Benefits and Insights

Why use Domo?

Key differentiators & advantages of Domo

  • Create a Unified View of All Business Data: Get the whole picture through consolidation of a variety of sources in a unified view. Centralize information from different online and on-premise data sources through with quick and easy connectors, joining, sequencing and visual drag-and-drop ETL processes. 
  • Answer Business Questions: Access data immediately in real time through natural query language-based searches. Ask specific business questions, drill down into data, drill up to view the bigger picture and create visualizations of findings from a single interface.
  • Improve Business Collaboration: Reduce the need for meetings by improving real-time collaboration. Promote company-wide communication and engagement with data at all levels. The system combines quantitative data visualizations with qualitative employee feedback to discover insights and share them immediately through various convenient channels.
  • Make Data-Driven Decisions: Stay on top of trends and patterns in your data to give your business an edge over competitors who aren’t as agile and prepared to react to patterns in their operations.
  • Customize Dashboards and Alerts: Keep a close eye on key metrics by scheduling alerts that send out emails based on the criteria set for notifications. Stay informed without constantly checking on metrics. Set your dashboards to auto-update to incorporate new data, keeping the relevant parties in the loop at all times.

Industry Expertise

Domo serves any organization that collects data and can use a business intelligence solution. Some of this solution’s specialties include education, services, high tech, healthcare, media and entertainment, nonprofits, hospitality, financial, transportation, retail, manufacturing, telecom and many more.

Key Features

  • Intuitive Dashboards: Consolidate different datasets — ROI, sales numbers, employee performance or any other KPI you choose to collect — into a single easy-to-read dashboard with drop-down menus separating individual visualizations.
  • Easily Create Visualizations: Create “cards” with Domo’s proprietary drag-and-drop visualizations. Incorporate a range of data sources in an easy process that even non-technical employees can perform with ease. Customize the layout with personalized colors, images and guiding text.
  • Bi-Directional Database Connectors: Pull data from a range of database sources securely and easily, generating multi-dataset reports in a single graphic visualization. Manage connections to other software solutions, web-hosted applications like social media, as well as on-premise databases.
  • ETL Tool: Manipulate data using basic SQL or a drag-and-drop interface to join data sources, clean data and prepare it for analysis.
  • Suggested Visualizations: Consider suggested visualizations that the solution’s algorithms think would be most appropriate for the specific data. Choose to accept these suggestions or ignore them and create your own data visualizations.
  • Employee Management: Drive collaborative engagement throughout the organization with Domo Buzz and employee profiles. Track which employees are attached to individual projects, what they’re working on and what they do for their organization. Gain visibility into which employees produce which results.
  • Mobile Access: Harness the power of business intelligence through a native application for mobile devices. Access everything you can utilize on the desktop site through a smooth interface. Stay connected any time, anywhere. 
  • Embedded Analytics: Embed analytics, visualizations and dashboards into other solutions while keeping the full in-platform drill-down functionality. Apply company branding with consistency through white-labeling.


Some of the product limitations include:

  • Because it is cloud-based, it does not offer an offline analysis mode and can be difficult to integrate with largely on-site data
  • Has limited capabilities in geographic and geospatial analytics
  • Steep learning curve requiring lots of technical knowledge
  • Limited functionality with respect to ad hoc reporting

Suite Support

Domo offers several tiers of support, from Bronze to Platinum, adding features like phone support and improved response times. Technical support, outside of the 24/7 accessibility to phone support from Silver package up, is available 7 a.m. to 6 p.m. MST. Users are granted a login account to the vendor’s support portal upon purchasing a package.

mail_outlineEmail: Email support information is hidden behind the support portal login.
phonePhone: Users can call (801) 805-9505 for phone support.
schoolTraining: Users have access to a cornucopia of training resources through the university platform. From how-to articles and videos, self-guided training, team training and live sessions, users can partake in as much or as little training as they feel they need to get familiar with the system and to get their team rolling.
local_offerTickets: Users can submit a ticket and track its progress through the system via the support portal. Support is available 24/7 regardless of subscription tier.

Cost of Ownership

License/Subscription Cost

    Based on the subscription plan – starter, professional or enterprise (refer pricing section for more details)

    Subscription fee includes upfront fee (platform cost) and per-user monthly cost that is billed annually

Maintenance Cost

Included in the subscription cost. Also provides support based on the subscription plan selected:

  • Starter: Only community support
  • Professional: Community and Email & Phone (9 a.m.

    - 5 p.m. Mountain Time)

  • Enterprise: Community, Email & Phone (24x7 Support)
Installation/Implementation Cost Included in the subscription cost
Customization Cost Will vary depending on the functional requirements such as configurable dashboards, dashboard and operational reporting needs, type of data elements required for tracking, complexity of workflows, forms to collect additional data, UI changes, etc.
Data Migration Cost/Change Management/Upfront Switching Cost Dependent on your current software, amount of data to be migrated, availability of migration tools, complexity of data and gaps between the existing system and the new system.
Recurring/Renewal Costs Recurring fee is the per-user monthly cost billed annually

Domo Reviews

Average customer reviews & user sentiment summary:

948 reviews


of users would recommend this product

Synopsis of User Ratings and Reviews

Based on an aggregate of reviews taken from the sources above, the following pros & cons have been curated by a SelectHub Market Analyst.


  • KPI Monitoring: All Domo reviewers who mention this feature say that this platform excels at tracking key performance indicators and other metrics.
  • Data Visualization: Citing a multitude of options for data representation and drag-and-drop dashboard building, more than 93% of users who mention data visualization are satisfied with Domo’s capabilities.
  • Data Connectivity: About 85% of users mentioning data integrations and connectors are satisfied with the solution’s ability to import data from different sources.
  • Collaboration: The platform’s social media approach to communicating insights is a plus, as reported by 94% of users referring to its collaboration tools.
  • Accessibility: Referring to the platform being cloud-based, about 87% of users find it useful to always have access to real-time insights from any browser or mobile device.


  • Cost: A majority of users commenting on Domo’s pricing, about 95%, say that it is cost-prohibitive, especially for small organizations, with many features only available through add-ons.
  • Functionality: A number of essential BI features desired by users are missing or lacking, with about 83% of reviewers commenting on Domo’s functionality expressing a desire for additional or improved capabilities.
  • Customer Support: Users’ experiences with customer support have been mixed, with more negative reviews than positive ones. About 60% of users who commented on their customer support experience mention long response times and difficulty in resolving support tickets.
  • Speed: The platform is subject to slow-downs and performance issues, especially when working with large datasets, according to about 95% of users mentioning Domo being slow.

Researcher's Summary:

For BI software buyers, Domo has many pros and cons to consider. Its appealing, intuitive user interface makes it easy for decision-makers to look at real-time insights all in one place, with a great portion of reviewers praising its rich data visualization options and KPI monitoring. Users can integrate structured and unstructured data from all sources, on-premise and cloud-based, within Domo’s cloud. Its web-based cloud infrastructure is a hit for many users, with constant access to real-time insights from any computer or mobile device. In addition, Domo Buzz, its built-in collaboration tool that mimics social media, earns bonus points with some users for letting them communicate with others without leaving the platform. Domo excels in making sure that all users throughout a company can access the insights that help them to succeed in their roles.

On the flip side, many users note that it doesn’t offer comparable features to other BI software leaders, especially for its pricing, and lacks certain desired features like pivot tables, sorting and display options, conditional formatting and more. While Domo earns recognition from its customers for making continuous updates that incorporate user feedback, the lack of certain familiar tools can be frustrating, if not a dealbreaker for some. Though additional functionality is available through add-ons, this increases the relatively high cost of subscription. Another pain point for Domo users is the difficulty of receiving customer support, with several reviews noting a stark contrast between communications with pre-purchase sales reps and post-purchase support reps in helpfulness and timeliness. Furthermore, support plans add on even more to the overall price tag. On the point of ease of use, the front-end is quite accessible to business users without programming, but the back-end is described by some as hard to navigate and customize, requiring IT involvement.

Overall, Domo is a strong option for designing and delivering data visualizations and dashboards, unifying collective intelligence throughout an organization, but has some drawbacks. It’s certainly worth considering if Domo offers the right features for your needs, according to its price point.

User Sentiment i

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