Jason Keller

Jason Keller

Jason Keller is a Market Analyst and Content Editor at SelectHub who writes content on Electronic Medical Record Software, Electronic Health Record Software and Marketing Automation Software. He studied journalism at the University of Northern Colorado, and in his free time likes reading and writing creatively, listening to music, hiking and hanging out with his dogs.

What is a Customer Data Platform and How Does It Relate to Marketing Automation?

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Customer data platforms, or CDPs, are words you might have heard thrown around in discussions regarding marketing automation software. And we know that marketing (especially its automated cousin) is flush with data already. Yet, so much of that data remains worlds apart and disconnected from other strategic points of information. That’s where CDPs step in. We’ll take a dive into an emerging technology and examine how these new data platforms assist marketers and marketing automation as a whole.

Jason KellerWhat is a Customer Data Platform and How Does It Relate to Marketing Automation?
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5 Ways to Maintain Better Healthcare Information Security

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Throughout recent years, the use of technology in healthcare has become standard throughout the medical industry. With the increased use of medical software and heightened value of healthcare data, it’s critical to make efforts to better protect patient information. While security has always been one of the larger concerns regarding healthcare information technology, great strides have been made as of late to tighten up the protection of important data. Throughout this article, we’ll dive deeper into the importance of preserving healthcare information security.

Jason Keller5 Ways to Maintain Better Healthcare Information Security
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EHR Incentive Program & Why It Pays To Participate

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With the increasing popularity of electronic health records (EHR software), you’ve most likely heard of an EHR incentive program — government incentives that come with the implementation and use of such systems. While software solutions already provide a number of advantages for a variety of health organizations, these monetary incentives provide additional benefits for healthcare professionals.

Jason KellerEHR Incentive Program & Why It Pays To Participate
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Understanding the Marketing Automation Landscape In 2020

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From chatbots to big data, the marketing automation landscape looks more diverse and crowded every year. That’s why having a marketing automation strategy is less of a perk and now more of a requirement when it comes to owning a business. Customers come to your business through a multitude of channels.

Tracking individual behaviors and engagement on each of these channels poses an enormous challenge, which is why the majority of companies are turning to marketing automation software to collect, interpret and respond to consumer data in a way that encourages consistent movement through the sales funnel.

Jason KellerUnderstanding the Marketing Automation Landscape In 2020
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EHR Implementation: Assembling Your Team and Managing Your Implementation

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At times, an EHR software implementation can feel like trying to ram a square peg through a round hole. You’ve got all sorts of tiny moving parts to consider (and not to mention people), and communication is often sorely lacking. Have you ever tried to move a couch in a very cramped room? It’s kind of like that. To make the process fast and simple, you need a team — a group that will take the reins and lead your organization step-by-step through EHR implementation.

Jason KellerEHR Implementation: Assembling Your Team and Managing Your Implementation
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What is Field Service Management? (Nearly) Everything You Need to Know

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What is field service management? It isn’t sexy technology, that’s for sure. It doesn’t offer the glamorous aesthetics of Instagram and its potential use isn’t nearly as widespread as autonomous vehicles. In fact, chances are those outside the industry haven’t even heard of it.

Yet, despite a lack of press and high-profile CEOs, field service management software is shaping the world of tech as we know it. We just might not realize it yet.

Jason KellerWhat is Field Service Management? (Nearly) Everything You Need to Know
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Retail Analytics Software Tools: Which Are The Best for Retail Businesses?

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The retail buyer’s experience doesn’t look like it did 10 years ago. In fact, it hardly looks the same from the year before. This is partly due to constant buyer demand and ever-changing buying trends. As a result, businesses could no longer use intuition to predict sales outcomes and instead have come to rely on retail analytics software tools to reduce the risk of human error. The right business analytics tools for retail businesses can be a game changer.

Jason KellerRetail Analytics Software Tools: Which Are The Best for Retail Businesses?
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7 Cutting Edge Advanced Business Analytics Tools

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The popularity of business analytics tools has reached a boiling point in recent years. This change is driven by the need to increase the depths of functionality these tools deliver without a data scientist supporting them. Businesses are developing advanced technologies to meet this new need, including natural language processing (NLP) and Hadoop. These advances have resulted in a new age of cutting-edge business analytics tools. To jump to a list of some of the best systems, click here.

Jason Keller7 Cutting Edge Advanced Business Analytics Tools
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EHR Implementation Cost Breakdown: Logistics of EHR Implementation Costs

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The use of electronic health records, or EHR Software has become customary for health organizations over the years. Both EHR and EMR software have transformed the way that the healthcare industry conducts patient care. These systems not only make patient information more accessible, but also keep it secure while maintaining patient privacy.

Not to mention, EHRs makes charting and recording much easier while resulting in fewer documentation errors. These are just some of the reasons why many healthcare organizations are going through the process of EHR implementation. Throughout this article we’ll discuss the EHR implementation cost breakdown and give you an idea of what to expect when adopting this software.

Jason KellerEHR Implementation Cost Breakdown: Logistics of EHR Implementation Costs
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Future of Business Analytics Trends in 2020 and Beyond

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During the past few years, the future of business analytics seemed bright.

Cloud analytics was finally taking off against a market stacked to the brim with on-premise business analytics software. Flat, static dashboards were being ditched for more robust and agile interactive dashboards. Spreadsheets got sent packing in the face of heavily augmented and data-informed reports. Self-service analytics hit the ground running, giving more and more people the ability to utilize complex analytics without a complex degree.

Jason KellerFuture of Business Analytics Trends in 2020 and Beyond
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HubSpot vs Infusionsoft: Which Product Is The Winner in 2020?

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If you’re trying to compare HubSpot vs Infusionsoft by Keap — two heavyweights in the realm of marketing automation software  — then you certainly don’t want to go it alone. Powerful marketing automation tools like these two pretty pieces of software, naturally, do a lot of things in one package. So we’ve crunched the numbers, ran the tests, and pitted these two apps against one another so you can make the best, independent decision for your business. And if you need a bit of help? We’ve also got you covered with the link down below.

Jason KellerHubSpot vs Infusionsoft: Which Product Is The Winner in 2020?
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HubSpot vs Marketo: Which Software is The Winner For Your Business?

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There is perhaps no greater matchup in the world of marketing automation software than HubSpot vs Marketo. Any reasonable person might look at this question — comparing two of the most well-known marketing automation platforms — and shrink away. Because how could you compare the inbound marketing titan that is HubSpot to Adobe’s darling Marketo? Well, not only do we have an intuitive comparison report (found at the button below), but we’re also arming you with this guide, written from the heart, with love.

Jason KellerHubSpot vs Marketo: Which Software is The Winner For Your Business?
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Sales and Marketing Automation: How Do These Tools Work Together?

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Are software for marketing automation and sales automation the same? Not really. While each software category has its own unique uses, we find it’s better to think of them as peanut butter and jelly — different, but made for each other. And just like how peanut butter and jelly are a staple of a good sandwich, sales marketing automation have become part of the evolving standard for good business. As technology advances, it leads to better analytics, more agile hardware platforms and more sophisticated software builds.

Jason KellerSales and Marketing Automation: How Do These Tools Work Together?
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Demand Generation vs Lead Generation: A Comprehensive Comparison of the Difference Between Them

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Demand generation vs lead generation — they’re not as opposed as the “vs” might have you think. Demand generation and lead generation are like peanut butter and jelly in the marketing and marketing automation world. They’re different (and tasty), but work well in tandem with one another, just like their legume and grape-based counterparts. And in the ever-changing industry of digital marketing and marketing automation software, these two concepts represent pillars of stability.

Jason KellerDemand Generation vs Lead Generation: A Comprehensive Comparison of the Difference Between Them
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What is a Customer Data Platform and How Does It Relate to Marketing Automation?

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Customer data platforms, or CDPs, are words you might have heard thrown around in discussions regarding marketing automation software. And we know that marketing (especially its automated cousin) is flush with data already. Yet, so much of that data remains worlds apart and disconnected from other strategic points of information. That’s where CDPs step in. We’ll take a dive into an emerging technology and examine how these new data platforms assist marketers and marketing automation as a whole.

Jason KellerWhat is a Customer Data Platform and How Does It Relate to Marketing Automation?
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10 Ways Real-Time Business Intelligence Analytics Is Driving Revenue

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In the coming years and beyond, real-time business intelligence and analytics will continue to drive new business models, increase insights into customer behavior and be one of the primary catalysts driving a revolution in selling, manufacturing and service. From the algorithms they use to the applications they power, companies of all sizes will have a chance to capitalize on real-time intelligence by leveraging business analytics tools. We’re going to show you 10 ways in which real-time analytics is driving these trends.

Jason Keller10 Ways Real-Time Business Intelligence Analytics Is Driving Revenue
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Sisense vs Logi Analytics: Which Embedded Analytics Tool is the Winner?

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Folks, embedded analytics are taking the software world by storm. And naturally, the proliferation of powerful business intelligence tools built into other pieces of business software has prompted a veritable explosion of EA software. And just as the cream rises to the top, our software analysts have picked the two strongest performers for us to pick apart in a battle of the Titans. Strap in, people, because it’s time for Sisense vs Logi Analytics.

Jason KellerSisense vs Logi Analytics: Which Embedded Analytics Tool is the Winner?
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Salesforce Acquires Tableau for $15.7 Billion: What It Means for Software Buyers

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The acquisition of Tableau by CRM software giant Salesforce is earth-shaking news for anyone in the enterprise software world. This announcement comes only a day after Google purchased Looker, an analytics startup, for $2.6 billion. This of course pales in comparison to the $15.7 billion price tag that Salesforce paid (in an all stock deal) for Tableau (see our Tableau vs Looker comparison).

Jason KellerSalesforce Acquires Tableau for $15.7 Billion: What It Means for Software Buyers
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