--- description: "Influ2 vs Priority Engine: Which solution wins in 2026? Compare pricing, features, and analyst ratings side-by-side to find the best Account-Based Marketing Software for your business." --- [Home](https://www.selecthub.com/) > [Marketing Automation](https://www.selecthub.com/category/marketing-automation/) > [Account-Based Marketing Software](https://www.selecthub.com/c/account-based-marketing-software/) > [Influ2](https://www.selecthub.com/p/account-based-marketing-software/influ2/) > Influ2 vs Priority Engine # Influ2 vs Priority Engine Last Updated: October 5th, 2026 We compared **[Influ2](https://www.selecthub.com/p/account-based-marketing-software/influ2/)** vs. **[Priority Engine](https://www.selecthub.com/p/account-based-marketing-software/priority-engine/)** to help you decide which product makes more sense for you. Our comparison of these **[Account-Based Marketing Software](https://www.selecthub.com/c/account-based-marketing-software/)** solutions is based on user reviews and publicly available information about each product’s features and pricing. [Overview](#product-overview) [Pricing](#product-pricing) [Our Review](#product-analyst-summary) [User Ratings](#user-sentiment-section) [Features](#product-benefits-features) [Screenshots](#product-screenshots) Remove Add to Compare [![Influ2 Software Tool](https://cdn.selecthub.com/products/5c9d54bf8c2ade6c7ad0bafd578e5f09-c603b201987f53dc38d755c60bc39996/resources/original/logo.svg?1740497305)](https://www.selecthub.com/p/account-based-marketing-software/influ2/) [![Product Awards](https://www.selecthub.com/display/images/awards_badge.svg)](#awards-section) Remove Add to Compare [![Priority Engine Software Tool](https://cdn.selecthub.com/products/ed54e9a013d6bbc378503bdb4ca43c27-1ff06222ce1650fb9f397da1eb630417/resources/normal/logo.png?1740499854)](https://www.selecthub.com/p/account-based-marketing-software/priority-engine/) [Get Free Demo](https://pmo.selecthub.com/get-product-demo/?category=Account-Based+Marketing+Software&product_name=Influ2&product_logo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F5c9d54bf8c2ade6c7ad0bafd578e5f09-c603b201987f53dc38d755c60bc39996%2Fresources%2Foriginal%2Flogo.svg%3F1740497305) [Demo](https://pmo.selecthub.com/get-product-demo/?category=Account-Based+Marketing+Software&product_name=Influ2&product_logo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F5c9d54bf8c2ade6c7ad0bafd578e5f09-c603b201987f53dc38d755c60bc39996%2Fresources%2Foriginal%2Flogo.svg%3F1740497305)    [Request Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Account-Based+Marketing+Software&product_name=Influ2&product_logo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F5c9d54bf8c2ade6c7ad0bafd578e5f09-c603b201987f53dc38d755c60bc39996%2Fresources%2Foriginal%2Flogo.svg%3F1740497305&price=3) [Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Account-Based+Marketing+Software&product_name=Influ2&product_logo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F5c9d54bf8c2ade6c7ad0bafd578e5f09-c603b201987f53dc38d755c60bc39996%2Fresources%2Foriginal%2Flogo.svg%3F1740497305&price=3) [Get Free Demo](https://pmo.selecthub.com/get-product-demo/?category=Account-Based+Marketing+Software&product_name=Priority%2BEngine&product_logo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fed54e9a013d6bbc378503bdb4ca43c27-1ff06222ce1650fb9f397da1eb630417%2Fresources%2Fnormal%2Flogo.png%3F1740499854) [Demo](https://pmo.selecthub.com/get-product-demo/?category=Account-Based+Marketing+Software&product_name=Priority%2BEngine&product_logo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fed54e9a013d6bbc378503bdb4ca43c27-1ff06222ce1650fb9f397da1eb630417%2Fresources%2Fnormal%2Flogo.png%3F1740499854)    [Request Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Account-Based+Marketing+Software&product_name=Priority%2BEngine&product_logo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fed54e9a013d6bbc378503bdb4ca43c27-1ff06222ce1650fb9f397da1eb630417%2Fresources%2Fnormal%2Flogo.png%3F1740499854&price=2) [Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Account-Based+Marketing+Software&product_name=Priority%2BEngine&product_logo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fed54e9a013d6bbc378503bdb4ca43c27-1ff06222ce1650fb9f397da1eb630417%2Fresources%2Fnormal%2Flogo.png%3F1740499854&price=2) ### Products Insights Product Ranking ## #3 among all Account-Based Marketing Software ## #6 among all Account-Based Marketing Software [Find out who the leaders are](https://pmo.selecthub.com/request-custom-scorecard?post_type=auto_vs_article&category_slug=account-based-marketing-software&product_slug=influ2&category=Account-Based+Marketing+Software) Price Starts From Custom Quote  i Free Trial is unavailable → Custom Quote  i Free Trial is unavailable → Pros What we like about Influ2 and Priority Engine: - Targets individual decision-makers within accounts, not just broad account-level audiences - Real-time engagement insights show how each person interacts with your ads - Bridges sales and marketing teams with shared visibility into ad performance and pipeline impact - Tailors campaign messaging based on individual engagement and intent data - Ranks accounts by engagement and intent signals, helping you focus on the most active buyers - Reveals specific individuals within accounts who are actively researching solutions - Real-time alerts notify you when account activity spikes, enabling timely follow-up - Includes competitive insights showing how prospects engage with competing solutions Cons What we dislike about Influ2 and Priority Engine: - Support for additional ad platforms is limited, restricting where you can run campaigns - Match rates can be inconsistent, especially in sectors like healthcare - Reporting metrics are still developing, making it harder to demonstrate ROI - Intent data doesn't always align with your ideal customer profile - Data accuracy can be inconsistent, with occasional inaccurate contacts or signals - The interface requires extra steps to navigate, making it less intuitive than alternatives ### Our Review **Bottom line:** Influ2 is built for running personalized ads directly to specific decision-makers, while Priority Engine is built for identifying who's already showing buying intent so your team can reach out first. If you want to run targeted ad campaigns at named individuals, Influ2 gives you person-based ad delivery with real-time feedback on who's engaging. It works well when you have a clear list of target accounts and want to run messaging that follows specific people across channels. Priority Engine takes a different approach — it tracks what prospects are researching online and surfaces accounts that are actively in a buying cycle, which makes it more useful for prospecting and pipeline building than for running ads. Neither product publishes pricing. Both require a quote, so you'll need to reach out to each vendor to understand total cost. Influ2's reporting tools are still maturing, and some users find match rates inconsistent in sectors like healthcare. Priority Engine has its own data challenges — the intent signals don't always match your ideal customer profile, and the platform takes some getting used to. If your priority is running personalized ad campaigns to decision-makers at target accounts, Influ2 fits that need more directly. If you need to know which accounts are actively in-market before you reach out, Priority Engine gives you that intelligence — though you'll want to pressure-test the data quality against your specific ICP before committing. ### User Sentiment Summary Influ2 has a user sentiment rating of 93 based on 179 reviews. Priority Engine has a user sentiment rating of 87 based on 491 reviews. ![Excellent User Sentiment](https://www.selecthub.com/display/images/scores/excellent.svg) 179 reviews ![Great User Sentiment](https://www.selecthub.com/display/images/scores/great.svg) 491 reviews Synopsis Evaluating all review platforms, our market analysts have compiled the following user sentiment data. 93% *of users recommend this product* Influ2 has a 'excellent' User Satisfaction Rating of 93% when considering 179 user reviews from 4 recognized software review sites. 87% *of users recommend this product* Priority Engine has a 'great' User Satisfaction Rating of 87% when considering 491 user reviews from 4 recognized software review sites. User Review Scores**G2.com, Inc** **4.6** (147) **4.3** (450) **Capterra Inc** **4.9** (7) **4.0** (2) **Gartner, Inc** **4.8** (14) **4.3** (8) **TrustRadius** **5.0** (11) **4.8** (31) ### Awards SelectHub awards earned by these products based on a comprehensive analysis by our research analysts. Influ2 stands above the rest by achieving an ‘Excellent’ rating as a User Favorite. ![User Favorite Award](<> "User Favorite Award") No awards. ### Product Assistance Training Resources Documentation In Person Live Online Videos Webinars Documentation In Person Live Online Videos Webinars Support Email Phone Chat FAQ Forum Help Desk Knowledge Base Tickets Training 24/7 Live Support Email Phone Chat FAQ Forum Help Desk Knowledge Base Tickets Training 24/7 Live Support ### Product Basics Company Size i Small Medium Large Small Medium Large Platforms Supported Windows Mac Linux Android Chromebook Windows Mac Linux Android Chromebook Deployment Supported Cloud On-Premise Mobile Cloud On-Premise Mobile Comparison of Top Alternatives [Influ2 Alternatives](https://www.selecthub.com/account-based-marketing-software/influ2/alternatives/) [Priority Engine Alternatives](https://www.selecthub.com/account-based-marketing-software/priority-engine/alternatives/) ### Screenshots ![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]() ![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]() ### Key Features - **Person-based ad delivery** – Lets you serve ads to named decision-makers within target accounts, not just accounts as a whole. - **Engagement analytics** – Shows how each individual interacts with your ads, including which content they engage with and when. - **CRM integration** – Connects with systems like Salesforce to keep ad engagement data in sync with your sales workflow. - **Dynamic content personalization** – Adjusts ad content based on individual user data so each target sees messaging relevant to their role and behavior. - **Intent data tracking** – Monitors online research behavior to identify prospects actively looking at solutions in your category. - **Account-level insights** – Surfaces buying team contacts and their engagement levels within target accounts, including specific individuals doing the research. - **CRM and MAP integration** – Connects with tools like Salesforce and Marketo to push intent signals directly into your existing sales workflow. - **Competitive intelligence** – Shows how your prospects are engaging with competing solutions, helping you sharpen your outreach timing and messaging. ### Top Alternatives in Account-Based Marketing Software [![Foundry ABM Software Tool]()--- Foundry ABM](https://www.selecthub.com/p/account-based-marketing-software/foundry-abm/) [![Lift AI Software Tool]()--- Lift AI](https://www.selecthub.com/p/account-based-marketing-software/lift-ai/) [![Metadata Software Tool]()--- Metadata](https://www.selecthub.com/p/account-based-marketing-software/metadata/) [![Priority Engine Software Tool]()--- Priority Engine](https://www.selecthub.com/p/account-based-marketing-software/priority-engine/) [![RollWorks Software Tool]()--- RollWorks](https://www.selecthub.com/p/account-based-marketing-software/rollworks/) ### Head-to-Head Comparison ![Influ2 Software Tool]() ![Foundry ABM Software Tool]() [Influ2 VS Foundry ABM](https://www.selecthub.com/account-based-marketing-software/foundry-abm-vs-influ2/) ![Influ2 Software Tool]() ![Metadata Software Tool]() [Influ2 VS Metadata](https://www.selecthub.com/account-based-marketing-software/influ2-vs-metadata/) ![Influ2 Software Tool]() ![Priority Engine Software Tool]() [Influ2 VS Priority Engine](https://www.selecthub.com/account-based-marketing-software/influ2-vs-priority-engine/) **About SelectHub (and our data)** We’re the employee-owned Austin-based startup democratizing software data so you can make your decisions in an influence-free zone. Our market data is crowdsourced from our user-base of 100,000+ companies. WE DISTILL IT INTO REAL REQUIREMENTS, COMPARISON REPORTS, PRICE GUIDES and more... ![SelectHub Products Reporting and Analytics]() ![SelectHub Products Cost and Pricing Guide]() **Tier 1:** Fully/moderately supported out-of-the-box allowing for quick and easy deployment. Fully or moderately supported out-of-the-box with industry-leading capabilities and is immediately available after installation without needing any add-ons, integrations, or custom development. **Tier 2:** Supported with workarounds or add-ons that may require additional costs. Not directly available in the software, but can be accomplished using other built-in features, workarounds, or add-ons/products from the vendor with or without any additional cost. **Tier 3:** Requires partner integrations or custom development that is often at an additional cost. Requires additional integrations, plugins, marketplace applications from a third-party vendor, or custom development using the APIs, libraries, extensions, and development framework supported by the software, with or without any additional cost. Close ```json { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.selecthub.com/" }, { "@type": "ListItem", "position": 2, "name": "Marketing Automation", "item": "https://www.selecthub.com/category/marketing-automation/" }, { "@type": "ListItem", "position": 3, "name": "Account-Based Marketing Software", "item": "https://www.selecthub.com/c/account-based-marketing-software/" }, { "@type": "ListItem", "position": 4, "name": "Influ2", "item": "https://www.selecthub.com/p/account-based-marketing-software/influ2/" }, { "@type": "ListItem", "position": 5, "name": "Influ2 Vs Priority Engine" } ] } ```