Benefits and Insights

Why use Board?

Key differentiators & advantages of Board

  • All-in-One Platform: The platform combines the best of business intelligence, enterprise performance management, predictive and business analytics and data discovery. Users get important functions like dashboards, forecasting, machine learning, simulation and more all in one product.
  • One View: Board unifies data sources into one single logical view and brings all of its functionality into one spot so that users can make the best decisions more efficiently.
  • User-Friendly: Its programming-free user interface makes understanding and analyzing data in-depth even easier and simpler for non-technical users.
  • In-Memory Performance: Based on proprietary in-memory technology called Hybrid Bitwise Memory Pattern, this software offers high-performance read and write capabilities, speedy data visualizations, simulations and planning processes that enable quick, effective and reliable planning. 
  • Flexibility: With a variety of deployment options and built-to-spec applications, BOARD allows users the freedom to choose a model and create tools that best fit their business needs.
  • Self-Service BI: Business users can become self-sufficient and don’t require help from IT to find the answers they need. 
  • Server Clustering: Due to BOARD’s in-memory processing, the software can serve workloads to a nearly unlimited number of virtual nodes, ensuring full scalability with read and write support.

Industry Expertise

BOARD is a leader in business intelligence and corporate performance management. The solution’s multiple deployment models offer flexible solutions to its thousands of customers across a multitude of industries and specializations. Their list of clients runs the gamut from titans in consumer goods to wizards in banking and finance to giants in the automotive industry and even government organizations.

Key Features

  • Data Source Connectivity: Users can connect to any data source and enrich their data with this tool, which natively integrates with the Board platform and helps users in data preparation and corporate data governance. A comprehensive set of pre-built data connectors help to minimize the time and effort required to integrate data into the platform, with support for relational databases, cloud applications, Big Data sources and more.
  • No Coding Required: The solution provides a programming-free experience, giving everyone access to powerful analytics data.
  • Self-Service Data Analysis: Users can quickly create visual analyses from raw data via intuitive drag-and-drop, and then gain even more meaningful insights through data discovery tools. With no need for preconfigured paths or logical hierarchies, BOARD allows users to choose the drill-down path most suitable to their data exploration process.
  • Dashboards: Users can generate data visualizations that communicate the message within their metrics, turning numbers into graphics, maps, charts, widgets and tables that represent their data with clarity.
  • Real-time Modeling: Modeling capabilities are built into BOARD’s core. They give users the ability to change data models on the fly without impacting users. Potential impacts are then analyzed so that users can plan ahead.
  • Granular Security: Board combines data access authorization with application privilege and action permissions to offer security settings that administrators can adjust on an individual, role or group basis. 
  • Predictive Analytics: Users can model data and simulate unlimited what-if and what-for situations, even on-the-fly, allowing them to evaluate the effects of future trends on business outcomes and the bottom line.
  • Pre-Built or Build-Your-Own Applications: Users can choose from a suite of pre-built applications that cover a set of key decision-making processes. Alternatively, they can create their own applications to address their specific needs through a visual and interactive environment called Toolkit, with no coding necessary.
  • Powerful Reporting: Export your data in a variety of usable formats, including HTML and CSV.
  • Multi-lingual: The software features extensive language capabilities, making it an ideal fit for companies who need to report in multiple languages.
  • Deployment Options: This software provides on-premises or cloud-based solutions. The Cloud’s Azure backed model is a SaaS version of BOARD.
  • Mobile: Planning doesn’t stop when users go; Board supports mobile data entry and updates in real-time so that mobile workforces can not only perform analyses but also participate in decision-making. In addition to browser-based responsive access, BOARD has native applications for the iPad and Windows that support offline access to data.


Some of the product limitations at the time of this product page’s publication include:

  •  BOARD is extremely configurable. However, drilling down into layers of configuration is a cumbersome task;
  •  The solution involves a steep learning curve for administrators who need to understand the functionality of the vast and complex system 
  •  Does not offer support for Linux and Mac; available for Windows only 
  • No native mobile application for Android
  •  Does not provide detailed documentation and requires better manuals on how to use the program 
  •  Setting up security profiles is a time-consuming process 

Suite Support

mail_outlineEmail: Email support is not available at this time.
phonePhone: Phone support is not available at this time.
schoolTraining: BOARD offers online and in-person instructor-led classes that extend for several days at a time. BOARD also offers self-paced e-learning courses on their BOARD education platform. Users can access online community forums for discussions, wiki how-tos, knowledge base and additional resources.
local_offerTickets: BOARD has a 24/7 support service through their ticketing system. Customers can login to the support center and submit a ticket to the BOARD technical support team.

Cost of Ownership

License/Subscription Cost


  • License fee includes an upfront fee to own the software and other IP for a fixed term, along with installation, maintenance, customization and integration costs
  • One-time setup fees


  • Subscription-based pricing model: $X per user, per month fee plus an up-
    front cost for customization
  • Pricing is based on the number and types of users within an organization
Maintenance Cost
  • On-Premise: An additional cost over and above the upfront cost to be paid for ongoing support and maintenance
  • Cloud-Based/SaaS: Upgrades and add-ons are managed directly in the cloud at no
    extra cost
Installation/Implementation Cost
  • Included in the fees charged for both the on-premise and cloud-based solution
Customization Cost
  • For both On-Premise and Cloud-Based/SaaS solutions, costs vary depending on the pricing plan/module selected and the level of customization required
Data Migration Cost/Change Management/Upfront Switching Cost
  • For both On-Premise and Cloud-Based/SaaS solutions, costs vary depending on your current software, amount of data to be migrated, availability of migration tools, complexity of data and gaps between the existing system and the new system
Recurring/Renewal Costs
  • On-Premise: Annual recurring fees to be paid over and above the upfront cost for annual renewal, upgrades and on-going support
  • Cloud-Based/SaaS: Recurring monthly fee is charged which typically includes
    maintenance, monitoring, upgrades, training and support

Board Reviews

Average customer reviews & user sentiment summary:

412 reviews


of users would recommend this product

Synopsis of User Ratings and Reviews

Based on an aggregate of reviews taken from the sources above, the following pros & cons have been curated by a SelectHub Market Analyst.


  • User Friendly: Around 93% of reviewers say that BOARD is intuitive and easy to use, citing its 100% no-coding GUI and drag-and-drop feature.
  • Saves Time: About 89% of reviews report satisfaction with how BOARD improves and automates processes and workflows, increasing productivity with efficiency and speed.
  • All-in-One: BOARD uniquely combines BI and CPM, and 100% of reviewers who mention this differentiator say this is a massive benefit for them.
  • Functionality: About 89% of users reviewing BOARD’s features say that the solution is powerful and versatile, citing, in particular, the way that they can tailor its capabilities to their needs.


  • Steep Learning Curve: Though robust in features, BOARD lacks a similarly rich library of educational resources to train new users, with about 79% of reviewers reporting they struggled to learn the ins and outs of the platform.
  • Limited Support: While user experiences vary case-by-case, about 60% of users who mentioned support noted slow response times and ambiguous error messages that proved too difficult to debug on their own.
  • Export Options: About 80% of users with remarks regarding the solution’s export options say that BOARD does not produce high-quality graphics for presentation and printing.

Researcher's Summary:

BOARD is a one-of-a-kind platform that combines business intelligence with corporate performance management, and user sentiment shows that those who implement it know that all too well. The ability to integrate a large amount of data, especially from CRM systems, and then centralize that information into one single view gives BOARD a leg up on the competition, according to reviewers. While some find its user interface clunky or outdated, most users find it accessible and easy to navigate, especially because programming knowledge isn’t necessary to perform analysis. A big benefit that BOARD provides lies in its budgeting and forecasting tools - many reviewers say that they use BOARD to plan for the future, with no-coding predictive analytics helping them identify opportunities to act. The main obstacle to user adoption and implementation is a high learning curve. Close to 80% of users say that the limited knowledge base, small user community and sheer complexity of certain functionalities make BOARD a hard tool to pick up. The jury’s out on the quality of BOARD’s technical support, though; some users claim they’ve been subject to long response times, while others say that their experience with support has been positive and fast. Overall, BOARD brings together the insights of business intelligence that fuel decision making with the foresight and proactive approach of corporate performance management, making it a powerful, reliable tool for mid to large-sized companies to impact and improve business outcomes.

User Sentiment i

Based on 412 reviews:

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