Benefits and Insights

Why use Greenplum?

Key differentiators & advantages of Greenplum

  • manages, stores and analyzes terabytes to petabytes of data in large-scale analytic data warehouses around the world
  • your organization can experience 10x, 100x or even 1000x better performance over traditional RDBMS products
  • extracts the data you need to determine which modern applications will best serve customers in context, at the right location, and during the right activities using a shared-nothing, massively parallel processing (MPP) architecture and flexible column- and row-oriented storage
  • leverages fully parallel communication with external databases and Hadoop to continually harness data
  • your enterprise can rapidly develop deep analytics using preferred toolsets and languages that your team already knows, including SQL, Python, Ruby, and Java
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