[Home](https://www.selecthub.com/) \> [Business Analytics](https://www.selecthub.com/category/business-analytics/) \> [Business Analytics Tools](https://www.selecthub.com/c/business-analytics-tools/) \> [CRM Analytics](https://www.selecthub.com/p/business-analytics-tools/crm-analytics/) \> CRM Analytics vs Oracle Business Intelligence # CRM Analytics vs Oracle Business Intelligence Last Updated: June 1st, 2026 Our analysts compared [CRM Analytics](https://www.selecthub.com/p/business-analytics-tools/crm-analytics/) vs [Oracle Business Intelligence](https://www.selecthub.com/p/business-intelligence-tools/oracle-bi/) based on data from our 400+ point analysis of [Business Analytics Tools](https://www.selecthub.com/c/business-analytics-tools/), user reviews and our own crowdsourced data from our [free software selection platform](https://www.selecthub.com/about/start-free-selection-project-site/?category=Business Analytics Tools&cta=business-analytics-tools). [Overview](#product-overview) [Pricing](#product-pricing) [Our Review](#product-analyst-summary) [User Ratings](#user-sentiment-section) [Features](#product-benefits-features) [Screenshots](#product-screenshots) Remove Add to Compare [![CRM Analytics Software Tool](https://cdn.selecthub.com/products/e07bceab69529b0f0b43625953fbf2a0-c3e42228b4a0751d6bcd91ac25ad0f93/resources/normal/logo.png?1746576781)](https://www.selecthub.com/p/business-analytics-tools/crm-analytics/) Remove Add to Compare [![Oracle Business Intelligence Software Tool](https://cdn.selecthub.com/products/bc7316929fe1545bf0b98d114ee3ecb8-00cfbfd25658ac4951485ed9467a810b/resources/normal/logo.png?1693316447)](https://www.selecthub.com/p/business-intelligence-tools/oracle-bi/) [Get Free Demo](https://pmo.selecthub.com/get-product-demo/?category=Business+Analytics+Tools&product%5Fname=CRM%2BAnalytics&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fe07bceab69529b0f0b43625953fbf2a0-c3e42228b4a0751d6bcd91ac25ad0f93%2Fresources%2Fnormal%2Flogo.png%3F1746576781) [Demo](https://pmo.selecthub.com/get-product-demo/?category=Business+Analytics+Tools&product%5Fname=CRM%2BAnalytics&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fe07bceab69529b0f0b43625953fbf2a0-c3e42228b4a0751d6bcd91ac25ad0f93%2Fresources%2Fnormal%2Flogo.png%3F1746576781) [Request Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Business+Analytics+Tools&product%5Fname=CRM%2BAnalytics&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fe07bceab69529b0f0b43625953fbf2a0-c3e42228b4a0751d6bcd91ac25ad0f93%2Fresources%2Fnormal%2Flogo.png%3F1746576781&price=2) [Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Business+Analytics+Tools&product%5Fname=CRM%2BAnalytics&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fe07bceab69529b0f0b43625953fbf2a0-c3e42228b4a0751d6bcd91ac25ad0f93%2Fresources%2Fnormal%2Flogo.png%3F1746576781&price=2) [Get Free Demo](https://pmo.selecthub.com/get-product-demo/?category=Business+Analytics+Tools&product%5Fname=Oracle%2BBusiness%2BIntelligence&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fbc7316929fe1545bf0b98d114ee3ecb8-00cfbfd25658ac4951485ed9467a810b%2Fresources%2Fnormal%2Flogo.png%3F1693316447) [Demo](https://pmo.selecthub.com/get-product-demo/?category=Business+Analytics+Tools&product%5Fname=Oracle%2BBusiness%2BIntelligence&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fbc7316929fe1545bf0b98d114ee3ecb8-00cfbfd25658ac4951485ed9467a810b%2Fresources%2Fnormal%2Flogo.png%3F1693316447) [Request Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Business+Analytics+Tools&product%5Fname=Oracle%2BBusiness%2BIntelligence&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fbc7316929fe1545bf0b98d114ee3ecb8-00cfbfd25658ac4951485ed9467a810b%2Fresources%2Fnormal%2Flogo.png%3F1693316447&price=2) [Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Business+Analytics+Tools&product%5Fname=Oracle%2BBusiness%2BIntelligence&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fbc7316929fe1545bf0b98d114ee3ecb8-00cfbfd25658ac4951485ed9467a810b%2Fresources%2Fnormal%2Flogo.png%3F1693316447&price=2) ### Products Insights Product Ranking ## #2 among all Business Analytics Tools ## #24 among all Business Analytics Tools [Find out who the leaders are](https://pmo.selecthub.com/request-custom-scorecard?post%5Ftype=auto%5Fvs%5Farticle&category%5Fslug=business-analytics-tools&product%5Fslug=crm-analytics&category=Business+Analytics+Tools) Price Starts From $75/User, Monthly [ Free Trial is available →](https://pmo.selecthub.com/free-trial/?product%5Fname=CRM Analytics&category=Business Analytics Tools&product%5Flogo=https://d3uimxdj41cg3o.cloudfront.net/products/e07bceab69529b0f0b43625953fbf2a0-c3e42228b4a0751d6bcd91ac25ad0f93/resources/normal/logo.png?1746576781) $33/Processor, Monthly [ Free Trial is available →](https://pmo.selecthub.com/free-trial/?product%5Fname=Oracle Business Intelligence&category=Business Analytics Tools&product%5Flogo=https://d3uimxdj41cg3o.cloudfront.net/products/bc7316929fe1545bf0b98d114ee3ecb8-00cfbfd25658ac4951485ed9467a810b/resources/normal/logo.png?1693316447) Pros What we like about CRM Analytics and Oracle Business Intelligence: **Data Analysis:** Citing its strong AI and machine learning features, all users who discussed the platform’s analytical capabilities said that it helps deliver business intelligence insights. **Data Visualization:** Reviewing visualization capabilities, approximately 79% of users said that its clear and custom dashboards make business data easy to understand from a KPI point of view. **Data Integration:** Around 76% of users who discussed data connectivity said that the platform connects easily to a wide range of data sources for advanced analytics. **Functionality:** Reviewing functionality, around 65% of users said that, supported by regular updates that address user requests, the tool is feature-rich and stable. **User-friendly interface:** Oracle BI is lauded for its intuitive and easy-to-use interface, making it accessible to users with varying technical expertise. Drag-and-drop functionality and self-service reporting empower users to analyze data independently. **Robust data integration:** Oracle BI seamlessly integrates with diverse data sources, including relational databases, cloud applications, and flat files. This eliminates data silos and provides a unified view of critical business information. **Powerful data visualization:** Oracle BI offers a comprehensive library of interactive visualizations, including charts, graphs, maps, and dashboards. These visuals help users identify trends, patterns, and insights within their data. **Flexible deployment options:** Oracle BI offers both on-premise and cloud deployment models, catering to various organizational needs and preferences. This flexibility ensures scalability and accessibility for users across different locations. Cons What we dislike about CRM Analytics and Oracle Business Intelligence: **Cost:** Citing per-user licensing plans and additional fees for on-premise installation, maintenance and add-ons, around 80% of users said that costs can quickly add up. **Performance:** Around 78% of users who reviewed the solution for performance said that it is slow and prone to infrequent crashes, especially when uploading large amounts of data. **Setup:** Approximately 67% of users who reviewed ease of deployment said that configuring the platform can be difficult if done without professional support. **High cost:** Oracle BI can be expensive to purchase and implement, especially for small and medium-sized businesses. The initial investment and ongoing maintenance costs can be a significant barrier for some organizations. **Steep learning curve:** While the interface is user-friendly, mastering the full potential of Oracle BI requires time and effort. This can be challenging for users who are not familiar with data analysis tools or who have limited technical experience. **Limited customization options:** While Oracle BI offers a range of features, some users find the customization options to be restrictive. This can be limiting for organizations with specific needs or unique data analysis requirements. **Potential performance issues:** Large datasets and complex queries can lead to performance slowdowns in Oracle BI. This can be frustrating for users who rely on real-time insights and data accessibility. ### Our Review CRM Analytics from Salesforce is a predictive analytics BI tool that uses the power of AI and machine learning to glean insights and create visualizations and reports to drive business decisions. All users who reviewed its analytics capabilities said that it excels at augmented analytics. Many users who reviewed data visualization said that templates and dashboards are easy to customize for deep-dive data exploration. With a range of reporting options and intuitive drag-and-drop functionality, the platform empowers business users to create their own reports without needing to code. Being part of the Salesforce suite, the platform integrates well with other SF offerings, as expected, as well as with external data sources. As for the tool’s data management capabilities, some users said that ETL functions are self-contained in that they replace the need to write code, however others said that data needs to be cleansed before the ETL engine can consume it for data analysis. Commenting on the software’s functionality, around 68% of users said that it is easy to drill down into KPIs with little training in analytics, whereas some users said that the platform is sparse in terms of features and does not have the same reporting capabilities as other Salesforce tools. Mentioning the interface, a majority of users said that it is clean and interactive, though quite a few users said that they preferred the classic version to the new one. A majority of the users who reviewed pricing said that, in addition to expensive per-user licenses, other costs can quickly add up, since implementation is not easy and often requires professional vendor support. Many users who discussed setup said that the platform struggles when processing large amounts of data, and plugins are needed to process heavier data sets, which further compounds costs. Quite a few users said that the platform performs well within the Salesforce ecosystem; however, it does not have the robustness and flexibility of Tableau. Overall, CRM Analytics is a BI tool with strong out of the box ETL and data visualization capabilities that glean deeper insights into business metrics and seems to be suited for organizations with lightweight data analysis needs or those that already implement Salesforce solutions. Show more Oracle Business Intelligence (OBI) garners mixed reviews from users. Many praise its robust functionality and ability to handle large datasets, with one user noting, "OBI can handle almost anything I throw at it." Another highlights its insightful dashboards and reporting capabilities, stating, "OBI provides the perfect blend of data visualization and analysis tools." However, some users criticize OBI's steep learning curve and complex interface. One user lamented, "It took me months to feel comfortable using OBI effectively." Others point to its integration limitations, especially with non-Oracle products, with one user stating, "OBI shines within the Oracle ecosystem but struggles with others." When compared to competitors like Microsoft Power BI and Tableau, users often cite OBI's scalability and data-handling prowess as its main differentiators. One user highlighted, "OBI is the go-to solution for large-scale enterprise data analysis, leaving Power BI and Tableau behind when dealing with massive datasets." Additionally, users appreciate OBI's tight integration with other Oracle products, creating a seamless workflow within the Oracle ecosystem. However, users also acknowledge OBI's shortcomings in terms of user-friendliness and flexibility. One user stated, "Power BI and Tableau offer a more intuitive and user-friendly experience, making them more accessible to a broader range of users." Additionally, some users find OBI's reliance on Oracle technologies limiting, preferring the broader platform compatibility offered by competitors. Ultimately, the choice between OBI and its competitors depends on specific needs. For organizations requiring in-depth analysis and scalability, OBI remains a powerful contender. However, those prioritizing user-friendliness and integration flexibility may find alternatives like Power BI and Tableau more attractive. Show more ### User Sentiment Summary CRM Analytics has a user sentiment rating of 83 based on 1161 reviews. Oracle Business Intelligence has a user sentiment rating of 83 based on 508 reviews. ![Great User Sentiment](https://www.selecthub.com/display/images/scores/great.svg) 1161 reviews ![Great User Sentiment](https://www.selecthub.com/display/images/scores/great.svg) 508 reviews Synopsis Evaluating all review platforms, our market analysts have compiled the following user sentiment data. 83% of users recommend this product CRM Analytics has a 'great' User Satisfaction Rating of 83% when considering 1161 user reviews from 4 recognized software review sites. 83% of users recommend this product Oracle Business Intelligence has a 'great' User Satisfaction Rating of 83% when considering 508 user reviews from 3 recognized software review sites. User Review Scores **G2.com, Inc** **4.2** (302) **3.3** (11) **Capterra Inc** **4.3** (60) **4.1** (89) **Gartner, Inc** **4.3** (169) **4.2** (408) **TrustRadius** **4.1** (630) n/a ### Product Assistance Training Resources Documentation In Person Live Online Videos Webinars Documentation In Person Live Online Videos Webinars Support Email Phone Chat FAQ Forum Knowledge Base 24/7 Live Support Email Phone Chat FAQ Forum Knowledge Base 24/7 Live Support ### Product Basics Company Size i Small Medium Large Small Medium Large Platforms Supported Windows Mac Linux Android Chromebook Windows Mac Linux Android Chromebook Deployment Supported Cloud On-Premise Mobile Cloud On-Premise Mobile Comparison of Top Alternatives [ CRM Analytics Alternatives](https://www.selecthub.com/business-analytics-tools/crm-analytics/alternatives/) [ Oracle Business Intelligence Alternatives](https://www.selecthub.com/business-intelligence-tools/oracle-bi/alternatives/) ### Screenshots ![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]() ![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]() ### Key Features * **Role-Specific Analytics:** Leverage its prebuilt templates and native apps designed to maximize insights with customizable best-practice KPIs in specific industries, including sales, customer service, financial advising, B2B marketing, fundraising and more. * **Actionable AI:** Build AI-powered applications and models that explore millions of data combinations and trends in minutes, even without knowing code. Generate predictions and what-if scenarios for the business. * **Self-Service BI:** Customize the queries and looks of analytics applications to target the information needed for specific decisions. * **All-Around Insights:** Gather all information in one place by connecting to any external data source, including AWS Redshift, Salesforce CRM, Microsoft Dynamics, Google BigQuery and more. * **Team Collaboration:** Quickly share assets and take action together with colleagues with smart notifications, annotations, presentation mode, downloadable analytics, updates via email subscription and native integration with Salesforce Chatter. read more... * Dashboards: The rich dashboard feature lets users see and interact with personalized dashboards based on their predefined role. They can explore the data freely along a guided navigation path that leads them to new insights. * Report Types: The system can create a variety of report types including ad-hoc analysis, interactive reports, custom reports and a selection of pre-built reports. * Big Data: The in-memory processing power of this solution allows users to incorporate big data sets without needing to integrate another solution. It can draw from large databases such as Hadoop, HIVE, Google Analytics, etc. * Augmented Analytics: The inclusion of machine learning and AI in the analytics process enhances the user experience by streamlining every aspect of it. The system remembers previous searches, offers natural language search queries and provides intelligence suggestions for the ideal visualization for each individual dataset. * Enterprise Reporting: This feature refers to the creation of simple reports in the most efficient, organized manner possible. This analytics tool facilitates the creation of files from templates such as checks, flash reports, tables and more. read more... ### Top Alternatives in Business Analytics Tools [ Altair Data Analytics ](https://www.selecthub.com/p/business-analytics-tools/altair-data-analytics/) [ AnalyticVue ](https://www.selecthub.com/p/business-analytics-tools/analyticvue/) [ Aphrodite.io ](https://www.selecthub.com/p/business-analytics-tools/aphrodite-io/) [ AT Internet Web Analytics ](https://www.selecthub.com/p/business-analytics-tools/at-internet-web-analytics/) [ Bizintel360 ](https://www.selecthub.com/p/business-analytics-tools/bizintel360/) [ datacube ](https://www.selecthub.com/p/business-analytics-tools/datacube/) [ Datameer ](https://www.selecthub.com/p/business-analytics-tools/datameer/) [ Fractal ](https://www.selecthub.com/p/business-analytics-tools/fractal-analytics/) [ IBM Watson Analytics ](https://www.selecthub.com/p/business-analytics-tools/ibm-watson-analytics/) [ Qlik Analytics ](https://www.selecthub.com/p/business-analytics-tools/qlik-analytics/) ### Related Categories CRM Analytics and Oracle Business Intelligence can also be found with other leading products in these categories: [ Business Intelligence Tools ](https://www.selecthub.com/c/business-intelligence-tools/) Show more [ Business Intelligence Tools ](https://www.selecthub.com/c/business-intelligence-tools/) Show more ### Head-to-Head Comparison ![CRM Analytics Software Tool]() ![Cognos Analytics Software Tool]() [CRM Analytics VS Cognos Analytics](https://www.selecthub.com/business-intelligence-tools/cognos-analytics-vs-crm-analytics/) ![CRM Analytics Software Tool]() ![Datameer Software Tool]() [CRM Analytics VS Datameer](https://www.selecthub.com/business-analytics-tools/crm-analytics-vs-datameer/) ![CRM Analytics Software Tool]() ![Domo Software Tool]() [CRM Analytics VS Domo](https://www.selecthub.com/business-intelligence-tools/domo-vs-crm-analytics/) ![CRM Analytics Software Tool]() ![Fractal Software Tool]() [CRM Analytics VS Fractal](https://www.selecthub.com/business-analytics-tools/crm-analytics-vs-fractal-analytics/) ![CRM Analytics Software Tool]() ![GoodData Software Tool]() [CRM Analytics VS GoodData](https://www.selecthub.com/business-intelligence-tools/gooddata-vs-crm-analytics/) ![CRM Analytics Software Tool]() ![IBM Watson Analytics Software Tool]() [CRM Analytics VS IBM Watson Analytics](https://www.selecthub.com/business-analytics-tools/ibm-watson-analytics-vs-crm-analytics/) ![CRM Analytics Software Tool]() ![Power BI Software Tool]() [CRM Analytics VS Power BI](https://www.selecthub.com/business-intelligence-tools/power-bi-vs-crm-analytics/) ![CRM Analytics Software Tool]() ![Qlik Sense Software Tool]() [CRM Analytics VS Qlik Sense](https://www.selecthub.com/business-intelligence-tools/qlik-sense-vs-crm-analytics/) ![CRM Analytics Software Tool]() ![QuickSight Software Tool]() [CRM Analytics VS QuickSight](https://www.selecthub.com/business-intelligence-tools/quicksight-vs-crm-analytics/) ![CRM Analytics Software Tool]() ![SAP Analytics Cloud Software Tool]() [CRM Analytics VS SAP Analytics Cloud](https://www.selecthub.com/business-analytics-tools/crm-analytics-vs-sap-analytics-cloud/) ![CRM Analytics Software Tool]() ![Strategy One Software Tool]() [CRM Analytics VS Strategy One](https://www.selecthub.com/business-intelligence-tools/strategy-one-vs-crm-analytics/) ![CRM Analytics Software Tool]() ![Tableau Software Tool]() [CRM Analytics VS Tableau](https://www.selecthub.com/business-intelligence-tools/tableau-vs-crm-analytics/) **About SelectHub (and our data)** We’re the employee-owned Austin-based startup democratizing software data so you can make your decisions in an influence-free zone. Our market data is crowdsourced from our user-base of 100,000+ companies. WE DISTILL IT INTO REAL REQUIREMENTS, COMPARISON REPORTS, PRICE GUIDES and more... ![SelectHub Products Reporting and Analytics]() [ Build Your Requirements](https://pmo.selecthub.com/ba-software-requirements-onsite/) ![SelectHub Products Cost and Pricing Guide]() [ Get Your Free Comparison Report](https://pmo.selecthub.com/request-custom-scorecard/?category=Business%20Analytics%20Tools) **Tier 1:** Fully/moderately supported out-of-the-box allowing for quick and easy deployment. Fully or moderately supported out-of-the-box with industry-leading capabilities and is immediately available after installation without needing any add-ons, integrations, or custom development. **Tier 2:** Supported with workarounds or add-ons that may require additional costs. Not directly available in the software, but can be accomplished using other built-in features, workarounds, or add-ons/products from the vendor with or without any additional cost. **Tier 3:** Requires partner integrations or custom development that is often at an additional cost. Requires additional integrations, plugins, marketplace applications from a third-party vendor, or custom development using the APIs, libraries, extensions, and development framework supported by the software, with or without any additional cost. 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