Benefits and Insights

Why use Domo?

Key differentiators & advantages of Domo

  • Create a Unified View of All Business Data: The solution consolidates data from a variety of sources into a unified view that gives management the whole picture. Domo acts as a hub between different data sources and systems, connecting live data from cloud platforms and ingesting data from on-premise intranet, from other source systems or directly from a host database. This data is all normalized through a drag-and-drop ETL function, offering quick joining and visual sequencing to make unifying data simple.
  • Answer Business Questions: Natural query language-based searches give users immediate, multi-dimensional access to their data in real time. They can ask specific business questions, drill down into data, zoom out to view the bigger picture and create visualizations of their findings from a single interface.
  • Improve Business Collaboration: Data silos muddy the waters and make businesses less agile, so inter-departmental data visibility and collaboration is one way to improve cooperation throughout an organization. Domo combines quantitative data visualizations with qualitative employee feedback to discover insights and share them immediately through various convenient channels. This saves time and money by reducing the need for status meetings, improves real-time collaboration, and promotes company-wide communication and engagement with data.
  • Make Data-Driven Decisions: One of the primary benefits of any BI solution is its ability to help users make data-driven business decisions. Staying on top of trends and patterns in the data also give your business a competitive edge over competitors who aren’t as agile and prepared to react to patterns in their operations.
  • Customize Dashboards and Alerts: If key metrics aren’t where management wants them, representatives can keep a close eye on them by scheduling alerts. The solution will send out emails based on the criteria set for the notification. This helps users stay informed about their business without constantly checking on metrics that aren’t even close to being an issue. Dashboards can also be set to auto-update to incorporate new data, keeping the relevant parties in the loop at all times.
  • Easily Create Visualizations: Users can create “cards” with Domo’s proprietary drag-and-drop visualizations. This lets them incorporate a range of data sources in an easy process that even non-technical employees can perform with ease. They can also customize their layout with personalized colors, images and guiding text.

Industry Expertise

Serves a huge variety of different industries; any organization that collects data can (and probably should) use a business intelligence solution. Some of this solution’s specialties include education, services, high tech, healthcare, media and entertainment, nonprofits, hospitality, financial, transportation, retail, manufacturing, telecom and many more.

Key Features

  • Intuitive Dashboards: This BI tool consolidates different data sets — ROI, sales numbers, employee performance or any other KPI you choose to collect — into a single easy-to-read dashboard with drop-down menus separating individual visualizations.
  • Bi-Directional Database Connectors: The system draws data from a range of database sources securely and easily, generating multi-dataset reports in a single graphic visualization. Users can manage connections to other software solutions, web-hosted applications like social media, and intranet or on-premise databases.
  • ETL Tool: This feature allows users to transform data using basic SQL to join data sources, clean data and prepare it for analysis.
  • Suggested Visualizations: When users upload their data, the software offers suggested visualizations that its algorithms think would be most appropriate for the specific data. Users can accept these suggestions or ignore them and create their own visualization from the data.
  • Employee Management: You can drive collaborative engagement throughout your organization with Domo Buzz and employee profiles. This allows users to track which employees are attached to individual projects, what they’re working on and what they do for your organization, allowing managers and team members visibility into their team.
  • Mobile Access: The platform offers a native mobile app built from the ground up to put the power of business intelligence in the palm of your hand. The interface is smooth and offers access to everything you can utilize on the desktop site, so you’ll be connected any time, anywhere.


  • Some of the product limitations include:
  • Does not support all SQL queries
  • Does not fetch real-time data in reports
  • Does not offer functionalities such as dashboard creation and OLAP
  • Limited functionality with respect to pivot reports
  • Users cannot save filters on cards or collections. A new page or sub-page has to be created each time there is a card or group for the same filter condition

Domo Suite Support

mail_outlineEmail: Users cannot email support directly, but can access a help center through the support portal. Users should peruse the help center before attempting to contact customer support, as there are many videos, articles and other resources available to help answer questions.
phonePhone: Users cannot call support directly, but have access to a help center through the support portal. The live support accessed through the help center is available in multiple languages.
schoolTraining: Users have access to a cornucopia of training resources through the university platform. From how-to articles and videos, self-guided training, team training and live sessions, users can partake in as much or as little training as they feel they need to get familiar with the system and to get their team rolling.
local_offerTickets: If the knowledge base and training resources don’t answer your question, you can submit a ticket and track its progress through the system via your mobile device. Support is available 24/7 regardless of subscription tier.

Cost of Ownership for Domo

License/Subscription Cost

    Based on the subscription plan – starter, professional or enterprise (refer pricing section for more details)

    Subscription fee includes upfront fee (platform cost) and per-user monthly cost that is billed annually

Maintenance Cost

Included in the subscription cost. Also provides support based on the subscription plan selected:

  • Starter: Only community support
  • Professional: Community and Email & Phone (9AM

    - 5PM Mountain Time)

  • Enterprise: Community, Email & Phone (24X7 Support
Installation/Implementation CostIncluded in the subscription cost
Customization CostWill vary depending on the functional requirements such as configurable dashboards, dashboard and operational reporting needs, type of data elements required for tracking, complexity of workflows, forms to collect additional data, UI changes, etc.
Data Migration Cost/Change Management/Upfront Switching CostDependent on your current software, amount of data to be migrated, availability of migration tools, complexity of data and gaps between the existing system and the new system.
Recurring/Renewal CostsRecurring fee is the per user monthly cost billed annually
User Satisfaction i

Based on 761 reviews:

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Domo Reviews

The following reviews for Domo are taken from the SelectHub ReviewFeed which collects and aggregates reviews from across a variety of online review platforms.

Oil & Gas
1000 - 2499
It's a winner for certain
I can connect different data through APIs to it and it allows for a lot of customization in ways that other software don't. I also appreciate the support team a lot and think they are industry best.
Not near enough ability to customize GUI. I would like so more say-so.
Great looking reporting and I love the ability I have to manage and analyze my big data sets.
Transportation & Logistics
50 - 99
Software Advice
great UI but a bit pricey
customer service reps are very pleasant and helpful. the UI and all info on dashboard is great - all info is in real-time too. love love love the dashboard.
a bit pricey. the reps started with one price during the trial but quoted another, much higher price, afterwards. it's all cloud-based so if your business is all central, that can add to cost, in addition to the hassle
10000 - 24999
Light years behind Tableau
I honestly do not have many postive things to say about this product. I tested this product on a trial basis recently to see if it was a viable solution to replace our dependency on tableau, but it did not live up to my expectations. The one thing I do like about this product vs. tableau is that it is much cheaper.
In comparison to tableau, the user interface is lacking. Tableau is all about not interrupting developers "flow" as they craft their data visualization. Domo, on the other hand, is clunky and not user friendly. It's unclear to me how they differentiate themselves from tableau...
I have a lot of experience using business intelligence software to visual complex datasets to my clients and this product does not compare to its competitors. I will not be using this software anytime soon.
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