Companies of all sizes and industries are looking to innovative business intelligence and analytics platforms to help them utilize internal data and perform a modern approach to data analysis. Excel is a great starter took, but it has its limits. It’s not great for data visualization, and doesn’t provide customers with enough robust analytics. Self-serve BI tools, therefore, are key to how competitive companies do business successfully, enabling better visibility in terms of sales, revenue, human resources and more.
Among the many BI solutions out there, Tableau and Domo are two of the most popular choices – one a mainstay and the other a newer entrant into the BI market. Here are some key features to understand when comparing these solutions: