Benefits and Insights

Why use Tableau Big Data Analytics?

Key differentiators & advantages of Tableau Big Data Analytics

  • Gain a Clear Picture: With Tableau Big Data Analytics, all of a user's data is presented in the same view, therefore providing a sharper image of a business. 
  • Optimized Connections: Generate reports for last-minute meetings in minutes — no coding needed. Some clients report a more than 60% reduction in report preparation time, saving many hours and resources. 
  • Democratize Data: The platform pulls data from multiple sources and departments, allowing each segment of a business to be represented in the numbers. 

Industry Expertise

Tableau serves customers across all business sectors, as opposed to other platforms that only focus on the IT space. Major clients of Tableau include Charles Schwab, Lufthansa, Michigan Medicine and PepsiCo.

Key Features

  • Plug in Your Data: Tableau Big Data Analytics lets users plug in data from a variety of sources across the entire enterprise or from web sources such as Google Analytics. 
  • One Interface for All Data: Tableau consolidates all of a user's data into one powerful interface.  
  • Connect to Big Data Seamlessly: This program allows users to connect with Apache Hadoop, NoSQL and more to enrich data.


Some of the product limitations include:

  • The program is vast and contains a huge amount of functionalities, which can result in a steep learning curve for beginners
  • Does not support features such as embedded BI, data preparation and metadata management
  • Companies are dependent on Tableau to maintain servers and to provide continuous support for any issues
  • Does not support predictive analytics functionality to uncover hidden data relationships
  • Visualization functionality is not intuitive when compared with similar competitor products
  • Tableau software showcases challenges when interpreting complex business rules

Suite Support

Tableau offers three different tiers of support for customers: standard, extended and premium support.

phonePhone: This option is available only to premium support members. Users can call 24/7 with their priority 1 and priority 2 issues and have them solved by senior technical engineers. The targeted response time is 30 minutes.
schoolTraining: Tableau offers several self-service training modules that vary in length. The company also offers in-person training sessions.
local_offerTickets: When submitting a ticket to Tableau, users are assigned a priority tier for their issue. This option is not available to customers on the standard plan.

Cost of Ownership

License/Subscription Cost
  • Based on the number of users
  • Based on an annual subscription model – per user, per month (billed annually)
  • Subscription costs allow users to access Tableau over a set timeframe for either an on-premise or cloud-based/SaaS model
  • Subscription licensing model requires a one-time license fee
  • Provides enterprise subscriptions/enterprise licensing based on the type of SMB and the enterprising plan selected with both the on-premise and cloud-based/SaaS model
Maintenance Cost Cost is included in the price of subscription license. This feature includes ongoing updates, access to Tableau’s ongoing product upgrades and support services at no additional charge
Installation/Implementation Cost
  • Included in the upfront subscription cost
  • No hidden costs
Customization Cost The custom version cannot be requested. Instead, users can do limited customizations on their own, such as:
  • User can change the server name that appears in the browser tab, tooltips and messages
  • User can change the logos that appear in different server page contexts
  • User can control the language used for the server user interface and the locale used for views
  • Custom fonts can be installed for different clients
Administrators and project leaders can also add images for projects in thumbnail view
Data Migration Cost/Change Management/Upfront Switching Cost
  • Data Migration is possible in Tableau Servers and can be done with the following tools: Tabcmd Script, REST API, TabMigrate and Enterprise Deployment Tool by InterWorks
  • There is a limit to how much data can be stored within Tableau Online and the storage cost will increase if that threshold is crossed
Training Cost

The price will vary depending on the type of training opted for. Options include live online training, classroom training, eLearning and certification programs.

Tableau provides free training videos, whitepapers and product demos for streamlining the implementation process.
Two types of training can be obtained:

  • In-person training takes two days, and classroom sessions are available in various global locations
  • Virtual classes are held four times a month and have a duration of 4 to 5 days
  • The cost of training is $1,400 per person for each type of training
Web Authoring training costs $700 per person

eLearning is a year-long subscription that gives users access to two courses:
  • Desktop I: Fundamentals and Desktop II: Intermediate
The cost of Tableau Certification varies depending on the type of course that a user takes
  • Tableau Desktop 10: Qualified Associate ($250/exam fee), Certified Professional ($600/exam fee) and Delta Exam ($125/exam fee)
  • Tableau Server 10: Qualified Associate ($250/exam fee), Certified Professional ($800/exam fee) and Delta Exam ($125/exam fee)

Recurring/Renewal Costs
Renewal cost is equivalent to the fees paid annually, based on the number of users

Regular support services are built into the subscription price. However, professional services, such as on-site consulting, are add-on expenses