100 97 100 100 100 96 100 71 41 100 63 90 91 86 66 16 83 88 0 25 50 75 100 Implementation Level of Effort Estimation **Tier 1:** Fully/moderately supported out-of-the-box allowing for quick and easy deployment. [Read more](#) **Tier 2:** Supported with workarounds or add-ons that may require additional costs. **Tier 3:** Requires partner integrations or custom development that is often at an additional cost. **Advanced Analytics** Uncover hidden relationships within your data to predict future trends and confidently see the clear path forward for smart growth and business strategy. 69% 23% 8% 54% 23% 23% **Augmented Analytics** Automatically find the answers hidden in your data and explain complex trends clearly so you can understand key drivers without needing a data scientist. 69% 0% 31% 31% 0% 69% **Data Management** Clean and combine information from all your different sources into one consistent, reliable view so you can always trust your analysis and reports. 100% 0% 0% 100% 0% 0% **Data Pre-processing** Clean up inconsistent data and fill in missing values across your various systems so every report you generate is completely accurate and reliable. 75% 0% 25% 63% 0% 37% **Data Transformation** Restructure your data and perform essential calculations like summing totals to ensure the information is always presented clearly and correctly for every business report. 100% 0% 0% 90% 0% 10% **Data Visualization** Turn complex numbers into easy-to-understand pictures and dynamic dashboards so you can instantly spot trends and make rapid, informed decisions. 92% 8% 0% 92% 0% 8% **Embedded Analytics Capabilities** Bring charts and metrics directly into your daily work apps, allowing everyone to see relevant data and make decisions without ever leaving their workflow. 100% 0% 0% 86% 0% 14% **Geospatial Visualizations And Analysis** Plot your performance metrics directly onto an interactive map to easily uncover regional trends and focus your efforts on the highest opportunity areas. 100% 0% 0% 50% 0% 50% **Mobile Capabilities** Access real-time reports and visualize data charts on your mobile device, allowing you to monitor performance and take immediate action wherever you are. 100% 0% 0% 14% 0% 86% **Platform Capabilities** Rely on a robust and secure foundation that seamlessly integrates with all your data sources and easily manages access for every single user. 89% 0% 11% 78% 0% 22% **Reporting** Generate detailed, structured summaries of your key business performance metrics so you always have clear, trustworthy answers to your core questions instantly. 100% 0% 0% 88% 0% 12% **Customize This Data For Your Unique Needs** and compare feature capabilities head-to-head [CUSTOMIZE NOW](#) [CUSTOMIZE NOW](https://pmo.selecthub.com/customize-data/?category=Business Intelligence Tools) ### Analyst Ratings for Technical Requirements [Customize This Data](#) [Customize This Data](https://pmo.selecthub.com/customize-data/?category=Business Intelligence Tools) Implementation Level of Effort Estimation **Tier 1:** Fully/moderately supported out-of-the-box allowing for quick and easy deployment. [Read more](#) **Tier 2:** Supported with workarounds or add-ons that may require additional costs. **Tier 3:** Requires partner integrations or custom development that is often at an additional cost. **Availability And Scalability** Ensure your entire team can always access data quickly and expand the system’s power as your business grows without facing slowdowns or outages. 100% 0% 0% 100% 0% 0% **Integrations And Extensibility** Pull information from every data source you own and tailor the visual tools to your exact needs, ensuring the platform always analyzes data the way you require. 88% 0% 12% 60% 0% 40% **Platform Compliance** Ensure all sensitive company data handling and access strictly follow legal requirements, simplifying audits and protecting you from costly regulatory fines. 100% 0% 0% 86% 0% 14% **Platform Security** Secure your most sensitive data and reports by strictly controlling who sees what information, giving you peace of mind that your data is safe. 100% 0% 0% 88% 0% 12% **Requirements Summary** Of typical requirements, 87.2% are fully supported out of the box by Power BI including Data Management, Data Transformation and Embedded Analytics Capabilities. GoodData supports 65.5% and excels at Availability And Scalability, Data Management and Data Transformation. Power BI has an analyst rating of 87 and a user sentiment rating of 'great' based on 5639 reviews, while GoodData has an analyst rating of 71 and a user sentiment rating of 'great' based on 442 reviews. Power BI and GoodData are both SelectHub award-winners. ### User Sentiment Summary Power BI has a user sentiment rating of 89 based on 5639 reviews. GoodData has a user sentiment rating of 83 based on 442 reviews. ![Great User Sentiment](https://www.selecthub.com/display/images/scores/great.svg) 5639 reviews ![Great User Sentiment](https://www.selecthub.com/display/images/scores/great.svg) 442 reviews Synopsis Evaluating all review platforms, our market analysts have compiled the following user sentiment data. 89% of users recommend this product Power BI has a 'great' User Satisfaction Rating of 89% when considering 5639 user reviews from 5 recognized software review sites. 83% of users recommend this product GoodData has a 'great' User Satisfaction Rating of 83% when considering 442 user reviews from 5 recognized software review sites. User Review Scores **FinancesOnline** **4.6** (15) **5.0** (14) **G2.com, Inc** **4.5** (1229) **4.0** (284) **Software Advice, Inc** n/a **4.5** (13) **Capterra Inc** **4.6** (1774) n/a **Gartner, Inc** **4.5** (705) **4.5** (57) **TrustRadius** **4.2** (1916) **4.3** (74) ### Awards SelectHub awards earned by these products based on a comprehensive analysis by our research analysts. SelectHub research analysts have evaluated Power BI and concluded it earns best-in-class honors for Embedded Analytics Capabilities, Geospatial Visualizations and Analysis and Mobile Capabilities. ![Embedded Analytics Capabilities Award]() ![Geospatial Visualizations and Analysis Award]() Show more ![Mobile Capabilities Award]() No awards. ### Product Assistance Training Resources Documentation In Person Live Online Videos Webinars Documentation In Person Live Online Videos Webinars Support Email Phone Chat FAQ Forum Knowledge Base 24/7 Live Support Email Phone Chat FAQ Forum Knowledge Base 24/7 Live Support ### Product Basics Company Size i Small Medium Large Small Medium Large Platforms Supported Windows Mac Linux Android Chromebook Windows Mac Linux Android Chromebook Deployment Supported Cloud On-Premise Mobile Cloud On-Premise Mobile Comparison of Top Alternatives [ Power BI Alternatives](https://www.selecthub.com/business-intelligence/power-bi-alternatives/) [ GoodData Alternatives](https://www.selecthub.com/business-intelligence-tools/gooddata/alternatives/) ### Screenshots ![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]() ![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]() ### Key Features * **Data connectivity** – Pulls from over 100 sources using import mode or DirectQuery, with auto data type detection on ingest. * **DAX modeling** – Lets you build calculated columns and measures that update live as filters and slicers change. * **Key influencers visual** – Surfaces the factors driving a chosen metric so you can isolate what moves the number. * **Dataflows** – Locks transformation logic into reusable workflows so different users land on consistent results. * **Embedded reports** – Drops reports into business systems with white-labeling and write-back support. * **Flexible integration** – Connects to existing on-premise and cloud warehouses without forcing a new data stack. * **MAQL analytics** – Uses a proprietary query language with contextual data models for reusable metrics at scale. * **Machine learning** – Ships pre-built and customizable predictive and prescriptive algorithms that adapt over time. * **Automated distribution** – Schedules data delivery by region, customer, product or department across large volumes. * **Open data processing** – Handles structured, semi-structured and unstructured data through SQL, Python, R, Ruby, Docker or Scala. ### Top Alternatives in Business Intelligence Tools [ Cognos Analytics ](https://www.selecthub.com/p/business-intelligence-tools/cognos-analytics/) [ Domo ](https://www.selecthub.com/p/business-intelligence-tools/domo/) [ GoodData ](https://www.selecthub.com/p/business-intelligence-tools/gooddata/) [ Grow ](https://www.selecthub.com/p/data-visualization-tools/grow-dashboard/) [ Logi Symphony ](https://www.selecthub.com/p/embedded-analytics-tools/logi-symphony/) [ Looker Studio ](https://www.selecthub.com/p/data-visualization-tools/looker-studio/) [ Oracle Analytics Cloud ](https://www.selecthub.com/p/data-analytics-software/oracle-analytics-cloud/) [ Qlik Sense ](https://www.selecthub.com/p/business-intelligence-tools/qlik-sense/) [ QuickSight ](https://www.selecthub.com/p/business-intelligence-tools/quicksight/) [ SAP Analytics Cloud ](https://www.selecthub.com/p/business-intelligence-tools/sap-analytics-cloud/) [ SAS Visual Analytics ](https://www.selecthub.com/p/data-visualization-tools/sas-visual-analytics/) [ Sisense ](https://www.selecthub.com/p/data-analytics-software/sisense/) [ Spotfire ](https://www.selecthub.com/p/data-visualization-tools/spotfire/) [ Strategy One ](https://www.selecthub.com/p/business-intelligence-tools/strategy-one/) [ Tableau ](https://www.selecthub.com/p/business-intelligence-tools/tableau/) ### Related Categories Power BI and GoodData can also be found with other leading products in these categories: [ Big Data Analytics Tools ](https://www.selecthub.com/c/big-data-analytics-tools/) [ Business Analytics Tools ](https://www.selecthub.com/c/business-analytics-tools/) [ Dashboard Software ](https://www.selecthub.com/c/dashboard-software/) [ Embedded Analytics Tools ](https://www.selecthub.com/c/embedded-analytics-tools/) [ Enterprise Reporting Software ](https://www.selecthub.com/c/enterprise-reporting-system/) Show more [ Big Data Analytics Tools ](https://www.selecthub.com/c/big-data-analytics-tools/) [ Business Analytics Tools ](https://www.selecthub.com/c/business-analytics-tools/) [ Data Analytics Software ](https://www.selecthub.com/c/data-analytics-software/) [ Embedded Analytics Tools ](https://www.selecthub.com/c/embedded-analytics-tools/) [ Enterprise Reporting Software ](https://www.selecthub.com/c/enterprise-reporting-system/) [ Product Analytics Software ](https://www.selecthub.com/c/product-analytics-software/) Show more ### Head-to-Head Comparison ![Power BI Software Tool]() ![Cognos Analytics Software Tool]() [Power BI VS Cognos Analytics](https://www.selecthub.com/business-intelligence-tools/power-bi-vs-cognos-analytics/) ![Power BI Software Tool]() ![Domo Software Tool]() [Power BI VS Domo](https://www.selecthub.com/business-intelligence-tools/power-bi-vs-domo/) ![Power BI Software Tool]() ![GoodData Software Tool]() [Power BI VS GoodData](https://www.selecthub.com/business-intelligence-tools/power-bi-vs-gooddata/) ![Power BI Software Tool]() ![KNIME Software Tool]() [Power BI VS KNIME](https://www.selecthub.com/business-intelligence-tools/power-bi-vs-knime/) ![Power BI Software Tool]() ![Mathematica Software Tool]() [Power BI VS Mathematica](https://www.selecthub.com/business-intelligence-tools/power-bi-vs-mathematica/) ![Power BI Software Tool]() ![Mode Software Tool]() [Power BI VS Mode](https://www.selecthub.com/business-intelligence-tools/power-bi-vs-mode-analytics/) ![Power BI Software Tool]() ![Qlik Sense Software Tool]() [Power BI VS Qlik Sense](https://www.selecthub.com/business-intelligence-tools/power-bi-vs-qlik-sense/) ![Power BI Software Tool]() ![QuickSight Software Tool]() [Power BI VS QuickSight](https://www.selecthub.com/business-intelligence-tools/power-bi-vs-quicksight/) ![Power BI Software Tool]() ![SAP Analytics Cloud Software Tool]() [Power BI VS SAP Analytics Cloud](https://www.selecthub.com/business-intelligence-tools/power-bi-vs-sap-analytics-cloud/) ![Power BI Software Tool]() ![Strategy One Software Tool]() [Power BI VS Strategy One](https://www.selecthub.com/business-intelligence-tools/power-bi-vs-strategy-one/) ![Power BI Software Tool]() ![Tableau Software Tool]() [Power BI VS Tableau](https://www.selecthub.com/business-intelligence-tools/tableau-vs-power-bi/) ![Power BI Software Tool]() ![Zoho Analytics Software Tool]() [Power BI VS Zoho Analytics](https://www.selecthub.com/business-intelligence-tools/power-bi-vs-zoho-analytics/) **About SelectHub (and our data)** We’re the employee-owned Austin-based startup democratizing software data so you can make your decisions in an influence-free zone. Our market data is crowdsourced from our user-base of 100,000+ companies. WE DISTILL IT INTO REAL REQUIREMENTS, COMPARISON REPORTS, PRICE GUIDES and more... ![SelectHub Products Reporting and Analytics]() [ Build Your Requirements](https://pmo.selecthub.com/bi-requirements-template-site-vers/) ![SelectHub Products Cost and Pricing Guide]() [ Get Your Free Comparison Report](https://pmo.selecthub.com/bi-report-pd-vers?category%5Fslug=business-intelligence-tools&product%5Fslug=&slug=business-intelligence-tools&category=Business+Intelligence+Tools&scorecard) **Tier 1:** Fully/moderately supported out-of-the-box allowing for quick and easy deployment. Fully or moderately supported out-of-the-box with industry-leading capabilities and is immediately available after installation without needing any add-ons, integrations, or custom development. **Tier 2:** Supported with workarounds or add-ons that may require additional costs. Not directly available in the software, but can be accomplished using other built-in features, workarounds, or add-ons/products from the vendor with or without any additional cost. **Tier 3:** Requires partner integrations or custom development that is often at an additional cost. Requires additional integrations, plugins, marketplace applications from a third-party vendor, or custom development using the APIs, libraries, extensions, and development framework supported by the software, with or without any additional cost. 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