Benefits and Insights

Why use MicroStrategy?

Key differentiators & advantages of MicroStrategy

  • Maximize Business Insights: All businesses can benefit from looking at a clearer picture of their data, revealing efficiencies — and deficiencies. By connecting to and blending many data sources as well as leveraging machine learning capabilities, MicroStrategy offers a modern solution that can assist in key decision-making as users move forward into the future.
  • Speed and Performance: The platform improves performance at a database level by optimizing resource usage and limiting demanding tasks, resulting in faster response times on queries and increased productivity.
  • User-Friendly: With a streamlined and familiar interface, users of all skill levels can easily access and navigate through insights while collaborating with colleagues, increasing user adoption and encouraging a more intelligent enterprise.
  • Seamless Integration: The solution’s ecosystem has been developed organically so that every piece works with others seamlessly from end-to-end with a unified architecture that also integrates with leading technology systems and open-source tools.
  • Improve Communication: The solution puts collaboration at the forefront of its operations, making it easy for teams to work together, discuss data points with each other and generate and share insights with others.
  • Enterprise Mobility: The platform prioritizes its mobile solution that allows users to do more than just access reports on-the-go — they can build information-rich mobile apps and put BI in the hands of a mobilized workforce.
  • Scalability: MicroStrategy can handle massive datasets without limitations, allowing enterprises to rapidly scale deployment whether supporting a small team o users or an organization with thousands of employees.
  • Quick Deployment: With options via a commercial or private cloud, on-premises or hybrid deployment, users have the flexibility to choose the solution that matches their business. MicroStrategy has pre-configured provisioning consoles for Azure and AWS to launch the platform in minutes with minimal effort.
  • Free Trial: MicroStrategy offers a free 30-day full platform trial.

Industry Expertise

MicroStrategy serves clients in a wide variety of industries, including finance, healthcare, government, media, manufacturing, insurance, retail, telecommunications, technology, retail and higher education.

Key Features

  • Data Connectivity: With out-of-the-box gateways and drivers, the platform can connect to over a hundred databases, including enterprise directories, data warehouses, cloud databases, physical access systems, information assets and more. It can access web-based reports and queries from other BI systems as well as ERP, CRM or web applications. Users can extend access to even more third-party sources with a software development kit that can allow users to build custom data connectors that integrate with R advanced analytics, Python, JavaScript, D3, GIS providers and more.
  • Data Preparation: After pulling data from all the sources needed, MicroStrategy wrangles and parses it in a process that automatically recommends, profiles and transforms data without needing to export it to a spreadsheet. Users can save data transformations for repeatable data preparation workflows.
  • Federated Analytics: Users can leverage existing investments in trusted data sources like Tableau, Qlik and Power BI, blend information from multiple systems and build reports and insights without giving up any self-service BI solutions, enabling greater data governance across their BI tools. It can supercharge Excel sheets to analyze spreadsheets from within the interface. 
  • Enterprise Semantic Graph: MicroStrategy establishes an index of all data assets that integrates and embeds everywhere, enriching data silos with location intelligence and real-time telemetry, enabling greater organization-wide data visibility and integrity.
  • Data Visualization: With customizable, user-friendly dossiers and dashboards, data discovery and personalized reports, users can deploy data visualizations through branded, interactive user experiences. Prebuilt grids, graphs, charts and map templates combined with advanced user controls and third-party integrations enable users to quickly build meaningful dashboards.
  • Big Data: Built for enterprises, MicroStrategy’s open architecture allows users to leverage existing big data investments running on sources like Amazon, Google and Microsoft, as well as SQL, MDX, NoSQL and Hadoop technologies. Users can operationalize their data lakes with the power of analytics, resulting in greater flexibility and greater visibility into their organization’s insights as a whole.
  • HyperIntelligence: With zero-click extensions, HyperIntelligence makes it so that users don’t have to look for insights — relevant and contextual insights can find them instead right where they work. It integrates with websites, applications, Excel, email inboxes, Slack and more to help users find smarter answers in a flash.
  • Machine Learning: With AI-driven recommendations, voice-enabled assistant integration, natural language processing and more, MicroStrategy drives an intelligent enterprise with advanced and predictive analytics.
  • Collaboration: Users can ask questions, ping colleagues with notifications in discussion threads, highlight patterns or call attention to specific data points by commenting directly within the UI. Users can share direct links via email, chat or direct invite to a personalized view of a dossier.
  • Personalization: Users can apply slice-and-dice filters to a dossier to find the answers they need and share that personalized view with others. Users can also schedule and automate delivery of personalized reports across their enterprise through user preferences and security roles, ensuring that users see only the data relevant to them.
  • Real-Time Alerts: Organizations can deliver in-app, browser and mobile notifications to users, keeping them up-to-date on KPIs with native push notification functionality.
  • Embedded Analytics: Users can extend the reach of their analytics with embedded analytical functionality in web and applications, integrate into custom offerings with branding and white label tools, or enhance MicroStrategy with third-party capabilities.
  • Digital Credentials: MicroStrategy digitizes and modernizes enterprise authentication with mobile role-based identity badges tied to users’ smartphones, allowing organizations to ditch security vulnerabilities through plastic ID cards, passwords and tokens.
  • Web and Mobile Apps: The platform features mobile, web and desktop apps, with cross-compatibility across each of them. In addition to being able to access data from anywhere with an internet connection, users can build, test and deploy apps that accelerate their workflows.


Some of the product limitations include:

  • Does not apply machine learning techniques
  • Does not support portal integration
  • Is not able to point out issues in data
  • Costly training modules
  • High licensing fee in case of on-premise solution

Suite Support

MicroStrategy offers four different levels of support: Standard, Extended, Premier and Elite, with Elite subscribers receiving all the benefits of the lower-tier packages in addition to weekly case management and dedicated support engineers. All account levels receive access to platform updates and patches, as well as phone, email, portal and liaison support, though this support may not be 24/7. Support hours are from 9 a.m. to 7 p.m. Monday through Friday EST, except holidays.

Premier and Elite subscribers receive accelerated resolution time through Enterprise Support benefits, which allow them to optimize their platform implementation and usage with the assistance of a dedicated consultant. Premier users have access to up to 200 hours of support and Elite users up to 400 hours of support, with additional hours available on at a fixed hourly rate.

Microanalytics has four different levels of support. All account levels receive phone, email, portal and liaison support, though this support is not 24/7. The highest level of support, Elite, receives all the benefits of Premier, Extended and Standard support packages, as well as unique benefits like assigned support engineers and site visits.

mail_outlineEmail: Email support is offered on-demand to Standard support level customers. Users who elect to upgrade to extended support can get 24/7 email support. The address for support is [email protected]
phonePhone: imilar to email support, Standard customers can receive on-demand phone support by calling 703-848-8700 for North America. Subscribers to Extended Support and above will receive 24/7 phone support.
schoolTraining: MicroStrategy offers a number of training options for individuals and teams, including instructor-led classroom or online training, interactive eLearning modules and video recordings. MicroStrategy offers 12-month subscriptions for unlimited access to online courses and certifications through a role-based Analyst or Architect Education Pass. These online courses and certifications can also be purchased individually through the MicroStrategy Education Center. MicroStrategy experts can also deliver private training that can be customized or built from scratch for an organization’s specific needs.
local_offerTickets: Users can submit tickets by logging into the MicroStrategy support portal.

Cost of Ownership

License/Subscription Cost
  • On-Premise: It includes an upfront fee of the server software installation.
  • Cloud-based: User-based pricing for web-based and mobile-based platform
Maintenance Cost
  • On-Premise: An additional cost over and above the upfront cost has to be paid for ongoing support and maintenance
  • Cloud-based/SaaS: Upgrades and add-ons are managed directly in the cloud at no extra cost
Installation/Implementation Cost
  • On-Premise: Included in the upfront license cost
  • Cloud-based: Included in the subscription cost
Customization Cost
  • Dependent on functional requirements and specific needs of the organization. Quotation is dependent on level of customization required
Data Migration Cost/Change Management/Upfront Switching Cost
  • Dependent on your current software, amount of data to be migrated, availability of migration tools, complexity of data and gaps between the existing system and the new system.
Training Cost
  • Online training and video tutorials are available free of cost.
  • Enterprise can choose from in-center training, live online lectures, on-demand learning, and private on-site engagements to meet their training requirements. Each day of training costs $700 and most courses are two days in length.
Recurring/Renewal Costs
  • On-Premise: Includes cost for updates, maintenance, upgrades, and patches
  • Cloud-based/SaaS: Renewal cost is equivalent to the fees paid monthly or annually

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